Social media content creation tools is the key factor to your company’s online visibility. Without social media content creator tools, it is impossible to have a successful online business. There are many content creator tools available. Hundreds of them! Let’s look at some awesome content creator tools you will like.
Increase engagement with your content with Reddit Content Creation Tools. Design and create polls, surveys, quizzes, and more—no coding skills needed. Segment new and returning users to provide the most relevant content for your visitors
Social media content creation is an important part of any online marketing strategy. From creating fresh content and distributing it on social media to boosting your social reach, there are many reasons you may want to learn more about the best content creation tools.
Reddit is a rich community of millions of people, many of whom can’t wait to share their knowledge and expertise with you. Reddit’s content creation tools help you grow your following, get more views, and encourage discussion around your content.
Why use Reddit for your online business or blog
Reddit was built to be a discussion-based platform, making user engagement its number one priority. After you sign up for an account, all you have to do is create a text, video, or image post and pick a subcategory, which is called a “subreddit”.
After choosing a subreddit, you’ll publish the post and wait for the upvotes to come in. Other social media platforms have “likes”, but Reddit is based on a voting system. The more upvotes a post gets, the higher it jumps on the subreddit page. The highest upvoted posts are seen on the Reddit homepage, which is the ultimate goal of any user.
You can find discussions on anything from politics, to gaming, to cute and cuddly photos of animals. For more business focused topics, there are subreddits about business news, entrepreneurship, and blogging.
But it’s not enough just to post on Reddit. You’ll also want to make ample time to interact with other users on the platform. It’s a very active and social platform, making it a great place to share new blog posts and build a community around your blog. Now that you are warming up to the idea of using Reddit to market yourself, here are a few things to keep in mind.
Reddit demographics
Sixty-nine percent of Reddit users are male, making it a favorable platform for people who want to connect with a male user base. Fifty-eight percent of users are between the ages of 18 to 29, so topics generally focus on things that affect Millennials. It’s not surprising then that 40% of users access Reddit on a mobile device.
Key benefits of Reddit
There are two kinds of post types on Reddit: links that direct traffic to a separate third-party website and text posts that stay within the Reddit platform. It’s great to build to your Reddit social media marketing strategy to include both because links help you increase your blog traffic while text posts allow you to share helpful advice to build your credibility.
Since Reddit is built on the voting system, you can directly see how well your content is performing with Reddit’s audience based on the number of comments and upvotes you get. The potential to go viral on Reddit is high, especially with it being the eighth most visited website on the web.
With so many subreddit categories to choose from, you can easily find conversations that are relevant to you and your business. It’s even better if you interact as a personal brand on behalf of your company because Reddit users want to connect with other real people.
Now that we’ve talked about some benefits of Reddit, we can’t forget to talk about how to avoid getting banned on the platform. Reddit will quickly ban any account that looks like a spammer, so here is how to keep in Reddit’s good graces, as shared by Dream Grow:
- Never submit the same comment multiple times to different subreddits
- Don’t only submit links to your website
- Don’t ask for upvotes
- Steer clear of illegal content
- Don’t share anyone’s private information
- Don’t be overly promotional
How to use Reddit for your business
Now that you know the benefits and demographics of Reddit, you can decide if interacting on their social platform is worth your effort. Before you dive right in, let’s talk about some unique ways you can drive traffic and increase brand awareness through Reddit.
Interact with threads that already exist
Instead of wondering what you should post, you can jump into a conversation that’s already happening on Reddit. In the blogging subreddit, we found a user asking about the best advice for new bloggers. This would be a perfect opportunity to contribute to the conversation and gain upvotes.
Pro tip: As you get used to posting on Reddit, we recommend replying to five different threads for every post you publish. This will help you get in the habit of using Reddit not only to market yourself but also interact with people through the comments.
Use Reddit ads
Even though Reddit’s website design isn’t inherently visual, it makes their ads really pop. Since Reddit users are so engaged with the platform, they are sometimes more receptive to ads than on other social media platforms.
