Lead generation is one of the most essential and critical tactics in B2B businesses. No matter how big or small your business is, increasing your leads gives you a chance to grow your revenue and improve customer satisfaction. So it’s, therefore, vital that you get hold of the best lead generation tools to help boost your sales, create loyal customers, and maintain a high level of customer satisfaction. Although there are numerous tools available online, here’s an awesome list of some lead generation tools that every B2B business should be using.
The best lead generation tools for b2b marketing are varied and change often since some of these technologies are very new. Depending on industry your company is in, some of the best free integrated marketing software will vary. It mainly depends on who you’re trying to reach, but whatever you do, don’t neglect the world of online lead generation tools.
You need to research and know the best lead generation tools for B2B for your business. In this guide, I showcase the best free and paid tools to get those leads you need. Brands are looking for companies just like yours. The big part is getting their attention and starting a relationship with them.
Which lead generation tools are the best for BtoB? When it comes to growing your b2b business, lead generation is the most important part of your marketing strategy. Without making valuable connections with the appropriate people in your industry, marketing efficiently and effectively is a bit like shooting arrows into a dark room – you’re not really sure where they’re going to end up. But with a clear plan, along with aid from these powerful lead generation tools, you can make sure that all of your marketing efforts will be producing great leads and new clients – without any dead ends.
How can lead generation platforms benefit you?
Today, companies are competing to get noticed by their potential customers, and it requires more than just professional marketers because professionals too need top lead generation tools to get things working in your favor. Therefore, having the right marketing tools will help you scale up your sales curve.
Using these tools will help businesses by:
- Targeting the right customer base
- Increasing brand awareness
- Increasing brand loyalty
- Collecting valuable prospect information
ReferralCandy
ReferralCandy helps eCommerce stores generate leads and sales by offering customers discounts for referring new business.
You can easily customize a referral program for your business and collect data on how well the program is working.
ReferralCandy also integrates with other marketing tools to track referral traffic, retarget leads, and send newsletters.
Key Features:
- Fraud detection to protect your program and increase your ROI
- Automated rewards payouts
- Customizable rewards options
Pricing: ReferralCandy gives you a free 30-day trial to get started. After that, it costs $49/month plus commission to continue.
Zapier
If you’re wondering what Zapier’s doing on a list of lead generation software, the answer’s simple. Zapier’s here because it lets you connect multiple business services, including some lead generation software in our roundup.
In fact, they have an OptinMonster lead trigger that makes it super easy to connect OptinMonster, the #1 conversion software in the world, with the other business services you use.
Key Features:
- Connect different software and tools to automate your workflow
- Simple connections make automating your workflow easy
- Works with over 3,000 apps
- Pre-made templates make connecting tasks a breeze
Pricing: Zapier has a wide range of pricing. They have a free version to help get you started. From there, you’ll pay only $19.99/month for the Starter plan. After that, prices scale up to $599/month for the Company plan with a few options in between.
SeedProd
Pricing: $79.50 per year for Basic Package (1 site, unlimited landing pages, etc.)
Rating: n/a (5 out of 5 stars on G2, but based on 1 review)
SeedProd is a WordPress landing page builder that makes it easier than ever to build customized landing pages that actually convert. Used by over 1 million professionals, it offers a drag-and-drop page builder, live previews, layout navigation tools, templates, and a revision history tool in case you make a mistake.
WPForms
Pricing: Plans start at $299.50 per year
Rating: 4.8 out of 5 stars based on 485 reviews on G2
WPForms is one of the most popular drag-and-drop WordPress form builders on the market. More than 4 million professionals use it to build smarter forms and surveys. Sales and marketing teams can create custom lead generation forms, gather information about their audience, and collect payments.
WPForms also integrates with many of your favorite sales and marketing tools, including Salesforce, ActiveCampaign, and Zapier.
HubSpot
Pricing: Free, paid plans vary depending on which features you need, but start at $45 per month
Rating: 4.5/5 stars on GetApp (Based on 1394 reviews)
HubSpot is one of the biggest and well-known tools on the market for SaaS companies and agencies. The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding new leads, and more. Pricing primarily depends on what features you need as HubSpot consists of three main platforms: HubSpot CRM, HubSpot Sales, and HubSpot Marketing. However, free plans are available for all three platforms.
Marketo
Pricing: Paid plans start at ~ $900/month
Rating: 4/5 stars on GetApp (Based on 292 reviews)
Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. Again, pricing will depend largely on the features you need, and you will need to get in touch with sales to receive pricing information. However, we’ve seen packages start at roughly $900/month.
Pardot
Pricing: Paid plans start at $1,250/month
Rating: 4.5/5 stars on GetApp (Based on 254 reviews)
With Pardot (now part of Salesforce), you can create landing pages, conduct A/B testing, capture leads, integrate Google Adwords, create email campaigns, and set up email automation. There is no free trial available; however, you can view a demo by filling out a lead form on Pardot’s website.
