Email marketing is a great way to increase sales and revenue for businesses. Those who are doing it right understand the difference between customer marketing and email marketing. If you are not utilizing an email marketing strategy already, it may be time to consider one. This can be a great tool for any business that is looking for better ways to drive revenue and bring in customer.
Australian businesses are increasingly switching from email client software to email marketing platforms such as SendinBlue. Email marketing companies offer a suite of tools that allow you to design beautiful emails in minutes and measure their performance (such as which links are clicked on, how many unsubscribe etc), create automated workflows, monitor social media channels and monitor the reputation of your sending email address via AI-powered spam traps
The best email marketing software provides users with a variety of options to find the right fit for their business — whether you’re selling products online or sending out newsletters. The solutions offer benefits like marketing automation and advanced analytics, which can help you improve your campaign strategy.
Email marketing software has become an essential part of any organization’s digital marketing strategy. It increases the involvement of customers in the lifecycle of a product, builds long-term relationships and improves customer retention. Therefore, you should keep using email marketing campaigns for your business development in order to improve your sales and build credibility.
The Best Email Marketing Practices in 2022
Marketers have many more channel tools available to them these days than they did even just a few years ago. Social media, mobile and text marketing (see below), and even video campaigns compete for marketers’ budget dollars. With all those options available to them, many wonder if it’s time to give email the boot.
As we’ve said, email remains the most pervasively used communications channel in the world outside of verbal communication. According to market research firm Statista, the number of global email users will grow to about 4.5 billion in 2022, up from around 4 billion in 2021. That trend is reflected in Statista’s forecast of email marketing’s global market valuation through 2027. That forecast projects email marketing to grow to almost $18 billion by 2027. So let’s put thoughts of email’s demise behind us.
However, one important change for email marketing has been the increase in engagement on mobile devices, rather than PCs. Mobile users access emails throughout the day and wherever they are. Thanks to Apple Pay and Google Pay services, smartphones have also evolved as mobile payment solutions. This can make mobile email a one-stop shop allowing customers to go from marketing to purchase in a single session.
The increasing importance of mobile means you should pay special attention to the email designer and analytics sections of any email marketing service. The designer should provide at least a preview of how your email will look on a typical mobile device, and better yet, on several screens of varying sizes. Even better, the designer should also automatically render your email in a responsive format, meaning the HTML will correctly size images and other elements depending on the device used to view them.
You should also be able to segment your audience based on mobile device data. Some tools may force you to create custom reports to see this data, which means you may need to export it to a third-party business intelligence (BI) tool.
That leads us to another modern trend in email marketing tools, which is integration with other systems, most notably CRM. Some of the more advanced email marketing services have even begun to resemble CRM systems. It makes sense, because both types of software deal with managing and communicating with customers. Other email marketing systems will be able to plug directly into your existing CRM.
There is also a rising trend towards third-party e-commerce integration. You’ll find this in several of our contenders, including Editors’ Choice winner Mailchimp. These email marketing services generally offer several different but compatible services. You can create a store, process payments, and move it along with dedicated marketing and sales tools when you combine them.
Campaign Monitor – Easy-to-use email marketing for business
Campaign Monitor is a simple-to-use email marketing application hailing from the USA. This software enables you to build beautiful, branded emails, and publish them to managed lists.
Top 3 Pros
- Comprehensive email marketing tools
- Easy to use API (accessible integration options)
- Strong email testing capability
Bottom 3 Cons
- Does not replace a CRM
- Can be difficult to learn how to use without a technical background
- Data management and automation features are limited
Marketo – Complex marketing automation
Marketo is a marketing automation tool suitable for larger organisations looking to send communications in bulk. It offers a full suite of sophisticated automation tools. It’s a bit on the pricier side, with subscription starting at $895USD a month.
Top 3 Pros
- Easy to use
- Accessible customer support
- Quick account set up
Bottom 3 Cons
- Steep jumps in pricing between account tiers
- Not enough training for new users
- Out-of-the-box reporting is limited
MailChimp – Accessible, free email marketing software
MailChimp probably needs no introduction. As one of the only email marketing software on this list that offers a Free Account, it’s used by amateurs and professionals alike. There are shortcomings though, mostly related to limited features, and a lack of depth in reporting analysis.
