Email marketing software is one of the most effective mean you can use to reach your target audience down to the very last person. However, it can be very confusing for many people to choose an email marketing software that best suits their need especially if you are just starting out with your first campaign. That is why we created this book. We have researched and compiled for you the best free email marketing software uk and also some of the paid ones based on your needs and priorities.
Email marketing is one of the best ways to communicate with your current and past customers. It can also be used to promote a new product, gain sign-ups for your mailing list and any other campaign you can think of. There are tons of email marketing suite you can use for free. This article gives you an overview of what the best free email marketing software uk has to offer.
Ever since the invention of email marketing, it has become a very essential part of digital marketing. And why is that so? It is because of email’s multiple benefits; ranging from reaping high ROI to low cost. In fact, every organization that wants to achieve excellence in its domain has to use this incredible platform – at least if it wants to stay relevant in today’s world. However, it’s not as simple as it might seem to choose the best email marketing software for UK business owners. For example, we have various features and functionalities that set them apart from one another.
Best Free Email Marketing Software Uk is the most essential part of your business. You should have a clear idea about your business. For example, if you want to start an internet business, you must know how much traffic to expect in order to get customers interested in your products. This will help you decide on which type of email marketing software to use.
What can I expect from free email marketing software?
You’ll be pleasantly surprised at just how much you can get for absolutely nothing! Some don’t even set a cap on the number of subscribers you can have or the number of emails you can send a month.
You’ll also see that other features such as landing pages, transactional email and automation are sometimes included, so look out for these nice extras.
The specific features that appeal to you will depend on the needs of your business. However, there are a few things to look out for when selecting an email marketing service:
- Are email templates included for free? And are the designs attractive?
- Does the free plan include landing pages and what are the designs like? (These can be very useful if you don’t have a website yet)
- Is email automation included? And can I segment my contacts into different lists?
- Will the reports offered give me the data I need?
- Is there a limit to the number of forms I can create?
- Are transactional emails included (if that’s something you need)
- Most often, the provider will include its own logo in your email, you might want to see what this actually looks like as some are more subtle than others
- What other tools does it integrate with? (Especially worth considering if you have an ecommerce site)
- What kind of support do you get? Mailchimp, for example, is notoriously difficult to get in contact with on the free plan
HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
Sendinblue has a great free plan (unlimited contacts) along with support for SMS text message sending, SMTP, in-depth analytics, powerful marketing automation features all in the same dashboard. Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.
How many emails/subscribers do you get for free?
The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, this platform might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.
The first upgrade is called the Lite plan, which offers 20,000 emails per month at $25.00 per month. The daily sending limit is removed.
What makes this one of the best free email marketing services?
- A strong drag-and-drop email editor.
- Impressive email marketing automation with things like autoresponders, coupons in emails and abandoned cart messages.
- Integrations with platforms like Shopify, Salesforce, and Intercom.
- Heat mapping and A/B testing to see how your emails are doing.
- SMS marketing that can be linked to your email campaigns.
- A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard. Plus, you can handle your transactional emails through Sendinblue as well.
- Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.
- A unique CRM solution that’s integrated into the main Sendinblue package.
Who should use it?
Because of the way the free account works, Sendinblue is a great email marketing solution if you have lots of subscribers but you don’t need to message them all at the same time. If you’re only going to be sending a reasonable number of emails each day, you won’t have to pay for Sendinblue at all. It’s also a good option for WordPress users because of its official plugin and it has better analytics than many of the other free email marketing services.
Mailchimp (mailchimp.com)
Mailchimp is a favourite of many bloggers and small businesses because it was one of the first big email services to offer a completely free plan. Not only that, but Mailchimp has some excellent eCommerce and email marketing tools.
How many emails/subscribers do you get for free?
The free plan includes 10,000 emails per month for up to 2,000 subscribers.
If you would like to upgrade to unlimited emails it costs $11.00 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.
What makes this one of the best free email marketing services?
- The drag-and-drop editor, along with the beautiful templates that you can personalize, are some of the best in the business.
- You get a landing page builder – use them to promote special offers.
- Mailchimp has tools for Instagram and Facebook ads and posts.
- Connect with tools like Shopify, Eventbrite, and Salesforce.
- The automation tools include options for abandoned carts, welcome campaigns, and product recommendations.
- A/B testing and segmentation make your emails more effective.
- Great award-winning customer support available 24/7.
- Options for list segmentation.
