Email marketing platforms are the backbone of any successful email marketing campaign. They help you create and publish your emails, add subscriber information and track the success of your marketing initiatives. But there are so many platforms out there that finding the best email marketing tools can be quite challenging.
Email is one of the best marketing mediums that can reach thousands of people over a short period of time. But sending to many people can be very expensive. And for companies with a small budget, it’s often not an option. Then what do you do? If you don’t have enough money to use email, then email marketing alone is going to be difficult. But here’s the good news: there are still tools you can use that will allow you to spread your message and build your business. Even if you don’t have a ton of money,
Email Marketing is the most effective way to communicate with your clients or customers. Free Email Marketing Tools provides you with a wide range of ideas and suggestions that can definitely help you to choose the appropriate tool among the best email marketing tools available.
People who have an online business should know about the importance of email marketing. Email is a great way to reach potential clients, customers and make sure that they are aware of your products and services. If you want to promote your brand then it needs to be done through email. But many people find it difficult to use email marketing tools properly because they don’t understand how they work or what they do.
Free Email Marketing Tools
Sendinblue is so much more than just an email marketing tool. It’s a complete sales and marketing toolbox that has all the features you need to create powerful email marketing campaigns that resonate with your audience.
Sendinblue’s free plan lets you send up to 300 emails a day and have an unlimited number of subscribers. The intuitive drag-and-drop editor means you can bring your vision to life and send stunning emails to your subscribers in a matter of minutes using pre-made, professionally-designed email templates. 🎨
Grow your email list with customizable sign-up forms and maintain your customer relationships with transactional emails. Sendinblue lets you send time-sensitive transactional emails over its SMTP server as part of your monthly email allowance (even offers a free SMTP server for testing) – this is a great addition for ecommerce businesses.
Complete with an email template library, personalization software for emails and SMS, and an SMS marketing option, the free plan has everything you need to get started with email marketing. 🚀
Here’s everything you get with Sendinblue’s free plan:
- Mobile-friendly email designer
- Email template library
- Email and SMS personalization
- SMS marketing
- Unlimited contacts and details
- Advanced segmentation
- Customizable signup forms
- Sales CRM
- Transactional emails
- Core API features
- Advanced templating language
- Workflow editor
- Page tracking
- Real-time reporting
- API and plugins
- Email support
Like Sendinblue, Moosend is an all-in-one marketing platform that provides services like a landing page builder and ecommerce AI. The email marketing service is one of its numerous offerings.
Because of this, you can access quite a lot of features on the free plan. For starters, you can have up to 1,000 subscribers and can send unlimited emails throughout the month. Their other popular features include sign-up form templates and advanced reporting.
The features you don’t have access to on the free plan are the services associated with Moosend’s other marketing offerings, like landing pages and transactional emails. As well, support services on their free plans are fairly limited.
Here’s what you get with Moosend’s free plan:
- Unlimited emails
- Sign up forms and subscription forms
- Advanced reporting and analytics
- Email campaigns
- Sign-up forms
- Selection of basic email templates
- Countdown timers
- AI-Engine product recommendations
- Automation workflow designer
- Pre-built automation templates
- Email heatmap analytics
- A/B testing
Mailchimp is all about helping small businesses create beautiful campaigns and branded emails that look professional and drive action. 🙌
The email builder comes complete with a set of basic templates that you can customize to fit your own branding needs. Basic automations are also included on the free plan. Though relatively limited, these features still allow you to connect with your audience on autopilot depending on their previous actions, likes, and dislikes.
Mailchimp’s free plan allows up to 2,000 contacts and provides basic segmentation capabilities. The plan gives you access to all the basic features, like the audience dashboard and one-click automations, but it’s limited when it comes to advanced analytics, demographics, and behavior-based automations.
