Social Pilot Review: Features, Alternatives and Pricing

Are you looking for someone to manage your team or business? In order to find a management tool that meets your needs, one trick is to find the right one. The purpose of this Social pilot review is to explain how to get the most out of its features and functionality.

Business people have a tough job to perform if they want to be successful. There may be times when you find it difficult to manage the day to day activities of your business and to properly manage your team. As a matter of fact, there are times when you have to meet up in real time to accomplish a particular task.

There is no need to worry, SocialPilot is an excellent social media management tool that is perfect for teams and agencies. This tool is easy to use, allows you to schedule content quickly, and gives you multiple options for keeping your social media streams populated based on your preferences. Additionally, it is an affordable alternative to some of the pricey team plans offered by some other social media platforms.

Summary: SocialPilot is an extremely powerful social media scheduling tool that comes with features such as collaboration, social media advertising software right inside the dashboard of your account.

In order to manage all your social media channels in one place, you need something like SocialPilot, which allows you to manage them all from one single dashboard. This service is suitable for businesses of all sizes – bloggers, agencies, as well as individual publishers – because it offers competitive pricing and priority customer support.

TypeSocial Media Tool
Best ForIndividuals, Small Businesses, Teams and Agencies
Starting Price$25/mo
Social Listening
White Label
Browser ExtensionChrome, Firefox

What is Social Pilot?

SocialPilot is a cloud-based social media management tool that helps in content creation, curation, scheduling and overall management of social media presence of brands.

SocialPilot allows you to manage overall social media campaigns including client management, boosting of Facebook posts, social listening without having to leave the dashboard. All at a very competitive pricing.

How Does Social Pilot Work?

Despite powerful competitors like Buffer and Hootsuite, SocialPilot has been successful in creating a market and demand for itself in the marketing world.

And the fact that SocialPilot is used and trusted by over 115,000 happy social media professionals proves it is doing something right.

Most SocialPilot user reviews hint at the ease of use and affordability of the tool. I’ve been using it for quiet sometime and I feel the same too.

Let’s now have a quick features overview of what the tool offers:


  • Audience overview, growth and engagement
  • Demographics
  • Post performance, post engagement and populat tag clouds
  • Date wise posts and audience preferences (for Twitter)
  • Daily pins, pin analysis, board analysis (for Pintrest)
  • Post analytics, reach/impression trend, follower count trend, account overview (for LinkedIn)
  • Reviews and ratings, post performance, search performance, view analysis, and customer action (for Google My Business)
  • Best time to post (something I use often after switching to SocialPilot from Buffer)

SocialPilot Pricing:

  • SocialPilot Lite Plan — Free
  • 10 Posts Per Day
  • 30 Posts in Queue
  • 3 Associated Profiles
  • Individual Strategy — $10/monthly or $100/yearly
  • 10 Social Media Accounts
  • 50 Total Posts Per Day
  • 1000 Totals Articles in Queue
  • 5 Automated RSS Feeds
  • Professional Strategy — $24/monthly or $240/yearly
  • 50 Social Media Accounts
  • 200 Total Posts Per Day
  • 2500 Totals Posts in Queue
  • 5 Team Members
  • 10 Automated RSS Feeds
  • Little Team Plan — $40/monthly or $400/yearly
  • 100 Social Media Accounts
  • 500 Total Posts Per Day
  • 5000 Totals Posts in Queue
  • 10 Team Members
  • 20 Automated RSS Feeds


1. Which social media platforms should my brand be present on?

First and foremost, your business should be on social media, regardless of industry. Having a social media presence may serve different purposes for different companies. Start with your audience in mind as a brand. Messaging to the wrong crowd will result in a lot of dissatisfaction.

B2B channels can be different from B2C channels. Depending on your product or service and your audience, you’ll decide.

I recommend setting up an account on Facebook, Twitter, and LinkedIn at the very least. In the first two, light-hearted updates are sent to consumers, while the latter is for HR initiatives. Depending on who you want to approach and for what reason, you can expand to Instagram, TikTok, Pinterest, YouTube, and others.

2. What should I post?

Your business and demographic will determine the answer to this question. Using the wrong type of content on the wrong audience will make you look unprofessional on every social media platform.

On some platforms, you can also post text-only updates with embedded multimedia content. Keeping your brand’s visual identity in mind is important if you use Facebook and Twitter. The visual content is also important on TikTok and Instagram, but these platforms are only worth considering if your company is B2C. A LinkedIn update that is not related to professional life will be ignored.

Check out The Psychology of Social Media Marketing, one of our eBooks, for a better understanding of what works on each platform.

3. Is it OK to post the same content on each platform every day? Or should we post different updates on different sites?

I’d say no. Your brand is followed on different platforms for different reasons. As a result, you can’t expect your audience to be similar across all platforms. By telling a story, you can unify the audience. We discussed this in our Snap vs. Instagram comparison. It is not necessary for brands to rely solely on one platform. Instagram and Snapchat could start a story by posting the “making of” pictures.

4. How Do I Get More Followers?

Clearly, quality trumps quantity. You won’t get more followers by posting frequent updates asking people to follow you. The idea of buying followers might sound appealing, but it’s not viable. Content engagement is not particularly high among paid followers.

Social media followers can be motivated by creative content.

Providing high-quality content to the right people at the right time can increase engagement. Unique and creative content will go further. Also, it can influence your followers to share with their friends, family, and colleagues. You’ve gone viral if it turns into a snowball you can’t stop rolling.

5. How to handle negative comments on social media?

There is this common misconception that social media is full of negativity. In any case, knowing there is a place where customers can express their opinions is better than being unaware. This type of comment can only be handled in two ways.

You can first attempt to regain your customers’ trust by addressing their concerns. Unless you do this, you may not be retaining customers. The same approach will even cause satisfied customers to question your standards.

Secondly, you can use social media platforms’ content moderation tools. Comment filtering is only available on Facebook and Instagram.


 SocialPilot  AmplifrZoho SocialMarketing 360Talkwalker
Online rating4.4/53.6/54.7/54.7/54.3/5
ITQlick rating 85/10092/10093/10091/10079/100
Score 2/106.8/106.2/102/106.4/10
Pricing $29.75 per user/month$26 per user/month$10 per month$395 per month$9,600 per year
License pricing 333234
Small, medium and large size businessesSmall businesses and start-upsSmall businesses and start-upsSmall businesses and start-upsSmall, medium and large size businesses
PlatformsDesktop, MobileDesktop, Mobile, CloudDesktopSmall businesses and start-upsDesktop

Final Thoughts

We have

Software for managing social media is not limited to SocialPilot. Investigate alternatives and competitors. Many people are looking for user-friendly, innovative social media management software solutions that analyze follower performance, curate content, and analyze follower behavior. Time and content management are also important factors to consider when researching alternatives to SocialPilot. Reviewers voted Hootsuite, Zoho Social, Sprout Social, and Loomly as the best overall alternatives and competitors to SocialPilot.