Marketing plays an important role in any business. Businesses find it essential in increasing their sales and building credibility. Email marketing is one of the integral ways of getting more customers and growing your business. There are service providers offering a multitude of email marketing tools that can help in finding best email marketing software.
Email marketing is a term used to reflect the usage of email in order to market, sell and promote products or services in return to prospects or customers. It is one of the most cost-effective ways to reach out to people, and can be compared with the direct mail marketing strategies. In this post we will comprehend the best email marketing software for small businesses.
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The best email marketing software the USA 2021, has many features that will make you grow your business with this digital marketing tool. The email system provides you with all the tools to run your campaigns from start to finish, from creating a compelling subject line to sending and tracking results. The best thing about these services is that they are easy to use, even for beginners, so you can get started without any technical knowledge. It has a free plan that allows up to 2,000 subscribers with unlimited emails per month.
Email Marketing Software Costs
Most email marketing software providers charge a monthly fee based on the number of email contacts you have, or the number of emails you send, with a range of plans to choose from. Free options typically provide limited features and cap you at a certain number of contacts and/or monthly email sends, while some paid plans allow you to send out an unlimited number of emails each month.
If you know or can estimate the number of emails your company will send each month or how many subscribers you expect to have, these numbers will dictate which pricing tier you should choose. Depending on your estimates and the features you want in your software, you can expect to pay anywhere from $9 to $400 per month for premium email marketing plans.
For businesses that only occasionally need an email marketing service, some providers offer per-email or pay-as-you-go pricing. This is a flexible option that lets you pay only for what you use, rather than for a monthly subscription with features that may go to waste.
Most email marketing services offer a free version of their software or a free trial so you can test the software and see how it works for you. The free trials we found range from 14 to 60 days. We recommend trying as many free trials as you can during your search. Pay attention to how easy it is to design emails, any specific marketing automation features you want, and what other services the software can integrate with.
Mailchimp is one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.
While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.
- Get predictive insights about your contacts so you can personalize your marketing.
- Personalize individual content blocks within your emails with dynamic content.
- Design personalized customer journeys using conditional logic and branching points.
- A/B testing to identify high-converting messages.
- Website and landing page builder.
Mailchimp offers a free plan for up to 2,000 contacts and one audience. Paid plans start at $9.99/month.
SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.
- Design, schedule, and track email campaigns, automating with a powerful rules-based interface when relevant.
- Build your email list using high converting email pop-ups forms, inline forms, and landing pages to own your audience.
- Create landing pages for lead generation.
- Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional-looking emails with ease.
- Click heatmap for email campaigns shows where subscribers are based.
SendX offers a 14-day free trial. Pricing starts at $7.49 per month when paid annually.
SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.
SendPulse lets send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users’ contact information, create responsive templates, and set up automated flows.
- A drag and drop editor to create responsive emails without any HTML knowledge, including 130+ templates.
- Trigger emails to nurture leads in every stage of your sales funnel, and convert them into paying customers.
- A form builder to create a pop-up, embedded, or floating subscription form on your website to collect email addresses and other information from your visitors.
- SMS and web push notifications for lead generation.
- Built-in landing page creator.
- Built-in CRM.
SendPulse is free for up to 15,000 emails to 500 subscribers. Pricing starts at $5.28 per month when paid annually. There are additional costs for extra marketing channels.
Payment Plans: Based on the Number of Contacts
Pricing: Starting From $19.00
Ease of Use: 3/5 – Average
Free Version: No
Drag & Drop Editor: Available
Mobile-Friendly Editor: Yes, browser
Ease of Use
Here’s a brief comment from our testers about Drip: “Drip’s user experience was quite good, but there’s a slight learning curve to the whole interaction. It’s clear that Drip wants to be different from your regular email marketing platforms, and that’s not a bad thing. Design-wise, the dashboard, the editor, and the navigation look so uniform.”
You can add contacts in three standard ways: individually, importing emails in bulk from a file, copy-pasting. There’s also a tag system so you can categorize your email list. Once you start picking your audience, the existing tags and segment system gets clunky for new users. However, once you use it a couple of times, it makes email targeting simpler.
Now, to build an email, you need to either create a campaign or a broadcast. Both of these have different options and fields you need to fill out with information before proceeding. You can then build your email using plain text, custom HTML code, or the built-in email builder.
