Marketing automation is a big business. In 2018, the global marketing automation market reached $12 billion, and it is expected to increase to over $27 billion by 2022. As such, companies all around the world are investing in marketing automation. If you are new to salesforce or have no idea about salesforce, you may land on this article for exploring your doubts about email marketing for saleforce and best email marketing tool for salesforce
An email marketing tool must be able to give you the freedom of sending from a single platform. This is important since users looking for automation and ease when it comes to marketing happen to be your target audience. Besides, with a Salesforce email marketing tool as an integrated part of your system, you can be sure that everything is done in a single place.
Marketing is about reaching out to your best fit audience and wants to engage with you. In today’s market, it is important for an organization to reach out to their target market and provide them with the best service or product. With the help of an email marketing tool for salesforce , you can build a B2B connection with your customers in no time.
Best email marketing tool for salesforce – Email marketing is a subset of direct marketing that uses electronic mail to send advertisements and other information directly to individuals. This can be done as a business-to-consumer, business-to-business, or consumer-to-consumer style message. It consists of distributing, storing and delivering mass…
Email and Automation
Beyond sending newsletters, the best email marketing services offer custom autoresponders. These help you stay in touch with your contacts with automatically generated emails based on special occasions (such as their birthday or anniversary), welcome emails for new subscribers, or thank-you emails for recent purchases, to give some examples.
The most advanced email marketing services offer custom workflows to specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to send to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they’ve completed their tutorials.
This kind of email marketing automation trick is mapping out what marketers call “the customer journey.” That journey amounts to the sequence and conditions your email marketing app must consider before sending out an automatic email. Depending on the app, this can be as easy or as complex as you’d like, but planning is critical.
Freshworks CRM (formerly Freshmarketer)
Freshworks CRM is a full-featured marketing automation solution for your business that includes email marketing. It has tools for you to engage and convert your audience from subscribers into paying customers with email campaigns, so you can provide relevant information at the right time and deliver integrated campaigns that improve conversions.
Admitingly, this is a CRM first, but that’s what makes it a powerful platform. Its CRM functionality helps brands gather in-depth customer insights, making marketing campaigns all the more stronger. Automation also powers lead generation and nurturing, and can send invoices or help generate recurring revenue via email reminders to subscribers.
Key Email Features:
- Build emails from scratch effortlessly with an easy-to-use drag-and-drop editor, or choose from a vast collection of templates to create design-rich emails that complement your messaging.
- Send emails that speak to your audience with personalization and can bring in more conversions.
- Gain detailed campaign performance with analytics.
- Automate welcome emails, invoices, reminders, and more.
- Segment customers.
- Build journeys to automate emoail communication and leverage personalization throughout a customer’s lifecycle.
Pricing:
Freshworks CRM offers a 21-day free trial. Pricing starts at $29/month for the Marketing Cloud when paid annually
Bitrix24
Bitrix24 aims to replace many services and apps with a single ecosystem for your business to work in. Its tools cover communications, tasks & projects, CRM, contact center, and website. Bitrix24’s email platform comes with webforms, SMS and instant messaging marketing, and Facebook, Instagram and Google paid advertising functionality.
Yes, this makes Bitrix24 sound like a large and clunky tool, but it’s far from it. Brix24 has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating powerful email marketing campaigns is a goal well within reach.
Key Email Features:
- Many channels, one contact center: social networks, mobile messengers, email, telephony, website live chat, website forms.
- Contact center reports (activity by channel, activity by day/time, average response time, client satisfaction, supervisor ratings, custom reports).
- Marketing and sales, including email marketing.
- Google Ads remarketing capabilities.
Pricing:
Bitrix24 offers a free starter business tool set that includes a basic set of Contact Center tools. Plans start at $13.52/mo.
User.com
User.com is a single workspace providing you with easy-to-use yet very robust tools for marketing, sales, management, and support teams. Marketing can use it to upgrade your brand’s communication across channels, planning various paths for multiple customer segments and let automation take over the job. User.com offers personalized and tailored emails, sending the right email to the right receiver at the right moment.
Key Email Features:
- Utilize defined snippet tags to make your message more specific to the person.
- Plan your agenda and set up future promos.
- Personalize email art.
- Track open rates, click-through rates, and unsubscribes; see all your campaigns’ analytical results instantly.
- Use unified subsciber data for smarter campaigns.
Pricing:
User.com offers a Free plan with a basic set of features. Email marketing is only included in the Business and Premium plans that start at $49/mo.
ActiveCampaign
Payment Plans: Based on the Number of Contacts
Pricing: Starting From $9.00
Ease of Use: 5/5 – Very Easy
Free Version: No
Drag & Drop Editor: Available
Mobile-Friendly Editor: Yes, browser
Ease of Use
Here’s what our testers thought of ActiveCampaign’s user experience: “The entire flow is very straightforward and easy to grasp. ActiveCampaign has a couple of unique aspects that we didn’t find with other service providers, namely the personal consultation call and the spam analyzing tool.”
Adding your contacts to an email list is a standard process with options to insert them individually, importing email contacts in bulk from a file, or copy-pasting. If you have a list with another email marketing service, you can connect it, and your contacts get transferred automatically. You can organize the contacts by adding tags to each of them.
Before you can start creating your email, you have to build a campaign. There are several specific options for the type of campaign: standard campaign, automation, RSS triggered, date-based, and split testing. The next step is adding a list to your campaign; however, you can’t add contacts individually or include all of your available subscribers.
You can create your email from scratch using the editor tool, choose a template, or insert custom HTML code. You can choose from 21 available templates and a bunch of layout options. The design tool itself is based on a drag and drop functionality with pre-defined elements that you can add to your email. There are also some additional design options for each component. ActiveCampaign also features an image editing tool in the email editor, which is a time saver.