Top 3 Pros
- Easy to use drag and drop email editor
- Free to use! (with limitations)
- Simple, understandable reporting
Bottom 3 Cons
- Limited automation capability
- Lack of customer support
- Lack of segmentation tools, making targeted marketing difficult
HubSpot Marketing Hub
4.5 (4,661)VISIT WEBSITEHubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you’re always sending the most relevant information. You can also monitor your email marketing with baked-in analytics, so you can improve your open and click-through rates. Sign up for free, and start running email campaigns that convert and nurture leads, close customers, and contribute to the growth of your business. Learn more about HubSpot Marketing Hub
FEATURES
- Auto-Responders
- Reporting/Analytics
- Event Triggered Actions
- List Management
- Subscriber Management
- Template Management
- AB Testing
- Drip Campaigns
- Dynamic Content
ADD TO COMPARE
Autopilot
4.6 (101)LOCAL PRODUCTVISIT WEBSITEWith Autopilot, you can automate all your emails at exactly the right time. Trigger emails based on time, behavior and interest – like when a website visitor submits a demo request form or abandons your shopping cart without making a purchase. Autopilot helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers and advocates. Build and manage email lists and design intuitive email campaigns with fully-customizable email templates. Learn more about Autopilot
FEATURES
- Auto-Responders
- Reporting/Analytics
- Event Triggered Actions
- List Management
- Subscriber Management
- Template Management
- AB Testing
- Drip Campaigns
- Dynamic Content
ADD TO COMPARE
SendGrid
4.2 (515)VISIT WEBSITETwilio SendGrid is a leader in customer communications. Our trusted, cloud-based email delivery platform helps marketers and developers send with confidence. We are trusted by over 80,000 global customers, big and small, to drive engagement and growth through their email program. In addition to our award-winning API, Twilio SendGrid’s Marketing Campaigns offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing and actionable analytics. Learn more about SendGrid
FEATURES
- Auto-Responders
- Reporting/Analytics
- Event Triggered Actions
- List Management
- Subscriber Management
- Template Management
- AB Testing
- Drip Campaigns
- Dynamic Content
ADD TO COMPARE
Sendinblue Email Marketing Software
Voted #1 – Free Signup, No Credit Card Required SendinBlue is one email marketing software that you may not have even heard about. It has been around for quite sometime and has a good reputation in the industry. Whilst they have many of the standard features found with the majority of email marketing software available, they do lack in a few areas including the variety of ready made templates and support for additional features like surveys and polls, A/B split testing and rss feed integrations. They do however include SMS Messages and the ability to send transactional emails. Overall worth a look as they do have a free account which is always a good way to test a platform out (no credit card required) For more info check out the Sendinblue website or read our Sendinblue review here
Pros
- Up to 4 times cheaper than Mailchimp
- Forever Free Account – 300 emails/day
- All new features – CRM, SMS & more
- Compliant with the GDPR
- Unlimited contacts
Cons
- Limited templates
GetResponse Email Marketing Platform
GetResponse is a simple yet powerful email marketing software that includes simple drag-and-drop creation of autoresponders, signup forms, emails, and landing pages. Their claim to fame is 99% email deliverability, higher response rates and overall more results.
The core features of GetResponse include drag and drop editor, autoresponders, advanced analytics, a/b split testing, scalable workflows based on customer journeys and much more.
Being the first service to provice a complete Webinar Marketing Solution is definately a great feature to generate new leads and please existing customers.
GetResponse has a range of pricing options, with discounts for yearly memberships. There is a FREE 1 month signup period to test the system out.
For more info check out the GetResponse website
Pros
- Online webinar solution
- Unlimited emails a month
- Easy to use, great automation/workflows
Cons
- 1000 contacts
- 1 month trial
AWeber Email Marketing Software
Aweber are one of the original email marketing platforms founded back in 1998, so you know they arent going anywhere. Currently providing services to over 100,000 small businesses, their product must be good. They boast a library of over 700 mobile responsive email templates, with an easy to use drag and drop editor. One feature that stood out for me was the simple automation setup. You basically have 2 rules, SEND EMAIL and WAIT that can be dragged into position to create your own specialised email sales funnel, educational courses or lead nurturing campaigns. As standard these days there are a full range of API solutions and form integration options, along with email tracking and deliverability reports. They also have a handy app for Android and iphone which will allow you to have all your email marketing stats and reports at your fingertips. And best of all they are available 7 days a week via phone, email and also my favorite – livechat. If you want to find out more about Aweber and their services visit the website.
Pros
- Free 30 day trial
- Unlimited emails a month
- Good support
Cons
- 500 contact
- 1 month trial
ActiveCampaign Email Marketing Platform
ActiveCampaign is more than just an email marketing software. It is an integrated marketing and CRM solution that specialises in email delivery targeted towards small to medium sized businesses. It is simple and easy to use with a great contacts import function. It has a lot of Zapier connections which can come in handy if you are connecting to other software. The automation features are easy to use with a drag and drop interface. Overall it’s a good software with great ease of use. Unfortunately their API is very limited and reporting really misses the mark. There have been issues with downtime which can really effect a business. If you want to find out more about Active Campaign and their services visit the website.
Pros
- Low monthly cost
- Unlimited emails a month
- Lots of automation options
Cons
- 500 contacts
- No free trial
Pardot – Paid, B2B Marketing
Pardot is a marketing automation solution that helps companies create meaningful connections, generate more pipeline, and empower sales to close more deals.
Top 3 Pros
- Integrates well with Salesforce
- Ongoing technical support via email
- Unlimited access to the Pardot Knowledge Base
Bottom 3 Cons
- Clunky User Interface
- Basic Reporting
- Overpriced
Harness the Power of Email Marketing
When it comes to the best email marketing software Australia, your business needs to weigh up your needs and balance them against your country’s data security laws.
It’s one thing to commit to a piece of software that has all the functionality and features you desire, but it’s another thing completely to find software that stores your data legally and securely.
Marketing automation is a powerful tool when used to its full advantage. We hope our comparison helps you find the best email marketing software in Australia for your business and your goals.
For more information on using marketing automation, check out our complete guide to marketing automation best practices.
Is your business currently using email as part of your marketing strategy? Do you need help with the creation and automation of your emails, or would like to increase engagement?
Conclusion
Email marketing is one of the best tools you can use to promote your business online, and there are a lot of email marketing software options available on the market. To complicate things, these platforms have gone through many changes in recent years. Therefore, choosing the best email marketing software can be stressful. If you’re looking for the best email marketing ideas for business then choose one of these top email marketing software for small business.
Email marketing is a powerful way to reach your customer’s email inbox. With the right strategies, you can create an amazing email campaign that will engage with your customer’s interests in mind. Plus, email marketing is free and easier to use than you think!