Web analytics is an integral part of your website. It will help you understand what is happening with your website. Run your website on digital marketing platform to get insights about it. Here are some of the best internet tools that you can use to get better insights about your site.
In this post, we’ll review the best analytics tools for website from a beginner to intermediate level. In addition, we’ll show you how to add these analytics tools to your website in order to get the most out of your digital marketing efforts.
MarketingCloudFX
Companies can also evaluate their website analytics with MarketingCloudFX. A paid web tracking tool, MarketingCloudFX provides advanced insight into the offline and online performance of your site, as well as your digital marketing strategy.
Price: Free to WebFX clients, with a $299 to $999 per month paid option for non-clients
A few examples of what your team can do (and learn) with MarketingCloudFX include:
- Review the actions of leads on your website
- Monitor competitor visits and behavior on your site
- Evaluate the monetary value of content and content topics
- Personalize your site content to visitors
- Track and transcribe phone calls from website visitors
- Summarize your website and marketing strategy’s return on investment (ROI)
IBM Watson, one of the industry’s leading machine learning software programs, also powers MarketingCloudFX. For your business, this feature provides a unique advantage when it comes to evaluating your website analytics and taking action.
Kissmetrics
Web tracking tools like Kissmetrics not only help your business reach more potential clients but also retain your current customer base. More than 900 companies, like Rosetta Stone, use Kissmetrics to improve conversion rates, user engagement, and client retention.
Price: Customized pricing plans only
While not a free analytics software, your company can use Kissmetrics in a few ways, including to:
- Compile audiences for Facebook and Instagram ads
- Automate email marketing campaigns
- Define and track user segments
- Monitor cross-device customer journeys
Like Crazy Egg, Kissmetrics also integrates with several different platforms, including Slack and Shopify.
Moz Pro
Companies can also access and analyze their website analytics with Moz Pro. With Moz Pro, your business can focus on improving your SEO strategy, which can result in increased rankings in organic search results and website traffic.
Price: $99 to $599 per month
A few tools that come with Moz Pro include:
- Keyword Explorer, for evaluating and compiling keyword lists
- Rankings, for monitoring your site’s performance in national and local search results
- Site Crawl, for crawling your site for SEO issues
- Page Optimization Score, for assessing your current on-page optimization
If you want to try this web analytics software, you can start a free 30-day trial.
Chartbeat — Data analysis platform for publishers
Chartbeat is a platform designed for publishers and similar organizations to track reader engagement.
Chartbeat allows companies to establish a network of loyal customers with the help of real-time as well as historical analysis of data coming from multiple platforms.
Chartbeat has partnered with over 60,000 media brands and conducts business in over 60 countries worldwide. Through Chartbeat’s dashboards, reporting systems, headline testing, and other optimization tools, publishing organizations have managed to gauge their business value and learn what kind of written and video content keeps readers interested.
Key features
- Real-time dashboard — Chartbeat’s real-time dashboard allows businesses to see how users reach their content and what sort of activities they engage in while on the site.
- Historical dashboard — the historical dashboard delivers a long-term perspective on your audience’s activity, such as page views, average engaged minutes, and more.
- Automated reports — reports including breakdowns and visualizations are sent out via email on a daily basis.
- Heads-up display — the heads-up display is a feature that puts the site’s traffic and other data right onto your home screen or landing page in real-time.
- Headline testing — headline testing is a feature that tests what kinds of headlines are most successful when it comes to getting people to click on and read content online.
Pricing and plans
There are three different plans on offer at Chartbeat: Basic, Plus, and Premium. Each of these plans has a distinct set of features.
Basic plan
- Price upon request
The basic plan has the standard features, like the heads-up display, real-time and dashboard reports, but lacks the special features like advanced queries and headline testing.
Plus plan
- Price upon request
The Plus plan has all of the same features as the basic plan, plus it allows users to choose only one premium feature. You need to contact customer service for further details on pricing as it depends on your selection of features.
Premium plan
- Price upon request
The Premium plan is the most comprehensive Chartbeat plan and has all of the standard features, plus all three premium features — headline testing, advanced queries, and multi-site view.Visit Chartbeat for additional information >>
Adobe Analytics
Adobe Analytics is another solution for monitoring your website metrics. While a paid web tracking tool, Adobe Analytics provides your team with actionable insights for improving your bottom line. Plus, Adobe Analytics brings data from across channels, like social media and search, into one location.
