Email marketing is one of the best digital marketing strategy to target a relevant audience at scale. And with the number of mailing softwares available for use, you might be wondering about what email marketing platform to go for.
As a marketer, you have so many tasks to focus on that the time you spend managing your emails can feel like a burden. The good news is that you can stop wasting so much of your time by investing in one of the many email marketing platforms available.
One of the best ways to communicate with your target audience is by sending email marketing messages. Email marketing has been around for decades, and it remains one of the most effective marketing tools on the market. With the rise of social media networks like Facebook, LinkedIn, and Twitter, email marketing may be seen as somewhat outdated. While social media is important, email continues to play a vital part in many companies’ marketing efforts.
Best Email Marketing Softwares comparison with reviews, ratings, and product details. We highly recommend that you choose the right email marketing tool for your business.
What is an email marketing service?
Email marketing services and software streamline all of your email marketing efforts. They have a wide range of features depending on the service you choose — however, they often have functionality related to automation, subscription, general email communication, notifications, monitoring, campaigns, integration with other marketing, sales, and service software, and analytics.
SendinBlue
Sendinblue’s email marketing platform was developed as a response to the challenge that many small to medium businesses found came with email marketing automation on a budget. While the company started as a digital agency, the range of features available today clearly shows that they are serious about becoming one of the top players in their market.
The comprehensive feature set on offer includes an inbuilt CRM, marketing automation, SMS, transactional emails, Facebook ads, and landing pages, all with extremely competitive pricing that makes Sendinblue an excellent choice for small businesses and startups looking for the best budget solution. They even have an exceptionally good email plugin for WordPress. And with one hundred million emails sent per day by over eighty thousand users, it’s clear to see that Sendinblue is a very popular choice.
Key Features of SendinBlue
- Great features on the free plan including up to 300 daily emails and marketing automation
- A range of advanced features is also on offer for those who want to access them, including lead scoring and web tracking.
- Customers are charged based on the number of emails that they send each day in comparison to the number of contacts that they have.
- Excellent automation for the price with a workflow-based email automation feature that is a bargain for the price. You can do a lot with it including triggering campaign actions based on a range of factors like website visitor behavior, send transactional messages, assign a lead score, and much more.
- Landing pages: Sendinblue offers much more than simply sending emails with a new feature that allows you to design and build your own landing pages using their software. It’s easy to use and a great choice for beginners with modern template options and a simple interface.
- Excellent for lower budgets: Sendinblue works out a lot cheaper than other similar tools, so it’s the best option for you if you are looking for value-for-money.
SendinBlue Pricing:
- Unlimited subscribers on all plans.
- 300 email/day Free
- 10,000 emails: $25/mo
- 40,000 emails: $54/mo
- 60,000 emails: $69/mo
- 100,000 emails: $99/mo
PROS
- Other marketing channels: You can use Sendinblue for SMS as well as email marketing
- Excellent free plan for those just getting started or those who have no budget for email marketing
- Excellent automation: For the price, Sendinblue offers some top-of-the-range automation features
CONS
- Integrations are limited compared to similar tools
Constant Contact
Constant Contact is one of the oldest email marketing tools out there that has been around since 1995. Since then, they have become one of the most used email tools worldwide with 650,000 customers. Over the years, they have added many unique features such as social campaigns and surveys that are difficult to find with their competitors, in addition to the wide range of features already available like recurring newsletters and automation tools.
Their marketplace boasts over four hundred different apps and integrations with something for every product or service.
Key Features of Constant Contact
- Niche features: If you are looking for niche features that are not always widely available from competitors like event management, Constant Contact is the tool for you.
- Excellent for businesses that run events with a range of features allowing you to manage event invitations, registrations, and tickets.
- The interface is easy to navigate and simple to use with a logical layout.
- Fast and simple newsletter template editor that is easy to work with.
- Excellent deliverability reaching the most popular email providers the majority of the time.
- Useful reporting tools including click heat maps, open and click trends, successful subject lines and open by device.
Constant Contact Pricing:
- 500 subscribers: $20 per month
- 2,500 subscribers: $45 per month
- 5,000 subscribers: $65 per month
- 10,000 subscribers: $95 per month
PROS
- A wide range of niche tools and integrations not usually found from competitors
- Excellent event management features
CONS
- Automation features could be better
- Basic personalization and customization
ActiveCampaign
ActiveCampaign is an email marketing tool that offers almost everything you need, whether you’re running a startup or a more established business. This platform puts a lot of emphasis on automation with the main goal of helping its customers to send fewer emails while achieving better results.
Autoresponders come as standard with ActiveCampaign and these can be based on a wide range of conditions to ensure that getting back to your customers is easier than ever. You can also automate your contacts and list management, and set automation within the included CRM system, which is known as ‘Deals’. This system allows you to do a number of useful tasks such as adding notes to different contacts, sending direct messages to them, or setting up appointments with them.
In addition, they also provide a customer messages feature that allows you to send targeted messages directly to your website visitors to optimize their experience. One of the main reasons why ActiveCampaign is such an appealing choice is because they pride themselves on their approach to helping you build better connections with your customers using their system and software.
Key Features of ActiveCampagin
- Very powerful automation: ActiveCampaign provides one of the best marketing automation systems out there, which is also very easy to use.
