Best digital marketing software 2021 will help you generate leads, improve the conversion rates and so much more. With over three decades of enterprise-level digital agency experience, I’ve put together a complete list of top digital marketing software programs.
I have been working in the digital marketing industry for over 5 years now. I am pretty sure that you are also tired of these endless digital marketing software lists (that can help you be more efficient with your work! Boost productivity at your company!) you probably see daily. That is why I decided to write my own list of the best digital marketing software.
Mixpanel
“It’s really easy to use and set up. It gives me deeper insights into my analytics than anything else.
It gives me a holistic view of how my marketing is performing in addition to Google Analytics. When I tag campaigns with UTMs, I can see the performance of it all the way through to purchase and retention.”
Google Analytics
The go-to tool for tracking website traffic for businesses is Google Analytics.
According to W3 tech, Google Analytics is used by 55.4% of all the websites, that is a traffic analysis tool market share of 85.1%!
Google Analytics allows marketers to better understand their site and users. It helps with evaluating the performance of your marketing, content, products, and more.
Google Analytics helps you sort, understand, and share your data quickly with an easy-to-use interface and shareable reports.
With the new Google Optimize platform, integrated with Google Analytics, you can even perform A/B testing and make the best decision based on data.
MailChimp
Get this: email marketing is used by eight out of ten marketers.
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This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world.
While there are alternatives, this tool remains one of the best, for many reasons:
- History dating back to 2001, well before most companies began using email marketing
- Self-service support options, ensuring that you can quickly find answers to all of your questions
- Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale.
Ahrefs
According to the marketing experts we surveyed, the best digital marketing tool for deep diving into your SEO metrics is Ahrefs.
“Before using Ahrefs, we used SEMrush, BuzzSumo, and various free keyword tools,” says Sam Zastrow of Madison Marketing Group. “But Ahrefs has the richest and most helpful set of keyword data that we’ve seen.”
“Its domain-based link, keyword, and traffic reports are super helpful for sales prospecting and calls, and the content reports help us research top-performing content for blog posts,” Zastrow says.
Angela Han of Sharp Growth also recommends Ahrefs for its large dataset and says that “it’s good for competitive analysis and finding out what your clients’ competitors are up to.”
“Its SEO audits are a massive help in identifying issues on our site, but the main advantage of Ahrefs is the backlink opportunities that can be found with it,” says Louis Watton of Shiply. “Everything from broken links to competitor backlink research is not just possible—it’s also easy—which saves us time.”
“I hate to be an Ahrefs fanboy, but we simply could not live without it,” says Adam Copley of MediaSkyscraper. “It’s the second biggest crawler on the internet and has been crafted with UX in mind at every turn. It drastically reduces the time incurred to run our SOPs, and it just works – no bugs, no downtime, no issues.”
WASK
Best for beginners, small business owners, digital marketing professionals, corporates, and agencies.
WASK is an all-in-one online software that enables you to easily manage all your digital ad accounts on a single platform. Users start to design, create, manage and optimize their Facebook, Instagram, and Google ads immediately after connecting their ads account1 into WASK.
One of the best qualities of the software is being super easy to use. Even beginners and those who want to start from scratch can place ads in minutes using WASK.
Features
- Finding the perfect audience with AI. Based on data of website and social media accounts. Also integrated with Facebook Pixel.
- Free design tool. Free templates, layers section, lots of stock images, background colors, shapes, emojis, and story borders. Simply everything you require when you design for social media.
- Automation features such as Autopilot, Scheduler, and A/B Test. Buys you extra time.
- Optimization features such as performance comparison and reporting tools. Increases your ad efficiency.
- WordPress integration enables you to use the data of your website.
Pricing
WASK offers three types of different pricing plans:
- Basic: For those who have only one ad account ($9 per month).
- Premium: Up to 4 ad accounts ($19 per month).
- Professional: For professionals, marketing teams, and brands ($99 per month).
Every plan can benefit from all the tools. WASK also offers 15 days of free period for those who want to try. The software does not require billing info before the free trial ends.
Verdict: Suitable if you are a beginner and want to learn fast. Definitely cheap compared to what it offers. Good to see the data from every ad account on a single screen.
Hotjar
“One of my favorite digital marketing tools is Hotjar — it’s an analytics & feedback program that allows marketers to track user behavior on the site. The program helps you identify the information behind behavior by leveraging powerful tools like site heatmaps, screen recordings of your user and surveys/feedback polls. As a digital marketer, having a tool like this helps me measure the effectiveness of a website design while allowing me to build solutions that increase conversion of the site! I’ve been using it in our latest e-commerce launch of MSafe, a direct-to-consumer home safe brand.”
Bit.ai
There’s no business on the face of the earth that functions without using some sort of document to create, collaborate, and share.
However, even though the world around us has changed dramatically, our documents still remain plain and boring.
Documents today need to be multi-dimensional. As the information around us keeps growing we need more powerful tools that can adapt to our needs.
Bit.ai is an all-in-one document collaboration platform that offers a smart editor for:
- Creating interactive live documents & add any type of digital content and it’ll display visually
- Creating a robust digital content library so all content can live in one place
- Track shared documents so teams can see how audiences interact with the content being shared
Bit.ai is the first to bring document management, creation, and insight into one platform. It’s about time you make the shift from your dad’s dated document editor, and bring all your content in one place with Bit!
Conclusion:
If you’re new to the digital marketing world, the process will be a bit tricky for you to navigate. There are a lot of software that can help with each step of a campaign. It’s dangerous putting all your eggs into one basket, but it’s okay as long as you know what you’re doing.