ActiveCampaign is a marketing automation and email marketing service for small business and large enterprise. It was started as an open source project in 2008 and now boasts nearly 30,000 customers. The firm’s software is primarily distributed as an on premises solution which requires the user to host it themselves or via a monthly SaaS (Software as a Service) based model.
Here are a list of plugins that you can apply.
MailChimp For WordPress
If you are one of the more than 9 million people who use MailChimp, then you already know this is an essential tool for marketers. Did you also know that MailChimp also offers a powerful, and free, WordPress plugin as well?
MailChimp For WordPress allows you to connect with your existing MailChimp account in just one click. It can also create customizable sign-up forms, track emails, manage subscribers, set-up autoresponders, and establish a redirect to a “thank you” page.
It can also integrate with other useful plugins like WooCommerce and Contact Form 7. Probably the most useful feature is that this plugin allows you to generate campaigns without having to send out an email every time you update your WordPress blog because it will notify your subscribers automatically.
SumoMe’s List Builder
Looking to convert your WordPress visitors into email subscribers? SumoMe’s List Builder allows you to accomplish exactly that by making sure it catches visitors before they leave your site with a lightbox that appears asking for their email address.
The lightboxes are customizable and are one of the few pop-up plugins that are optimized for mobile users. The plugin also integrates easily with marketing services like MailChimp, AWeber, Get Response, Constant Contact, and Active Campaign.
The SumoMe plugin is free to download and also comes equipped with a suite of tool that allow you to share your WordPress content onto your social media channels, heat maps, ability to view Google Analytics directly on your site, and a scroll box that gathers email addresses as visitors scroll down the screen.
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SendinBlue Subscribe Form And WP SMTP
SendinBlue is an email marketing service provider with similar features to MailChimp. SendinBlue’s Subscribe Form and WP SMTP plugin lets you construct customizable subscription forms, segment your contact lists, and track emails through the wp_mail() function. You can also build and send newsletters to your subscribers to enhance marketing campaigns and have access to real-time statistics like bounce rates, opens, and clicks.
The plugin is free to download as long as you have an account with SendinBlue. The good news? If you send out less than 9,000 emails per month you’re eligible for a free membership. They’ve also removed the 60-day limit to their free membership since the start of 2016. However, it comes with limited features compared to other plans.
Opt-in Panda For WordPress
Intrigue your visitors by giving them just a glimpse of your awesome content. Then, if they want to view the rest of a blog article, they will have to opt-in by providing their email address. You can easily achieve this by installing the Opt-in Panda plugin.
Besides hiding your premium content, you can offer exclusive in-content freebies, track results with the built-in analytics tool, and see where your audience is coming from since they can subscribe by using social channels like Facebook, Twitter, Google+, or LinkedIn.
The content is still searchable by bots, so don’t worry about the plugin harming your ranking. And, you can add your new subscribers with pretty much all of the major email marketing service providers like MailChimp, AWeber, ActiveCampaign, GetResponse, and Sendinblue.
Attention Grabber Plugin
If you’re looking to convert more visitors, then you need to be able to grab their attention after they land on your site. One of the most effective ways to accomplish this is by having a handy notification toolbar that catches their eye. One of the most popular tools for this would be The Hello Bar. But, that could end up costing you since you have to pay for clicks – the free version only allows 25 clicks.
One of the best alternatives, that also happens to be free, is the Attention Grabber Plugin. It’s also easy to install and can be quickly integrated into your WordPress site. The top features include a customizable bar for your site, the ability to track sign-ups through Google Analytics, and the power to hide or display content so it will best fit your visitor’s screen.
ALO EasyMail Newsletter
This is a useful WordPress plugin if you want to create and send your subscribers HTML/text newsletter by using the standard WordPress GUI and API. Other features give you the chance to select the who you want to send the newsletter to and gather and manage your subscribers.
There’s also an Ajax widget for subscription, a debugging tool, and an impressive theme manager. One really interesting feature is that bounced emails are automatically unsubscribed. The plugin also supports internalization and multilingual and has sending reports so you can see how many subscribers opened the email and clicked on the internal links.
