Here we are sharing best Digital Marketing Tools Collections, that you can use in your Business. Everyone wants to know about the Best digital marketing tools. They want to know what is new in this industry and how to be at the top of the ladder when everyone else is struggling for success. The answers to all these questions can be found in this post.
Below, you will find the best digital marketing tools for your business.
Canva
If you’re someone who lands in situations where you need to create graphics but are not a graphic designer, Canva is a lifesaver.
Out the box, Canva comes packed with easily editable design templates for any graphic design you may need.
Social media post? Canva has templates.
Logos? Canva has templates.
Business Cards? Canva has templates.
You name it, Canva has templates.
You simply click on the type of content you want to create and everything is sized and designed for you. You can also easily upload and use any content you have or make any needed changes to colors, text, images, and more to the pre-made templates to fit your brand or inspiration.
Canva also automatically saves your designs as you work on them so you can come back to them at any time and pick up where you left off.
Photopea
Our coworkers here at LYFE like to debate on whether this next tool is pronounced Photo-peah or Photo-pee. But no matter how you pronounce it, Photopea is an amazing tool that allows you to edit photoshop files without Photoshop.
That’s right. You simply upload your .psd file into the tool and you have most of the same basic features you have in Photoshop within an online tool… for free.
This tool reminds me of a wrench. You might not use it very often but when you need it, you sure are glad it’s in your toolkit.
HemingwayApp
This 100 percent free platform helps you write crisp, clear copy that “makes sure that your reader will focus on your message, not your prose.”
The self-described “spellchecker, but for style” costs nothing to use and can easy elevate blog, email and website copy to a new level.
Zoom.us
Made famous over the course of the 2020 pandemic, is Zoom.
Zoom only supports up to 40 minutes per meeting in their free version, so it’s really best for team meetings with remote employees or small webinars with select, targeted customer segments.
But, the platform is free, easy to use and customizable: you create your own “room” with your own URL you can send to clients.
12. YouTube Live
Google’s “Hangouts on Air” used to be a favorite webinar hack for smart marketers on a budget.
But in late 2016, Google got rid of the platform and converted to YouTube Live.
You can create an event, schedule it for the future and allow unlimited users to attend – all for free.
(Here are instructions in case you’re interested.)
Trello
Honestly, I don’t know how these guys do it.
You can create unlimited boards, lists, cards, checklists and have unlimited members completely for free on Trello.
Sure, the upgraded versions include better integrations and cool features, but if you’re looking for a basic tool to manage project flow, Trello is an amazing option.
Answer The Public
Coming up with new blog topics can be a challenge. We’ve written over 400 of them on our blog over the years and you’d think we’d run out of topics by now but we don’t.
If you find yourself needing a bit of inspiration on what to write about for your blog, Answer The Public is worth a try.
Answer The Public listens to autocomplete data from search engines like Google then quickly cranks out every useful phrase and questions that people ask related to your keyword.
This leaves you with an ocean of useful content ideas.
Grammarly
Anybody else cringe when they see a typo? We know we do and it’s one of the reasons we love Grammarly.
Grammarly is the most used online grammar checker in the world – over 30 million people use it globally.
With an online editor, browser extension, and mobile app for iOS and Android, Grammarly works in the background while you write in your favorite application no matter where it is.
A red underline appears when there is a typo and you simply hover over it to select the correct spelling.
Easy, right?
Free Digital Marketing Tool Category #3: SEO
These tools will help improve your Search Engine Optimization efforts.
SEMrush
SEMrush is a powerhouse SEO tool that packs a ton of incredible features like keyword research, keyword tracking, backlink tracking, site audits, and more.
Though our personal favorite way to use SEMrush is to spy on the SEO strategies of our client’s competitors.
That’s right – James Bond Style.
All you have to do is type in a URL and SEMrush provides you with every keyword they rank for, every page on their site that ranks, all the backlinks they have received, and even shows you any google ads they are running.
If you have not used SEMrush to get a sneak peek into your competitor’s SEO strategy, today is a good day.
