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Lead Generation Software Market Size

B2B leads are your top priority. Yet, the biggest hurdle to overcome is lead generation. Lead generation software hassles can keep you from focusing on higher priorities for your business. You need a reliable solution that doesn’t drain your resources or hinder the progress of your marketing and sales campaigns. By gaining a sound understanding of the lead generation software market size, you can narrow down your options before investing in a particular lead generation tool.

The global Lead Generation Software market size was valued at around USD $1.45 billion in 2018 and is expected to expand at a CAGR of roughly 14% over the forecast period, 2019-2025, according to a new research study. The global Lead generation software market exhibits a highly fragmented nature with quite a number of prominent players, who are aiming to expand their operations on the back of rising demand for lead generation tools.

The lead generation software market is a self-optimizing solution for forecasting and decision making. The steadily growing demand of data results in an endless cycle of increasing market share for the lead generation industry. There are many lead generation software providers across the globe aiming to offer businesses the best possible experience when it comes to eliminating the need for manual work and saving time.

Lead generation software is an important tool for small and large business in this digital era. It helps businesses reach potential clients and stand out from the crowd. Marketing has been revolutionized due to the presence of lead generation software.     

Lead Generation Software Market Size And Forecast

It covers major trends in lead generation market and future growth prospects for lead generation software industry. What factors are driving the growth of the lead generation software market? Which trends dominate the market? Take a look at this report to find out!

New York, Aug. 12, 2021 (GLOBE NEWSWIRE) — announces the release of the report “Lead Generation Solution Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Offering, Enterprise Size”
In developing as well as developed economy, the finance and insurance sector is growing rapidly on a large scale.Rising per capita disposable income has led to increase in impulsive buying.

As income has increased, various banks as well as nonbanking financial institutes and finance firms are willing to give loans for various purposes. Vehicle loan, education loan, personal loan, home loan, agriculture loan, gold loan, etc., are the types of loans offered to customers. Along with this, health insurance, vehicle insurance, term insurance, travel insurance, property insurance, etc., are the insurance types offered by insurance companies. Companies and firms can make use of lead generation software and services for approaching relevant customers with high conversion probability. The lead generation software and services help in collecting and generating leads based on parameters such as past loan history, credit score, salary, income, and assets. Based on various statistics and figures, companies can structure innovative plans and schemes for respective new segment of customers. For example, Proof is a lead generation software trusted by many upcoming SaaS companies, such as Appcues and ShipBob. It is capable of converting up to 300% more leads with its set of astonishing marketing tools. Hubspot’s Marketing Software helps in running successful campaigns, converting visitors to customers, and attracting only potential leads, thereby saving time wasted on every single visitor.

The lead generation solution market is segmented on the bases of offering, enterprise size, and geography.Based on offering, the market is bifurcated into software and services.

The software segment represented a larger share of the overall market in 2020.In terms of enterprise size, the lead generation solution market is segmented into SMEs and large enterprises.

In 2020, the large enterprises segment accounted for the substantial share of the market.Geographically, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM).

In 2020, North America accounted for the significant share in the global market.

Russia, France, Italy, Germany, Spain, and the UK are some of the worst hit countries in Europe, considering the count of COVID-19 cases.The region witnessed a significant decline in revenue from several industries as the government authorities imposed stringent containment measures.

Owing to travel restrictions, movement of people from one place to another was reduced drastically.This hampered the demand for automobiles in Europe.

European Automobile Manufacturers’ Association (ACEA) declared temporary closures of manufacturing sites because of supply shortages, collapsing demand, and various safety measures.Also, employees getting infected and staying in quarantine further contributed to less productivity of automobiles.

All these developments directly affected the companies providing lead generation software and services for sales of various vehicles. Also, the demand for aftersales services such as vehicle insurance, maintenance, and repairs was reduced. However, people are getting more aware and conscious about health expenses, and thus, the requirement for medical insurance is rising notably. Hence, the demand for software and tools required to generate leads for medical insurance is predicted to grow in the region. Medical insurance companies can acquire qualified leads very quickly with the use of respective lead generation platforms. Post-pandemic, The lead generation solution market across Europe is estimated to grow for numerous applications.

The overall lead generation solution market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining an overview and forecast for the lead generation solution market with respect to all the segments.It also provides the overview and forecast for the market based on all the segmentation provided with respect to five major regions—North America, Europe, Asia Pacific, Middle East and Africa, and South America.

Also, primary interviews were conducted with industry participants and commentators to validate data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the lead generation solution market.

A few major players operating in the global lead generation solution market are Agile CRM Inc.; Belkins Inc.; Bitrix, Inc.; Cience Technologies; Cloudtask; HubSpot, Inc.; Leadfeeder;; Martal Group; and

Global Content Marketing Market to Reach $829.6 Billion by 2027

Amid the COVID-19 crisis, the global market for Content Marketing estimated at US$300.7 Billion in the year 2020, is projected to reach a revised size of US$829.6 Billion by 2027, growing at a CAGR of 15.6% over the analysis period 2020-2027.

