The software marketing industry is growing at a breakneck pace on the back of several trends. As technologies like Big Data, mobility and cloud computing begin to play an increasingly vital role in almost all aspects of business, vendors are rushing to release software products that meet their needs.
There are many different types of software to use in an agency setting. The type that you should use depends largely on the unique needs of your agency. However, there are several common elements among the various software tools that agencies use.
The most powerful software for businesses in the advertising, marketing and media industries. Whether you operate an ad agency, market research institute, or a small marketing firm, you’ll find everything you need to keep your business running smoothly. Our ad agency software can help you manage projects, meet deadlines, track hours and bill clients.
Planning, creating and analyzing print and online advertising campaigns is easier with software designed for advertising agencies. Our agency solutions can help your company design eye-catching promotions, schedule and track campaigns, and make sense of marketing data.
Essential Features of an Effective Lead Generation Tool
Every month, new tools for B2B sales automation and lead generation appear on the market. They help companies find high-quality leads, close deals, and scale their business faster and more efficiently. But what should you look for in lead generation software for your business?
- Ease of use and access. Every person in your team should access and use the software; otherwise, it will be one more unused service. Choose a cloud-based, simple, and easy to navigate solution to allow the entire organization to get involved in lead generation.
- Affordable price. Evaluate how much you are ready to invest and choose the most cost-effective solution for your business needs. Check out carefully what you are getting for the cost you are paying.
- Customer service. It is OK not to be knowledgeable in operating new interfaces, so the developer should be open to any help. Tutorials, helpful tips, or even phone/chat support are an excellent help to those who have never dealt with the software.
- Targeting the right audience. Your best sales lead generators are supposed to enhance and help you. Make sure your lead generation tool lets you reach the people you want to reach.
- Analytics. Numbers mean a lot in marketing. Any service that can measure and provide you with reports on how well your campaigns, ads, posts are doing is an excellent choice.
Social Media
Whether you’re a full-time social media manager, or you team takes turn managing your agency’s social media account there are a whole host of tool that can help you out.
Buffer is pretty much the Holy Grail of social media scheduling tools.
Buffer is perfect for those who simply don’t have the time to Tweet in real-time and want to schedule content. By keeping your scheduled tweets topped up, you’ll never need to worry about going silent on Twitter. There is also helpful suggested content (although I would always recommend reading it first, and of course use your own content too) that you can share, and in-depth analytics in the paid version. Anyone who is social media savvy is using this tool already, but if you’re just going to have one social media tool for Twitter, then Buffer is the one.
IFTT, a simple tool that lets you automate almost anythingThere are probably 100s or even thousands of different places where you want to share the latest content from your agency blog or to connect with the ad agency community. Effective distribution of content is needlessly time consuming, so it’s about time to make the internet work for you. IFTT – “if this then that” does this. It allows you to set up recipes to do almost anything online. For social media and sharing content you can easily connect your RSS feed to your various social media accounts to share new content, you can also schedule messages to be sent at certain times – in fact the possibilities are endless. Whilst you must invest some time to set up all the rules that you want, once it’s done you’ll be saving hours of time.
Overview of the Social Sprout platform dashboard
If you’re looking to seriously get your social media growing then Social Sprout might be for you. Social Sprout lets you measure and manage anything and everything on social media. It’s a particularly great tool for those who are managing teams of social media accounts in your agency and want to set tasks.
Marketing Automation
Hubspot is only one of many marketing automation tools that are on the market
Marketing automation has gathered an almost cult-like following during the past couple of years, and understandably so. Huge powerful software tools allow you make marketing more effective through personalisation. Marketing automation tools are heavy duty and are a whole job within itself, but it allows you to do more in less time with better results. You can do everything from creating workflows, sending out emails with dynamic content and tracking prospects as they visit your site. Agencies can use this software to market better to potential clients and close deals faster.
There are quite a few marketing automation players on the market including Pardot, Hubspot, Marketo etc. Marketing automation is effective but not for the faint-hearted.
Additionally, consider MobileMonkey, which as well as being a respected chatbot platform is also a great for a range of tasks, such as social media and sms messaging. Today combining tasks through automation is a ket driver of improving productivity.
CRM
Salesforce is a popular CRM that makes customer relation management manageable
You probably know that you need a CRM tool, but choosing one that will actually work for advertising agency will be the bigger challenge. Whilst Salesforce is the industry leader, there are plenty of other options on the market, and everyone has their own opinion.
PPC Management Software
WordStream for agencies helps to replace multiple complex platforms and spreadsheets with a single user interface designed to streamline Google Ads, Facebook, and Bing workflows.
Additionally, WordStream’s Advisor tool for agencies makes recommendations to optimize performance across platforms and will highlight your best results each month to your clients.
The most notable WordStream features to consider for your set of marketing agency tools are as follows:
- Prospect Tracking & Management
- Customizable Proposal Generator
- White Labeled Google Account Audit
- International Currencies
- White Labeled Facebook Account Audit
- Automated Keyword Lists
- Google Places Match
WordStream’s Client Center dashboard is designed to give your agency a view of every account you manage and to assess where to spend your time more efficiently. It comes with tools such as a performance tracker, budget tracking, and spend notifications.
Landing Page Builder
Unbounce is a popular addition to the list of many marketing agency tools. It allows you to create custom landing pages with no coding required.
