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Best Tools for Lead Generation for B2b

Lead generation is never an easy task, but it becomes even harder when you are a B2B business. Since you have to pass through multiple stages and levels of approval before your leads can finally get converted into sales and revenue, you will typically struggle with slowly declining lead quality and decrease in conversion rates. You may have found yourself asking – “what could be best tools for lead generation for b2b?” Eventually, you will find your answer in tools that are designed to generate high-quality B2B leads with only one goal in mind – making your company more successful by increasing your bottom line.

B2B lead generation is different from B2C lead generation. Business to business lead generation for sales efforts may vary depending on the type of industry and the opportunities available. Using social media for lead generation for b2b takes a different approach from that used in B2C marketing. However, B2B lead generation can be achieved through social media marketing with free tools and paid contact lists as well.

Want to know the best lead generation tools for your small business? In this blog post, we’ll review a variety of free and paid lead generation tools. Whether you’re a startup looking for ways to get more leads or you’re an established company looking for better ways to generate traffic, you will find some great tools in here.

B2B Lead Generation Tools Review | There are hundreds of different tools that can be used for lead gen. So how do you know which tool to use for best results? Well, I have looked at some of the top B2B lead generation tools and decided to show you my top 3. Let’s see which lead generation tools made the cut!

What is Lead Generation Software?

Lead Generation software applies to any tool that makes it easier to generate new leads.

Some of the categories of lead generation software include but are not limited to: 

  • CRMs – such as HubSpot CRM and Pipedrive 
  • Prospecting – such as Clearbit and Leadfeeder 
  • Data / Lead enrichment such as and RocketReach 
  • Marketing automation – such as HubSpot Marketing Cloud, ManyChat, and Clickfunnels 
  • Landing page builders – such as Unbounce and Leadpages 
  • Opt-in forms – such as OptinMonster and Sumo 
  • Paid Advertising channels – such as Google Ads and Linkedin Ads 


ad roll home page

AdRoll puts your business in front of the eyes of potential leads as they browse the web, use social media, and look at their inboxes.

This lead generation tool combines the power of display ads, social ads, and email to effectively promote your business. It includes automation and rich insights so you can tweak campaigns for more growth.

Key Features:

  • Audience targeting rules make sure your ads are being placed in front of the best quality leads for your business
  • Compliant with worldwide privacy requirements
  • Insights on your campaigns so you can tweak them if needed

Pricing: AdRoll’s Starter plan is free. To remove AdRoll branding and unlock all features, you’ll need to upgrade to the Growth plan, which starts a $19/month.


AdEspresso home page

Hootsuite’s AdEspresso is an optimization tool for Facebook, Instagram, and Google ads.

With this lead generation advertising tool, you can create and test multiple ad variants with only a few clicks.

You can also run ads with various audiences and measure what’s most effective with in-depth analytics.

Key Features:

  • Create and manage all your ads with one dashboard
  • Optimize your campaigns using daily in-app tips
  • AdEspresso University offers courses and live webinars to learn more about marketing and campaigns

Pricing: AdEspresso starts at $49/month for their Starter Plan and goes up to $259/month for Enterprise. This is just the fee to use their platform. Any money spent on ads will be billed by the individual platforms.


rafflepress home page

RafflePress is not your typical lead generation tool; it’s actually a viral giveaway plugin for WordPress.

So, why is it here?

Online contests and giveaways are some of the quickest and easiest ways to increase traffic to your website, grow your email list, and boost engagement. Sure sounds like a fantastic lead generation tool to us!

Key Features:

  • Create different entry options for all major social networks
  • Drag and drop giveaway builder
  • Marketing and CRM integrations
  • Success tracking and retargeting
  • Fraud protection

Pricing: RafflePress pricing is only $39.20/month to get started. From there, prices go up depending on your specific needs. For example, the Pro package is $79.20, the Growth package is $159.20, and the Ultimate package is $359.20.


extole lead gen tools

Word of mouth is a powerful lead generation tool, and humans love to share what they love.

Extole harnesses that by turning your best customers into loyal advocates.

When your advocates share your business, your site will see more traffic that converts. Plus, since their friends referred them, these new customers are likely to be just as loyal.

Key Features:

  • Complete creative control over all content you create with this tool
  • If you have a physical location, you can use the platform with their site-to-store capabilities
  • Launch a rewards campaign to award your strongest advocates

Pricing: You can request a demo to see how Extole works. From there, you’ll need to contact their sales team for more pricing information.


Unbounce lead generation tool

Pricing: Paid plans start at $80/month for up to 20,000 visitors and 500 conversions 

Rating: 5/5 stars on GetApp (Based on 48 reviews)

Unbounce is a tool used to create custom landing pages. The platform features a drag-and-drop landing page builder as well as many pre-built templates. Opt-in popups and A/B testing are also available. A 30-day free trial is available with paid plans starting at $80/month.

Best For: Landing page optimization, forms, pop-ups, and sticky bars.

Integrations: Yes

Use Unbounce for lead generation and to bring your website alive with exciting landing pages, forms, and sticky bars to prompt user action and increase engagement.

How to Use Unbounce as a Lead Generation Tool:

  • Create and optimize beautiful landing pages using drag-&-drop landing page builder and 100+ templates to drive visitor engagement and reduce bounce rate.
  • Create and embed lead forms, opt-in, popup, and sticky bars on your website to collect visitor information.
  • You can launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element, scroll down, or whenever you want.
  • It also supports A/B testing. Experiment with messaging, UI design, and forms to validate what works for your visitors and what doesn’t.
  • Real-time data dashboard to check how your pages and tests are performing.
  • Integrate with other tools, such as Google Analytics, Slack, etc.


