All the big social networks, and many of the smaller ones, have official apps. Each app is powerful and useful in its own right—and even more useful if you pay for an account. But there are other, free apps that can make your social media experience smoother and friendlier. These Best Social Media Tools Apps offer handy features, such as writing and scheduling times for Facebook statuses, comparing browser tabs with ease, and using location-aware alerts to let you know when someone mentions you on Twitter.
Social Media Tools App is the best app for social media marketing professionals. It was built around professionals who need to save time on social media marketing activities instead of spending time on updating multiple platforms at the same time.
Streamlined social media management
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
Social media management, simplified
Description: Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.
Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
My final recommendation is an app called Commun.it. If you are a regular reader to my blog then you’ll already know I am a big fan since I wrote a comprehensive review of Commun.it including a walk-through video. Like Buffer, Commun.it is a social media management tool, however, it is a bit more specialised than that- and that’s why I mention it here.
Commun.it is a social media relationship management tool- it helps you find out who is in your Twitter community- those who support you and your content (by retweeting, favouriting, and mentioning) and those who influence you.
As a small business owner, you will have limited time and I find that Commun.it is a huge time saver. I spend 5-10 minutes on Commun.it at the start of each day and in that time I can reply to all my outstanding mentions, thank people for retweeting me, thank those who are in my community, find those who have linked to my blog and engage with them, thank any new followers and dig deeper and interact with those in my local list (so I can interact further with people in my local area). As well as that, you can find who has unfollowed you and decide whether or not you want to unfollow them too. Another powerful feature is interacting with people who are talking about your business or brand using the monitor engagement list. The guys at Commun.it have been awesome in integrating Buffer so that you can even schedule any of your replies.
The core features of Commun.it are free, but the Pro plan is very reasonably priced and gives you access to the full reporting features, as well as unlimited monitor/lead items, engaged members and custom groups for up to 4 Twitter accounts. If you have more than 4 Twitter accounts to manage or need to divide the work between a small team, then the business account allows you to do this with unlimited Twitter accounts and 2 team members.
Hootsuite earns high rankings for its tracking tools and analytics. This software lets you analyze trends and engagement in real-time. Their analytics tools extend to both regular posting and social media ads.Pros
- Professional plans start at just $49 per month
- Free plan available
- Connects with 20+ social networks
- 30-day trial available
- Some analytics reports are at an additional cost
- Plans can be costly if you have a lot of social profiles or spend a considerable sum on ads each month
- Free plans have limited tools
Hootsuite made our ranking as best for analytics because they offer some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.
While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts.
Hootsuite has four paid options:
- Professional: $49 per month
- Team: $129 per month
- Business: $599 per month
- Enterprise: Varies (it’s for larger or more complex institutions)
The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. You also get unlimited scheduling, although you’re limited to one user. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place.
Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite’s four plans free for 30 days, which is a major benefit if you prefer to try before you buy.
Best Social Media Tools is an app which provides you with the list of tools to manage your social media accounts. By using the app, you can get quick access to your favorite social media networks so that you can stay updated about the latest happenings on Twitter, Facebook, Google Plus and many more social platforms. It also empowers you to plan your days with great precision by letting you know the best time for posting. The app is just a click away.