Keap
Pricing: Paid plans start at $79/month for the first five months, they also offer a 14-day free trial
Rating: 4/5 stars on GetApp (Based on 398 reviews)
Keap is an all-in-one solution for marketing automation and CRM. You can manage contacts, score leads, create automated email campaigns, create landing pages, track website visitors, and more. They offer a 14-day free trial.
Leadpages
Best For: Website & landing page builder, pop-ups, sticky bars
Suitable For: Small to medium businesses
Integrations: Yes
Leadpages is another effective lead generation tool that offers a plethora of tools for SMEs to design and deploy landing pages as primary lead generators. Plus, you can create beautiful, fully functional websites without writing a single piece of code in half the time compared to WordPress.
With optimized templates, A/B testing capabilities, and other CRO features, Leadpages sits high among leading CRO and sales lead tools.
What makes Leadpages a popular lead generation tool?
- Mobile-responsive landing page templates are with beautiful designs.
- Create fast websites that deliver 30% higher performance.
- Provides pop-up forms to boost conversion and capture new leads by targeting visitors’ actions.
- Show product updates & new deals with non-intrusive alert bars to improve engagement.
- In-depth analytics dashboard to monitor the performance of your website and landing pages.
- Offers built-in SEO optimization toolkit.
- Integrates with over 50 tools.
Pros
- Affordable pricing than peers.
- The drag-&-drop editor comes in handy to build landing pages and websites quickly.
- 200+ templates to choose from, making it easier for anybody to create beautiful pages.
Cons
- You cannot make significant customizations to the standard templates.
Price: Starts from $37 per month for the standard subscription
ClickFunnels
Best For: Creating landing pages, affiliate programs, sales funnels
Suitable For: Small to big businesses
Integrations: Yes
ClickFunnels is another great tool for lead generation, you can design new websites, landing pages, membership pages, opt-in pages, squeeze pages, and much more. It’s the perfect sales funnel creator to set up a lead generation system and bring more prospects into your sales funnel.
Here’s why we consider one of the best lead generation tools:
- Use the drag-&-drop editor to create a website, landing pages, sales funnels, lead capture forms, and more.
- Provides 40+ pre-built templates to create sales funnels without any coding.
- Integrate payment gateways into your sales funnels and web pages to promote conversions.
- Use mail automation to capture bulk leads and send targeted messages to the prospects via mail, text, and social.
- Offers an inbuilt affiliate program manager to draw more leads into your sales funnels.
- Track the funnel performance like click-throughs, conversions, opt-ins, and visitors directly from the dashboard.
Pros
- Easy to set up and use.
- You can accept the payment directly on the sale funnels without redirecting the visitors.
Cons
- Essential features like autoresponder and Actionetics are available only in higher-tier plans.
Price: Contact for price
Mailshake
Best For: Email outreach, cold mails
Suited For: Small to big businesses
Integrations: Yes
Mailshake is one of the most effective tools for mail outreach and lead generation. It offers a plethora of personalization and targeting options for your cold mail campaigns.
How Does Mailshake Help in Generating Leads?
- Send bulk emails to your contact list, generate new leads from replies, nurture them using drip mail campaigns, and convert them to your customers using Mailshake.
- Provides a single dashboard view to manage your entire marketing campaign from one screen.
- Other features include ready-made email templates, personalization options, alerts, an inbuilt phone dialer, automated lead status management, and mail status monitoring.
- Easily integrate with other CRM tools, such as Slack, Hubspot, Salesforce, and much more.
Pros
- Supports automated email follow-ups and pausing sequences based on the recipients’ actions.
- A/B test your email campaigns from the same tool.
- Inbuilt lead management eliminates using a separate tool to track lead acquisition.
Cons
- The pricing is based on the number of users, making the tool a little expensive.
- The campaign analytics can be improved to show more information and details.
Price: Starts at $59/month
The basics of B2B lead generation tools
When we talk about lead generation software, we refer to all the tools that help the lead generation strategy. Therefore, we find the following typologies:
Landing page builders
This type of tools doesn’t generate leads directly, but it helps in the lead generation strategy. Users can access a landing page with an offer and sign up to obtain it.
Forms
Forms complement site pages such as landing pages. Through these, members can provide their data and click on submit and receive it and save it in the CRM.
Paid Ads
In this case, you can obtain leads directly.
Marketing automation
This helps to target the leads and provide them with automated marketing messages. It allows for managing repetitive tasks.
Prospecting
This type of tool helps to analyse if it is worth investing time in the generated leads and offer a more customised experience.
Conclusion
The future of business is now. Today, businesses are willing to pay their sources that do not have a salesforce in order to get targeted leads. With the faster pace of work and change happening every day, it is becoming imperative for a salesperson to have multiple sources in order to have the right opportunity on hand at the right time. A good source of lead generation tools could be just what your salespeople need.
The lead generation tools are strategical and creative solutions for business oriented processes. The main aim of using this tool is acquiring relevant information about your prospects so you can better serve them. Affordable tools have in-built features to give you the most value possible.