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Survey Tools Free

If you are concerned about the level of detail your organization’s accounts contain, then you could benefit greatly from purchasing survey software. This powerful program will help you keep track of everything regarding your business, including customer data, product information, and much more. The software makes data entry easy and convenient because you can capture information in real time.

IF you’re counting on technology to increase accuracy and efficiency in your business, then survey software is a must-have. Survey software allows you to efficiently capture information from multiple sources – saving you time and money. Our software is so easy to use, it only takes a few minutes a day to log relevant details about your business.


We’ll begin with SoGoSurvey for one simple reason—as far as free survey tools go, you won’t find another that delivers so much value.


The SoGoSurvey UI.

SoGoSurvey is an end-to-end survey design, distribution, and analysis platform. Because it provides a full suite of functionalities, SoGoSurvey users will never need to find additional tools for survey-related tasks―even if they’re not paying a cent.

Here’s a (far from exhaustive) sample of the tasks you can complete with the free SoGoSurvey account plan:

  • Unlimited surveys
  • Unlimited questions
  • 24 unique question types
  • Three skip logic/page branching feebies
  • Ability to embed surveys into emails and web pages
  • Up to 200 respondents per year
  • Data export functionality (Word documents and CSV)

Best of all, SoGoSurvey doesn’t put support behind a paywall. If you’re a free user and you encounter a problem, you’re entitled to 24/7 email customer service.

And if you’re looking to upgrade, here’s what you pay and what you get:



Qualaroo is an online survey tool that lets you ask the right question to the right person at the right time.

The questions are asked via unobtrusive ‘Nudges’, and the responses are processed through their proprietary Sentiment Analysis. This runs on IBM Watson, a powerful natural-language-processing AI that gives you actionable user insights.

Several brands, from eBay, Shopify, Udemy, and LinkedIn to Glassdoor, rely on the Qualaroo technology to learn about their users and improve their offerings.

The tool is popular with users due to the following features:

  • Unlimited Nudges
  • Advanced audience segmentation
  • Sentiment Analysis by IBM Watson
  • Visual customization
  • Feedback campaign consultation
  • Mobile Web Nudge™, In-Product Nudge™, Link Nudge
  • Advanced export capabilities
  • Powerful integrations with Google Analytics, Marketo, Zapier, Slack, and more

They have different plans and provide a free trial period for you to check out all the features. Regardless of the plan chosen, every Qualaroo user gets the core features that every good survey software needs:

  • Engagement options – In-Product Nudge™, Link Nudge™, Website Overlay, Lead Gen Form, and NPS
  • Survey customization – Branching & Skip Logic, Visual Customization and Nudge Placement (Left, Right, Top, Bottom, Center)
  • Audience targeting – Behavioral, URL, and Technology

With a variety of templates to choose from, Qualaroo is a customer and user feedback software that is 10x more valuable than email surveys.


Typeform wins the championship belt for creative survey creation.


Typeform’s interface is elegant and its style is attractive, reflecting the company’s motto, “Asking questions should be easy, human, and beautiful.”

The free version, nicknamed the CORE plan, has a ton to offer, including:

  • Unlimited questions
  • Unlimited answers
  • Data export
  • Custom design themes or choose from templates
  • Basic reporting

These are some pretty great features to find in a free version, especially the unlimited questions and answers. While logic jumps aren’t available for CORE users, you can pipe respondent answers into the text of your survey (for example, if a user gives their name, you can call them by name in the following questions).

top online survey tools

The Pro version, for $25/month, includes payment fields, a calculator feature for scoring and pricing, options to send respondents follow-up emails, etc.

With a beautiful design and hefty capabilities even in the free version, Typeform is definitely worth checking out.

Client Heartbeat [Paid Only]

Client Heartbeat is a pricier survey option starting at $25/month. Honestly though, since the basic version only allows for 50 contacts, you’ll probably want the Gold version at $57/month.

client heartbeat

That’s a pretty big price tag compared to the other survey creator tools we’ve been looking at. However, Client Heartbeat does offer some much more advanced reporting features.

