Nonprofit Email Solutions is Outlook add-in software built for nonprofit organizations using Google Apps. It offers a set of tools to manage and automate your email communication, including:
An email software platform for nonprofits. Rebuild donor trust with our Email Nonprofit Platform. Seamlessly import contacts and send high-impact emails to your donors, members, and prospects.
Zoho Campaigns
It’s important to get to know your donor base, to ensure you have up-to-date details so you can contact them in a timely fashion, and to make sure all interactions are stored in one place.
That way, you can make sure only one person is reaching out to your donors, that you’ve recorded their contact preferences (such as whether they prefer you to reach out via email or phone), and that you have all relevant previous interactions on hand in order to provide better service.
Zoho Campaigns centralizes all donor information and interactions.
Zoho Campaigns has a set of contact management features that make it suitable for nonprofits. You can add custom fields to your sign-up forms and your contact management functionality to make sure you record the specific information relevant to managing your donors.
This email marketing software also brings together all donor information and interactions with your brand into one place.
The information you can add to this contact management hub is entirely customizable, but some useful details include:
- Email segments and lists on which they are included
- Campaigns they’ve been sent
- Updates to their contact details
- Social media activity
Zoho Campaigns
It’s important to get to know your donor base, to ensure you have up-to-date details so you can contact them in a timely fashion, and to make sure all interactions are stored in one place.
That way, you can make sure only one person is reaching out to your donors, that you’ve recorded their contact preferences (such as whether they prefer you to reach out via email or phone), and that you have all relevant previous interactions on hand in order to provide better service.
Zoho Campaigns centralizes all donor information and interactions.
Zoho Campaigns has a set of contact management features that make it suitable for nonprofits. You can add custom fields to your sign-up forms and your contact management functionality to make sure you record the specific information relevant to managing your donors.
This email marketing software also brings together all donor information and interactions with your brand into one place.
The information you can add to this contact management hub is entirely customizable, but some useful details include:
- Email segments and lists on which they are included
- Campaigns they’ve been sent
- Updates to their contact details
- Social media activity
Mailchimp
Using autoresponders — automated series of emails triggered by customer behavior — can not only save you time, but they also increase response rates and overall engagement, such as clicks, forwards, and newsletter shares on social media.
There are a number of different campaigns you can automate, such as welcome series for when people first sign up to your mailing list, thank-you emails for when someone donates, and reengagement emails when someone hasn’t interacted with your brand for a set period of time.
Mailchimp provides autoresponder templates for specific types of campaigns.
Setting up these autoresponders yourself and knowing which emails to add next in the sequence can be challenging.
Mailchimp provides autoresponder templates for campaigns such as welcome series so you don’t have to set up those steps yourself. All you have to do is either create the emails or edit the email templates for your purpose.
Campaign Monitor
It’s important to keep track of how your email campaigns perform so you know which ones are effective, which ones you need to improve, and which aspects you can optimize to improve ROI.
When you’re running email marketing campaigns at nonprofits, this ROI often relates to donations rather than purchases. That’s why it’s key to have the tools in place to monitor which campaigns have led to donations.
Campaign Monitor’s integration with apps such as Salesforce allows you to track campaign metrics, such as donations.
Campaign Monitor’s App Store allows you to download add-ons that you can then use to extend the email marketing solution’s capabilities to track donations through customer relationship management solutions, such as Salesforce and Microsoft Dynamics CRM. This allows you to see which email campaigns have led to donations.
SendX
It’s an easy to use, affordable, and feature-rich platform.
To use SendX’s email editor, you don’t need to know HTML or secret Sanskrit mantras. It’s a drag-and-drop editor that makes creating emails very easy and fast.
You don’t need to even start building your email from scratch. You get a responsive, pre-built library of templates that can be customized to your brand or use case.
Whether you build your own template or use pre-existing ones, you can do personalization with the recipient’s names, birthdays etc.
Email marketing automation by SendX can help you save time, grow engagement, and drive more people to fundraising events, or contribute to your cause.
