Best Social Media and Marketing Tools

Each year thousands of social media marketing tools are introduced on the market. Our comprehensive list of the best social media and marketing tools is your guide to the best social media management tools in 2021. We have a selection of different tools for every part of your marketing campaign, from scheduling, content creation, research and analytics to collaboration, automation and monitoring. These amazing free content marketing tools can help you grow your business more effectively.

Do you want to find the best social media management tools for any business? Interested in free marketing tools for your business? You are in right place! We made a top list of social tools and digital marketing tools with details.

Tailwind

Tailwind

Tailwind is a social media marketing app that works for Pinterest and Instagram. It is primarily used as a scheduling app, but it has other features too. For instance, it helps you find the best time to post on Instagram with its SmartSchedule feature.

Key Features

  • You can find hashtags with a single click.
  • It lets you create multiple pins with a single click.
  • It has powerful analytics that helps you with growth.

Tagboard

Tagboard

Tagboard is an interesting and useful tool for social media management and marketing. You can find social media posts that can be aggregated and curated easily. A simple hashtag can reveal several social media stories that are all public. You can then republish them on your social media account.

Key Features

  • It works as a complete reputation management tool.
  • You can find trending content on any topic.
  • It can be integrated with Hootsuite.

BuzzSumo

BuzzSumo

BuzzSumo is an awesome tool that helps you find popular content that’s trending on social networking sites. You can identify trending content that people like and share on your preferred social network and recreate it. It also helps you find influencers who publish or share content that’s relevant to your business.

Key Features

  • It is a powerful tool for content discovery.
  • You can find keywords, content ideas, and titles that people love sharing.
  • It improves engagement by letting you monitor and respond to comments.

 Followerwonk

Followerwonk

One of our favorite Twitter toolsFollowerwonk shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count.

3 cool features:

  • Find targeted users by keywords used in their profiles or bios.
  • Sort users or followers of an account by insightful factors such as influence or activity.
  • Compare your stats to those of competitors or peers with the help of a visual graph.

Social media channel:

  • Twitter

What analytics you get for free:

  • Search up to 50 profiles per day
  • Analyze accounts with up to 25,000 followers
  • 20 comparisons per day

Paid options: $29 and $79 per month

SparkToro

SparkToro

SparkToro is an audience intelligence tool-in-the-making, founded by former Wizard of Moz Rand Fishkin. It will eventually be a search engine that helps you identify the websites, publications, podcasts, and social profiles that appeal to your audience. At the moment, it is a collection of nifty tools that evaluate your Twitter handle and followers, and give an objective assessment of your brand influence and authority on Twitter.

3 cool features:

  • Audit your followers and know what percent of them are fake.
  • See the specific topics that marketers are talking about on Twitter.
  • Get a ‘SparkScore’ of your influence, based on the performance of your tweets.

Social media channels:

  • Twitter

What analytics you get for free:

  • Fake follower audit
  • SparkScore

Audiense

Audiense

Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. You can glean information about your followers’, peers’, or competitors’ location, language, interests, and influence. Audiense uses machine learning on social data such as affinities and demographics to help you understand your target audience. You can then engage these audiences directly at scale.

3 cool features:

  • Create your own chatbot and engage customers via Twitter DMs.
  • Analyze your followers in-depth and use these insights to build communities.
  • Analyze historical and real-time conversations on Twitter.

Social media channels:

  • Twitter

What analytics you get for free:

  • Best time to tweet
  • Community insights dashboard
  • Twitter list management

Paid options: $9 and $89 per month

IFTTT

IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.

Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.

These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises and enhances individual productivity.

Zapier

Zapier is another tool that encourages automation and does share some similarities with IFTTT. One writer summarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.

If you’re looking for some neat automation ideas, to get you started the Zapier team have a list of suggestions about how you can use Zapier to better manage your social media accounts.

AdEspresso

Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.

A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.

You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.

Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.

And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.

If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.

Conclusion

Keep track of your social media presence and make sure you’re maximizing your marketing potential with our collection of the best social media management tools, free social media marketing tools, and other useful online tools to help you streamline your marketing plan.

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