Here are some of the most popular features on Mailchimp’s free plan::
- Basic email templates
- Marketing CRM
- Custom domains
- One-click automations
- Up to 2,000 subscribers
- Audience dashboard
- Behavioral targeting
- Basic segmentation
- Landing pages (including shoppable landing pages)
- Popup forms
- Basic reports
- Integration with more than 200 apps
4. HubSpot Email Marketing
HubSpot is another wide-reaching growth platform that helps you scale your business in a number of directions. 📈 One of their offerings is an email marketing tool.
Their email software uses an intuitive drag and drop editor. You can choose from a selection of pre-made goal-based templates that you can edit as you like.
On the free plan, you can send up to 2,000 emails per month, regardless of the number of subscribers you have. You can even preview your emails as a specific contact before sending to make sure everything goes smoothly. 🔍
Once your emails are sent, you can measure the success of your campaign using the analytics dashboard that is designed to optimize your email marketing strategy with user-friendly charts and click maps.
Because HubSpot is an all-in-one platform, the free plan gives you access to all of HubSpot’s free tools. This way, your emails are connected to the free CRM, which stores all of your subscribers’ information and logs every one of their interactions with your business.
Here are some of the most popular features on HubSpot’s free plan:
- Send up to 2,000 emails a month
- Create up to 5 active and 1000 static lists
- Customizable signup forms, pop ups, slide-in boxes, and dropdown banners
- Goal-based email templates
- CRM that automatically logs all of your contacts’ information and interactions with your business
- Basic email analytic reports
- Live chat and chatbots
- Ad management
Hesitating between Sendinblue and Hubspot? Take a look at this detailed comparison.
Benchmark offers a simple free email marketing tool for small businesses looking for a quick and easy solution. It’s not quite as advanced as some of the other options here, but it does provide a range of key features on its free plan.
Not only can you have unlimited contacts, but you can send up to 250 emails a month to your list. There is also access to a basic but consistent level of support and some intuitive email marketing automations.
The free plan doesn’t include any A/B testing capabilities or the opportunity to segment your list, but if you’re looking for a very easy-to-use platform and have a relatively small list, Benchmark could be a good fit. 🌱
Here are some of the most popular features on Benchmark’s free plan:
- Unlimited contacts
- 250 emails per month
- Basic support
- Basic email marketing
- Basic email automation
Omnisend is a platform dedicated to creating omni channel campaigns. That is, campaigns that span multiple different platforms. It specializes predominantly in email and SMS marketing and has a robust free plan that’s easy-to-use and does just as it says for small businesses and email marketing newbies. 😊
The plan lets you store as many contacts as you like, but only allows you to contact 250 of your stored contacts per month. With a sending limit of 500 emails per month, that comes out to being able to email 250 contacts twice per month.
In terms of features, Omnisend recently started providing pre-built automations and workflows as well as segmentation and customer analytics on their free plan.
However, there are a few more limitations to be aware of with this option. If you plan to upgrade your sending limits, you can expect to pay significantly more. Sending to just 10,000 contacts will cost you $115 per month. 😲
Compared to other email marketing services on this list, this is a pretty steep price. The free plan has an impressive amount of features, but if you’re looking to send in high quantities, it’ll cost you. This is why we think Omnisend is so great for those just starting out.
Here are some of the most popular features on Omnisend’s free plan:
- Send 250 contacts two emails per month
- Email campaigns & SMS
- Signup forms, sign up boxes, and customized pop ups
- Signup form reports
- Campaign reports
- Custom targeting and timing
- Selection of premade email templates
- Prebuilt workflows and automations
- Segmentation and customer analytics
Sender is all about providing a cheap and easy way for small businesses to stay in touch with their audiences. The most notable thing about the platform is the relatively low cost of its email marketing packages. 🤑
However, despite its low prices, the platform still provides all the basics you need for a simple and effective email marketing campaign, including simple automation features.
The free plan allows up to 2,500 subscribers and lets you send up to 15,000 emails a month, which is a lot higher than most of the other platforms here. On top of this, you get all the features for free.
