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Best CRM Software For Small Businesses

There are a lot of choices when you’re looking for the best CRM software for your small business. Every company says their best CRM at free or cheap is the best, but what matters to you and your business. It’s important to understand what the features and functions are so you can be sure it fits your needs and requirements. What you need to know about choosing the best small business CRM software will help you in your decision-making process.

If you’re a small and medium-size business owner, you don’t want to miss this opportunity. Most of the companies provide better and enhanced services for small and medium-size businesses. There is plenty of CRM software & tools available over the Internet. But these free CRM software will definitely help you to solve your business problems.

Really Simple Systems


Really Simple Systems (RSS for short) doesn’t shy away from touting their marketing automation, sales and service platform as simple—but that doesn’t mean it lacks sophistication, it’s just really easy to use. This is especially handy for companies with distributed offices and remote workforces.

While they have paid-for versions, their free option is more than just a temporary trial offer for companies up to two users, so budding businesses and solo entrepreneurial ventures can use the CRM without watching the calendar. It allows for unlimited contacts and up to 100 MBs of document storage. The free version includes many of the core features including sales automation and customer service. 

Free users will be able to access distinct management tools for both contacts, which updates in real time all relevant info and related tasks for contacts, vendors and suppliers; and leads, which aims to convert contacts into eventual sales. RSS also does reporting their own way, dividing up the action in two parts. 

For one, there’s ‘Listing reports’ for quick stats on simple questions like, “how many hits did we get this month?” (you can formulate more complex questions too). Then there’s ‘Forecast reports’ which focus on expected sales numbers in a variety of time frames. 

For small businesses in the B2B game, RSS makes moving into the CRM zone a snap.


Generating reports is probably more complex than it needs to be. Opportunities system can be a bit clunky to use. Email marketing could be better; the email templates are fairly basic.

Also, if you’re using Outlook, you can’t link tasks to trigger active reminders in your inbox.


  • Free plan for up to 2 users.
  • Starter plan is $14 per user/per month billed annually, and $15 per user/per month billed monthly.
  • Professional plan is $30 per user/per month billed annually, and $33 per user/per month billed monthly.
  • Enterprise plan is $46 per user/per month billed annually, and $50 per user/per month billed monthly.

Freshworks CRM

At the top of our rating is Freshworks CRM, designed for small to midsize businesses. Freshworks CRM offers CRM and marketing tracking in its Forever Free plan. Freshworks CRM’s free plan includes access for unlimited users, contact management, and lead management through lead capture forms and website tracking. Users can leverage the built-in phone system and web chatbot to extend their customer communication touchpoints. As needs grow, businesses can upgrade to a paid program starting at $35 per user per month (billed monthly).

Agile CRM

Agile CRM integrates sales, marketing, and customer service in a single platform, making it easier for different teams to collaborate on deals and customer information. In addition, it is capable of managing unlimited tasks and deals. It also comes with a wide range of features, including lead scoring, email tracking, web engagement, landing page builder, and help desk tools.

Among the setbacks of Agile CRM’s free plan are its 10-user limit and 1,000-cap on saved contacts and companies. It also allows only one third-party integration, limiting your options to extend its capabilities. HubSpot CRM, on the other hand, allows you to integrate it with other apps from its Marketplace, supports an unlimited number of users, and can store up to a million contacts and companies. Bitrix24 also does the same and includes unlimited contacts.

Agile CRM Free Plan Features

Agile CRM’s sales dashboard.

Agile CRM’s sales dashboard (Source: Agile CRM)

  • Sales automation features include custom data fields, lead scoring, appointment scheduling, custom deal milestones, and email tracking
  • Unlimited deals, tasks, and documents
  • Marketing features include email campaigns, website visitor tracking, contact level analytics, form builder, email templates, landing pages, and web-to-lead forms
  • One campaign workflow and one automation rule
  • Service tools include help desk, ticket labels, canned responses, and next recommended activities
  • Basic reports on activities and performance
  • One plugin or integration
  • Access to email support

Why You Might Want to Upgrade

Agile CRM’s paid plans include more extensive sales, marketing, and customer service tools like in-app calling, marketing automation, social monitoring, and a knowledge base. Aside from that, they have higher limits on campaign workflows, automation rules, and third-party integrations. Upgrading also gives you access to 24/5 phone support, a dedicated account manager, and onboarding services.

To further understand how this CRM provider can help improve your business, visit our Agile CRM review page.

Less Annoying CRM


Less Annoying CRM (aka LACRM) is designed as an all-inclusive CRM solution for small businesses. They offer a long 30-day free trial. After that, they have a single, low-cost paid plan.

LACRM handles task management, lead-to-sale, contact management, and follow-ups. Manage all your customer data, track your leads through sales pipelines. Stay on top of events and to-dos (in easy-to-use calendar and agenda formats). Makes a great real estate crm

Emails written and received outside a CRM platform can be logged inside LACRM. The app provides every user with a unique email logging address. You can create a contact with whatever email provider you use.


There are minimal app integrations, which might be a significant limitation, depending on your needs. The app sends out notifications by SMS or email, but not in-app, which feels a bit retro.


  • $15 per user/per month, billed monthly.

LACRM offers a risk-free, 30-day free trial for its only pricing plan.

HubSpot CRM

HubSpot CRM was built around HubSpot’s focus on customer and client engagement. Its free CRM plan provides the features needed to start tracking clients and prospect interactions as well as access to some of HubSpot’s marketing features. HubSpot’s free CRM tools include lead and contact tracking, ticketing systems to manage customer support, and marketing tools such as email templates and a website messenger tool.

As your needs grow, you can upgrade to add CRM and marketing tools with the HubSpot Sales Hub, Marketing Hub, and more.

Zoho CRM

Zoho CRM offers sales force and marketing automation features, basic customization options, and standard reporting tools. This solution enables you to set workflow automation triggers and includes collaboration tools like team messaging, follow-up rules, status updates, and file sharing. You also get access to customer support via email during business hours.

While Zoho CRM is a good starting point for small businesses because it supports up to three users, other providers allow more users. Aside from that, you can only integrate it with other apps in the Zoho ecosystem. Try HubSpot CRM or Bitrix24 if you want a free CRM that supports an unlimited number of users and third-party app integrations.

Zoho CRM Free Plan Features

Zoho CRM lead management interface

Zoho CRM’s lead management tab (Source: Zoho CRM)

  • Lead, contact, account, and deal management
  • CRM views, advanced filters, tasks, events, logs, and notes
  • Page customization and tab renaming options
  • Workflow rules automation
  • Standard reports
  • Marketing automation features include 10 email templates, email opt-out, and email authentication
  • Web-to-lead and web-to-contact forms
  • Collaboration tools include calendars, status updates, direct messaging, file attachments to feeds, and follow-up rules
  • Website visitor tracking
  • Mobile apps for iOS and Android
  • Access to knowledge base, community forum, 24/5 support via email and phone (for critical requests only)

Why You Might Want to Upgrade

Zoho CRM’s paid plans offer a wider range of features that include sales forecasting, multiple pipelines, custom reports, social data enrichment, marketing campaigns, and inventory management. Higher pricing tiers provide you with access to its AI-powered sales assistant. It also offers you access to paid priority support, starting at $114 per month.


In today’s day and age, technology has advanced so far that a lot of new software solutions have been created for a variety of industries. One of the most important things you need to be successful is an effective customer relationship management system – or CRM – software. This is a special type of application designed to help businesses deal with the needs of their clients and manage their relationships with them.

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