Digital Marketing Tools for Social Media

Social Media Tools is a collection of free and paid tools that can help you to manage your social media marketing campaigns. The list below will get you started with the best social media marketing tools that you may use across multiple platforms. This list is not exhaustive but it does include all of the big name and reputable social media marketing tools that you may need or want.

Social media marketing is one of the most effective marketing techniques for businesses today. Many of you might wonder what type of tools are used in this form of marketing. There are many social media marketing tools available online and it can be quite confusing when you look for them. We are here to help you with that!

Canva

Canva

Canva is a free drag-and-drop design tool that is a must-have for marketers and businesses. You can create professional images for social media posts. It has a huge library of templates, photos, icons, shapes, graphs, and more that can be used by anyone to create a perfect social media post.

Key Features

  • It is free-to-use.
  • The interface is exceptionally easy with no learning curve.
  • It has a huge collection of graphics for its users.

Iconosquare

Iconosquare is an analytics tool that also caters to social media management, monitoring, and scheduling. As a result, Iconosquare delivers some of the most in-depth analytics we have ever seen. The main differences between its three pricing tiers (Pro, Advanced, and Enterprise) relate to the number of social profiles you can monitor, the number of hashtags and competitors you can observe, and the number of team members who can access your account. The higher plans also add a few additional capabilities, such as custom dashboards and PDF reports (company branded in the case of Enterprise).

Key Features

  • Advanced analytics – Instagram, Facebook, Twitter, and LinkedIn
  • Multi-profile management from one dashboard – Instagram, Facebook, and Twitter 
  • Powerful scheduler – Instagram, Facebook, and Twitter
  • Insightful industry benchmarks for over 100 industries – Instagram and Facebook

 Social Status

Social Status is a dedicated social media analytics and reporting tool that provides multi-channel dashboards and helps automate your social media reports.

While the social channels themselves provide some analytics, Social Status goes much more in-depth and provides full-funnel metrics for all the main social media channels including Facebook, Instagram, YouTube, Twitter, and LinkedIn.

You can access live dashboards and see individual metric performance for all your paid and organic content, including audience demographics breakdowns, competitor analysis, full ad campaign performance metrics, and the ability to track your influencer marketing campaigns.

Social Status can export your reports to CSV, PDF, PowerPoint, and Google Slides formats and reports can be completely customized and white-labeled.

Postoplan

A proper schedule is vital for successful social media marketing. When you upload your posts at the right time, it positively impacts engagement and keeps your community interested. In some cases, a post made at the right time can even go viral.

If you run several social media accounts, use Postoplan to create content plans and schedule posts. And, if you feel like you’re running out of content ideas, just turn on post suggestions – Postoplan generates fresh social media post inspiration every day.

There are a few other awesome Postoplan features you will definitely enjoy:

Integration with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and WordPress. Integration with messengers, including WhatsApp, Telegram, and Slack. An unlimited number of accounts, users, and projects with the free trial. Bulk scheduling. Communication with followers via Social Inbox.

Agora Pulse

best social media marketing tools - agorapulse

Agora Pulse is a simple and affordable solution to social media management. It has all the basic scheduling and analytics features, and you can also run contests, quizzes, and promotions. It even allows you to see how your social media marketing campaign stacks up against your competitors. Want to give it a try? Take advantage of their free trial and see how you like it.

CrowdBooster

social media optimization tools - crowdbooster

CrowdBooster delivers real-time data that you can access quickly. You can create reports measuring your key performance metrics, and even export them via graphs and tables. This information helps you adapt to your audience more effectively. It gives you suggestions for who to engage and how you can improve content.

Twitter Analytics

social media management tools - twitter analytics

Twitter Analytics is a free tool that lets you measure the performance of your Twitter marketing campaign. Want to know if your tweets are getting enough likes, comments, and retweets? Twitter Analytics’ reports give you all that information and more. That way, you can look at how people interact with your content and adjust your campaign accordingly.

Facebook Analytics

social media tools free - Facebook analytics

Overall, Facebook Analytics works the same way as Twitter’s analytics tool. It looks at your content and how readers have interacted with it. Pretty simple stuff, right?

Yes and no. While both platforms serve the same purpose, Facebook’s reports are much more comprehensive than Twitter’s. Facebook Analytics doesn’t just show you how many people interacted with your content. It shows you who interacted with it and where.

Of course, this shouldn’t come as that big of a surprise. Facebook has more features than Twitter. Naturally, there’s more information to track.

And if you run a Facebook group, don’t forget to check that analytics data as well.

Analisa.io

social media marketing tools free - Analisa.io

Ready to growth hack your marketing campaign on Instagram? You can with Analisa.io.

Analisa.io gives you a range of marketing tools for monitoring profiles and hashtags. You can use it to:

  • Snoop on your competitors.
  • Monitor campaign performance.
  • Tweak profile engagement.
  • Connect with influencers.

Ready for the good news? Analisa.io’s basic campaign research tools are 100% free. Not bad, considering they offer more data than Instagram’s own marketing tool, Insights.

Of course, there’s also a premium subscription starting at $59.35 a month. It gives you even more tools for connecting with influencers and researching markets. It’s great for serious brands that want to overhaul their Instagram strategy.

Conclusion

Select from a huge list of tools designed specifically for social media marketers. This pricing comparison tool is designed to help you find the most cost effective tools for budget conscious marketers doing social media marketing. It’s useful for small businesses as well as large corporations that need a marketing solution for lean marketing budgets.

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