The only difference between the plans is that you are automatically upgraded to one of the paid plans when you reach a certain number of subscribers.
While it might not have the advanced features of some of the other platforms here, you can still create email workflows, build out simple drip campaigns, and segment your audience with the free plan. 💪
Here are some of the most popular features on Sender’s free plan:
- Up to 2,500 subscribers
- Up to 15,000 emails per month
- Web push notifications
- Subscription forms
- Mobile responsive pre-made email templates
- Advanced email analytics
- Drag-and-drop email editor
MailerLite provides an easy way to connect with your customers through basic email campaigns and simple automations. The service prides itself on keeping things stripped back and only provides the key email marketing essentials.
The free account lets you store up to 1,000 contacts and send up to 12,000 emails a month. 🤗
It comes with the majority of features of the paid plans (which are determined by how many subscribers you have), but doesn’t include personal branding options or the advanced capabilities that enterprise, professional companies might need, like live chat support, custom HTML editor, promotion popups, or A/B testing.
Here are some of the most popular features included on the MailerLite free plan:
- Up to 1,000 subscribers
- 12,000 emails per month
- Video tutorials and detailed knowledge base
- 24/7 email support
- Drag and drop editor
- Over 25 mobile-friendly, customizable templates
- Mobile optimized landing pages and embedded signup forms
- Email automations
- Advanced segmentation
- A/B testing
SendPulse is more than an email marketing tool. Its multi-platform solution allows you to create high-tech omni-channel campaigns. Altogether, they offer email marketing, transactional emails, SMS, web push notification, chat, email verification, and website services. 🤩
The free email marketing plan is for up to 500 subscribers and allows you to send up to 15,000 emails each month. Compared to the paid plans, the free plan comes with most of the same features, just in limited quantity.
Basically, SendPulse’s pricing model is determined by how many subscribers you have and how many emails you need to send each month rather than the features that you do and do not have access to. That said, two major exceptions are segmentation and A/B testing, which are not offered on the free plan.
Let’s say you’re sending 15,000 emails a month — one weekly newsletter to each of your 5,000 subscribers. You could still stay on the free plan with this number of emails. But having more than 500 subscribers means you’d have to upgrade. Your options would look like this:
Here’s what you get with SendPulse’s free plan:
- Up to 500 subscribers
- Send up to 15,000 emails each month
- Easy-to-use email editor
- Subscription forms
- Over 130 mobile-friendly email templates
- Email automation and personalization features
- Advanced reporting
- One landing page
10. Email Octopus
Email Octopus’ email marketing tool offers the usual features like pre-made templates to make your emails look great and basic automations that let you engage subscribers without having to manually send out campaigns. 🐙
The free plan lets you have up to 2,500 subscribers and send up to 10,000 emails each month, but key statistics like open rates and click throughs are only stored for 30 days. You get basic support on the free plan which is usually enough for small businesses that aren’t running overly complicated campaigns.
Limitations of the free version include limited templates and Email Octopus branding in emails.
Here’s what you get with Email Octopus’ free plan:
- Up to 2,500 subscribers
- Up to 10,000 emails per month
- Statistics and analytics stored for 30 days
- Basic support
- Email builder (HTML & drag and drop)
- 30 responsive email templates
- Advanced segmentation
Mailjet’s goal is to help businesses send meaningful emails to their subscribers and create powerful campaigns. Like most of the other free email marketing tools listed here, it offers an intuitive email builder with a simple drag-and-drop editor that lets you create responsive emails quickly.
A particularly attractive aspect of their free plan is that you can have an unlimited number of subscribers. However, the number of emails you can send is limited to 200 per day. This plan also includes an advanced email editor and advanced statistics so you can track which emails perform best and who your most engaged subscribers are. 🙋♂️
What this plan doesn’t include is audience segmentation capabilities, A/B testing opportunities, or automation features. In fact, A/B testing and automation features are only available in the Premium and Enterprise plans.
