As one of the most cost-effective marketing strategies, email marketing is an integral part of the present day business strategy. But the rising number of free email marketing tools provide a highly competitive market for online business. The availability and affordability of email marketing software allows small businesses to start with less investment. The period with lowest barriers to entry also sees higher competition for online advertising space. This makes it all the more important that marketers create a sound strategy and make informed decisions about their use of such tools before launching into any campaign plans.
Emails are going to continue to be the best way for your business or nonprofit to reach their audience. Email marketing software is quickly becoming the preferred method of creating and managing email campaigns. In this post, we are going to compare a few email marketing packages that will help you get started.
Best Email Marketing Software Prices in 2021, why? email marketing is one of the most important tools to promote products and services in an easy way, it can reach millions of prospects and present your offer in the most professional way. so you need to find out how long does it take to send an email to thousands of emails and how much does it cost?
Best Email Marketing Software Prices Are you a start-up company or small business looking to use email marketing tools to promote your product and service? Well, we’ve done the research, and these are the best email marketing software providers you should put on your shortlist.
Email Marketing Software Features
At this point you are probably wondering what features you should look for when shopping for an email marketing campaign software. Here are the features that you should keep top of mind when searching for email marketing software:
In the early days of email marketing, the appearance of your email mattered much less than the content it contained. Now that consumers are deluged with emails every single day, aesthetics are more important than ever — if your emails are not arranged in a logical and visually appealing manner, readers will click out of it immediately (or even worse, unsubscribe from your email altogether).
Whether you’re sending cart abandonment nudges or confirmation emails, you should make sure that it looks great. Seek out a platform that offers aesthetically pleasing email templates that fit your branding. Most platforms also allow you to customize email templates; although, this feature may only be available to paid plans or premium account tiers, so a free plan might not cut it. Look for services with a drag-and-drop builder so that even employees with no coding experience can create beautiful emails.
Nearly 55% of global website traffic is generated from mobile devices (excluding tablets), so emails need to look great on mobile as well as desktop. This puts marketers in a tricky position, since visually rich content is more compelling than plain text, but doesn’t always render correctly on a smaller device screen, making your stunning emails look like a jumbled mess.
Many email marketing solutions offer mobile-optimized HTML templates that let users design attractive content (ads, newsletters, updates) and test readability without requiring extensive technical knowledge. The best email marketing platforms even offer the ability to automatically display a mobile-optimized email when viewed on a smartphone, while presenting the full email design when viewed on a desktop. This way you know that your company is putting its best foot forward in customers’ inboxes, no matter where or how they are checking their email.
Personalized content and segmentation
Commercial email traffic has accelerated at a dizzying rate in the past few decades. As a result, many consumers have grown numb to promotional content, especially when it’s generic or irrelevant. But there’s one way to cut through the noise: Personalization improves clickthrough and conversion rates, which is why 60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases, up from 38% in 2019.
Many businesses are using automated email tools that allow them to segment different target audiences based on interests and past behavior, then address each contact by name and present relevant, targeted information — for example, an email suggesting additional companion products based on a recent purchase. This can be accomplished through use of dynamic content, trigger rules, and list segmentation, which are standard features in most email marketing solutions. Just because you’re sending bulk emails doesn’t mean they should feel like bulk emails to the customer.
While the proportion of email spam has dropped over the years, it still hovers around 45–50% in any given month — that’s a lot of unsolicited emails! It’s no surprise that email providers have developed more sophisticated filters that reduce email deliverability, and consumers have grown accustomed to clicking the “mark as spam” button when they feel annoyed or inconvenienced by a message. Unfortunately, that means your valid, targeted emails are sometimes at risk for being flagged.
It’s important to choose email marketing software that helps you avoid the spam folder and increases your email deliverability with a clear, even double opt-in process, a dedicated IP address, and multiple authentication protocols.
Moreover, if you send any emails to EU citizens or residents, your emails and data storage must also be compliant with the GDPR, or General Data Protection Regulation, that went into effect in 2018. Because of their international reach, most email marketing services have taken steps to make their platforms GDPR compliant. However, you should still confirm that any service you choose will be GDPR friendly if you plan to contact anyone in the EU so that you don’t run into email deliverability issues.
List management tools
Growing your mailing list is both an art and a science, and any email marketing campaign platform should give you the tools you need to succeed. If you plan to keep everything inside the email platform, make sure it offers native signup capabilities to capture email addresses. If you already use a CRM marketing platform as part of your overall marketing strategy, double check that your first choice email platform integrates with the CRM, so you can pull email addresses from that.
