Also referred to as mass email marketing software, mass email marketing tools allow you to send out emails to multiple recipients through your computer. Not only does this save you time, but it also boosts your business and brand recognition. While these services are amazing for small businesses and online entrepreneurs, there are a lot of free alternatives available on the web too.
Best Professional Email Marketing Software. Reviews of top email marketing software. Compare the best email marketing software tools with our detailed reviews while you might be able to send messages to 100 recipients, it is better to limit your campaign to a smaller group than a larger one. This can help ensure that you run a successful campaign and generate awareness.
There are a lot of options out there when it comes to email marketing software. As someone who’s been in marketing for about 10 years, I have used my share of software to send out emails. Everyone in business needs to be sending mass emails these days, but you need a quality mailer that won’t cost you a fortune every month and will produce high open rates. There are many tools out there that can serve this purpose, so if you’re wondering what the best mass email marketing software is — you’ve come to the right place.
If you’re looking for a professional email marketing software, you’ve probably realized there are hundreds to choose from. Trying to figure out which one is best for your needs can be frustrating. But, the truth is, there isn’t one right answer when it comes to picking out a mass email marketing software.
What are Email Marketing Software?
Email Marketing Software easily create and deliver email campaigns as part of the overall cross channel marketing approach. Email Marketing Software help to manage and deliver on all aspects of email, to keep the customers looking for more.
Email marketing software is a marketing tool that helps companies create and manage email marketing campaigns. Companies can use it to create, modify, and send commercial messages to individuals or groups of people including potential, new, and existing customers. Marketers can use the service-based application to grow a list of subscribers, design customized email templates, create segmented lists to target specific customers and manage subscriber contacts.
The software can send bulk emails to multiple recipients based on a schedule and generate useful reports. The reports contain information about key performance indicators and other important metrics needed to measure the success of an email marketing campaign. Such metrics include clicks, subscriptions, shares, opens, and bounces.
Marketers can use the software’s automation tool to send automated marketing campaign messages to people on various platforms including websites and social sites such as Facebook, Twitter, Instagram, and LinkedIn. They can also track their recipient’s location and devices.
HubSpot
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
ConvertKit
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Moosend
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
Pardot
Pardot allows you to align your sales & marketing into one platform. With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time.
Let’s see how they do it.
Pardot’s Engagement Studio:
For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. Here you can create your drip email marketing campaigns & automation with three elements – action, triggers, and rules.
You can have up to 10 scheduled and active repeating programs at a time.
You also get some building blocks to get started and create your own automation engines.
A beneficial feature is the ability to test your program before activating it. You can see how a prospect will be sent emails based on different actions and logic. You test all possible combinations and make any improvements before making it live.
Pardot’s Email builder:
Pardot’s email builder allows you to craft emails in three ways:
- Create your own template
- Import a template from 3rd party builder: Just replace the existing HTML code with your custom code to see your email.
- Edit an existing template
Note that all the three ways will require you to know HTML & bit of CSS to work around. There is no drag-and-drop functionality, yet.
Pardot is planning to launch a new email builder called ‘Lightning Email Builder’ to fill in the gaps of mobile responsiveness, modern templates & may be drag-and-drop functionality that is lacking in the current builder.
In case you want to see a version of the email in your inbox before you send it to your subscribers or customers, you can do send a test email or do a rendering test (available only for pro & ultimate edition customers)
Pardot’s Lead Scoring:
Pardot’s lead scoring system assigns a value to each prospect that defines their level of interest – higher the score, more interested the prospect, and vice-versa. Then based on scores, you can create different segments like highly engaged, moderately engaged, or not engaged. This will help your sales team to talk to the prospects in a way that’s aligned with their interest level.
You can also use lead scoring to send drip emails to nurture colder leads to a sales-ready state.
Pardot assigns default scores to certain activities e.g. points for form submission are 50, but you can tweak these numbers based on your strategy.
Pardot’s Pricing:
Pardot’s Pricing starts at $1250, and it’s a reasonable price for a powerful automation tool for an enterprise, but powerful analytics, decision making dashboards, A/B testing are only available at higher plans.
You can also get some add-ons like Salesforce Engage or AI-driven recommendations by paying an additional amount.
Marketo
Marketo is one of those software products that fulfills the needs of a range of business sizes. Although it offers affordable options for small to mid-sized businesses, it’s no slouch when it comes to robust enterprise email marketing capabilities.
Marketo emphasizes learning about your customers. They want to make sure you don’t make the mistake of sending a generic bulk email to your entire email list. Rather, they want to help you segment your customers and leads so that you can send them the most relevant content possible.
Marketo lets users manage lead interactions with their campaigns
Thanks to the “smart marketing database,” you can collect data on your clients to get a 360-degree view of each individual customer. This, in turn, helps you segment them based on their demographics, interests and behavior.
Automation is at the core of an enterprise email marketing platform. After creating emails for your various campaigns in Marketo, those emails are triggered to be sent to your customers at various points based on their behavior. The system also provides real-time reporting and A/B testing features so you can update your campaigns whenever you want.
Like many other enterprise-scale solutions, Marketo is on the higher end of the price scale. It also requires significant training in order to properly implement and learn to use, which can add on to the cost quickly. Users consider it much less user-friendly than many other products and frequently cite lack of support from the vendor when they run into issues.
What are the Top Email Marketing Software?
ActiveCampaign, SendinBlue, Aweber, GetResponse, Constant Contact, Benchmark, Apphera, iContact, Maildrop, MailZak, lemlist, Enabler, Campaign Monitor, Evercontact, Delivra, ConvertKit, Sendloop, and Sendlane are some of the Top Email Marketing Software.
Conclusion
Email marketing is an integral part of any successful business. But not all email marketing software is made equally. We compiled an extensive list of the most popular software, which includes the best free and paid email marketing services for small businesses, so you can get started quickly. Whether you are looking for affordable software or something more robust to manage your company’s full email marketing strategy, you’ll love our top professional email marketing solutions.
With all the benefits that come with an email marketing campaign, it’s easy to see why so many businesses are going “all-in” on this strategy. The truth is, there are a lot of factors that contribute to a successful campaign. If you already know a lot about email marketing in general, even the best mass email marketing software can only take your campaign so far.