FreshMail for WordPress
FreshMail is an email marketing and newsletter provider that has received multiple awards for in email marketing category for the highest ROI. With the FreshMail plugin, you can easily construct and add customized sign-up forms and defined popups onto your WordPress page. There’s also options for allowing you to set up automatic subscription sign-ups via checkboxes whenever users take action on a website, like leaving a comment or participating in a survey.
The plugin also integrates with Contact Form, WooCommerce checkout, and Google Analytics so you can keep track of everything. There’s also reports where you can identify the sources of user registrations through a selected period of time and see which forms generated the most new subscribers. If you send less than 2000 emails per month, FreshMail is free to use. Plans start at just $7 if you want to take full advantage of FreshMail’s features.
Contact Form 7
This is one of the most popular contact forms for WordPress users. Why? Because it’s easy enough to use for beginners, but also flexible enough for experienced WordPress users. For example, you can customize form fields, appearance, and mail contents.ADVERTISEMENTCONTINUE READING BELOW
With this plugin, you can also create multiple contact forms and place them on any of your WordPress posts or pages. Contact Form 7 even supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering, and is available in multiple languages. There’s also MailChimp integration, so that’s another added perk.
Add the Contact Form 7 Newsletter plugin as well and you’ll be able to send out newsletters to the visitors who have contacted you.
Newsletter
If you just want to stick with one plugin for your email purposes, then this very well could be your solution. This popular plugin essentially does everything you need to create and manage your newsletters. Features include email tracking, customizable forms and subscription widgets, and both single and double opt-ins. There’s even a solid subscriber preferences feature so you can target your campaigns more efficiently.
And, since it seamlessly integrates with your WordPress Registration, you can have the Newsletter plugin up and running with just a couple of clicks.
MailPoet Newsletters
Like pretty much every other plugin included in this list, the MailPoet Newsletters plugin is free to download. While the plugin does specialize in sending newsletters, which is a breeze with the drag and drop newsletter editor, the robust features that come installed make this an essential plugin for WordPress users. MailPoet will assist you in creating autoresponders, segmenting your contact lists, and collecting subscribers in just clicks with a widget. Most importantly, this plugin will send your subscribers a notification whenever you publish a WordPress post.
There are more than 70 themes to choose from, as well. So you shouldn’t have any difficulty finding a theme that best suits your brand. And, the newsletters will appear the same in email services like Gmail or Yahoo, along with Android and iOS devices.
Ultimate Popup Free
According to the developers, this plugin will “generate your list 500% faster.” Whether that’s been proven or not doesn’t change the fact that this is a olid plugin that will allow popups on your website – even on mobile devices. You can customize everything from content to codes to cookie expiry so you can have brand consistency and design a popup to meet your needs. However, the developers keep things to a minimum so you don’t have worry about the plugin slowing down your load time.
This free plugin will play nice with email providers like MailChimp and AWeber, as well as plugins like Contact Form 7.
Remarkety – Email Marketing for WooCommerce
If you have a WooCommerce store, then you should seriously consider installing this plugin. For starters, you can send personalized emails and offers to customers based on their shopping history. Furthermore, you can segment customers automatically, send abandoned cart reminders, track customer behavior, nurture leads, and design responsive emails. If that weren’t enough, this plugin also gives you the power to generate custom campaigns and create A/B tests. Finally, there’s an intuitive dashboard that shares valuable analytics like purchase rates.
You can give Remarkety a free spin for 30-days. After that, you’ll have to select either the $32, $64, $119, or $205 plan.
Bonus
How to Install the ActiveCampaign WordPress plugin
In this section, you’ll learn how to install the ActiveCampaign WordPress plugin.
1. Log into your WordPress site.
2. Click “Plugins” in the sidebar.
3. Click the “Add New” option.
4. A list of plugins will load. Use the search field to locate the “ActiveCampaign – Forms, Site Tracking, Live Chat” option.
5. Click the “Install Now” button.
6. Click the “Activate” button.
The plugin is now activated and located on the list of active plugins in WordPress.