Sendinblue – Best for Growing Your Customer Base
- PRICE STARTS AT FREE
- UNLIMITED CONTACTS
- DRAG & DROP EDITOR
- HIGHLY CUSTOMIZABLE
Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.
This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.
There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.
Don’t just take my word for it–you can use the free forever version of Sendinblue right now. Once you see how it drives, you’ll understand why it’s so popular.
In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:
- Landing pages. Create actionable and engaging web pages to collect leads for you.
- Sign up forms. Place forms anywhere on your website to get user information.
- Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
- Retargeted ads. Powerful ads based on a user’s previous online interactions.
Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.
It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.
The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.
Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.
They currently offer four different pricing tiers:
Free — 0$ per month
- Up to 300 emails per day
- Unlimited contacts
- SMS marketing
- Email template library
Lite — $25 per month
- Up to 100k emails
- No daily sending limit
- A/B testing
- Remove the Sendinblue logo
Premium — $65 per month
- Up to 1MM emails
- Marketing automation
- Facebook ads
- Retargeted ads
- Landing pages
- Telephone support
Enterprise — Customized pricing
- Customized email volume
- 20+ landing pages
- Customer success manager
- Access for 10+ users
- Dedicated IP
The Lite plans should be more than enough for most small businesses and startups.
However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.
Constant Contact – Best Drag-and-Drop Builder
- PRICE STARTS AT $20/MO
- DRAG-AND-DROP EMAIL BUILDER
- 100+ MOBILE-FRIENDLY TEMPLATES
- SIMPLE AUTOMATION TOOLS
Constant Contact is a great platform for those newer to the email marketing world.
Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.
Plus they provide more than 100 pre-built, mobile-optimized templates.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.
Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers — Starting at $20 per month
- 501 – 2,500 Subscribers — Starting at $45 per month
- 2,501 – 5,000 Subscribers — Starting at $65 per month
- 5,001 – 10,000 Subscribers — Starting at $95 per month
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.
MailerLite – Best For the Essentials at an Affordable Price
- PRICE STARTS AT $0
- PREMIUM PLANS START AT $10/MO
- ALL BASIC EMAIL FEATURES
- A/B TESTING TOOLS
MailerLite offers all of the essentials with none of the frills.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.
For small business owners, it can be smart to look for an email marketing tool designed for companies just like yours. That’s what Cakemail is – a tool built with the needs of small businesses firmly in mind.
It provides some useful time-saving features and is one of the cheapest email marketing software choices out there.
- Build email newsletters quickly, by making a few simple customizations to professional templates
- Create and reuse your own templates, and add in your business’ branding
- Divide your email list into targeted groups, and send different messages to each
Cakemail offers a number of pricing tiers, which vary based on how many contacts you want on your list.
The cheapest plan includes up to 500 contacts for only $8 per month, and the next tier up allows for up to 1,000 contacts at $12 per month.
Each plan lets you send an unlimited number of emails and includes all of the platform’s features. There’s also a free 30-day trial if you just want to give the service a test run.
Cakemail is a good option if…
If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.
While it lacks some of the email automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.
It’s a solid option for small businesses that don’t need advanced features for lead generation, but only want to pick recipients, add subject lines, write their message, and hit send.
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
How to Choose the Best Email Marketing Software
That’s where we come in. At TechnologyAdvice, our goal is to connect businesses with the technology that best meets their needs. We’ve compiled product information, reviews, case studies, features lists, video walkthroughs, and research articles on hundreds of leading IT solutions, all to make the buying process more straightforward for decision makers like you.
If you’re curious about any of the email marketing software features listed in this guide, we’d love to talk to you. Call one of our experts for a free consultation, or use the Product Selection Tool on our site to compare dozens of email marketing software vendors and get a personalized recommendation based on your industry and desired features.
Chances are, you have tried at least one email marketing software. But the truth is, not all solutions work for everyone. To know which email marketing tool is the best for your business, you first need to determine your needs, then compare various tools available on the market and select a suitable one. This can be overwhelming for a small business or a startup company.
Email Marketing Software allows you to manage, personalize and send mass emails to your customers with automated conversion tracking capabilities. It also helps you design email newsletters in a few clicks, track their performance and measure ROI. Compare the best Email Marketing software of 2021 for your business. Find the highest rated Email Marketing software pricing, reviews, free demos, trials, and more.