You’ll get alerts to warn you of unhappy customers, see how your customer satisfaction compares against your industry benchmark, as well as a testimonial widget that can display endorsements on your website.

best online survey tools

Survey Gizmo

Survey Gizmo creates some snazzy looking surveys, and they’re a great choice, even with the free version, so long as you don’t plan on getting a ton of respondents.

best online survey tool creators

Survey Gizmo has a limited free version hidden towards the bottom of their pricing page. The free version offers:

  • Unlimited surveys and questions
  • 50 respondents
  • Several basic question types
  • Free templates
  • Basic reporting
  • Option to export to CSV

Paid versions start at $15/month and offer increasingly more features, like skip logic and piping, customized themes, multiple users, API, and data encryption.

survey gizmo pricin

The extra-pricey version offers integration with Salesforce, MailChimp, and other 3rd party software tools.


Number of Survey/Form Questions: Unlimited

Number of Responses Allowed: Unlimited Responses (Up to a Million CRM Contacts Allowed)

the "create new property" screen in hubspot's forms builder as part of the survey creation process

HubSpot’s Forms Builder is available as part of its free CRM. With this tool, you can create surveys that automatically transfer customer data directly into your CRM. You can customize form questions using the drag-and-drop editor and choose from over a dozen question types. And, after the form is submitted, the survey can trigger notification emails that either follow-up with customers or alert your team to new leads.


Number of Survey/Form Questions: 10

Number of Responses Allowed: 100/month

the survey maker tool in surveysparrowImage Source

SurveySparrow is an option that can grow with you, offering a free package, enterprise-level functionality, and everything in between. At the free version, you get 10 questions per survey and 100 responses per month. You can also embed your survey on a page, and it integrates with HubSpot and many other solutions, making it a great complement to your stack. 


Number of Survey/Form Questions: Unlimited

Number of Responses Allowed: 100

survicate homepage that reads "surveys that are a joy to make and take"Image Source

Survicate offers professional survey and NPS capability and starts with 100 free responses per month and unlimited questions per survey. You can choose from more than 125 templates to make building your surveys easy, and Survicate integrates with HubSpot, Intercom, and more. The best part is that you can organize all your insights in one place with their Feedback Hub.


Number of Survey/Form Questions: Unlimited

Number of Responses Allowed: Unlimited

surveyplanet survey builder with four example questions

Image Source

SurveyPlanet’s free version allows for unlimited surveys, questions, and responses. This lack of restrictions makes it a perfect option for bigger businesses who are constantly looking to survey large audiences. One limitation of this tool is that it can be difficult to export data unless you upgrade to their Pro version. Be sure to keep that option in mind before launching a massive feedback campaign.

Google Forms (Web)

Google Forms screenshot

Google Forms is the fastest, most intuitive way to build a form. Adding and editing form fields in the Google Forms editor is noticeably faster than using any other app, with question types updating as you start typing (for example, Google Forms recognized an open-ended question as we were typing and automatically changed the answer field from multiple choice to a textbox). You can even reuse questions previously added to other forms to speed up the process.

While Google Forms is technically a form builder, you can also use it to create surveys, polls, or even quizzes that get automatically graded. Collect short- and long-form questions, use linear scales to capture sentiment, or upload several images to let people choose from multiple options in a grid.

Google Forms offers 11 different field types—all of the major types you’d expect in a form or survey tool. It also has simple data validation checks for text fields and conditional logic that serves different questions based on previous answers. You can’t accept payments through a Google Form, but you can accept uploaded files and save them right to Google Drive.

If you need to collaborate with teammates on a form, you can share it with your colleagues so they can add and edit form fields too—even in real time. After your form is published, view responses as a report in Google Forms, get emails for new responses, and/or export responses to Google Sheets to sort, filter, or visualize your data in a more meaningful way.

Finally, you can use Google Forms’ Zapier integrations to send your form responses to the right place. For example, you can automatically add new form responses to your to-do list or email marketing tool, or get a notification in your team chat app whenever there’s a new response.


Survey software serves as an essential tool for businesses of all sizes. With survey software, you can increase productivity and efficiency while reducing costs. Survey software helps you efficiently manage information, making data entry quick and convenient.

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