Configure the ActiveCampaign WordPress plugin settings
Now that you’ve downloaded the plugin, you’ll need to connect your ActiveCampaign account to your WordPress account. This is done on the ActiveCampaign plugin settings page in WordPress.
1. In WordPress, hover your mouse over “Settings” in the sidebar then click the “ActiveCampaign” option.
2. In a separate window or tab, log into your ActiveCampaign account and locate your API URL and Key.
3. Copy the API URL from your ActiveCampaign account and paste it into the API URL bar in WordPress. Do the same for the API key.
4. Click the “Connect” button in WordPress.
Your ActiveCampaign account and WordPress account are now connected.
Use the ActiveCampaign WordPress Plugin
Once you have installed and configured the ActiveCampaign WordPress plugin, you can use it to publish forms, install site tracking code, and interact with customers using the Conversations live chat widget.
Publish ActiveCampaign forms to your WordPress site
You can publish ActiveCampaign forms using the Classic Editor or the Gutenberg Block Editor. Instructions for both editors are below.
Publishing your ActiveCampaign form on WordPress will help you grow your email marketing lists, leverage site tracking (when enabled), and collect additional pieces of information from your contacts.
The types of forms you can publish on WordPress include:
- Inline forms (all plan levels)
A form that is embedded into the content of the webpage. - Floating box forms (Plus, Professional, and Enterprise plans)
A small box that slides up from the bottom of the page. - Modal pop up forms (Plus, Professional, and Enterprise plans)
A box that appears on top of the webpage content and dims the background. - Floating bar forms (Plus, Professional, and Enterprise plans)
A strip that appears at the top or bottom of the page.
Click the links below to expand instructions.How to publish forms using the Classic Editor
If you’re using the Classic Editor in WordPress, you’ll first need to select each form you wish to publish. This will cache the form(s) locally in WordPress. Once that’s complete, you can then use the plugin to insert your cached form(s) into any page or post.
Step 1: Select your forms
1. In WordPress, navigate to Settings > ActiveCampaign. Then locate the “Subscription Forms” section.
2. Click the checkbox for each form you wish to be able to use on your WordPress site. You can choose one, some, or all forms.
The “Use ActiveCampaign’s form CSS” option will be selected by default. If left checked, the form will use CSS styling provided by ActiveCampaign. If you don’t wish to use this option, uncheck this box.
3. When finished, click the “Update Settings” button.
Step 2: Insert your forms into pages or posts
1. Locate the WordPress page or post that you would like to publish an ActiveCampaign form to.
2. When the page opens, you’ll see the ActiveCampaign button in the toolbar:
3. Place your cursor where you want the form to appear and click the ActiveCampaign logo.
4. A modal window will appear and list the forms you’ve created. Click the name of the form you’d like to insert. A shortcode will appear.
When the post is previewed or published, the shortcode will be replaced with your ActiveCampaign form.
Embed your form(s) with a shortcode
As an alternative to the ActiveCampaign button in the toolbar, you can embed forms into your pages and posts using a shortcode. Each form listed on the ActiveCampaign WordPress plugin settings page has its own shortcode. Just copy this code and paste the form’s shortcode link into your WordPress page.
Editing your form
If you need to make edits to your form:
1. Log back into your ActiveCampaign account and navigate to the Forms section of your account. To get there, click “Site” then “Forms.”
2. Click the form you wish to make edits to.
3. Make the desired edits to your form then click the “Integrate” button.
4. Click the “Save & Close” button.
5. Go back to WordPress and navigate to “Settings” > “ActiveCampaign.”
6. Click the “Update Settings” button.How to publish forms using the Gutenberg Block Editor
With the Gutenberg Block editor, any form you create in ActiveCampaign is automatically available for you to publish on your WordPress site.
This means that you do not need to cache your forms locally on WordPress to publish them.
