Email marketing is owned by many since it is regarded as the most inexpensive form of marketing which generates many leads. Since this form of marketing never loses its popularity, therefore, there is always demand for email marketing software that caters to your needs and requirements.
Best Looking Email Marketing Software is a powerful, easy-to-use email marketing platform that can help your business automate and streamline your email marketing. Best Looking Email Marketing Software automatically tracks your customer’s actions and preferences as they engage with your email campaigns. You can easily see which of your emails have been opened, clicked on, or even forwarded by your customers and prospects. Best Looking Email Marketing Software makes it easy to design and send beautiful, interactive emails that look great on any device!
Email marketing has been a vital part of any business’s marketing strategy since…well, forever! As the years have gone by and technology has advanced, the way marketing is done has changed. Nowadays, the competition among brands and businesses is much fiercer than ever before. In order to stand out, you need to choose the best email marketing platform & software that suits your needs.
There are a lot of factors to consider when you’re trying to choose which email marketing software is right for you, but one of the most important is how a product looks. If you’re looking for a tool that touts naturally attractive qualities, then you’re in luck. Below, we’ll gather together the best looking email marketing tools with beautiful looks, excellent user experience, and more.
What is the difference between direct emailing and spam?
The main difference between direct emailing and spam is whether or not the recipient has agreed to receive emails from you. Emails sent to someone who did not agree to be on the recipient list would be considered spam. This depends, however, on the recipient’s mindset, as some people would also consider getting a large amount of emails spam, even though they agreed to be on the recipient list.
Mailchimp
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
Key Specifications:
- A/B Testing
- Contact Segmentation
- Tagging & Tracking Tools
- Service & App Integrations
- Easy-To-Embed Customizable Forms
- Time-Zone Based Sending
PROS
- Very Advanced Features On Higher Plans
- 24/Support (Except On Free Plan)
- Fast & Efficient
CONS
- Privacy Policy Disclosures Required
- Very Expensive Advanced Features
- Phone Support Only On Costly Premium Plan
| Starter Price | 1000 Subscriber Price | Landing Page Templates | Rating |
|---|---|---|---|
| FREE | £8.58/mo | 100+ | ★★★★★ |
Very Advanced Features For Growing Businesses
Segmentation tools let you organize contact information. Base it on single conditions or up to 5, incorporating positive and negative relationships – so that every contact choice is optimized for every campaign. Target audiences based on activity levels for a chosen workflow (completed, not completed, unopened, etc).
MC has many customisations. Very handy for growing businesses who need to sharpen the razor’s edge.
Advanced Features Expensive
It should be said that MailChimp has been around for a long while and offers a very competitive set of advanced features. However, unlike ConvertKit, to access them you have to pay a steep price that is not based on the number of subscribers.
This starts at £250/month, after which the service will give you additional options – such as advanced segmentation, phone support, and multivariate testing.
Must Disclose Privacy Policy
Some people have gone off MailChimp due to the need for privacy policy disclosures. It’s up to you to make sure that your mailing list and newsletter activities are compliant with EU/Swiss Privacy Shield laws. For those located in the UK, you must make it very clear that you keep all data you collect private.
MailerLite
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
As its name suggests, MailerLite’s focus is on delivering a simple, no-frills email marketing service. The result is an easy-to-use newsletter tool with some surprisingly useful features (think landing pages, forms, and marketing automation). And their ‘Free Forever’ plan gives you access to most – but not all – of their features.
What we liked: This free emailer is super intuitive, so even if you’re an email marketing novice, you’ll have no problem getting campaigns up and running. And as long as you have less than 1,000 subscribers, you can send 12,000 emails a month, and even set up automations and landing pages for free.
Where they should improve: Unfortunately their templates aren’t available on the free plan, meaning you’ll need to build your own. There’s no spam or design testing, and while we like their workflow-based automation editor, it’s limited to just a handful of automation functions (sending trigger-based emails, updating contact fields etc).
Who is the free plan suited to? We think MailerLite is one of the best free email marketing services around. But we think it’s especially handy for budget-conscious businesses looking for an easy, all-in-one solution for their inbound marketing.