Google Search Console
Google’s Search Console is a tool by Google tools that help you monitor the search performance of your website.
The console provides you with in-depth SEO insight related to the:
- tracking of keywords and click-through rates
- alerts for mobility and indexing issues
- backlinks to your site
The Console also allows you to submit sitemaps and request crawling of pages – all things that help Google to rank your site.
Google Keyword Planner
Google’s Keyword Planner is one of the best keyword planners there is to build strong keyword lists and conduct keyword research for your SEO.
Simply search a single keyword or a set of keywords and Google’s Keyword Planner will provide you with an overload of related keyword ideas and related search volumes.
Free Digital Marketing Tool Category #4: Automation
Fun Fact about us. We love automation. We try to automate EVERY business task we can. And for good reason: automation saves time and minimizes human error.
The problem with automation though is that it requires an understanding of software API’s which we know nothing about. Well, that’s not a problem anymore.
Zapier
Zapier is an automation tool that connects the business software you use into workflows. It works with over 1,300 business software tools like Gmail, Google Drive, and Facebook, and “Zaps” the two or more applications together so they integrate with one another.
Here is an example of a Zap you could perform: When you get a new email in Gmail, copy the attachment from Gmail to Dropbox, and alert yourself in Slack about the new Dropbox file.
Performing that action by hand would take a ton of time, especially if you perform that action on a consistent basis.
Most of our clients use Zapier to zap their leads from their website or Facebook lead forms into a Google Sheet or CRM so they can easily keep track of them.
The possibilities are endless so start thinking about the ways you can save time in your business through automation with Zapier.
Yoast SEO (WordPress) and Plug In SEO (Shopify)
If you want to get traffic to your site from search engines like Google, it is important for your site to have good SEO.
Yoast SEO and Plug In SEO are tools for WordPress and Shopify sites that make optimizing your site for SEO easier by walking you through SEO best practices without needing to know code or become an SEO expert.
We use Yoast SEO to easily add titles and meta descriptions to our site pages and posts and rely on it to make sure our on-page SEO is up-to par.
Benchmark
If you’re looking to test a great alternative to MailChimp, give Benchmark a try.
Like MailChimp, the platform is completely free up-to 2,000 subscribers, but Benchmark offers 250 emails per month for free.
They also include some simple-to-use design tools to help you customize the look of your messages.
Here’s a look:
Wondering which tool to go with?
According to Sally Jones, it completely depends on your email marketing experience.
As she explains over on We Rock Your Web:
“We do recommend Benchmark for email marketing newbies over MailChimp. Benchmark’s customer support access and reputation are better than MailChimp, which could make all the difference if you’re new to email marketing programs…MailChimp gets our vote for more seasoned email marketers, or if you just need a bit more bang for your buck. MailChimp’s advanced features have the edge over Benchmark’s; you get unlimited image hosting, and they offer significantly more integrations/apps (and a powerful developer API) compared to Benchmark.”
Google My Business
Almost any guide to improving local SEO starts the same way:
Make sure you optimize your Google My Business (GMB) profile.
And that’s because GMB gives you the ability to rank high in Google SERPs without doing any content marketing.
Google also shares some invaluable data about how your customers are finding your business:
Google Keyword Planner
This free tool makes it easy to find the right keywords for your content.
And it’s so simple to use.
Just plug in a few phrases or words related to your topic, focus in on your audience and the tool tells you what keywords to consider.
Google Keyword Planner also integrates directly with Google Ads, so you can build campaigns directly from within the tool, too.
KeywordTool.io
Another great keyword finder that offers 750+ keywords for free.
Keywordtool.io prides itself on using Google’s autocomplete feature to generate the best long-tail phrases for SEO optimization.
And you don’t even need to create an account to use it:
Conclusion
As a digital marketer, you need several marketing tools to effectively promote your business online. In addition to the out-of-the-box tools which you find on Google Analytics, there are some marketing tools that can be really helpful for small businesses. Marketers give a lot of importance to digital marketing as they think this is one of the most important ways to reach their target audience.