To publish a form to your WordPress site:
1. Log into your WordPress account and navigate to the post or page where you want to publish an ActiveCampaign form.
2. Click the name of the post or page to open the editor.
3. Click the “Add Block” button.
4. Locate the “AC Forms” embed block. You may need to scroll down the blocks menu to see this option.
5. Click the “AC Forms” block to add it to your page layout.
6. Use the dropdowns provided to select the form you wish to publish and if you want to use ActiveCampaign CSS.
Once the form is selected, you’ll see it on your page layout:
If you are publishing a modal, floating bar, or floating box form, you may not see the form in the page layout. To view the form, save your changes first then preview the page.
Editing your form
If you need to make edits to your form:
1. Log back into your ActiveCampaign account and navigate to the “Forms” section. To get there, click “Site” then “Forms.”
2. Click the form you wish to make edits to.
3. Make the desired edits to your form then click the “Integrate” button.
4. Click the “Save & Close” button.
5. Go back to WordPress and navigate to “Settings” > “ActiveCampaign.”
6. Click the “Update Settings” button.
Install ActiveCampaign Site Tracking code
Once you install ActiveCampaign Site Tracking code into WordPress, you can use it to:
- Track visits made to your WordPress site by contacts
When enabled, this plugin will insert site tracking code into every page of your WordPress site. This allows you to track page visits of identified contacts. You can use this information to trigger automated workflows, send targeted emails based on which page a contact visits, and more. Note that you still need to turn on the Site Tracking feature in your ActiveCampaign account and whitelist your domain. Learn more about Site Tracking. - Have two-way conversations with page visitors
If you’re using the Conversations feature, you can make the Conversations live chat widget available on your WordPress site. Learn more about the Conversations feature.
Take note
- If you already have site tracking enabled on your WordPress site and wish to use the Conversations chat widget, you must upgrade the ActiveCampaign WordPress plugin to the most recent version
- You can control which pages have site tracking and/or the Conversations chat widget by going to the Settings>Tracking page in your ActiveCampaign account
Click the link below to expand instructions.How to install ActiveCampaign Site Tracking code
To get started:
1. Log into your WordPress account.
2. Click “Settings” then click “ActiveCampaign.”
3. Click the “Install ActiveCampaign code” toggle to set it to the “On” position. When on, the toggle will appear blue:
4. Two site tracking options will expand. Click the option that works best for you. You can choose from:
- Track by default
This setting is selected by default. It will track page visits and IP addresses for all known contacts without their explicit consent. Page visits and IP addresses are considered personal data. - Don’t track by default
This option will not track known contacts by default. Your contacts will only be tracked after they confirm tracking consent. You will need to create a tracking consent notice and connect it to this plugin.
5. Click the “Update Settings” button.
If you’d like to disable site tracking, click the “Enable site tracking” toggle to set it to its “Off” position.
Add the Conversations live chat widget to WordPress
If you’re using the Conversations feature, you can install the live chat widget onto your WordPress site.
Click the link below to expand instructions.How to add the Conversations chat widget to your WordPress site
1. Log into your ActiveCampaign account.
2. Click “Settings” then click “Tracking.
3. Click the “Enable” toggle to set it to the “On” position.
4. Next, whitelist your domain:
- All pages in your domain
- Add your domain to the “Add Website URL” field
- Leave the “Include all website pages” box checked
- Click the “Add” button
- Specific pages
- Add the specific URL for where you want the Conversations chat widget to appear
- Uncheck the “Include all website pages” box
- Click the “Add” button
5. Your domain will be added to the whitelist. Both “Site Tracking” and “Conversations” will be selected by default.
6. Log into WordPress and navigate to “Settings” > “ActiveCampaign.”
7. Click the “Install ActiveCampaign code” toggle to set it to the “On” position. When on, the toggle will appear blue:
8. Two site tracking options will expand. Click the “Track by default” option.
9. Click the “Update Settings” button.
Now the Conversations chat widget will appear on your WordPress site.
Conclusion
WordPress users know that content is king. That’s always been a common saying in the WordPress community, and a big reason why many people have chosen to use WordPress as a CMS option. The thing is, you can have all the content in the world, but without the proper theme and plugin set up to support your site, you could see low page rankings or even penalization from Google.