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Best Ecommerce Tools for WordPress

What are the best ecommerce tools for wordpress? Or what are the best ecommerce analytics tools? In this article, we’ll go over the best ecommerce software and services that will take your business or blog to the next level. Whether you’re just starting out and need a great selection of tools that are easily accessible or already have a store online and want to learn more about how to get more out of it, this article is for you.

Ecommerce analytics may be the most important tool in your digital marketing arsenal, but not every digital analytics solution was created equal.   We’ve put together a helpful guide (that’s right, we wrote it) that’ll help you learn all about tools for ecommerce analytics and how to choose the right one for your business.   If you want to create an ecommerce store using WordPress then here are our picks for the best eCommerce tools for WordPress that you should consider using.

Running an eCommerce shop is the good way to make money for your company. Ecommerce has become more difficult day after day as businesses compete to attract customers and make sales. Howthemes provides you with some great tools for your eCommerce WordPress site by listing out the best eCommerce plugins for WordPress.

Whether you are looking to acquire new customers, or just better understand your existing ones, our team has put together some of the best ecommerce software solutions available. In this article we will discuss the most commonly searched ecommerce tools that can help any online store increase conversions and grow their business.

The Requirements For Running An ECommerce Website

It’s no secret that eCommerce website tends to be resource hungry. Because of that, it’s important that you opt for the best WordPress hosting that fits your budget.

Those looking for an affordable option can start with hosting sites such as Hostinger or SiteGround. Hostinger, in particular, offers plans that are optimized for eCommerce websites with features such as SSL Certificates for secure payments, a dedicated IP, and a dedicated support line.

If you have the budget and want to have the best performance, you can look to Kinsta who specializes in WordPress eCommerce website.

Also, if you haven’t done it yet, you need to decide on a domain name for your eCommerce website. If you need help, you can use a domain name generator for some ideas.

Once you’ve got your website in order, then it’s time to look at the WordPress plugin you must have for your eCommerce business!


Cart66 was recently acquired by WP Easy Cart, and updated its name to Cart66 Cloud. The company built a WordPress eCommerce plugin that was dedicated to delivering smart experiences to all kinds of people from all backgrounds. With this service, you can reduce the number of plugins and extensions that you need to transform your site.

While it’s difficult to compete against something like WooCommerce when it comes to WordPress eCommerce plugins, Cart66 does have something unique to offer. It’s excellent for anyone who wants to keep their site lightweight and simple. Another big bonus of Cart 66 is that the company comes with access to its own unique marketplace of vendors.

When it comes to pricing, Cart66’s core plugin is free to use, but you will need to pay for the premium version at $49 per month if you’re looking for access to some of the top features. It’s also worth noting that Cart66 has some of the best customer support in the market today. If you’re worried about getting help to launch your website, then Cart66 could be the perfect choice.

Cart66 stands out from the crowd because all the features that you need to sell are built into the plugin. You don’t need to search for and configure extra plugins like Automattic and other ecommerce business tools. There’s a free version to get started, and then you can upgrade to something more powerful when you feel comfortable. Additionally, the email marketing from Cart66 is pretty strong in its own right.

Another big bonus of Cart66 is that the plugin comes with over 100 built-in payment gateways, and supports both digital and physical products so there’s no limit to what you can sell.


Easy Digital Downloads

Easy Digital Downloads WordPress plugin

Active Installs: 50K+
Ratings: 4.8/5

If you are selling digital products online, then you can’t ignore this plugin.

Easy Digital Downloads is an ideal WordPress plugin for selling digital and non-physical products in essence. It is a simple, intuitive and easy to install plugin that can help you create a full-fledged eCommerce store in minutes.

It comes up with all the necessary features that can help you run a booming online store instantly. Some of the great features of this plugin are:

  • Unlimited payment gateways
  • Cart system for buying multiple downloads at one
  • Promotional code system
  • Complete payment history
  • Embed functionality with various extensions, etc.

eCommerce Product Catalog Plugin for WordPress

eCommerce Product Catalog Plugin

eCommerce Product Catalog plugin is WordPress shop plugins that are very handy in nature and very easy to use. Every type of device is compatible with this plugin hence the design of this plugin is 100% responsive.