Once you’re done with your email, you get to the summary page. Here you can turn on different tracking features, add a date for scheduling your email, and run a Spam Check. The latter shows you how likely your message is considered spam by the email software – something unique we haven’t encountered with other service providers. You can now send the message immediately, schedule it, or simply save and exit the editor.
Mobile Editor
ActiveCampaign has a separate mobile app where you can check your reports, track customer activity, and access your CRM. Unfortunately, there isn’t an editor featured there, so the app acts more as an information tool.
You can use the email editor in a mobile browser with all the editing features as another option.
Features
ActiveCampaign’s features are similar to what you’ve already come to expect from a modern email marketing service. However, they add a machine learning aspect for sending emails and creating somewhat unique content.
There’s no limit to the number of emails you can send with any of their plans. The other main features are drag and drop design tools, email and marketing automation, dynamic content options, opt-in forms, and social media integrations.
ActiveCampaign offers chat and email support during business hours. The additional phone support option becomes available with a higher-tier plan.
Pricing & Plans
ActiveCampaign’s plan progression is somewhat peculiar. As you increase the number of contacts, the higher-tier plans become unavailable. So, the more subscribers you have, the fewer features you have with your email marketing. You can pay for the service with monthly or annual payments, where the yearly costs much cheaper across the board. They also throw in a free data migration option from other email marketing services.
Their cheapest plan starts at $9/month with 500 contacts ($0.018/contact).
ActiveCampaign offers a 14-day free trial with some limited features. Unfortunately, they don’t offer a money-back guarantee.
MailerLite – Best For the Essentials at an Affordable Price
- PRICE STARTS AT $0
- PREMIUM PLANS START AT $10/MO
- ALL BASIC EMAIL FEATURES
- A/B TESTING TOOLS
MailerLite offers all of the essentials with none of the frills.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.
Why Salesforce Marketing Cloud Is the Best Choice for Larger Businesses
Salesforce Marketing Cloud combines dozens of features into an integrated marketing solution that can improve email campaigns, overall marketing strategies, and customer relationship management for sales teams. The software offers an easy-to-use interface that streamlines communication between business and consumer.
Pros
- Salesforce offers dozens of features and options to customize emails for your unique customers’ journeys.
- The customer service team provides 24/7 service by live chat and phone.
- The AI Einstein tool offers insights based on real information from the database to help sales teams find and prioritize leads.
Cons
- Salesforce’s Email Studio is expensive.
- Salesforce isn’t the best choice for small businesses looking only for basic email marketing functions.
Usability
We found Salesforce Marketing Cloud’s interface easy to use and navigate. As with all Salesforce applications, the interface is clear, bright and well designed. It’s easy to switch between different features and create emails. If you or your team members are new to Salesforce, there will be a slightly steep learning curve to get acquainted with the system and navigate it.
Some online user reviews have reported UI issues with respect to template-based emails, as users have found them to be not as customizable as they need. However, for our research purposes, Salesforce had plenty of customizable options for a variety of email templates.
Salesforce also allows you to load a custom UI, so you can implement your applications’ file structure according to your preferences and your business’s needs.
Accessibility of Features
Salesforce is incredibly feature-rich and has an incredible amount of core CRM functions that allow deep customization. Marketing Cloud delivers personalized features for email, mobile, social, and digital advertising and a data management platform. Within these customer journeys, there are plenty of opinions for automation, email list segmentation and one-to-one journey building.
Email Studio alone offers limitless options to digitize and customize your workflow. We love that you can easily scale your campaigns to as small or large of an audience as you need. This solution’s email customization features offer plenty of unique and engaging options for your campaigns. All of these features are easily accessible through Salesforce’s user interface.
Flexibility and Customization
This is where Marketing Cloud really shines. As the market leader in customizable CRM software, Salesforce is known for its practically infinite customization options.
Guided Training and Helpful Tips
Salesforce systems can be intimidating at first and complex to learn. Luckily, Salesforce offers one of the most detailed training and certification systems via Trailhead, the company’s online learning platform. Trailhead is free to use and provides courses to help users learn about Salesforce’s systems.
We found Trailhead’s Marketing Cloud courses easy to follow and helpful in learning how to use the program. Each course or module is broken up into multiple units that are 10 to 40 minutes long. These units consist of easy-to-read teachings and videos, and they conclude with quizzes and practices to test your knowledge. When you finish the module, you earn a certain number of points toward your overall “skill set.”
In addition to Trailhead, Salesforce has 24/7 customer service, including experts available by live chat and phone. There is also a community within Trailhead where customers discuss their experiences and share their expertise.
Usability of Integrations With Other Software
Marketing Cloud allows you to seamlessly integrate your sales, marketing and service data with the rest of your Salesforce CRM. When collecting data or crossing projects over into other Salesforce systems, we had no issues at all.
For integrations with outside software, Salesforce provides an open API that allows development teams to create their own. There are also native integrations for Salesforce to collaborate with other industry-leading accounting, e-commerce, analytics and cloud-based storage services. While Salesforce makes it possible to connect all these systems, some require the help of professional developers.
Conclusion
Email marketing is a very popular and effective method of communication with the potential customer. One reason for the special popularity of this kind of advertising is the mass usage of email communication. Nowadays most Internet users have an email address and almost all have access to email programs. While many people prefer to use social networks, such as Facebook and Twitter, to communicate and share information, email is still the most effective way to spread information about one’s business, product or service to potential customers.
Many businesses use salesforce for email marketing. Salesforce Marketing Cloud is an Outlook plugin that helps in sending and managing promotional emails to your potential leads or customers. This article talks about best email marketing tool for salesforce and covers the features, benefits and limitations of this app.