Mailjet
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
Automizy: Fast Automations 🤖
Key Specifications:
- AI-Aided A/B Split-Testing Data
- Visual Automation Builder
- Interest Tagging
- Drag-and-Drop Email Editor
- Integrate: Zapier, Natives, Public API
- 60-Day Money-Back Guarantee
PROS
- 14 Days Completely Free
- Great Automation Tools
- Very Cheap Starter Plan
CONS
- Support Not 24/7
- No Free Trial
- No In-Person Training
| Starter Price | 1000 Subscriber Price | Landing Page Templates | Rating |
|---|---|---|---|
| £15.45/mo | £24.89/mo | 11 | ★★★★★ |
Automation Features
Another relative newcomer. This stellar email marketing service is making strong headway.. As the name suggests, you’ll find powerful automated workflow features that connect your marketing channels efficiently.
The Automation Builder looks like a workflow diagram. Connect a visual “blocks” of actions. Arrange a flow system for them, based on link clicks, what email has been sent, and so on. Overall great system – the visuals of a cool web design software combined with the power of systemization.
Easy Drag-And-Drop Editor
To be fair, everything in Automizy is click and drag-and-drop.. Whether you are creating action blocks or setting up the design for a signup form, the system is very visual and intuitive in that way.
No programming is needed. Just drag blocks of information on to your email template, and click away – to edit text and the arrangement. Very hands-on and fast.
Track Results
You can’t optimize what you don’t measure. Likewise, the hallmark of a top-tier email marketing service is the ability to track your results.
There is a full range of analytics available for you to measure your success and errors:
- Email performance metrics
- Campaign analytics
SendinBlue: Budgeter’s Choice 👓
Key Specifications:
- Landing Page Builder
- A/B Split Testing Automations
- Automation Tools to Track Relationship Progress
- Over 100 Integrated 3rd-Party Tools e.g. Integromat
- SMS Marketing
- Workflow Editor
PROS
- 60 Landing Templates
- Mobile-Responsive
- Generous Free Plan
CONS
- No Money-Back Guarantee
- Landing Builder Only On Highest Plans
- Advanced Tools Generally Only On Highest Plans
| Starter Price | 1000 Subscriber Price | Landing Page Templates | Rating |
|---|---|---|---|
| FREE | FREE | 60 | ★★★★★ |
*Coronavirus Offer – 1000 Emails
Normally, SendinBlue offers 300 emails a day on the free plan.
In what the review team considers a sign of good customer service, they have offered to more than triple this – to 1000 per day – in recognition of the challenges people are facing as a result of the coronavirus.
Generous Free Plan – Unlimited Contacts
You have to settle for a lack of advanced features on the free plan, which is pretty much the trend with every premium email marketing service tool.
Where SendinBlue stands out – in its selling-point – is that it doesn’t price plans based on the number of contacts. This is very unusual, and almost means you have unlimited contacts. You have to keep the total number of emails that you send per month at 300, however. This naturally limits contacts.
SMS Marketing
To be a top email marketing service UK – or elsewhere for that matter – you need to do more than email marketing.
SBA allows you to promote time-sensitive, promotional events by sending bulk SMS marketing campaigns to contact lists in your database who have provided their number. SendInBlue also ranked number 1 on our Mailchimp alternatives list!
Personalize your messages based on segmentations. And figure out your success by looking at key engagement metrics.. Possibly the best cheap email marketing service UK wide.
What is the difference between email marketing and digital marketing?
Digital marketing is a term that encompasses all of your efforts to promote your business through digital channels, such as social media, search engines, or your website. Email marketing is part of digital marketing and only focuses on promoting your business via email.
Conclusion
People don’t care too much about your product. They might even hate it, or think it’s useless. But something happened when you created your email marketing campaign — they got interested. You managed to build a relationship between them and your brand. You gave them interesting and valuable information, something people crave every day.
Email marketing has been growing steadily in popularity the past few years, and the number of people using email marketing is likely to increase even more. As a result, many new companies try to be included in this area. To achieve success in an industry where everything moves very fast, each email marketing software needs to get better than their opponents.