Any type of customer will be able to interface with the plugin very easily. Each interface is beautiful that will avail the user to take an action. This plugin will be helpful for displaying the product anywhere on the WordPress website.

It is you are choice if you want to specify a product’s price or not. Compatible with the search feature. An online store can be created with or without giving a payment option.

But this feature is given in the paid version. Limitless products are allowed to be listed on the website.

Enhanced Ecommerce Google Analytics Plugin for WooCommerce

Enhanced Ecommerce

WordPress version 1.4.1 is supported and compatible with the latest version. The WordPress shop plugins are helpful for tracking the Google analytics of a WooCommerce functionality. The plugin is available for free of cost.

This free WordPress eCommerce plugins is considered as the most enhanced eCommerce functionality that will enable you to track users or customer behavior.

This plugin is compatible due to Universal Analytics. The plugin also supports check functionality. Add to Cart option, Product impressions, product clicks can be captured.

You can activate the plugin by visiting the setting page. Google Analytics plugin is specially used to enhance eCommerce functionality. It tracks the user ID, Product refund, Google Ads, Facebook Pixel tracking, etc.

WooCommerce Weight Based Shipping

woocommerce weight based shipping

Active Installs: 10K+
Ratings: 4.4/5

It is a feature-rich WordPress plugin that lets you create online shop without even getting your hands dirty in coding. The plugin is created by a professional development team that has years of experience in delivering quality online site projects for top-notch brands.

With the use of WooCommerce Weight Based Shipping, you can add multiple product pages; upload all your products, take payments with PayPal and other payment gateways, without integrating any third party tool.

In addition, there are plenty of premium extensions that will take your online store to the next level on the go. In short, WooCommerce Weight Based Shipping is a simple, user-friendly and cost-effective solution for creating professional looking eCommerce site.


  • Easy to setup
  • Embed multiple product type options to your estore
  • Detailed stats, and graphs
  • Over hundreds of premium extensions
  • Easy to manage shop’s stock, and much more.


Omnisend ecommerce

Omnisend is a plugin that you could easily integrate with your WooCommerce store to boost your sales. Using this plugin, you would be able to implement omnichannel marketing strategy by using email, SMS, push notifications, Facebook Messenger, and more. Omnisend allows you to build personalized customer experience and boost your sales using a single platform. You will get a lot of pre-built automation workflows, email templates and drag & drop content editor to start using it without much hesitation. 

  • Omnisend offers a 14-day free trial
  • 24/7 customer support
  • Email, SMS, Facebook Messenger, Push Notifications and other channels
  • Signup Forms
  • Automation workflows
  • Targeting and Personalization

WP eCommerce


Since 2006, we’ve been helping entrepreneurs just like you realize their goal of selling online. Whether you’re hoping to sell digital downloads, physical inventory, or subscriptions and memberships – with WP eCommerce, you’re only minutes away from your next sale.

  • Make the plugin your own with CSS and HTML customizations
  • Learn quickly with our video tutorials
  • Integration with dozens of different payment gateways
  • Integrate with many popular WordPress plugins
  • Use built-in marketing tools to sell more
  • Shipping is easy with built in shipping tools and integration with popular couriers
  • Secure check-out with SSL
  • Manage your orders and catalogues with powerful built-in tools
  • Extend your eCommerce site with additional modules
  • Integrate with WordPress multisite
  • With hundreds of available hooks, developers can make WP eCommerce do anything you can imagine

WP Easy Cart


WP EasyCart is a powerful FREE WordPress eCommerce store & WordPress Shopping Cart plugin that installs into new or existing WordPress blogs and websites.

Get a full WordPress eCommerce shopping cart store within minutes! Sell retail products, subscriptions, digital downloadable goods, gift cards, donations, services and more!