Price: Customized pricing plans only
Businesses can use this website analytics tool for several tasks, including:
- Creating custom metrics
- Spotting and reacting to trends
- Accessing real-time data
- Evaluating customer journey
- Integrating marketing and advertising strategies
While Adobe Analytics doesn’t offer a free trial, your company can sign up for a free demo.
Clicky
Clicky is a frequently-mentioned website metrics tool. A free option, Clicky provides detailed insight into your website’s analytics performance. Plus, it monitors your site in real-time, offering your team instant access to the latest numbers.
Price: Free to $159.99 per month, with custom pricing available
A few of the tools available in Clicky include:
- Individual visitor and action tracking
- Heatmaps
- Spam filtering
- Uptime monitoring
- Campaign tracking
- A/B testing
Yandex Metrica
What it is: free all-in-one website analytics from Russian search engine Yandex
What it’s used for: traffic metrics and user behavior data
Price: free
Another 2% of polled experts use Yandex Metrica as their web analytics tool of choice. Unlike GA, Yandex Metrica offers unsampled data, even at high traffic volumes. Yandex Metrica also includes behavior analytics tools, including session replays, click maps, and scroll heatmaps.
Amplitude
What it is: product intelligence.
What it’s used for: tracking product usage, user behavior, and funnel conversions
Price: from free for up to 10 million actions per month
1% of our polled analytics users chose Amplitude. Unlike GA, Amplitude is focused on tracking user experience and offers advanced features like behavior cohorting, and persona and user profile data.
Baidu Analytics
What it is: traffic analytics from Chinese search engine Baidu
What it’s used for: recording website visitors, traffic sources, and conversions
Price: from free
Another 1% of our 2000+ analytics experts use Baidu Analytics (also known as Baidu Tongji). Baidu Analytics offers standard traffic analytics data, integrates with Baidu’s PPC platform (Baidu Tuiguang) to provide ad performance metrics, and shows organic search keyword data from Baidu’s search engine.
HubSpot
What it is: marketing platform and sales analytics software
What it’s used for: measuring traffic, managing leads, email automation, and conversion rate optimization (CRO)
Price: from $40/month
Used by 1% of polled analytics professionals, Hubspot is an all-in-one customer lifecycle analytics tool. Hubspot has a lot of functionality, from landing page creation to social media mention tracking, email performance measurement, and lead nurturing.
Kissinsights from Kiss Metrics (kissinsights.com) – Free to $29/month
One of the easiest tools you can implement (it literally takes a one-time Javascript install), the idea behind Kissinsights is to provide businesses with an easily implemented and customized feedback form for website visitors. On the businesses end, you can manage all of the questions you’re asking customers through a single and simple dashboard. The best part of Kissinsights is that your customer feedback comes in via very simplified and short comments.
-Recommended by Whitmore, Eisenberg, Levy, Steven, Fishkin and Lord
4Q by iPerceptions (4qsurvey.com) – Free
A 100% free online survey solution that allows you to truly understand the “Why” around your website’s visitors, the premise behind 4Q is basically to learn what people are doing while on your website. Surveys are a powerful way to glean important insight from your customer’s actual experiences on your site, and they offer short and simple surveys that answer the four key questions you want every customer to answer:
“¢ What are my visitors at my website to do?
“¢ Are they completing what they set out to do?
“¢ If not, why not?
“¢ How satisfied are my visitors?
-Recommended by Whitmore, Dershewitz, Bustos and Eisenberg
ClickTale (clicktale.com) – Free to $990 (3 months free on paid plans)
A qualitative customer analysis, Clicktale records every action of your website’s visitors from their first click to the last. It uses Meta statistics create visual heat maps and reports on customer behavior, as well as providing traditional conversion analytics.
Facebook Insights – Free
If you’re using Facebook for any part of your business, this is the simplest free offering from Mark Zuckerberg’s team in terms of analytics. It provides very detailed information about your follower counts, likes, comments on posts and more. There are two different types of Facebook Insights, based around both users and interactions with your content. Really, this is the best and only tool you’ll need if you’re using Facebook content to help engagement with your customers.
-Recommended by Dershewitz, Peterson and Bustos.
Conclusion
Google Analytics is a great tool for keeping tabs on your traffic, but that’s just one of the many website analytics tools available. In fact, there are a number of alternative analytics tools you can use to get a deeper look at your site’s data. If you’re looking for a fresh perspective or want to add another level of detail to your data, these seven web analytics tools do the trick.