A lot of people are interested in knowing where their keywords are ranking. This is particularly true for those of us who are new to SEO. It works fine, and very effective. So last month, I decided to do a little research and finally settled on a keyword tracking software that will be able to help me grow my website traffic and improve my SEO.
There is a great number of keyword rank trackers and keyword tracking tools that allow you to monitor various performance metrics of keywords. So, here they are.
Best for collecting international data, and tracking universal search results.
Price: 30-Day Free Trial, $69 – $ 499/mo.
Serpstat can be considered aa one-stop-shop for everything about digital marketing. It allows the users to optimize their SEO, runs their ads, creates content marketing campaigns, and much more. From keyword research to PPC analysis and competitor research, Serpstat can do it all.
It also comes with a dashboard that is easy to use and navigate through. Additionally, it also helps the website owners to keep track of their competitor’s backlinks.
- Site Audit
- Keyword Research
- Backlink Analysis
- Website Analysis
- Slow site auditing
- It can show inaccurate keywords at times.
Verdict: Although praised for its easy to use interface and all-in-one features, Serpstat has also faced certain criticism for its inaccurate reporting of keywords. Rest assured it is still one of the most used rank checking tools out there.
Best For Large websites and agencies for website crawling, site auditing, link building, and backlink checking.
Pricing: 30-Day free trial for a premium plan, Free basic plan, $50/MO Premium plan, $200/MO Agency plan.
Seobility is an SEO/Rank checking tool that allows the users to undertake SEO optimization to improve their search engine rankings and helps to monitor the performance of their websites.
Seobility allows entrepreneurs with features like daily updates and link building tools to improve their standing on the search engine rankings. Additionally, it can crawl on all the linked pages of a website to find issues such as duplicate and broken content, problems that would have otherwise gone undetected.
- Rank tracking
- Local search results
- Competitors comparison
- Keyword Monitoring
- E-Mail reporting
- It can be confusing for new users.
Verdict: Seobility is perfect for large agencies and websites to conduct functions like website crawling, link building, and backlink checking. Due to its free basic plan, it is also perfect for small businesses and bloggers. It is one of the most highly recommended tools out there.
Best For Small and medium businesses to create content marketing campaigns and conduct on-page and off-page optimization.
Price: 14-Day free trial, Basic Plan – $19, White Label Plan – $29/mo, Embedded Plan – $ 59/Mo.
SEOptimer is an easy to use and pretty convenient rank checking tool. It helps significantly in improving page rankings, and also helps in performing on-page optimization and off-page link building.
It is a great tool for digital marketers to create potent content marketing campaigns that improve page rankings. The tool is also useful for creating impressive social media campaigns to improve social media presence.
- SEO Crawler
- Embeddable Audit
- SEO Audit API
- Provide websites with their own branded report.
- Users require knowledge of the other tools.
- It does not provide a lot of key tools for SEO.
Verdict: According to the reviews, SEOptimer is great for providing insight on how to increase influence in the global market. With reasonably priced plans, this tool is also well within a novice business or an individual blogger’s budget.
Best for Tracking computer domains, product ranking on various sites and offer in-depth analytical reports.
Price: 30 Day Free Trial, $49/mo – $450/mo.
Authority Labs is another great rank checking tool with a very user-friendly interface. Authority labs allow users to set up multiple sites and optimize an SEO campaign. It also helps in laser targeting your audience by using location-specific rank tracking.
The tools also help the users to track SEO campaigns being deployed by their competitors, thereby giving them an edge over their competitors.
- Global Tracking
- Keyword Tracking
- Daily Reporting
- Keywords are sorted in alphabetic order, and there is no option to change this.
- Quite expensive for advanced features.
Verdict: Authority Labs is a great tool for tracking competitor domain, product rankings and comparing mobile ranking to desktop results. According to its customers, it also has one of the best user interfaces of any rank checking tool.
Website: Authority Labs
Best For helping Digital Marketers, webmasters, and agencies with mobile rendering, social media data, and SERP rankings and backlinks.
Price: 14-Day free trial, Basic – $59/mo, Premium $179/mo, Enterprise $249.
WooRank is a very well known SEO strategy checker and automatic website review tool. It offers users with ample amount of useful data that can be bargained for improved site traffic, increased leads and sales.
SEO is simple to use and is tailor-made for all digital marketing professionals. Perhaps its fundamental purpose is to track keyword and also explore competitor keyword rankings. It can also help you to fix site errors, security issues and eliminate any duplicate content.
Additionally, it also comes with an array of sales tools to help in creating convincing sales pitches, PDF report templates and much more.
