This email marketing tools list will help you choose best free gmail marketing software that will accomplish your business goals easily. It is all about choosing right kind of technology to boost up your email marketing campaign and make it profitable investment.
If you are a marketing professional, then surely you have come across email marketing tools free many times. In this post, we will cover some of the best email marketing software and explore it inside out! There will no more time wasted in going through hundreds of posts.
SendinBlue
Free Plan: Up to unlimited subscribers and 300 emails per day
Paid plans: Start at $25 per month
SendinBlue offers a range of plans aimed at firms at different stages of their growth:
- Free – for those getting started with SendinBlue
- Lite – for new marketers
- Essential – for growing businesses
- Premium – for marketing pros
- Enterprise – for marketers who need more
The Free plan limits users to sending 300 emails per day to unlimited contacts. Higher plans remove the daily sending limit (replacing it with a monthly figure), remove the SendinBlue logo from emails, and expand channels to include Facebook ads, landing pages, and marketing automation.
Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.
Omnisend
Free Plan: Up to 15,000 emails per month / 2,000 emails per day
Paid plans: Start at $16 per month
Omnisend is an all-inclusive marketing automation platform. The free plan, though, is designed for merchants starting to promote their products with email marketing and lacks the additional channels of the paid plans. However, even the free plan allows you to use email campaigns and automated workflows to reach your customers with relevant messages – if you don’t exceed sending 2,000 emails per day (or 15,000 per month).
If you opt for the standard plan, you add the ability the reach your customers on their phones with SMS messages. Higher plans add in Facebook custom audiences, Google customer match, Facebook Messenger, Viber, and WhatsApp.
The paid plans also significantly increase the automation workflows. For instance, you can set up a flow to automatically reach people who reached a particular webpage in your online store but left or people who abandoned their shopping cart before completing the purchase.
Airtable
Airtable brings all stakeholders of your marketing campaign on one platform. The marketing software lists your marketing campaigns with their goals, statuses, funnel stages, start and end dates, team collaborators, platforms, and ad sets. Your team members can add comments for each task to collaborate effectively.
Along with a marketing tool, Airtable is also a task management tool. Through the content calendar, all stakeholders can check the planned tasks for each team member. You can plan, draft, schedule, and analyze your emails using Airtable. The software solution also includes data such as emails opened, clicked, delivered, and sales attributed.
You can integrate social media apps, work management software, file management, and payment applications with Airtable.
Airtable provides a contact form, community, and email support. There is a mobile app for iOS and Android devices.
HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Autopilot
Best for marketing automation
Gone are the days where email marketing is about sending bulk newsletters.
In today’s digital landscape, it’s essential for email marketing to be smart; sending the right messages to the right leads at the right time, automatically.
That’s why all of our top ten email marketing providers provide marketing automation. As the name would suggest, this is Autopilot’s forte. To boot, they have one of the best-designed canvases for building email automation sequences.
Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather quirky way, allowing you to annotate your automation sequences with emojis, stickers and explanations, making it easy for teams to collaborate on building sequences.
Yes, it can get messy – but I’d rather that and be able to understand what’s going on, than having beautiful automation sequences that take half an hour to interpret.
Another feature I love about Autopilot is its ability to trigger actions in your other tools inside Autopilot. This saves having to configure integrations using a tool like Zapier and makes your sequences much easier to understand.
Autopilot’s reporting is also excellent, though, I’ll go into this in more detail in our section on reporting and analytics below.
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.
MailerLite
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
Benchmark Email
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
ConvertKit
ConvertKit is a relatively simple email marketing tool used almost exclusively by bloggers and online course instructors to develop their personal brands.
Their platform has no bells or whistles. It doesn’t even have email templates, as ConvertKit encourages its users to send plain-text emails to increase engagement. As most of its users are individuals trying to build a personal brand this makes sense, but it does make ConvertKit a poor-fit for other use cases.
If you’re a creator that just needs a simple tool to serve your audience with regular content, there’s no better tool.
Conclusion:
Email marketing is still an important part of any marketing campaign, whether you’re just starting out or just getting back into it. There are some pretty great online email tools that can help you get your campaigns off the ground and running smoothly.