1&1 Website Builder Review

If you’re looking for a website builder that can help you create a professional website, 1&1 is the perfect choice. With over a decade of experience in the industry, they know what it takes to make a great website. In this comprehensive guide, we take you through everything you need to know about 1&1 Website Builder—from the basics to more advanced features. We also show you how to make your website look amazing, without spending a fortune. So whether you’re starting from scratch or want an updated look for your existing site, read on!


1&1 Website Builder Review

What is 1&1?

1&1 is a website builder that helps people create high-quality, professional websites. The company’s platform is easy to use and its customer service is top-notch. 1&1 has a wide range of templates and tools available to its users, so you can create a website that exactly matches your needs.

How Does 1&1 Work

One of the most important aspects of creating a great website with 1&1 is having a good plan. With this in mind, the company offers a variety of plans that cater to different needs and budgets. You can also choose to work with one of 1&1’s team members or use their own web design services.

How to Make a Great Website with 1&1

When it comes to making your website successful, there are three key steps: designing the site, building the content, and managing the site’s traffic. You can follow these steps in any order, but they should be done in order to achieve the best results for your website and budget. To get started, you first need to design your site using one of 1&1’s templates or tools. Then, build all of your content using one or more of the company’s popular tools or platforms. Finally, manage your site’s traffic by using one or more methods to increase visits and engagement.

How Easy Is 1&1 IONOS to Use?

The purpose of a website builder is to make designing a website as quick and easy as possible. So how did 1&1 IONOS do on this front?

If we’re being honest, not great. In our user testing, 1&1 IONOS only scored 2.8 out of 5 for ease of use. This is the lowest score out of the 14 builders we tested, meaning it’s the least intuitive and user-friendly of the bunch.

So why did 1&1 IONOS perform so poorly in this category? This mostly comes down to how limited and restrictive its editor is. Our users found it very difficult to personalize their templates due to the section-based layout. It was particularly difficult to move different elements around. Even something as simple as choosing a color scheme was much harder than it needed to be.

Advice from the Users

It was easy to understand how to add certain elements, but moving them around wasn’t as smooth. It took me multiple attempts to try and get an element where I wanted it.


This wouldn’t be so bad if 1&1 IONOS’s templates were already pretty polished but unfortunately, that’s not the case. Although the templates on offer aren’t terrible, there isn’t a ton to choose from and those that are available aren’t winning any design awards.

In fact, users felt that they were quite outdated, which isn’t ideal when customization potential is so limited. This means you have to work twice as hard to try and create something unique to your brand. As a result, 1&1 IONOS only scored 2.5 out of 5 when it came to the design category.

Heads up!

Once you’ve published your website, you won’t be able to go back and change your template. This means that you should consider carefully when choosing one. Ideally, you want to pick one that will grow with your business. If you do decide you want to switch, you’ll have to start from scratch.

It’s not all bad though. If you’re someone that doesn’t have the time to spend on design, 1&1 IONOS’s templates still pass the muster, especially for small businesses. This is because they all have a corporate feel to them that convey a sense of professionalism. All you’ll need to do is swap the dummy content out for your own and you’re well on your way!

Plus, we were impressed by how easy 1&1 IONOS makes search engine optimization. You can access all of the SEO features from the editor, so you won’t need to waste navigating between pages to make your website search engine-friendly.

Plans and pricing 

The first month is heavily discounted for all of IONOS’ plans. There are three available, each with an option for an online store at an additional cost. All plans are payable 12 months in advance. 

The cheapest is called ‘Starter(opens in new tab)’ at $5 per month (first month is $1, and adding an online store bumps the price to $12 for all subsequent months). It includes your domain name, as well as email. It’s designed with speed in mind, letting you use and customise templates so your business can be online rapidly.

Next is ‘Plus(opens in new tab)’ at $10 per month (first month is $5, and adding a store increases the price of other months to $20). It offers more customisation tools than ‘Starter’, allows you to edit HTML and CSS, adds support for multilingual sites, and lets you include video backgrounds and animations.

Finally we have ‘Pro(opens in new tab)’ at $15 per month (first month is $10, and adding a store increases the initial price to $25 and the full price to $35). The main addition is targeted content delivery and personalisation.