Use Stripe payments to sell subscription and recurring billing products as well as offer Apple Pay, Google Pay, and Microsoft Pay as a checkout method to your customers.

Sell your products on social media with Facebook and Instagram premium extension. Market your products across your online WordPress store and Facebook social media.

WP EasyCart offers payment solutions that are SCA compliant (Stripe, Square, and PayPal Express) as well as GDPR compliant options.



Shopp adds an infinitely flexible WordPress ecommerce plugin and secure shopping cart that runs thousands of successful online storefronts.

Shopp was introduced in 2008 as a premium plugin by the team at Ingenesis Limited with 15-years of experience in the e-commerce industry. Today, Shopp is free and developed by a community of volunteers to provide a solid e-commerce toolkit with the best engineered framework for developers to build upon.

Run sales, add new products, update inventory, ship orders. It’s all there, and it’s easy. Shopp consistently wins accolades for it’s WordPress-native administration tools giving it the most natural management experience you’ll find in a WordPress e-commerce solution. Get in, do your thing and get on with your real life.

E-commerce software shouldn’t tell you how to manage your business. You should be able tell your e-commerce software how you manage your business. Shopp lets you do just that. Create your own order processing labels and easily move orders through each step of the order fulfillment workflow either automatically or take control of it yourself.

Export orders to accounting systems like Intuit® QuickBooks®, or to CSV files. Shopp remembers your last export date so its easy to do ongoing exports on a regular basis.



Active Installs: 200,000+
Rating: 4.8/5

If you want to build funnels on WordPress, look no further. CartFlows is a powerful lead generation and sales funnel builder for WordPress websites.

It helps you design each step of your funnel and completely customize the customer journey. You can display highly relevant offers to customers based on their previous purchases, items in the cart, payment method, or their demographics using CartFlows Dynamic Offers.

This plugin works flawlessly with major WordPress page builders. So you have the design freedom to create landing pages that attract maximum customers.

You can also use the conversion-optimized templates designed by funnel experts to speed up your process.

Powerful features of CartFlows:

  • One-click upsells and order bumps
  • Dynamic offers to display relevant offers.
  • A/B testing every element of your landing pages
  • Funnel performance and analytics on WordPress dashboard
  • Funnel pages with built-in templates

What is an Ecommerce CMS?

A content management system (CMS) is software that enables ecommerce shop owners to create, edit and publish digital website content without writing any code. It also allows users to modify the look and feel of the online store, such as changing product page layout, adding promotional banners or quickly adding new website sections to better promote products. 

An ecommerce platform is an online shopping cart solution that enables you to handle product management and sell products directly through your website. Some ecommerce platforms also serve as a CMS. In other words, it’s a user-friendly infrastructure that handles all the backend store management functions of an online shop.

When trying to narrow down the options, ecommerce CMS software falls into two major categories — SaaS and open source.

1. SaaS CMS.

A hosted SaaS CMS is a cloud-based solution for ecommerce shops that doesn’t require a separate server. You pay a subscription fee, and in exchange, you don’t need to download anything, manage updates or set up data storage — it’s all taken care of by the software vendor. The provider also usually offers customer support. Examples of hosted CMS include BigCommerce, Shopify, Squarespace and others. These examples serve as both ecommerce platforms and content management systems.

2. Open source CMS.

With open source ecommerce platforms, users have full control over the website functionality. Open source software can be free to download and are then often self-hosted. This means store admins are responsible for figuring out the hosting for their ecommerce website as well as maintaining the server and installing software updates when needed. Some open source platforms have a cloud-hosted option, but they are different from SaaS in that maintenance still falls on the store owner. Some of the best-known examples of open source ecommerce solutions include WooCommerce and Magento.


WordPress is an excellent platform for building ecommerce websites and online stores due to its high level of flexibility, and it comes with a lot of ecommerce plugins that are easy to install and really effective.

There is a major shift towards online shopping. Businesses need to have an easily accessible place and in order to interact with their customers. Ecommerce tools for WordPress are vital for managing your business and providing great service to your customers, these are some of the best.

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