Additionally, Unbounce’s Conversion Intelligence and Smart Traffic tools help to set Unbounce apart from the competition.
As an agency, you’re under pressure to turn client campaigns into success stories. Well, sending traffic to your client’s website isn’t going to be successful because websites are for exploring, not converting.
Landing pages, on the other hand, are focused on the messaging that brought visitors to the page in the first place. A landing page with one, focused goal tailored to a marketing campaign will absolutely increase conversions, and therefore keep your clients happy.
With Unbounce, you can duplicate your most successful landing pages across client accounts to save time and build high converting pages in bulk. Furthermore, you can A/B test variations of landing pages to see which messaging and design works best for your client.
SMS Marketing Services
SMS marketing is rapidly growing in popularity, and that’s because it’s instant, convenient, and universal.
Outdated mobile-targeting tactics are costing you conversions, clients, and revenue. Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it.
Using MobileMonkey SMS marketing tools, agencies can set themselves apart from the competition by dramatically increasing open, response, and conversion rates.
MobileMonkey SMS marketing tools empower businesses to send customers both bulk and personalized messages at scale with smart features like:
- Contact list growth tools
- Text message delivery time scheduling
- Triggering text messages to send based on behaviors and interactions
- Results tracking and analytics
Getting your clients’ audiences to opt-in to text message marketing campaigns is simple with MobileMonkey. Multiple opt-in options exist, such as SMS keywords, a website chat SMS opt-in widget, and an SMS opt-in popup form.
For example, here’s one of our CTAs where we’re using a dedicated phone number and the keyword “UNICORN”: Join my Unicorn Marketing Club for news and updates once a week by texting “UNICORN” to 1-309-740-3151.
When you text UNICORN to the number, you’ll receive a text message that reads:
“Hi, this is Larry Kim. Thank you for joining my unicorn marketer’s text message club. I’ll send new marketing hacks — once or sometimes twice a week. You can type STOP at any time to unsubscribe. ???? be a unicorn in a sea of donkeys.”
Go ahead and test it out for yourself to receive marketing news and updates from Larry Kim!
There’s so much more you can do with MobileMonkey SMS marketing tools. Here’s just a few:
- Bulk text messaging
- SMS drip campaign automation
- Automated responses and proactive messaging
- Send GIFs, emojis, and images in text blasts
- Trigger workflows through Zapier and the MobileMonkey API
Mockplus
Use this tool for designing, prototyping, collaboration & handoff. Looking to design + collaborate with your team on a website or mobile application? How about collaborating remotely, and making adaptations according to your market research results? All you need is Mockplus.
Mockplus is a web-based collaboration & handoff tool for product design teams and enterprises. The software works unanimously with popular design tools including Adobe Xd, Photoshop, Sketch, Figma, and Axure.
Users can export designs to Mockplus for collaborating with team members: comment on designs, make custom specifications for pages, components or layers, add interactions for designs and make them live, control versions, and ultimately hand off designs to developers with assets & ready-to-use CSS code snippets.
Without importing designs from other tools, Mockplus also offers a built-in online interactive prototyping tool, which allows users to use a simple drag-and-drop feature to build a functional web or mobile app prototypes in minutes.
MobileMonkey
Use this tool for building chatbots. Chatbots are automated conversational robots programmed to respond to messages inside web apps & mobile applications. They’re mostly used to help agencies manage customer support tickets & inquiries.
However, the use-cases for chatbots don’t end there. Juniper Research estimated that chatbots will save businesses up to $8 Billion USD annually by 2022. This statistic comes as no surprise to those who use chatbot software.
Chatbots are the first line of support for customer management teams, instead of customers waiting hours to get simple issues resolved, chatbots provide instant support during emergencies or outside business hours.
Chatbots can process refunds, cancellations, answer repetitive questions, navigate and entertain visitors, collect customer feedback, send promotional emails, updates, alerts, and notifications. Artificial intelligence through conversational marketing is able to personalize recommendations, analyze user behavior, collect emails, drip marketing campaigns, generate leads, and onboard customers.
MobileMonkey provides a variety of free/paid chatbot tools & support automation options for all types of individuals & marketing professionals.
Placeit
If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes.
Just select your favorite video template, customize your text, change the color of backgrounds and shapes, and add your images or video clips. Customize your text, change the color of backgrounds and shapes, and add your images or video clips.
All their videos are made by a professional team, so you can rely on them being eye-catching templates for your campaigns. Once you have customized your template, simply click the download button.
Benefits of Advertising Agency Software
The software comes in all shapes and sizes with numerous feature that will eliminates the need for multiple ad agency software systems, and is flexible to adapt to your workflow.
There are many benefits of advertising agency software. This include:
- Advertising Agency Software helps in managing the agency remotely.
- It creates client details and publication details.
- It is a a highly customizable tool that lets you work in any methodology.
- It is helpful in keeping your sales process organized as you keep a track of sales and your deal flow with sales reports and tracking for lost contracts.
Conclusion
Choosing the right software for your advertising agency is important because it can have a directly positive impact on your business results. It’s like searching for a needle in a haystack, especially if you are new to the industry. And they are so many options out there.
Whether you are a small agency, medium-sized business, or large enterprise, finding the best software for your advertising agency can be overwhelming. There is a range of advertising software products available, each of which has its strengths and weaknesses.