Tools and Features

A website builder is only as good as its tools and features, right? You want to know that when it comes down to it, your website builder has everything you need for it to perform.

1&1 IONOS isn’t the most complex of website builders, and as a result, a lot of what it offers is pretty limited. You’ll find that it’s missing a bunch of advanced marketing features, such as popups, and the number of compatible social media feeds is reduced.

However, there are a few areas where 1&1 IONOS really stands out. Below are three of the most important:

Multilingual Translation

You don’t need to rely on the sometimes flakey Google Translate. With 1&1 IONOS, you can translate your site’s content into 62 different languages. Not only that, but if you’d like multiple languages on your site at once, you can have up to 60 at any given time. Muy Bien!

This is a fantastic tool for anyone who works internationally. You don’t have to limit yourself to the US and UK markets – advertise your services in Spanish, French, or even Mandarin!

Target Visitors

One neat tool 1&1 IONOS offers lets you change your site’s content based on who’s viewing it, or what time of year it is.

Let’s say you’re a dental practice and want to let new customers know they can get a free consultation. You can set your site up so new visitors see the free consultation offer, but others won’t – amazing!

This works for seasonal deals as well. You can change what people see on your site to reflect the calendar month.

Help and Support

1&1 IONOS offers 24/7 phone support. On top of that, it has live chat available from 8am-8pm, and a dedicated knowledge base. However, you won’t be able to access this knowledge base from the dashboard, so if you have a question whilst building your website, you’ll need to flick between tabs to get the answers you’re after.


The interface is straightforward, and you’re able to choose from hundreds of responsive templates. These are grouped by topics or you can search the collection by keyword, and most of our test searches returned plenty of good-looking designs.

If you’d rather start from scratch, you can select a blank template instead. You still get all the core layouts, but no graphics. These could make it easier to create your own vision, as you’re no longer distracted by the big photo of a dog, or a skier, or a pizza, or whatever else is plastered over the front page of a regular template.

Click a template thumbnail and you’re able to view larger images of the desktop, tablet and mobile views of the sites. Unfortunately, and unlike most of the competition, there doesn’t appear to be an option to preview the template as an active site in your browser.

What Are the Pros and Cons of 1&1 IONOS?


  • Multilingual tools are perfect for international growth
  • Templates are well-suited to corporate businesses
  • Handy in-editor SEO tools


  • Can be confusing and limiting to work with
  • No free plan or free trial available
  • Dated interface

Is 1&1 IONOS Good Value for Money?

Pricing and value for money are where 1&1 IONOS shines. In our research, it scored 4.2 out of 5 in this category, putting it roughly on par with the likes of GoDaddy and Zyro. This is due to the fact that IONOS’s plans are very affordable, with the cheapest starting from just $1 per month.

1&1 IONOS has three plans to choose from:

  • Starter Plan – $1/month
  • Plus Plan – $5/month
  • Pro Plan – $10 per month

Heads up!

Although exceptionally cheap, it’s important to point out that these prices are promotional introductory prices. This means that they’re only valid for the first 12 months, after which point they’ll increase. The renewal prices are as follows:

  • Starter – $5/month
  • Plus – $10/month
  • Pro – $15/month

If you want to sell online, each website builder plan has the option to add an ecommerce store. This will boost the monthly cost of the Plus plan up to $25 per month for the first six months and then $35 per month thereafter.

The Starter and Pro plans will stay the same, costing $1 and $5 per month respectively, but you will notice a jump up in the renewal price. After 12 months, the Starter plan increases to $12 per month, whilst the Pro plan increases to $20 per month after the first six months.

When it comes to ecommerce, the main difference between the plans is the number of products you’re able to stock; with the Starter plan, you can sell up to 500. With the Plus plan, it’s 5,000, and with the Pro plan, you can sell up to 10,000 products.

The other key difference is the number of other channels you’re able to integrate with. With the Starter plan, you’re limited to Facebook and Instagram. The Plus plan allows you to sell on Facebook and Google Shopping, but not Instagram, while the Pro plan gives you access to all three.

All plans (ecommerce, or non-ecommerce) come with a free domain and email accounts, social media and business widgets, and a multilingual translator tool. We can think of much worse ways to spend five bucks!

