An overview of the best social media competitor analysis tools currently available on the market. Keep up with an ever-changing game, learn about new tools and how others compare, and read reviews to help you choose the right tool for your firm.
This report will look at the top social media competitor analysis tools (and their free alternatives), provide a case study on how to highlight these tools in your marketing campaigns, and outline how you can analyze your competitor’s performance.
Sprout Social
With social media ranked the No. 1 channel for connecting with customers, there’s no better starting point for competitive analysis.
Sprout Social enables you to understand competitor performance on social media from multiple angles and data points.
You can use Sprout’s suite of competitive reports to assess and optimize your social strategy with rich data points you can track across Facebook, Twitter and Instagram.
Whether you want to get a sneak peek at what your competitors are posting or benchmark your growth against the average of the profiles being compared, it’s all a click away, minus the tedious manual research and messy spreadsheets.
Up your analytics game with Sprout’s Premium Analytics tool that offers deeper insights into your social platforms, along with interactive charts and graphs that you can customize to align with your goals.
Sprout offers the same competitive analytics on Instagram too.
And you can dive even deeper using Sprout’s Advanced Listening tool.
By tapping into publicly available social conversations, you can quickly find out how consumers feel about your competitors’ products and services, as well as examine your own share of voice in your industry.
With direct access to consumer sentiment, Sprout makes it easy to identify opportunities to differentiate your brand from competitors.
Social Blade
A fun tool for checking out bigger brands is Social Blade. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. Although often used to assess the popularity of celebrities and YouTubers, there are some interesting insights here for marketers.
For example, their Twitter competitor analysis applies a “grade” based on their average number of retweets and likes.
Perhaps most notably, Social Blade provides a day-by-day follower update as well as a live follower count.
Another cool feature is the ability to stack brands’ social presences against each other.
Ahrefs
Another staple competitor analysis tool for SEO is Ahrefs’ site explorer, which allows you to check any URL’s top organic keywords. Additionally, you get a rough estimate of how much traffic a competitor receives on those keywords.
It’s easy to check out a site’s highest-performing content based on backlinks (as opposed to shares) too. This information teaches you what sort of products or messaging is working best for a brand.
And in addition to highest-performing content, you assess what keywords bring in the most traffic to a competing site.
The takeaway here? Your competition’s traffic doesn’t have to be a guessing game when you’re regularly running your own reports.
Buzzsumo
Buzzsumo allows you to look at the top-performing content for relevant topics for your brand and specific competitors. The tool looks at a piece of content’s engagement on social sites as well as its total shares across the web.
Not only does this clue you in on who’s killing it in terms of industry content, but also it helps you identify potentially hot topics to explore yourself.
Whether you’re looking for movers and shakers in your industry or simply a new idea for a blog post, Buzzsumo provides you with definitive answers.
Feedly
If you’re looking for a way to keep an eye on a competitor’s content without checking up on their blog constantly, look no further than Feedly.
Feedly is a content aggregator that stores and organizes content as it’s published, including that of your competitors. This allows you to see hot topics covered by your competitors, all on one page.
People spend an average of 28 minutes a day on Instagram in 2020, and 72% of businesses are attracting new customers on this social network. The competitor analysis on Instagram allows you to make a competent adjustment and promote your account more efficiently than competitors do.
Analysis of competitors on Instagram allows you to see the dynamics of the target audience’s behavior, the growth of followers, and their reaction to changes in the content strategy. Knowing a competitor’s strategy saves you time and money you might have wasted on content that won’t work.
LinkedIn is a platform for networking and online recruiting. This makes it a great space to promote your brand and conduct an insightful social media competitor analysis and keep an eye on the competition and market trends. LinkedIn offers positioning and profiling info about any company more than any other social media does.
Sociality.io
With the Social Media Competitor Analysis tool from Sociality.io, all competitors are in one report. You can prepare your Facebook, Instagram, Twitter, and YouTube competitor analysis reports in a few minutes. You can measure your performance with your competitor’s detailed fan and interaction charts, analyze competing page content with comparative reports and review your content strategy.
Sociality.io unlimited reports are exportable in PPT and Excel formats include the following metrics:
- Total fans/followers/subscribers growth
- Number of pages posts
- Post types
- Number of total interactions with separate graphs for each interaction type (number of reactions, likes, replies, etc.)
- Engagement rates
- Post days
- Post hours
- Detailed performance metrics of published and deleted content
- Paid vs. organic engagement
Plus, advanced filters allow users to quickly sort competitors’ content based on content type or engagement rates.
Unbox Social
Unbox Social is a multi-faceted tool, which offers many different features, including competition tracking. With the help of the competition tracking feature, you can track your competitors’ activity, and know what kind of content that is working in the industry.
You can also capture your share of voice against that of your competitors in the industry with the help of Unbox Social. The tool allows you to monitor your performance against that of your competitors. It also helps you capture the interactions on your content against that of your competitors.
To dig a little deeper, with Unbox Social, you will get access to insights on what the audiences are saying about your competitors. The tool will also help you get an idea about the key themes around your competitors’ conversations. Further, you can find out which of your competitors’ posts are receiving a good response and build a content strategy accordingly.
The tool is very efficient as it allows you to compare ten different brands in one bucket.
Conclusion
This report will go over the three best competitor analysis software tools including SocialMention, Talkwalker, and Topsy. These enhance our social media intelligence capabilities and allow us to find more valuable information that we can use for strategy and business development.