The word ‘Multi-Media’ describes only Social Media Marketing for a long term. That means Social Media Marketing is a complete form of marketing. It will not only help you to build your business but also help you to create unlimited profit for your business.
If you are a startup and want to build your business through social-media marketing but don’t know which platform is for you, here I would suggest you to read this article. There are many platforms available for businesses to advertise and increase awareness of their business. Facebook, Twitter, LinkedIn are some of the leading social media platforms that can help you with effective online promotion and marketing.
Mention
Social listening goes hand in hand with social media marketing. Mention is the best tool for managing your brand’s reputation by actively listening to what people are saying about your business on social networking sites.
Key Features
- You can add and track social accounts.
- Active social media monitoring.
- Its sentiment analysis feature is just amazing.
Socialbakers
Socialbakers is an AI-powered tool that helps you understand your audience on social media. You can use insights to create better content for your audience. It offers multiple solutions and advanced features that significantly improve social media marketing.
Key Features
- It is a perfect tool to create buyer personas
- You can create and manage social content strategy
- It helps you run and manage influencer marketing campaigns
Tweepi
If you are struggling with Twitter marketing and find it hard to grow your followers, you should use Tweepi. It is a perfect tool for businesses that want to engage with their Twitter followers. It uses AI to find tweets and accounts that are more likely to engage and follow you.
Key Features
- It works automatically.
- You can gain over 100 new followers every day with it.
- You can connect with your target audience without any hassle.
Klear
Klear is an influencer marketing analytics tool that helps you easily identify influencers in any category, in any location across the world on Twitter, YouTube, or Instagram, and manage your relationships with them with a CRM-like system. Klear can analyze not just influencers, but also your own profile and followers, and segment them by niche or interests.
3 cool features:
- Identify influencers in your Twitter feed with a Chrome extension.
- Extract qualitative metrics by tracking hashtags on Twitter and Instagram.
- Generate PDF reports for your social activity, engagement, content performance, fan-base growth, and brand awareness.
Social media channels:
- Instagam
- YouTube
What analytics you get for free:
- Analytics for Facebook Page, YouTube, and blogs
- Social PDF reports
- Hashtag tracking and influencer campaign monitoring
Paid options: Custom pricing
Talkwalker
Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs, and forums. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more. Overall, Talkwalker is a powerful brand monitoring platform that helps you measure sentiment and compare your performance to competitors’ across channels.
3 cool features:
- Monitor in real-time what customers are saying about your brands, products, events, earning calls, or campaigns.
- Map your mentions to a world map.
- Get demographic information such as age, gender, and occupation on your audience.
Social media channels:
- YouTube
What analytics you get for free:
- Talkwalker Alerts
- Free social search (and monitor)
Paid options: $9,600 per year and custom pricing
Google Analytics
While Google Analytics is built for analyzing website traffic down to the last detail, it is very useful for analyzing the impact of social media as a marketing channel and source of traffic. Click through to Acquisition > Social > Overview, and you can check out how many visits your site receives from each of the major social networks. You can tie this back to your bottom line using goals and conversions.
3 cool features:
- Find social networks and communities where people are interacting with your content.
- Measure the value of social media as a channel by analyzing conversions and ecommerce transactions.
- See how users who come from social media navigate through your site.
Social networks analyzed:
- YouTube
and all other social networks
What analytics you get for free:
- Social referral traffic
- Social traffic flow
- Social conversions
Bitly
Bitly is the Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones.
Often, the original links can be impossible to remember and tricky to share, while short URLs look better and are easier to remember.
How many leads did you drive? How many sales did you convert? Traffic? Every marketer wants to hit the mark and to be able to prove it. You want to make sure you’re using the right campaign tracking tools to capture the list of critical metrics.
Who clicked on what, when, and where – Bitly will tell you. More than just a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site referrals, and pinpoint geographical locations with the most clicks. In fact, it’s proven so handy that Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance.
Rebrandly
Rebrandly is the most advanced link shortener for creating branded links and custom short URLs. Behind every piece of valuable information you share online, there’s a link. Every one of those links is an asset to your company. With Rebrandly you are able to put your brand on your links.
Let’s take a look at some of the benefits of using Rebrandly:
- Branded links can drive a 39% higher click-through rate.
- Enhanced brand awareness and visibility.
- Increased link trust.
This is how the insights of your branded link will look like within Rebrandly and some examples of things you can do with the tool.
Some of the more interesting features that Rebrandly offer marketers include:
- UTM builder
- Editable destination URL
- QR codes
- Traffic routing
- Link retargeting
- 50+ app integrations
- API
Sprout Social
As you’d expect in the ever-changing digital landscape, 2018 saw a lot of change and growth, with a huge shift from traditional content to video, and that’s only going to get bigger this year.
Thankfully, the days of scheduling a social media campaign across each platform are over. All-in-one social media management tool Sprout Social provides engagement, publishing, analytics, and team collaboration tools.
You can improve engagement by making it easier to start, join, and monitor social conversations. You can improve client relationships with speedy response times and you‘ll stick to your social marketing plans by using a range of optimisation tools.
You can connect and engage with customers and fans quickly and easily, staying on top of trends and keeping an eye on competitors. You can track internal data, including reply time, the total number of replies, and sentiment.
And if you want to grow your knowledge, Sprout offers additional resources and support through conferences and webinars.
Conclusion
Each year, thousands of people who are looking to hire a marketplace expert or marketing strategist are left with a question: “”What is the best way to market on social media?”” As you’ve probably realized by now, it’s not a simple answer. In fact, there are hundreds of ways to market on social media. The sales leader for social media marketing plans and strategies at Software Advice said that there’s basically two important factors in deciding how to market on social media: who expects you to market and why they expect you to do so. For example, if your company sells products like automobiles, where providing information about new