Lead Generation, one of the segments analyzed in the report, is projected to record a 17% CAGR and reach US$295.1 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Brand Awareness segment is readjusted to a revised 15.7% CAGR for the next 7-year period.

The U. S. Market is Estimated at $89 Billion, While China is Forecast to Grow at 14.9% CAGR

The Content Marketing market in the U. S. is estimated at US$89 Billion in the year 2020. China, the world’s second largest economy, is forecast to reach a projected market size of US$143.1 Billion by the year 2027 trailing a CAGR of 14.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 14% and 13.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 11.3% CAGR.

Customer Acquisition Segment to Record 13.2% CAGR

In the global Customer Acquisition segment, USA, Canada, Japan, China and Europe will drive the 13% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$45 Billion in the year 2020 will reach a projected size of US$106.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$98.8 Billion by the year 2027. We bring years of research experience to this 6th edition of our report. The 136-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:

  • Brafton Inc.
  • Contently, Inc.
  • Eucalypt Media, LLC
  • Hubspot Inc.
  • Influence & Co.
  • Marketo, Inc.
  • NewsCred, Inc.
  • Scripted, Inc.
  • Skyword, Inc.
  • TapInfluence, Inc.

Key Topics Covered:




  • Global Competitor Market Shares
  • Content Marketing Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
  • Impact of Covid-19 and a Looming Global Recession




  • Content Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
  • Content Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
  • Content Marketing Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
  • Lead Generation (Objective) World Market by Region/Country in US$ Million: 2020 to 2027
  • Lead Generation (Objective) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
  • Lead Generation (Objective) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
  • Brand Awareness (Objective) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
  • Brand Awareness (Objective) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019
  • Brand Awareness (Objective) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027
  • Customer Acquisition (Objective) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
  • Customer Acquisition (Objective) Region Wise Breakdown of Global Historic Demand in US$ Million: 2012 to 2019
  • Customer Acquisition (Objective) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027
  • Other Objectives (Objective) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
  • Other Objectives (Objective) Market Historic Review by Region/Country in US$ Million: 2012 to 2019
  • Other Objectives (Objective) Market Share Breakdown by Region/Country: 2012 VS 2020 VS 2027



  • Market Facts & Figures
  • Content Marketing Market Share (in %) by Company: 2019 & 2025
  • Market Analytics
  • Content Marketing Market Estimates and Projections in US$ Million by Objective: 2020 to 2027
  • Content Marketing Market in the United States by Objective: A Historic Review in US$ Million for 2012-2019
  • Content Marketing Market Share Breakdown by Objective: 2012 VS 2020 VS 2027


  • Total Companies Profiled: 46

What is a Lead Generation Business?

A lead generation business sells qualified sales leads to clients (other businesses) who want more customers. Essentially, a lead generation business is a broker between their clients and people who match their clients’ ideal customer profiles.

Business owners use lead generation agencies and services because they don’t have time to focus on client acquisition themselves, but still want a predictable stream of new leads coming in every month.

If you can build a system that enables you to send a list of qualified prospects to established businesses every month, you’ll be able to generate consistent profits without needing to even get on the phone with the leads you’re sending your clients.

There are a few popular models for lead gen agencies, and I’ll get to those later in the post.

Now, let’s take a look at some of the reasons for starting one.

Why Start a Lead Generation Business?

1. Low Barrier to Entry

If you’re dreaming of starting a business but don’t have a product or service to sell, lead generation is an option.

The barrier to entry is low, as you don’t need to build anything (except your systems).

If you have a background in sales and marketing, you’ll be able to get off the ground quickly.

And, considering over half of marketers say generating new sales-ready leads is their biggest challenge, there’s clear demand. 

2. Easily Validate Your Idea and Industry

If you want to find demand for the type of leads you’re going to be selling, just head to Google.

Chances are, you’ll see a list of Google Ads. 

That’s the validation you need. 

Business owners and marketers at these firms are willing to spend money to drive qualified traffic to their websites.

If you can deliver them leads on a plate every month, they’ll be happy to spend that money on your services instead (or as well as) of their paid ads.

You’ll need to package and sell your services in a way that’s convenient for them, and we’ll get to that later.


Marketers are always on the lookout for better ways to generate high quality business leads — whether they sell consumer or B2B. With software and marketing automation tools becoming more sophisticated, businesses big and small need to find lead generation solutions that provide a competitive edge. In today’s data-rich environment, with record numbers of prospects throwing up their hands in frustration at uncustomized offers and spammy follow-ups, marketing automation is gaining traction with end users who want the personal touch they remember from door-to-door salesmen.

Though lead generation software is designed to facilitate the process of compiling and distributing customer contact information, or granting access to situational marketing content, there’s a fair amount of work that goes into making sure it’s as efficient as possible. Due to the numerous variables included in this type of data management service—whether it is for tracking individual sales leads, monitoring large B2B corporations, or segmenting customer information for educational purposes—a variety of content management systems are utilized to assist with organizational tasks and customer communication. Market research estimates that there are over 70 specific applications available for lead generation purposes alone.

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