Here’s what you get with MailJet’s free plan:
- Unlimited contacts
- APIs, STMP relay, and Webhooks
- Advanced email editor
- Basic statistics
- 6,000 emails per month (or 200 emails per day)
Hesitating between Sendinblue and Mailjet? Take a look at this detailed comparison
Next on our list of free email marketing services is Zoho. Alongside their broad suite of CRM, online workspace, finance, human resources, and IT management platforms, Zoho provides an email marketing tool. ✨
Their forever free plan allows you to send up to 12,000 emails per month to 2,000 contacts. The main limitation is that the free plan includes no email automation or SMS features. As well, the free plan won’t allow you to integrate Zapier or Litmus apps.
For those getting started with email marketing, however, the free plan does have a lot to offer. Free users have access to Zoho’s drag and drop editor, newsletter templates, contact list management to ensure deliverability, A/B testing, and more.
When it comes to upgrading, things get a bit pricier. To get access to functionalities like automation with 20,000 contacts, it’ll cost you around $123 per month.
Here’s what you can expect from Zoho’s free plan:
- Send 6,000 emails per month
- 2000 contacts
- 5 account users
- Drag and drop editor & pre-built templates
- Basic email list segmentation
- Sign-up forms & basic contact list management
- A/B testing
- Send test emails
GetResponse offers an email marketing software that allows you to create and send high-quality professional newsletter campaigns. 📧 Their free plan includes key features like a visual email editor, basic contact management, pre-designed email templates, and sign-up forms.
Where their services become a bit limited is with transactional emails and segmentation. As well, their free plan won’t allow you to use any integrations. In fact, these features are only fully available from the Plus plan and up.
Something that sets GetResponse apart from the rest, however, is that they offer pretty significant discounts on their paid plans for NGOs and charities. If your organization works in the third sector, GetResponse may be a good email marketing solution for you. 🏥
Here are some of the most popular features on GetResponse’s free plan:
- Send unlimited emails per month
- Store up to 500 contacts
- Dag and drop creator
- Pre-designed email templates
- Landing pages
- Sign-up forms
- Website builder
- SEO optimization tools
Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.
- A shared inbox so you never lose track of your customer email history.
- 60+ responsive email templates.
- Built-in CRM.
- Built-in SMS and Chat.
- Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
- Facebook Ads for lead generation.
Payment Plans: Based on Sent Emails
Pricing: Starting From $25.00
Ease of Use: 5/5 – Very Easy
Free Version: Yes
Drag & Drop Editor: Available
Mobile-Friendly Editor: Yes
Ease of Use
Here’s a brief summary of what our testers thought about Sendinblue: “Sendinblue’s usability is very intuitive, but the account’s setup process and the first campaign takes a bit of time.”
You have three methods to add contacts: copy-pasting, importing email contacts from a file, and adding contacts individually. All of these are quite intuitive to use. However, during this process, Sendinblue’s data mapping function asks you to match the extra information to an email address, which is optional but isn’t stated clearly during the process.
Sendinblue’s email design tool is where they shine the most. You start by creating a campaign and inserting some basic information. The layout of the editor is compact and doesn’t utilize many popup windows to obstruct the view. You have three options for creating your email: drag & drop, “Rich Text Editor”, and custom HTML code. All of these options are smooth and user-friendly. You can also preview your created email with desktop, tablet, and mobile views.
Before you can send your email to your contacts, you go through a summary page that showcases the setup, design, and contact information. This is a great feature to double-check if everything is correct before you hit that Send button.
Sendinblue doesn’t have a standalone mobile application. However, their editor is fully functional in the mobile browser.
Sendinblue’s email marketing tools are packing modern features. These features enable you to take advantage of the latest trends in email marketing. Although some of the more advanced features are locked behind higher-tier plans, the free plan’s base features offer enough to get started with your email campaigns.
