There are over 15 marketing cloud tools available today, each offering a unique solution intended to make your job easier. It’s easy to get overwhelmed with all the options, but this article will break down the different solutions and help you better understand which tools you should be using.
Adobe Marketing Cloud serves as a one-stop solution for organizing, accessing and personalizing marketing content. It gives deep insights on what is working for your customers, helps personalize the customer experience throughout the customer journey, and also helps orchestrate content across channels. Marketing decisions are data-driven, where advanced analytics garners a holistic view of customers and predicts customer needs.
The portfolio has 8 Marketing Solutions for every marketing need:
- Analytics to gather, analyze and act on customer data across all channels.
- Audience Manager to identify valuable segments by audience profiling.
- Campaign delivers personalized messages based on customer preferences.
- Experience Manager to simplify management and content delivery.
- Media Optimizer to assess, manage and automate your ad campaigns.
- Primetime for creating and monetizing TV/Video experiences.
- Social for managing social content and campaigns
- Target is for testing digital experiences to understand the most successful content.
2. SalesForce’s Marketing Cloud Einstein drives intelligent marketing using AI to predict the optimal timing, channel, content, and audience for a campaign.
A bouquet of tools on SalesForce’s unified platform delivers Data-Driven Marketing using AI.
- Journey Builder guides customers on 1:1 journeys across various channels and devices to deliver the right message at the right time.
- You can use Paradot for B2B marketing automation, lead nurturing and advanced analytics for insights and build personalized email campaigns with Email Studio.
- SalesForce DMP lets you predict the next best content by capturing data from anywhere on the platform.
- Social Studio engine helps drive your brand’s social presence and engage and service customers on social media.
Power up your digital advertising, campaigns and re-engagement with Advertising Studio.
Oracle Marketing Cloud: helps marketers connect with the customer, build the right customer experience and create loyal customers.
- Oracle Eloqua powers up your marketing automation.
- For creating memorable and relevant customer experiences Oracle Responsys is a great solution.
- Oracle BlueKai is the Data Management Platform for garnering insights from marketing data to target the right audience.
- Test and Optimize with Oracle Maxymiser.
- Oracle Infinity is a digital analytics solution that collects, processes and delivers actionable customer intelligence at scale.
Content and Social Marketing creates customer profiles, engages customers, builds content and aligns with campaigns.
4. Marketo With Marketo you can do a lot: customer segmentation and engagement, as well as observe and track behavior. You can use behavioral analysis for customer profiling and personalizing messages, to market across channels, to run email marketing, analyze programs and campaigns. Predictive intelligence is at your service to understand what works better for your customers. Marketo seamlessly integrates with hundreds of popular solutions.
Marketo offers an array of solutions like Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing and Mobile Marketing.
5. AgileOne Cloud: is a predictive marketing cloud that orchestrates omnichannel customer experiences using customer profiles. The Enterprise Platform lets you configure business rules, data elements, metadata, and scripting. Unified Customer View combines customer data, transactions and engagement information from all channels and locations to gain insights and create valuable customer experiences. You can cleanse and enrich data, do customer profiling based on customer activities and bring events and campaigns onto a common platform. Predictive campaigns include Predictive Cart Recovery, Predictive Email Targeting, Cluster-Based Targeting, Loyalty Appreciation, Customer Reactivation.
Machine Learning and Analytics power up predictions for customer events like purchase, subscription, engagement. Out of the box calculations determine the next best actions for customers on 1:1 basis. The sleek interface eases access to data using dashboards and reports.
6. HubSpot’s all in one Inbound Marketing software lets you manage your marketing analytics, blogs, automation, SEO, landing pages, leads, emails, websites and social media.
You can track your entire marketing funnel in one place.
From recommending the right time to publish content and SEO suggestions to designing CTAs and personalizing messages to tracking customer interactions with your campaign, you can do it all in one place. Lead Intelligence helps you establish a personalized path for converting visitors to leads and eventually customers.
7. SailThru: offers personalized customer experiences across multiple channels – email, websites, and mobile.
Some of the key features include
- High-Performance Personalized Emails for effective and profitable email marketing.
