Hi there! I’ve spent several months compiling a list of what I consider to be the Best Tools for Social Media Marketing. Since social media is constantly evolving and new tools are being created all the time, this list will also be ever-evolving. If you have any suggestions, please leave them in the comments section at the bottom of this page.
We have compiled a list of the best tools for social media marketing, each having been thoroughly researched and tested. The list includes free tools as well as online platforms and is meant to be narrowed down by needs.
Feedly
Feedly keeps your information organized. You can add sources that you are interested in. The rest will be handled by Feedly. It will make it super-easy to read and share relevant material. This helps you in finding, organizing, and managing content for social media. You can share new content every single day with your audience with the help of Feedly.
Key Features
- It filters the content based on your preferences.
- You have always something interesting to share on your social accounts.
- You can use Feedly on all types of devices seamlessly.
Lumen5
Video content works best on social networking sites especially if you are using Instagram. Lumen5 is a great tool that helps you create videos with its straight-forward dashboard. There are tons of templates to help you get started immediately. You can create a video in less than a minute from any blog post you have. The video format, length, and dimensions are set based on the social network you create it for.
Key Features
- Text to video is the best feature that lets you convert text into video.
- It has a huge library of images, music, and video clips to make your videos professional.
- Text position is adjusted by the AI tool and the appropriate keywords are automatically highlighted.
Zapier
How could you miss Zapier? It is a simple free tool that automates workflows by connecting and integrating apps. You can connect your CRM, lead generation tool, email marketing software, and other tools with social networking sites for automating several tasks.
Key Features
- Zapier takes automation to a whole new level.
- It works with all the leading apps and tools.
- It increases productivity by making your social media marketing effective.
AddThis
The point of creating content is for people to see it! AddThis is widely known for their social share buttons and makes it easy for your readers to share your content to their favorite social media channels. The best part? It’s free.
You can connect to 200+ global social networks, including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and more. The tools are completely customizable so you can select the type and match the colors to your branding.
The Smart Sorting feature also automatically displaying readers’ most recent and frequently used social media channels first. This can boost sharing up to 20%!
ShareThis
When you want to get your content in front of a larger audience and make it easy for your readers to share it on their favorite social media sites with social sharing buttons, you should also consider ShareThis. They’re easy to install in just minutes, and when installed, it takes just a single click for visitors to share your content with all the popular social media networks.
Choose the type of buttons you want to use, easily customize the design so they perfectly complement your site, and then add the code to your website. It’s that simple! Prefer to design your own? You can even create your own fully customized buttons from scratch.
With ShareThis, you can install share buttons from 40 of the most widely used social channels, including the usual suspects like Facebook, LinkedIn, Twitter, Pinterest, and WhatsApp, along with popular channels like Pocket, Evernote, Instapaper, HackerNews, and many more. With seamless WordPress integration, they’re a fast, easy, and totally free way to scale your website traffic.
Design Wizard
Design Wizard is another tool that’s good for making visual content, with a reasonably simple and intuitive interface.
Like Biteable, it has a host of features available with the free plan and some good premium content if you can spare a couple of dollars to upgrade.
With over 10,000 free design templates pre-optimized for platforms like Instagram and Facebook, and over 1.2 million stock images, Design Wizard is great for lazy marketers who want most of the work to already be done.
ZeroFOX
ZeroFOX is a security tool that works with all popular social media platforms, as well as Slack, Google Play, and Apple’s App Store. It identifies and protects brands against hackers looking to take control of social media accounts.
But that’s not all. The platform also works to protect its clients’ social media reputations. They do this by removing offensive and intentionally disruptive content, eliminating impersonation profiles, and protecting followers against scammers. Think of ZeroFOX as a massive public relations tool that also has security features.
LastPass
LastPass isn’t designed specifically for social media, but it’s still a useful tool to have. That’s because LastPass saves your passwords in its encrypted password vault. Use it to create ultra-strong passwords for social media. We’re talking passwords with upper and lowercase letters, numbers, punctuation, and other random characters.
You unlock LastPass’ password vault using a master password. Once logged in, the app will automatically enter your login details every time you try to log into a social media site.
The benefit of using LastPass is that you only have to keep up with one password, the LastPass one. Meanwhile, you can create multiple strong passwords for all your social media sites.
Followerwonk
Followerwonk is a tool exclusively for use with Twitter. It’s also one of the most in-depth and useful tools on this list. Followerwonk will help you analyze and optimize your Twitter audience. It does this by suggesting people for you to follow, ultimately helping you grow your base. If Twitter is part of your social media marketing campaign, this tool is a must-have.
Conclusion
If you are looking for a compilation of easy to use social media tools for your brand, then look no further! In this article, I have compiled the best free and paid tools for social media management from which you can choose from. With these helpful resources at hand, it’s easier to harness the power of social media and make your marketing efforts more effective.