This article takes a look at the best social media platforms for marketing and business, ranking them based on multiple factors including reach and engagement.
This article will go over the best social media platforms for business to use this year and how you can implement them. However, if a friend asks how she can get started with something and you know exactly what that is, it’s helpful to add a sentence or two about how to learn more about it. People who want to know more will click on your link!
Messenger
Registered users: 1.3 billion
Best use: Communicating directly with customers
Messenger, another of Facebook’s social media sites, lets your business communicate one-on-one with interested users.
With messenger, you can respond to users’ messages personally or utilize a chatbot to quickly respond to inquiries.
Chatbots can handle things like questions, shipment tracking, booking appointments, and more.
TikTok
Global monthly active users: Over 689 million
Best use: Giving users a peek behind the scenes of your business, participate in viral trends
TikTok lets users share short videos for a variety of purposes.
Quick tutorials, viral dances, and comedic skits can all be found on the video sharing app.
In addition to sharing videos related to your business, you can also take advantage of TikTok’s advertising options for your business.
Quora
Unique monthly users: 300 million
Best use: Understanding questions your audience is asking, establishing authority
Users on Quora can ask and answer questions on a variety of topics.
Your business can use these questions to inform what you cover in your content, and if you have the answers users are looking for on the social media site, establish authority in different areas.
Quora also has an advertising platform to help you reach targeted audiences.
Agorapulse
Agorapulse is another social media management tool for marketers that comes with a lot of features and is suitable for businesses of all sizes. You can use it to manage all social media accounts, communicate with your followers, engage, and increase your followers. Its built-in CRM is a perfect platform to understand and engage with your followers.
Key Features
- A multi-purpose social media management tool.
- Works perfectly for teams.
- Supports all the leading social media networks.
Later
If you are a fan of Instagram, you’ll love using Later. Though it works for other social networks too, Instagram marketing is its core specialty. You can visually plan and schedule Instagram posts. It has a powerful organizer that lets you organize your Instagram photos and posts.
Key Features
- It has a free plan for individual users.
- You can create clickable landing pages to boost conversions.
- Choose from unlimited media for your posts.
Followerwonk
If Twitter is your company’s primary social network, don’t miss Followerwonk. It has multiple tools to supercharge Twitter marketing for your business. It helps you find appropriate Twitter accounts, lets you compare accounts, and analyze followers.
Key Features
- Compare Twitter accounts to find influencers.
- Segment followers based on several variables.
- Compare your relationship with your competitors.
Tailwind
Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. For Instagram, it shows basic metrics such as followers, posts, comments, and likes.
3 cool features:
- Identify the best hashtags on Instagram with the Hashtag Finder.
- Use the browser extension to create multiple posts from any site.
- Upload images in bulk using a drag-and-drop calendar to save time.
Social media channels:
What analytics you get for free:
- Basic profile performance
- Basic metrics for individual posts
- Board and website insights
Paid options: $9.99, $799.99 per month, and custom pricing
Likealyzer
Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results.
3 cool features:
- Benchmark your Facebook Page against a million others to know how you are performing.
- Get recommendations based on how your content is performing.
- Export your chosen metrics and insights in the form of easy-to-understand reports.
Social media channel:
What analytics you get for free:
- Analysis of your Facebook Page’s front page, about page, activities, response, and engagement
Cyfe
Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. Its social media section allows you to sync up all the major networks and pull overview reports for the accounts you manage and those you want to track. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts.
3 cool features:
- A fully customizable dashboard
- Set up email and SMS alerts to notify you when certain thresholds are crossed.
- Monitor your brand mentions and competitors’ activity using the Twitter search widget.
Social networks analyzed:
- YouTube
What analytics you get for free:
- Five widgets
- A fixed view of the trailing 30 days of data
Paid options: $29 per month
Union Metrics
Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. Type in any keyword, hashtag, or username, and you get useful charts and graphs for reach, exposure, activity, and contributors. It’s quite valuable for checking in on mentions, tracking branded hashtags, and analyzing industry keywords.
3 cool features:
- Measure the potential reach for any hashtag on Twitter or Instagram.
- Look at your competitors’ activity and measure their share of voice.
- Know what sort of content works in your industry by analyzing conversations in real-time.
Social networks analyzed:
What analytics you get for free:
- Twitter assistant
- Twitter analytics report
- Instagram account checkup
Paid options: $49, $99, $199 per month
Quintly
Quintly is an enterprise-level analytics tool that monitors your engagement on all major social networks. You can mix and match dozens of customizable metrics and automate the deployment of flexible, shareable dashboards. By adding multiple pages belonging to you or your competitors, you can compare them against pre-set benchmarks or each other.
3 cool features:
- Choose from 350+ metrics to effectively set up and measure social KPIs.
- Export data in a variety of formats including CSV, XLSX, PDF, and PPTX and send automated reports.
- Use Quintly’s API to extract data into custom dashboards and integrate it with a BI solution.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 14 days
- Advanced analytics
- Reporting
- Customizable dashboard
Paid options: $100, $255, $480 per month, and custom pricing
Conclusion
If you’re looking for a clear-cut winner in the social media platform game, you’ve come to the right place. Of course, it all depends on your niche and goals, but here are our recommendations for the best platforms for marketing in any industry.