Email marketing platforms are a great way to increase your leads, customer conversions and revenue. But there are dozens of email platforms on the market which makes it so overwhelming to choose the best email marketing platform for yourself.
Find the best Email Marketing Software for your organization. Email marketing software allows businesses to send personalized emails to target customers. Compare the bundles and prices of top email marketing providers.
If you’re looking for the best email marketing software with which to email your customers, you’ve got quite a few options. Some of the best email marketing software are even free. We’ll help you lock down the best email marketing software for your small business.
Email marketing is one of the oldest yet most effective forms of marketing, and for this reason alone, it is extremely worthwhile for businesses to set up their email marketing campaigns correctly. A big part of doing so successfully comes down to selecting one or more email marketing software programs to use for managing mailing lists, sending out broadcasts, and processing subscriber data. Here, we will look at some of the major free email marketing tools you can use to get started on your next email campaign.
What Are the Types of Email Marketing?
Generally, there are 13 different types of email marketing emails you can send your customers:
- Welcome Email
- Offer Email
- Survey Email
- Request Email
- Newsletter Email
- Free Gift Email
- Value Email
- We’re Hiring Email
- New Product Email
- Reorder Email
- Announcement Email
- Anniversary Email
So as you can see, an effective email marketing campaign uses a mix of emails that purely help the customer and promotional email that sell to the customer.
Best Ease of Use and 24/7 Support (Free – $10/month)
Over 600,000 customers around the world use Mailerlite. They have flexible tiered plans based on the size of your contact list.
They are best known for their easy user interface, responsive email designs, and excellent 24/7 phone support and email support. You can start with their forever free plan if you have less than 1,000 email subscribers.
This free plan has limited features and allows you to send up to 12,000 emails per month.
Upgrading to their $10/month plan gives you access to all features that help your email marketing strategy, including a landing page builder, embedded forms, and pop-ups.
With Mailerlite, you can track your email marketing results with a click map and opens by location reports.
They also provide some other great features, including:
- Live 24/7 customer support via chat and email
- A powerful and easy to use landing page builder
- Ecommerce integrations with the top platforms
- Email surveys
- Template Gallery
- Amazing email deliverability
With a free plan for up to 1000 subscriberes, Mailerlite’s pricing plans offer something for everyone.
Overall, if you’re looking for flexible pricing, want excellent deliverability, and don’t have a large list yet, give Mailerlite a try.
Best Automated Sales Funnels and Landing Page Features ($12.3/month)
The real standout here is Autofunnel – a tool with 30+ ready-made landing pages, email templates, and sequences to generate sales. And you can choose your end goals.
Whether you want to drive lead generation, product sales, or webinar registrations, Autofunnel is the answer. They’re optimized to nurture your email list and maximize your funnel’s conversion rates:
On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list.
However, one of GetResponse’s biggest strengths is its smart automation tools. Using these features, you create multiple advanced conditions to segment your lists automatically. Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze.
Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages.
You can get started with a 30-day free trial and upgrade to their $12.3/month Basic Plan. You also save between 18 and 30% with annual plans.
Excellent Inbox Delivery and Independent SMTP Service ($24/month)
Pabbly is an online platform, which offers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleaning. Also, it provides a complete business management bundle of all these tools at a low cost named Pabbly Plus.
Pabbly’s email marketing service doesn’t restrict you on features like marketing automation, list management, autoresponder emails, segmentation of subscribers, etc. whether it’s a paid or free plan. You can effortlessly integrate in-built or 50+ external SMTPs and send emails without any additional charges.
With Pabbly Email Marketing, you can boost your email marketing performance by running campaigns and send bulk emails to all your prospective users in just one click. Also, it handles bounce and spam complaints about all popular SMTP services such as Amazon SES, MailGun, Mandrill, SendGrid, etc.
Some other important features include:
- Some highlight features of Pabbly Email Marketing include:
- A user-friendly drag-and-drop email editor
- 500+ Email templates that accept all types of customizations
- Collect leads & business-related information via its subscription forms
- Connect multiple SMTPs to route emails through multiple vendors
- Improve open rates by removing the invalid emails from your list with MX cleaner
- Send automatic follow-up emails to non-opens
- Use autoresponders and interact with the users without any manual efforts
- Automatically send emails on pre-set schedules for engaging the subscribers
Its email platform has a 99% delivery rate and they’re a great option if you’re looking for a service to regularly clean your list and keep your database up to date.