- Excellent deliverability: ActiveCampaign was proven to be one of the best tools for getting emails delivered in several deliverability tests.
- Reporting: The system offers reporting on all areas, including page visits, click maps, and geo-tracking. On the higher plans, you can also access purchase tracking for big website platforms like WooCommerce and Shopify.
- Free migrations: If you want to switch your email marketing campaign over from different software, ActiveCampaign will perform the migration for you free of charge.
- Integration: The inbuilt CRM will link up all your email marketing data, which allows your sales agents to act faster than ever. You can also streamline the sales and follow-up processes with features like social data and lead scoring.
- Multi-channel: ActiveCampaign isn’t just about emails. This software also allows you to send personalized conversations to website videos, send SMS, or manage how your social media ads are displayed to your contacts.
ActiveCampagin Pricing:
- Lite: from $15 per month
- Plus: from $70 per month
- Professional: from $159 per month
- Enterprise: from $279 per month
PROS
- Top-notch automation; great for busy teams who want to save time and get more done.
- An inbuilt CRM system allows you to better manage your contacts and sales processes
- Use ActiveCampaign for other marketing channels like SMS and social media
CONS
- The dashboard can be a little difficult to navigate at first
Mailchimp
Starts at $0/Month.
Sales Pitch: Mailchimp is built for growing businesses. You get all the tools you need to sell your products, reach new customers, and take your business to the next level.
Put Mailchimp’s email marketing and sales tools behind your idea, dream, brand, or business and they’ll help you share it with the world.
Easysendy
Starts at $19/Month.
Sales Pitch: EasySendy is the best email marketing software for online gig creators like bloggers, podcasters, vloggers, business coaches, YouTubers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups.
Why should you give it a try?
You’ll improve email delivery and engagement by up to 25% within 2 months.
Keap
Starts at $79/Month.
Sales Pitch: Do work that matters. Automate the rest. Keap combines CRM, email, text messaging, landing pages, payments and so much more, all in one easy-to-use software with 24/7 support.
Three ways Keap’s sales & marketing automation helps you grow:
- Capture and convert leads more efficiently
- Follow-up and get paid faster
- Consolidate your tools into one place
EngageBay
EngageBay is an all-in-one marketing, sales, and customer support software with free integrated CRM.
EngageBay’s tools are neatly classified into ‘Bays’ for easy comprehension and usage.
This integrated all-in-one approach means you don’t need multiple software for different business processes.
But what makes EngageBay unique?
It’s affordability.
In fact, it is one of the most affordable CRM solutions in the market today.
Features
With EngageBay, you get a host of features, including:
- A full-fledged marketing automation system with pre-built actions and conditions, multi-level workflows, triggers, filters, predictive lead scoring, and so much more.
- Multi-channel marketing for wider reach. This includes email, SMS, phone, social media, web push notifications, landing pages, and even RSS.
- A landing page builder with pre-built templates and drag-and-drop functionality. You can add your own HTML, start from scratch, and even use rich-text formatting for more control. Plus, you get A/B testing to improve your landing pages.
- Smart lists, filters, and predictive lead scoring for advanced segmentation.
- Email broadcasts for one-time emails, bulk email newsletters, important updates, and deals.
- Social media tools to manage your Facebook, LinkedIn, Instagram, and Twitter accounts from a single platform.
- Dashboards, traffic analytics, and advanced reporting to gauge your business’s performance quantitatively.
Pricing
As mentioned, EngageBay always offers its CRM for free. You also get the help desk feature Service Bay at no extra cost.
EngageBay’s All-in-One Suite has four pricing plans:
- Free: This plan is free forever for up to 15 users and offers 500 contacts, 1,000 emails, autoresponders, landing pages, live chat, email marketing, and more.
- Basic: Costs $14.99/month for each user. You get 1,000 contacts, 3,000 emails, web-popups, SMS marketing, integrations, social suite, and predictive lead scoring.
- Growth: This plan costs $49.99/month for each user and offers 50,000 contacts, 25,000 emails, marketing automation, email broadcast and landing page A/B testing, service automation, products and proposals, and so much more. This is the most popular plan and offers the best value for money.
- Pro: This plan costs $79.99/month for each user and offers unlimited contacts. This plan is aimed at enterprises requiring Pro tools and includes role management, web analytics, dedicated account manager, SSO, proposal analytics, and phone support.
You also get a 20% discount on annual plans and a 40% discount on biennial plans.
Why is an email marketing service important?
Today, email marketing services continue to be an integral, strategic tool for businesses of all sizes across all industries — they help businesses build strong relationships with prospects and customers all while moving them through the buyer’s journey and maintaining strong communication throughout.
Not to mention, as ESPs continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience.
Conclusion
Email marketing is the process of developing and sending emails to customers or potential customers. It’s an interactive form of communication with the recipients, and it allows you to immediately address customer concerns, boost customer confidence, and increase your credibility online.
With the rise of social media, a lot of businesses have been put off the idea of sending emails to their customers. You may think that email marketing has lost its relevance because everyone is on Facebook and Twitter these days. But you could not be more wrong. Email marketing is still prevalent as ever, and it’s only going to become more so as time goes by.