- Site Crawl
- SEO Monitoring
- Sales Tools
- Keyword Tool
- A bit expensive
- Sometimes the recommendations given are too general.
Verdict: WooRank is a great marketing tool that can help in finding out the ways to improve website rankings. The only people who use this tool are digital marketers and agencies because of its expensive price. Overall it can help the users to push out a commendable website that performs.
Designed for tracking your keyword rank for Google, Wincher is considered one of the best tools available. You’ll benefit from a 14-day free trial period before being asked to sign up, but once you become a paid user you’ll be able to monitor your current ranking and see how it fluctuates over time. Wincher allows you to add multiple domains and keywords, so you’ll be able to compare your site to the competition. And if a competitor ranks up and overtakes you, Wincher will send you a notification so you can analyze the occurrence and decide how best to respond with changes of your own to improve your ranking.
Wincher affords you the ability to view analytic reports on a daily, weekly or monthly basis, to group your keywords for a clearer overview of your site’s ranking, and to get your reports in PDF format for archiving or presentation in meetings. Best of all, if you’ve built your site using WordPress, Shopify or Weebly, you’ll be able to add Wincher as a plug-in to your content management system’s dashboard for easy access.
The only major downside to using Wincher is that it’s unable to track your site for Bing and Yahoo.
Small SEO Tools is another commendable online search engine optimization tool available free of charge. Rather than just a keyword rank checker, it’s a full suite of easy to use SEO tools.
Small SEO Tools include a plagiarism checker, article rewriter, keyword ranker, grammar checker, image compression tool, spell checker, backlink checker, backlink maker, keyword density checker, and so much more. All of the tools are indexed on the right side of their site for easy access, much like a keyword ranking software’s dashboard.
The keyword rank checker is very similar to SERP’s: you provide a URL, select your search engine (there are several Google options available), and up to ten keywords at a time. You can also choose the range of pages you want to check, bracketed in groups of ten up to forty, before completing a Captcha and selecting “Check Position”.
Results can take a few minutes depending on how many keywords you use and pages you want to be checked, and are laid out like this:
* Keyword 1 Position 11
* Keyword 2 Position 67
The only thing missing from Small SEO Tools is the ability to suggest improvements or easily compare your results to your competitors’.
Most of the open source tools we’ll be mentioning that do have a bias are prejudiced for Google or been designed for Google Chrome. The developers of SEO Book Rank Checker recognized the growing popularity of an alternative browser and designed a software exclusively for Firefox.
The SEO Book Rank Checker plugin allows you to easily discover your site’s ranking and automatically track your progress over time. You can choose to only install the Rank Checker tool, but we recommend you also install its sister tools, the SEO Toolbar (with a host of great features) and the SEO for Firefox tool (which allows you to view a site’s ranking and other information in the search engine results page) for free. Once the installation is complete, you’ll need to restart Firefox, but then everything will appear in a handy toolbar.
Other than only being available for Firefox, there is one disadvantage to using the SEO Book Rank Checker tool—if Google feels you’re making too many keyword requests, your IP might get blocked. Luckily, the developers have to take this into consideration and implemented a function whereby you can set a delay between queries to avoid blacklisting.
A popular open source keyword rank tracking tool, SERP’s Keyword Rank Checker allows you to track your site’s keyword ranking on a global and location basis. Again, you’ll be asked to select a keyword and a domain, although you also have the option to leave the URL section blank to see 250 results. You then select the search engine (Google or Yahoo only) and location, which you can refine to a specific neighborhood or GPS location in a second, optional section.
Lastly, you choose whether you want to view results for desktop or mobile searches, and select Go. A few cute messages pop up on the progress bar while the online tool analyzes your entry, and within about 20 seconds you’ll receive a full report—which you can also download as a CSV.
Assuming you elected to keep the domain section clear so you can see how well you rank compared to your competitors, your search results will look something like this (going up to 250 domains, of course):
https://domain.com/ Position 1 | https://example.com/ Position 2 | https://site.com/ Position 3
The only real major downside is that SERP’s Keyword Rank Checker doesn’t provide you with ranking information on links.
By now, nobody should be surprised that I’m a big fan of keyword research. It’s the fuel of every SEO campaign. Yet for all of the time you spend on it, it can be difficult to figure out exactly what you’re working with. Sure, you can run a bunch of “free keyword tools” which will give you a variety of information on your keywords, but they won’t tell you how they rank across different engines. That can make a huge difference in your optimization strategy since Google rules the roost when it comes to ranking for keywords.