Who should use it?
We like Mailchimp for any small business owners and bloggers who appreciate great designs and stellar deliverability (it will also help you optimize your open rates). It’s also nice if you have an eCommerce store or plan on automating emails and you’d like to make your automation workflows more efficient.
MailerLite (www.mailerlite.com)
MailerLite is one of the best free email marketing services that gained popularity in the last two years. This tool makes it easier for users to improve interaction using pop-ups and surveys.
How many emails/subscribers do you get for free?
The free plan will let you send up to 1,000 emails without having to spend a dime. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.
By that, I mean you won’t get access to customizable templates, get live chat support or check CTR using a heatmap, or perform A/B testing. You can unlock all this for $10.00 per month. If you want to increase the subscribers limit to 2,500 then you need to spend $15 per month instead.
What makes this one of the best free email marketing software?
- You can create beautiful email newsletters, pop-ups, and surveys.
- Easily design a mobile-optimized email template for free.
- Send a newsletter to your global subscribers at optimum time using delivery-by-time-zone.
- You’d be able to control your backend using the custom HTML editor.
- Find the most converting landing page using A/B split testing and heatmap analysis.
- The dedicated support team for providing high-class live chat experience (premium plan)
- Get access to 49+ newsletter templates for blog, eCommerce, business, and more.
- Has an API for developers built on HTTP and REST.
Who should use it?
MailerLite can be used for creating landing pages (for webinars, for example), pop-ups, and surveys from a single dashboard. All this plus the heatmap testing makes it ideal for startups, small to mid-sized businesses and eCommerce stores who need good deliverability.
ConvertKit: Advanced Tools To Skyrocket Creators 🚀
Key Specifications
- Create Landing Pages
- Organize Audiences Using Evergreen Tags
- Visual Automation Tools
- Over 80 Integrated 3rd-Party Tools
- Easy-To-Embed Customizable Forms
- 30-Day Money-Back Guarantee
PROS
- Fast & Efficient
- Creator Oriented
- Great Features On All Plans
CONS
- Only 30 Templates
- Support Not 24/7
- No Phone Support
| Starter Price | 1000 Subscriber Price | Landing Page Templates | Rating |
|---|---|---|---|
| FREE | £24.89/mo | 30 | ★★★★★ |
Advanced Features – Even On the Free Plan
For the money, you get an immense host of features to promote your online business idea – with excellent options. That’s true even on the free plan: up to 500 subscribers, unlimited traffic, over 30 premium landing templates, an unlimited number of signup forms/customizable CTAs, email broadcasts, and the subscriber tagging feature.
Top Tip: You won’t get the integration tools on this plan.
Get Every Advanced Feature On the Next Plan Up
ConvertKit doesn’t mess around with lots of fiddly tiers that all look roughly the same… No, it’s very cut-and-dry. Even if you try it out for free, you get great starter features that can serve many creators well
There is no time limit on the free plan. But price points increase based on how many subscribers you want to be able to manage on your list. Whatever number you choose, you gain free migrations, reporting tools, visual automation funnels, automated email sequences – to name a few..
Scotty, that’s a lot of fire power.
But, Direct Support Is Limited
Customer support is available 7 days a week, 6 a.m. to 6 p.m. EST. Unfortunately, they do not offer phone support, but you can directly email them at help [at] convertkit.com or support [at] convertkit.com.. Alternatively, grab help in the automated chat account window.
What’s with this ‘free plan’ talk?
If you’re like me, whenever you hear the word ‘free’ for apps or tools you’re probably wondering ‘so what’s the catch?’
Well, it’s not a catch so much as a ‘freemium model’. This basically means that you may have certain restrictions perhaps based upon the number of subscribers you can have, emails you can send or features available. In most cases, though, if you’re a small business these plans will be enough to get you up and running!
And I guess the ‘catch’ is that once your budget has become a little less lean, you’ll be so happy with the service you’re using that you’ll stick with it and invest in a higher plan. But let’s not get ahead of ourselves.
Conclusion
Email marketing software has a range of benefits that can help businesses increase brand awareness and sales, improve customer service and generate leads. It enables marketers to target the right people with automated password-protected email series, which makes it easier for users to know who gets what message and when to send it.
Marketing has never been easy. Email marketing is more effective and efficient than conventional offline marketing. It also comes with low cost and high reach. Due to this, every business wants to engage in email marketing but don’t understand how it works and how to capture better results from it.