The automation features in SendX lets you create a series of emails that are sent to subscribers when triggered by a specific time, activity, or event.
Some examples are:
- Starting a series on emails updating about the organisation when a user signs up
- Congratulating a person for donating x amount or x hours of service for a good cause
- Stopping a campaign on receiving the required action or reply
| Pricing | Starts from $7.49/mo for 0-1000 contacts |
| Discount for Nonprofits | 25% Discount. Use Promo Code WECARE |
| Trial | 14-day Free Trial. No credit card required |
| Customer Support | 24/7 Phone, Email & Chat Support |
| Features that stand out | Easy to use UI, Drag & Drop Editor, Automation capabilities, High-delivery rates |
| Refund Policy | First 30 days (no questions asked) |
ActiveCampaign
For building automation, their easy to use flow chart system is pretty intuitive and drag-and-drop builder lets you set up automated workflows in minutes. You can also find templates to get started or get ideas from.
You also get reporting on all areas such as click-maps, geo-tracking and page visits. This can help you see what’s working and where people are paying attention.
ActiveCampaign’s list-management features are very popular.
You can segment contacts via custom fields (which are contact fields that include additional data about the contact, e.g. location or interests etc). Tags and custom fields can be added or removed via automation.
Another interesting feature is- ActiveCampaign also offers lead scoring allowing you to assign scores based on past actions of subscribers. This helps you segment the audience from highly engaged to totally inactive. And thus helps you make actionable decisions for your marketing strategy.
| Pricing | $9/month ( 500 subscribes) |
| Discount for Nonprofits | 20% Discount |
| Trial | 14-day free trial |
| Customer Support | Email, live chat, easily searchable knowledge bases and tutorials. |
| Features that stand out | Automation, List Management, Reporting |
| Refund Policy | No refunds |
Campaign Monitor
When raising funds, every person and every email counts. So Campaign Monitor helps you seamlessly integrate with several CRM, fundraising, and event platforms—so you’ll have all the data you need to quickly send personalized email campaigns that drive donations or volunteering efforts.
It offers real-time data tracking. From the moment you hit send, you get advanced email testing tools and analytics so you can easily measure and optimize performance in real-time. Finally, you can get an aggregate view into the performance of your overall email marketing program — including geography, acquisition and engagement per campaign
Nonprofits get a 15% discount with Campaign Monitor.
| Pricing | $9/mo with 500 contacts & 2500 emails |
| Discount for Nonprofits | 15% Discount |
| Trial | Free trial only until you send an email |
| Features that stand out | Integrations, Real time data tracking |
| Refund Policy | No refund (but can have exceptions) |
Flodesk
Nonprofits get a 50% discount using Flodesk, which means just $19 a month for unlimited emails, contacts, and features. Flodesk never penalizes you for successfully growing your list. This relatively new platform is aimed at helping small teams create emails that look great effortlessly. The intuitive drag-and-drop email builder allows you to customize emails quickly, while the email and form template gallery offer you a head start. While Flodesk’s curated designs are beautiful, their layout blocks really set them apart. Layouts help you to create custom graphics, design collages, and specialty signatures right within the email builder—no other design software required. Once your email is sent, its layout blocks are responsive, meaning they’ll look great on any device and in any inbox. Flodesk’s workflows and stunning forms (which can even be used without a website) are also top features. Flodesk connects with 3,000+ apps through Zapier to automate tasks. Lastly, you don’t need a credit card for a free 30-day trial.
EmailOctopus
EmailOctopus allows you to create time-sensitive onboarding and drip emails, plus offers a 20% discount to nonprofits. Their rich library of free email templates make it super fast to create campaigns that are responsive to any device. You can build drip email sequences, import contacts, integrate with forms, and generate customized reports. Their segmentation also allows you to create highly targeted email campaigns based on the contact data that matters most to your organization. You can get started for free, and with pricing of less than $40 per month for 20k contacts, they are more affordable than the other platforms out there offering the same features.
Conclusion
Working for nonprofits have their demands, email software that caters to your needs will help you maximize your time and resources.