When choosing the builder, you start by selecting a pre-made template or starting from scratch. You can also pre-create custom templates that you can then select. The email design tool itself is quite robust. You have your familiar drag and drop blocks, but at first glance, it all looks a bit bare. However, there are some additional options when you choose a block that you want to insert into your email. At any time, you can preview your email on a desktop, tablet, or mobile view.
After you create your email, you can opt for adding subject line and content variations to make a split test. Then you can choose to send your email out immediately or schedule it for a later date. There aren’t many steps here as you already inserted all of the required information before.
Drip doesn’t have a separate mobile application. Still, their dashboard and email editor is accessible through a mobile browser. All the necessary functionality for creating an email is there, but the whole interaction with the editor feels off and slow.
Drip doesn’t offer different tier plans. This means that the features you get are the same across the board.
You can send an unlimited number of emails with Drip. Their other main features are drag and drop tools, customer segmentation options, contact tags, personalized content in emails, opt-in forms, and 100+ social media and 3rd party tool integrations. They also have a nifty visual builder for the customer funnel flow, which you can also split test to determine the best one.
Drip offers 24/7 email support with their plan. However, you get an additional live chat support option when you exceed 5,000 contacts.
Pricing & Plans
One of the most substantial perks of Drip is that they don’t have any plan tiers. Instead, they keep it simple and only charge you based on the number of contacts you have.
Drip’s cheapest plan starts at $19/month with 500 contacts ($0.038/contact).
Drip offers a 14-day free trial with no credit card required so that you can test out their service. Since they don’t lock features behind layers of different plans, you get to test the entire feature base.
Constant Contact – Best Drag-and-Drop Builder
- PRICE STARTS AT $20/MO
- DRAG-AND-DROP EMAIL BUILDER
- 100+ MOBILE-FRIENDLY TEMPLATES
- SIMPLE AUTOMATION TOOLS
Constant Contact is a great platform for those newer to the email marketing world.
Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.
Plus they provide more than 100 pre-built, mobile-optimized templates.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.
Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers — Starting at $20 per month
- 501 – 2,500 Subscribers — Starting at $45 per month
- 2,501 – 5,000 Subscribers — Starting at $65 per month
- 5,001 – 10,000 Subscribers — Starting at $95 per month
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.
Email Marketing Software Features
Here’s a breakdown of the core features that email marketing solutions offer.
Email Creation Tool
Most services provide an intuitive drag-and-drop tool that allows you to customize your emails, or a library of customizable templates. Some providers have templates that show you how your email will look on multiple devices (such as laptops, tablets and mobile phones) to help you design a flexible and responsive email.
Many email marketing services offer analytics on your email open rates, click-through rates, bounce rates, audience geolocation, conversion tracking, customer behavior trends and more. Some integrate with Google Analytics, while some provide their own analytics that present the info in easy-to-read charts and graphs.
Marketing automation is the ability of a service to send specific, targeted emails to customers when they complete a certain action. For example, if a visitor to your website signs up to receive emails from you, your marketing automation tool triggers a welcome email to go to that customer’s inbox. Marketing automation can be an effective timesaver, and many email marketing services offer ways to make automated emails more personal, which leads to higher engagement and ROI.
Segmentation is another helpful way to deliver more relevant messages to your audience by grouping them according to age, location, gender, industry, interests or other factors. Segmentation allows you to send different emails to different groups, rather than sending one mass email that may not be relevant to your entire customer base.
A contact management tool helps you acquire, sort and manage email contacts; it also provides features like automatic deletion of dead or duplicate contacts, importing, exporting, grouping, and integrating with other management tools like a CRM or CMS.
Social Media Integration
Most email marketing services integrate with social media platforms, allowing you to grow your contact list, schedule posts, and track your followers’ engagement to determine what’s popular. Integrating your social media with email marketing helps you make the most of multichannel marketing by providing more information about your customers as well as more opportunities for them to see messages from you.
People do business with people they know, like and trust. Getting new customers for your business is one of the toughest challenges you will face. But getting them to come back for more is simple when you know what you’re doing.
With email marketing, you create lists of recipients. These recipients can be companies or individuals and they can be either opted-in users or contacts collected on a mailing list. The idea of an opted-in user is that they have opted to receive your mailings or have subscribed to your page, whereas the idea of a mailing list is that the people on it received your mails even if they didn’t subscribe.