There’s no free trial or plan with 1&1 IONOS, but at $60 for the entire year, we reckon it’s well worth taking a look at and seeing what you think.

The competition

One feature that makes the 1&1 IONOS builder stand out is the blogging tool. It comes with a simple blogging platform which can be added to your site in seconds. Unusually, this doesn’t force you to start with a blank template. If you have an existing blog, point IONOS at its RSS feed and it can import your posts, images and Disqus comments, ideal for ensuring a smooth migration from your previous host. There’s a lot of different website builders out there (Webs.com(opens in new tab), RIVYT(opens in new tab), Odoo(opens in new tab), and DreamHost(opens in new tab)). But not all website builders have blogging tools with multiple features.  

How to Get started with 1&1.

If you’re looking to build a great website, 1&1 is the perfect platform. With a user-friendly interface and wide range of features, 1&1 makes creating a website easy and fun. In fact, if you want to get the most out of your website build with 1&1, there are plenty of tips and tricks to help you succeed.

Learn About 1&1

learning about 1&1 is essential for any web developer looking to get started. With over 15 years of experience in the industry, 1&1 has everything you need to create amazing websites. From tutorials and how-tos to advanced concepts and real world examples, 1&1 has something for everyone who wants to learn web development.

Get More from 1&1

Once you’ve learned about the basics of building websites with 1&1, it’s time to start using those skills to make your own masterpiece! The platform offers tons of tools and features that can help you achieve your goals, from design tools to performance optimization techniques. Use these resources and tools together with the guides and articles found in this section to get started on building a great website for yourself!

Tips forsuccessfully using 1&1

1&1 is a web builder that offers an easy-to-use platform for creating websites. With 1&1, you can create a website in minutes, without any prior experience or design knowledge.

If you’re looking to make a great website, following these tips will help:

* Use 1&1 to your advantage. By using the built-in tools and templates available on the platform, you can easily create a high-quality site.

* Get started with as few steps as possible and learn from the tutorials available online. This will help you build a foundation for your website and improve your skills later on.

* Take advantage of the free resources available on 1&1. These include articles, tutorials, and user feedback that can help guide you through your website development process.

Get the most out of 1&1

By using 2 of 1&1’s powerful features – search engine optimization (SEO) and content management systems (CMS) – you can optimize your site for search engine visibility and reach new audiences. In addition, with 1&1’s easy-to-use interface and wide range of template choices, you can customize your site to perfectly match your needs and goals.

To get the most out of SEO and content marketing with 1&1, follow these tips:

§ Use keyword research to determine which keywords are being used on other websites in order to improve traffic to your own site; this will help identify potential niches where your content could shine even brighter than elsewhere.

§ Optimize article titles and meta descriptions for greater clarity and impact when spiders checksituation; this will help ensure that all links contained within your article lead directly to relevant pages on our platform.)

Get the most out of 1&1

Get more from every page visit by using one or more of 1&1’s social media buttons along with other tracking measures like email optins or Facebook likes (if desired). This way, you can track how people interact with your website – including who clicks through from each page view – so that you can better understand what works best for attracting customers or promoting products.

To get the most out of social media, follow these tips:

§ Use 1&1’s social media buttons to connect with your audience directly; this will help you better understand how people are interacting with your content and promote it more effectively.

§ Use 1&1’s social media analytics tools to track and measure the success of your posts and campaigns; this will help you optimize your content for search engine visibility, engagement, and other marketing goals.

Get the most out of 1&1

Use 1&1 to make a better website. By taking advantage of the many features available in 2 of 1&1, you can create a site that is bothHigh-quality and user-friendly. These tips should help improve your website quality:

§ Use easy-to-use drag-and-drop tools to create complex pages quickly and easily.

§ Make use of templates to save time and effort when creating new pages or sections; this will help you reduce the amount of coding required for each project.

§ Use effective design techniques to reduce clutter on your page and increase readability – this will help users learn more about what they’re looking at, improving their overall experience with your site.


footholds for successful online marketing with 1&1. If you’re looking to build a great website with 1&1, there are many helpful tips and tricks to help you get started. Most importantly, use 1&1 to make the most of your content and design. By following these simple tutorials and using 1&1 to make a better website, you’ll be in good shape for any online marketing challenge that comes your way!