  • Inbuilt website analytics engine is very flexible and simpler to set up than Google Analytics goals.
  • The SmartCopy feature is helpful for both newcomers and experienced users to write focused page content.
  • Plus, the team actively works on your feedback and suggestions.


  • Many essential features are only available after mid-tier plans, making the tool expensive.
  • You cannot A/B test the pages created outside Unbounce, limiting this feature’s use.

Price: Starts at $80/month


Instapage home page screenshot

Pricing: Paid plans start at $499/month

Rating: 4.5/5 stars on GetApp (Based on 144 reviews)

Another popular landing page builder, Instapage integrates with popular email marketing and CRM platforms like Zapier, Hubspot, MailChimp, and Salesforce. The tool offers a drag-and-drop landing page and other handy features such as A/B testing, lead capture forms, conversion analytics, and heat maps.

Best For: Building landing pages, A/B testing, CX personalization, AdMaps

Suitable For: Small to big companies

Integrations: Yes

Instapage is one of the best landing page platforms to design dynamic landing pages for targeted lead generation. It also lets you A/B test the pages to optimize them for conversions. You get over six services in one place, including landing page creation, experimentation, personalization, collaboration, AdMaps, and page speed, making it a perfect sales lead generator.

Features that places Instapage among best lead generation tools:

  • Design mobile responsive landing pages without writing any code.
  • Create personalized landing pages for your marketing ads to bring perfect leads.
  • Provides tools like A/B testing, heatmaps, multivariate testing, and in-depth analytics to optimize the landing pages.
  • Use the Thor Render to test and improve page load speed. 
  • Integrate with 100+ workspace apps to manage data flows.


  • Supports dynamic content for the landing page based on the clicked ad. It helps to target different leads using the same page.
  • The page speed is very fast as compared to other similar platforms.
  • Track the performance of your ad campaigns.


  • The dynamic content feature is awesome. But it can be improved to change content based on other factors like location or user behavior.

Price: Starts at $199 per month billed annually


Leadpages home page

Pricing: Paid plans start at $27/month

Rating: 4.6 out of 5 stars via Capterra 

Leadpages claims to be the “#1 Landing Page Builder”. While we can’t necessarily say it’s the best, it does have a very well-designed drag-and-drop builder that is super easy to use. Additionally, the platform enables you to build Facebook ads directly inside the tool, and it even features built-in payment functionality for forms.


ClickFunnel home page

Pricing: Paid plans start at $97/month

Rating: 4.5/5 stars on GetApp (Based on 11 reviews)

Clickfunnels is a sales funnel and landing page builder all-in-one solution. With the tool, you can select from various sales funnels, and build the process out from there, including adding subscribers to your email list and collecting payments. A 14-day free trial is available with paid plans starting at $97/month after that.

Survey Anyplace


Best For: Surveys, quizzes, and personalized personality tests.

Integrations: Yes

Survey Anyplace is a CRO tool to boost customer engagement and lead generation with surveys, quizzes, and personality assessments to generate new leads. It adds value to your surveys and quizzes with personalized results to drive maximum visitor engagement.

How to Use Survey Anyplace to Generate New Leads?

  • Create personalized personality quizzes, marketing questionnaires, lead generation quizzes, and surveys.
  • Provide extra motivation for customers to take your surveys and quizzes by providing a useful result at the end of completing it. It can be a score, advice, maturity level, or personality type.
  • Send the personalized result and advise via email or auto-generated pdf report.
  • Embed the questionnaire and survey on any device, i.e., iOS or Android phone or tablet, native app, Facebook page, web app, and other compatible devices to maximize customer engagement and lead generation.
  • Integrate the tool with your CRM tool to export the data and pursue the prospects.


  • Provides the option to upload images for respondents to visualize and reproduce the issues.
  • Provides excellent design flexibility with custom CSS.
  • Offers more complex skip logic options than other tools to scout the best leads.
  • You can create scored surveys as well.


  • Certain features like multi-language support and custom CSS are locked into higher price tiers.

Price: Starts at 33/month


Hello Bar

Best For: Sticky bar and banner on the website

Suited For: Small to medium businesses

Integrations: Yes

Hello Bar is a relatively simple lead generation tool than the others discussed in the list. However, it effectively draws visitors’ attention and prompts them to take action, such as clicking on CTAs and filling out the survey forms.

How Does Hello Bar Act as a Lead Generation Tool:

  • The Hello Bar widget adds an unobtrusive sticky banner on the top or bottom of your website.
  • You can customize the message and CTA on the bar to increase visitors’ actions.
  • Prompt visitors to subscribe to the mailing list and fill out forms to collect new leads.
  • Add product announcements to attract customers and increase conversions.
  • Add incentives, such as free pdf, ebooks, or discounts to motivate people to fill out the survey forms.
  • Use geo-targeting to target specific audiences from desired locations.


  • The non-intrusive alert bar is a fantastic feature for targeted lead generation.
  • Provides advanced audience targeting to help to target the right visitors.


  • Lacks other features like surveys and feedback provided by other tools at a similar price.

Price: Free basic Plan. Paid plan starts at $29/month

How Do I Find the Best B2B Leads?

The best way to find B2B leads is to work backward from your ideal customer. When you know who your ideal customer is from their job title, key responsibilities, and where they hang out on and offline right down to their goals and pain points, it will make it easier to build a list of prospects who have similar attributes.


Business demands more out of us than ever before. With the competition increasing and revenues declining, companies are looking for more ways to get the most out of their marketing budgets. This is where marketing automation comes in.

Lead generation is perhaps the single most important aspect of modern business. From businesses to universities and government, everyone is looking to generate leads as it is crucial to the success of any company. To make this process as effective and efficient as possible, they are relying on lead generation tools. These tools can be used across all industries, from ecommerce sites to plumbers.

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