The main features that we want to emphasize are an unlimited number of contacts and details, intuitive drag & drop based design tool, email personalization, mobile-friendliness, customer segmentation options, and custom email automation rules. You also get a fully-functional sales CRM, a live chat plugin, and access to modify Facebook ads directly in Sendinblue’s campaign management tool.
Sendinblue’s customer support is accessible over email by default. You can also reach them through phone and live chat, but only starting from the Premium plan. They do have an extensive knowledge base with useful articles you can browse for information.
Pricing & Plans
Sendinblue officially offers four different plans: Free, Lite, Premium, and Enterprise. However, there’s another plan named Lite+, which adds some usability for an additional monthly fee. Together with the free plan, all plans have the necessary functionality to design and start an email campaign.
Apart from the free plan, Sendinblue’s cheapest plan starts at $25/month with 20,000 emails ($0.001/email).
Unfortunately, Sendinblue doesn’t offer a money-back guarantee. However, you can use their free plan to get the raw feel about their service. You can also cancel, suspend, or pause your paid subscription with ease from the account settings.
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.
- A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
- An Automations Library with pre-built workflows for every step of your customer journey.
- Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
- Pop-ups and forms aid lead generations.
- Reports and analytics track sales and identify winning campaigns.
Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month when paid annually. There are additional costs for SMS, although higher plans offer SMS credits.
EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.
- Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
- Start with a pre-designed template and customize it or build your own designs from scratch.
- Leverage email automation to deliver campaigns.
- Use insights and data to segment your subscribers into target audiences.
EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.
17. Cakemail (www.cakemail.com)
For small business owners, it can be smart to look for an email marketing tool designed for companies just like yours. That’s what Cakemail is – a tool built with the needs of small businesses firmly in mind.
It provides some useful time-saving features and is one of the cheapest email marketing software choices out there.
- Build email newsletters quickly, by making a few simple customizations to professional templates
- Create and reuse your own templates, and add in your business’ branding
- Divide your email list into targeted groups, and send different messages to each
Cakemail offers a number of pricing tiers, which vary based on how many contacts you want on your list.
The cheapest plan includes up to 500 contacts for only $8 per month, and the next tier up allows for up to 1,000 contacts at $12 per month.
Each plan lets you send an unlimited number of emails and includes all of the platform’s features. There’s also a free 30-day trial if you just want to give the service a test run.
Cakemail is a good option if…
If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.
While it lacks some of the email automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.
It’s a solid option for small businesses that don’t need advanced features for lead generation, but only want to pick recipients, add subject lines, write their message, and hit send.
How Does Email Marketing Automation Work?
Email marketing automation is all about actions and triggers.
When a particular event takes place, a specific email or a series of emails is sent.
The series can contain two or several emails based on the number of actions the business intends to automate and how the recipient responds. Drafting a series requires special attention as there has to be a link between each email that is sent to a customer. Hiring a chatbot agency for your business can help you automate email marketing smoothly.
Marketers have to take care of email workflow automation and ensure that every automated email flows in a neat manner. They can track customers and gain insights that can help them make the right offer at the right time.
Email automation is perfect for both B2C and B2B companies. They can send feedback emails, welcome emails, and re-engagement emails.
Here are a few common triggers used by companies to send emails:
- A visitor views a specific page such as a review page
- A user downloads a file such as a PDF
- A user starts to follow your social media profiles
- A potential buyer gets in touch with your business through the contact page
- A follower shows interest in your product by commenting on your posts
Email Marketing is one of the best marketing tools compared to other marketing methods. As a marketer, if you want to reach customers on a personal level and at a lower cost then email marketing is definitely better than other types of marketing.
Emails have proven the best way to get the most relevant information in front of your clients in the most prompt manner. Whether it’s for a product launch, price change or about an upcoming service, email marketing is more efficient than any other platform out there