The pricing for Pabbly Email Marketing is based on your number of subscribers.
Get started with Pabbly Email Marketing.
Sendinblue – Best Emailing Service for transactional email and SMS
Launched in 2012, Sendinblue is a young Parisian platform that used to focus on transactional emails (for invoices, subscriptions, etc…). They have since pivoted and now provide mass email services with their own newsletter platform. The bet seems to have paid off. They now send around 30 million emails and SMS daily in more than 14 countries.
What we like: Very appealing prices. List management, automations and reporting are all good. They also offer advanced features, such as their free CRM software, live chat functionality and SMS marketing.
Where they can improve: The user experience could be a little smoother, as could the drag and drop builder. We’d also like to see their email templates updated for something more modern.
Who Sendinblue is for: Users who want a good budget solution with decent features and unlimited contacts.
Mailchimp – The Most Popular Email Marketing Service
While many (if not all) email marketing services have fixed prices to use their software/platform, MailChimp has a free plan offers a limited, but reasonable features of the email marketing software free. You can go for a paid option with more advance features as your marketing needs grow.
You can add up to 2000 contacts and send up to 10000 emails monthly on the free plan.
For small businesses or beginners, MailChimp is a perfect email marketing services software to choose as it fosters experimentation.
Aside the free plan, MailChimp has 3 other packages/plans each offering more features depending on the pricing.
The essential plan and standard plan allows up to 500 contacts at the base price of $9.99 and $14.99 respectively. However, the more contacts you want to send emails to the more your monthly subscription improves.
The essential plan can store up to 50,000 contacts and up to 500,000 monthly sends. The standard plan can store up to 100,000 contacts and send up to 1.2 million emails monthly.
If you want all the bells and whistles, the premium plan is good for you. It starts at $299 monthly with support for up to 10,000 contacts at this base price.
As your contact increases, your monthly subscription increases. It supports over 200,000 contacts with the ability to send over 3 million emails.
Note that the price differences between plans is not just about the number of emails you can send, but also loads of other features to make you successful in marketing. It even comes with a CRM software built-in.
MailChimp is trusted and used by thousands of businesses and the company says it sends out billions of emails every day.
Mailchimp is now one of the world-leading solutions in email marketing. Maybe it’s thanks to their generous free offer, which includes up to 10,000 emails per month to 2,000 subscribers, with only a small footer ad. Features on the free plan include a landing page builder, single-step automations, ecommerce builder and a CRM. The premium plans, on the other hand, come with advanced marketing features such as multi-step automations, social post scheduling and time zone delivery.
What we like: They regularly add new features to the platform, for example, you can now sell your products and book meetings through Mailchimp. Social media features are great, and so is the quality of the support (though this is reserved only for paid subscriptions). You can set up Facebook ads, schedule social media posts and organize everything in a marketing calendar, which will really help you define your email marketing strategy.
Where they can improve: The interface can be confusing as they change the design layout more than you’d expect. Even if the free version is generous, premium prices are fairly steep compared to the competition, and support on the freemium plan is non-existent after the first month, which is incredibly frustrating. Also, the fact that you get charged per contact, as opposed to just subscribed contacts means you have to really stay on top of list hygiene. The free templates are very limited and not very modern at all. Find out more in our Mailchimp alternatives post.
Who Mailchimp is for: Users who want a solid free newsletter service.
Constant Contact is one of the best email marketing tool for businesses. To make things simple, the service offers just two packages starting at $20 and $45 monthly respectively for up to 500 contacts.
Both packages offer unlimited email sends. To help you test the service, you get a 30 day free trial. You can also get handsome discounts if you pre-pay for 6 months or 12 months.
What Is an Email Marketing Specialist and Do I Need One?
An email marketing specialist is someone who can help write emails, create workflows, drive traffic, get conversions, help with partnership marketing, monitor email campaigns, build relationships, and more.
This may sound like a lot of work. But if you’re a small or medium-sized business, don’t worry! You can be your own email marketing specialist with the help of the awesome email marketing providers featured in this post. They’re really that intuitive and easy to use, and marketing automation will help a ton.
Email marketing is one of the most cost-effective ways to grow your business. If you run an online business, you should try to get as many customers as possible. Email marketing software can help you reach this goal.
Email marketing has become a crucial component for marketers on the Internet, with both small and big businesses using it. It is a proven way to reach more than half of your contacts within minutes without spending years on social media networks to get even a portion of the same results.