Just like with Facebook or Instagram, Reddit allows you to target specific audience groups and track how well your ad is performing. All ads are centered around a central objective, whether that is visibility, engagement, or most often, conversion. To see Reddit ad case studies, look at Toyota and Coca-Cola for examples.
Use Reddit as a hub for customer service
When buyers are frustrated with a service or product, they don’t always take it directly to a review website or to the company. Sometimes they will post about it on social media or forums like Reddit. Being active on Reddit will allow you to approach these types of comments that would have otherwise gone unaddressed.
Outside of negative commentary, you can also use Reddit as a place to provide answers to potential customer questions. Simply search for keywords that have to do with your product or service in the Reddit search bar and reply with your answer.
Find your next hire on Reddit
Many users flock to Reddit for career development advice as they enter into a new job search. Since the user intent for finding job opportunities is so high on forum sites like Reddit, it can be a great place to start making connections.
You can browse the user’s history to see if they interact with subreddits that are in your related industry and reach out to them if you’re interested in them applying for a new position. You can also post a job opportunity in the industry specific subreddit for more qualified candidates or the general jobs subreddit.
Do an AMA
AMAs, which is an abbreviation for “ask me anything”, give you the opportunity to answer live questions that come directly from other Reddit users. Celebrities and public figures like Bill Gates, Keanu Reeves, and even President Barack Obama have appeared on Reddit AMAs, but you don’t have to be well-known to host an educational and successful AMA. You can get started in the AMA subreddit.
Content Creation Tools for Creating Relevant Content
1. Google Trends
Google Trends helps to keep you in the loop. Google Trends reveals insight into today’s relevant content. Not yesterday’s. Google Trends is ideal for those who frequently create content. This includes those who blog, have a heavy social presence, develop content for specific groups of people, or work in marketing.
The Content Marketing Institute recommends using Google Trends to research keywords, discover content ideas, and monitor your brand.
Simply enter in a topic or explore trending stories and featured insights. Google Trends displays the frequency of search terms in consideration of its total volume across geographic regions. Additionally, Google Trends shows search interest over time. Depending on the flux of query volumes, you may choose one topic over another to discuss in whatever content you create.
2. Moz Keyword Explorer
You wouldn’t want to create awesome content and not get noticed. Easily check what keyword to use for blog posts and site pages with Moz’s Keyword Explorer. You can enter terms or phrases into Moz Keyword Explorer. Moz will provide you with keyword suggestions and a SERP analysis reflective of the keyword’s search volume, difficulty, opportunity, and potential.
Once you start exploring, you can export CSV files and save them for later. This includes the top ranking sites containing your keyword or phrase. Moz Keyword Explorer allows for two free searches a day. If you require more searching, you can upgrade to a paid subscription starting at $50 a month.
3. Sigstr
Sigstr is an email signature banner. Email banners are added and changed from one admin console with changes immediately reflected in employees’ email signatures. Sigstr banners are a great way to intertwine visual content and compelling copy.
You can create unique signatures for departments, teams, executives, and customer service. Swap out Sigstr signatures to engage email recipients with company news, upcoming events, and relevant content.
What is content creation?
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
Why Is Content Important?
Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
You’re also generating some major ROI for your company, as these content marketing stats demonstrate:
- Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
- SMBs that use content marketing get 126% more leads than those that don’t.
- 61% of online purchases are the direct result of a customer reading a blog.
- Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month.
Content equals business growth. So, let’s get started with the types of content you can create and then review your content strategy.
Conclusion
If you’re a small business in need of social media content, or a writer who wants to keep up with their brand’s social media management, there are a lot of tools you can work with. The first thing to think about is which platform the majority of your content will be distributed from.
Posting on Reddit is hard, and if you don’t know what you’re doing, it can be extremely difficult to get noticed. Fortunately, we’ve written a guide that lays out exactly what you need to do to post well on Reddit. Even better, we created a set of tools specifically designed to help you master the most important aspects of posting on Reddit. Unlike other guides and tools out there, these tools were created by people who have been front-page multiple times in many different subreddits so you know they work.