- Co-ordination across channels for 1:1 product and content recommendations for customers based on quality customer profiles, helps personalize and renew messages that resonate with customers.
- Advanced Personalization to engage customers based on behavior, preferences and the context with which they interact with your brand.
- Predictive Analytics to improve segmentation.
- Long-Term Measurement using real-time campaign statistics with multiple data sets to track the impact of campaigns on your business.
8. Experian Marketing Services uses insight-driven marketing to connect you with your customers. The Consumer View feature offers rich consumer data for effective targeting and segmentation. Intelligent data analytics gives you deep insight into the most profitable audience. OmniActivation and Audience Engine help you reach your audience wherever you need to for 1:1 targeting. You can measure your campaign performance, gain customized insights and turn social media activity into actionable marketing intelligence.
IBM Cloud: IBM marketing cloud offers a lot of capabilities like lead helps in overall marketing management, mobile engagement, email marketing and marketing automation. Analytical insights using customer data keep you updated and provide better cross-channel experiences for email, web, and mobile.
Lead management is easy and effective with multi-channel approaches to score new leads and nurture old ones.
The portfolio includes several options like
- IBM Campaign to deliver personalized marketing messages.
- IBM Interact determines right messages in real time for inbound marketing channels.
- IBM eMessage is for customer engagement.
- To streamline and improve marketing processes you have IBM Marketing Operations.
- IBM Email Optimization offers optimized email marketing solutions.
IBM Marketing Cloud Benefits
The main benefits of IBM Marketing Cloud are the strong marketing automation it brings to the system, email marketing capabilities, maximized communication with clients, and lead management features. Here are more details:
Powerful marketing automation
For MS Dynamics CRM clients, the platform brings in strong marketing automation. The acquisition of Silverpop acquisition gave IBM Marketing Cloud the benefits of a huge and still growing customer base that is seamlessly integrated with it. With the multiple functionalities it provides, it brings automation in various marketing processes making them more efficient and well managed.
Email marketing
One of the highlights of the system is the email marketing tool that empowers digital marketers to send email campaigns in an opportune time as well as to implement behavior-based communication. Through this, each customer is given a more personal experience, which allows for a higher response rate as well as a stronger relationship between customers and businesses.
Leveraged customer communication
IBM Marketing Cloud enables users to automate social media campaigns, integrate communications, and interact with the audience across the social media platform. Interaction on social media provides businesses with a more in-depth understating of their clients and it also enhances their understanding of the products or services being sold. The communication is coupled together with analytics in order to aid users to better respond to clients’ preferences, understand their behavior, and reach potential customers.
Lead management
Another benefit provided by IBM Marketing Cloud is how it simplifies and increases the effectivity of lead management. It provides a multi-channel method that enhances the chance of scoring new leads while still nurturing the old ones. The system functions as a good lead scorer solution since it empowers users to comprehend their customers, which results in better alignment of the sales process with other processes in the organization.
SAP Hybris Marketing Cloud: is an end to end enterprise solution that offers deep customer insights and personalized engagement at every step of the customer journey. Cloud for Sales, Cloud for Sales Retail Execution, Cloud for Service, Cloud for Social Engagement, Social Collaboration, Social Media Analytics and Precision Marketing in-Cloud are some of the services offered.
Persado: AI-Generated Marketing Cloud-based App
Persado is a marketing language cloud which helps a marketer to resonate well with most of the audience whether individual or group in a good manner. Integration of marketing cloud with Persado is beneficial to get access to the best Salesforce integration solution as it permits users to leverage AI for creating personalized content and enhance customer engagement.
With seamless integration of Salesforce marketing cloud with Persado, generation and deployment of multiple AI-generated email messages are no issue any more. It comes with the following features like:
Ø Persado Pro-Email: It is the first AI-generated self-service provider which offer an easy-to-use interface in generating customized contents to maximize response rates and ROI
Ø Persado Enterprise: It offers multi-channel AI-generated marketing language and response insights to those companies who want to empower the entire journey of their customer via personalized and high-performing language
II. Invoca: App to Improve Email Conversion via High-Converting Calls
Invoca is a call tracking and analytics solution which helps the marketers to offer a call back to the email and leverage call data to personalized customer’s journey like:
Ø Attribution: It inserts dynamic phone numbers into your email campaigns to have individual attribution for every email call
Ø Profiles: It integrates insights on call outcomes and also customer demographics on data extensions for not only enriching customer profiles but also delivers more data-driven marketing
Ø Journeys: It leverage call intelligence in tools such as journey builder, email studio and much more to offer more engaging and better conversion-based omnichannel journeys
So to get all the available attributes, it is better to integrate Invoca with Salesforce marketing cloud and thus avail a high level of visibility in their offline interactions much better than other marketing technologies.
PFL Tactile Marketing Automation: A Truly Personalized Direct Mail Program
It specializes in tactile marketing for delivering a personalized and tangible competitive advantage. It offers a digital-only experience through marketing cloud to have a wide appeal to the consideration of your target account buyers. Its core products include:
Ø Tactile Marketing Automation: It seamlessly integrates with the marketing automation platform and prompt sending of a personalized letter to clients easily just like sending the mail
Ø SwagIO: For any sales team to gain a competitive advantage, the enterprise should use this tool to have direct interaction with their CRM. It will enable their sales team to create an engaging impression when they need it most.
Ø Personal Marketing Center: It unites the sales and marketing team under a single platform so that the field reps is empowered enough to manage and execute their local marketing in a personalized way.
Clutch Loyalty App: For Less Complicated Data-Driven Marketing
This app comes is a leader in providing scalable and highly personalized and scalable loyalty programs for leveraging unified and real-time customer data present across the Salesforce cloud as well as 3rd party system in the most proficient manner.
Incorporating clutch loyalty with Salesforce has a deep meaning as it will help in customers to take advantage of its enterprise-level features that too at the mid-market price. Furthermore, marketers are empowered to improve effectiveness in their communication and make the customer journey easier. It comes with notable features such as:
Ø Detailed analysis of the customer data for enhancing the effectiveness of the mobile marketing campaigns
Ø Utilizing proximity marketing to collect geolocation data from mobile users for customizing campaigns to make it more relevant
Ø The offering of gift card management to provide real-time authorization and redemption of vouchers to have a great appeal to the customers
Ø Provision of loyalty cards to offer regular customer discounts to the people and keeping a check on their purchasing history
V. Knowesis Opolo: Real-Time Insight Provider Customer Data Platform
It is designed to enhance the functionality of Salesforce marketing cloud and offer a seamless user experience within the SFMC platform efficiently. Furthermore, if you have a concern regarding data residency, no need to worry because Opolo can be deployed on a private cloud to increase real-time event triggers. It comes with notable benefits such as:
Ø Real-Time 3600 Customer View: The given tool comes with extensive out-of-box data source and models to offer real-time data and audience management
Ø Enhanced Customer Experience: Provide differentiated customer experience using a combination of analytics, time context, channels and automated fulfilment
Ø High Retention & Customer Lifetime Value: Opolo is known for offering proactive and predictive engagement just at the right time which is based on predictive intelligence
Optimize App: Automate Direct Mail within Salesforce
It is a direct email marketing tool which covers all the relevant aspect to manage the processes operating on a single and centralized platform. Furthermore, it can also be integrated with the Salesforce marketing cloud to successfully automate recurring direct mail.
Besides, it also offers tools for simple booking for improving quality control of suppliers and frame contracts. It comes with notable features such as:
Ø Automated Campaigns: It triggers direct mail campaigns so to save the manual effort of an organization by whooping 90% and enable more relevant touchpoints
Ø Enterprise-Level Security: The given tool comes with fully GDPR complaint based security systems with the highest data protection standards
Ø Address Cleaning: It reduces the unnecessary cost of issues pertaining due to data contain flows and delivers main with high cleaning feature
Conclusion
Salesforce marketing cloud has triggered the growth prospect of most of the enterprise through its exclusive tools to enhance their workability and usability. The time has arrived to improve your proficiency by taking the help of these tools and become one of the leading Salesforce consulting services which can be recognized even from the crowd. However, We have compiled and carefully selected out the best marketing cloud tools, apps or software. Now make your best choice!