Facebook insights give you access to analytics for your Facebook page. Learn how to use Facebook Insights for personal profile, page, and apps to track key metrics to improve your marketing strategy.
Knowing your target market is the key to success of any business. But how do you better connect with this social media marketing demand? Using facebook analytics tools. What are Facebook Analytics Tools? A big part of a marketer’s job is to find ways to relate to their customers and develop successful campaigns that bring in new customers as well as keep current ones coming back for more. With so many different businesses using Facebook, this social networking platform is a marketing goldmine. Identify Your Audience facebook analytics tools can help you target users by interests and demographics, which will allow you to create more effective campaigns with more pinpoint results.
Facebook is the leading social network that has essentially taken over the status of leading social media site on the Internet, and it can’t be denied that most websites have some kind of Facebook integration within their pages. Whether it’s a like button, a share button, something else entirely, Facebook Analytics Tools help companies use this interaction data to figure out how people utilize their Facebook features and therefore how they can improve them, not just to help themselves but their competitors as well.
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What are Facebook Analytics Tools?
Just like the native Facebook analytics dashboard, Facebook analytics tools provide you with in-depth data on how your brand is faring on the platform. This data is not just restricted to post and overall content performance, these tools give you a detailed account of your brand’s strengths and weaknesses. Facebook analytics tools will give you data-driven insights such as active users on your page, their engagement rate, content performance by reach, impressions, likes, comments, shares, reaction, overall follower growth, sentiment analysis, and much more.
Furthermore, some tools also provide features like Facebook competitor analysis to track similar brands in their niche.
By understanding these metrics and generating useful reports, Facebook analytics tools come in handy for marketers and brand managers to create better content strategies.
Facebook Business Suite
As Facebook shuts down Facebook Analytics on June 30, 2021, they’re recommending users switch to Facebook Business Suite, if available.
Facebook Business Suite is a one-stop-shop to manage all your connected accounts across Facebook and Instagram. All your Facebook business tools live here; it’s where you manage all of your Facebook marketing and advertising activities.
And if you’re looking for insights into the results of your organic and paid social media on Facebook (and Instagram too!), you’ll find them here in Business Suite’s Insights section.
Here, you can see metrics, trends, and visual reports to help you gain insights about your overall account, or individual posts. These insights might include…
- Engagement, including likes and comments
- Demographic information about your followers
- Reach of your Facebook Page
Note that Business Suite is rolling out to replace Business Manager and may not be available in your region quite yet. To access Business Suite, just log into the Facebook account associated with your business — if you’re eligible, you’ll be redirected to Business Suite when you go to business.facebook.com on desktop.
Creator Studio
Creator Studio is a section of Facebook specifically designed for content creators, compiling all posting, tracking, managing and monetizing tools into one place. Creator Studio is also the easiest way to learn what new features or monetization opportunities you may be eligible for.
The Insights tab will feature a range of metrics to give you information about performance and reach of your content, Pages, and earnings.
With Creator Studio, you’ll be able to access insights like…
- New followers (and unfollowers!)
- Impressions, reach, and engagement
- An in-depth breakdown of your viewers and followers
- Loyalty and performance
Find more information about Insights in Creator Studio here.
Facebook Insights
Is it infuriating that Facebook calls everything on its website “Insights”? Yes, yes it is. But here we are: on the Facebook Insights page, buried within Facebook Business Manager.
Here you can review content insights, overarching traffic trends and incredible detail about your audience. It’s a great way to get a clear picture of just who is following, watching and liking your content.
This tool can help you dive deep into your audience, so you can learn how to effectively target your Facebook ads and organic content.
Socialbakers
Socialbakers is one place for all your social media analysis. Analytics is the key to achieve your marketing numbers. This tool will help you measure your ROI on all the marketing campaigns.
Its analytics tools allow you to get a glance over all your campaigns. The solution SocialBakers’ analytics tool provides is actionable insights without any confusion. It helps you overcome any social media crisis. Also, the tool helps you stay ahead of your competitors in your industry.
TrackMaven
Tracking KPIs is the most important part of analytics. TrackMaven measures how posts have performed in comparison to on-site conversions. This is a highly beneficial feature.
At a go, you will be able to see the posts that performed well. This can be seen on the Executive’s Dashboard. You can see the top performing paid posts and recognise the organic marketing efforts.
Grytics
Grytics is a Facebook Group analytics tool. Managing different groups and communities at a time can be a hassle. To overcome this situation, Grytics provides a clean view of content interaction and the type of content that resonates well with the audience.
Also, it provides downloadable reports for ease.
Rival IQ
Rival IQ provides analytics for a wide range of channels.
This includes a range of social media (including Facebook of course), and SEO, SEM, and web page analytics. In addition to looking at your own data, you can create a landscape of your industry to keep an eye on your competitors.
The platform covers a range of metrics. This includes audience, influencers, mentions, engagement, and sentiment. It has an unusual feature which monitors all of your competitor’s social media bios, and updates you should any of them change.
There are different types of reports available, or you can build your own. The platform has alerts, meaning you can stay up to date on popular posts from competitors.
Cost: Plans start at $199. 14-day free trial available.
Unmetric
Unmetric is another tool that offers a more complete social analysis than just Facebook, also including Twitter, YouTube, Instagram, Pinterest and LinkedIn. Track your own pages, your competitors, and compare these to an industry benchmark. The analytics are in-depth and varied, including all the metrics listed for the above tools.
The charts include a welcome feature that provides a plain English overview of each one, listing ‘highlights’ and ‘insights’. You can view a breakdown of types of stories posted to your or competitor’s accounts (event, content, advert, employee stories, etc). A real strength is in campaign categorization, which lists different campaigns and a breakdown of post types, engagement, and top posts.
Another strong feature is the ideation and content discovery, which provides ideas based on topics, competitors or industry, or allows you to search for keywords.
Cost: Plans start at $1,000 a month.
Facebook Insights
Of course, the first place to start is Facebook itself, which provides analytics through the Insights platform.
The tool is available to any admin of your company page once you have over 30 fans.
It provides detailed metrics about your posts and the engagement they earn. Audience analysis, including demographic and location breakdown, can help you better understand your fans.
Engagement metrics can be seen in an overview or for each specific post, helping you to understand what type of content works best.
The Likes page breaks this down into paid and organic, so you can analyze the value of your promoted posts. There are further metrics on video views, actions taken on your page and the reach of your posts.
The level of detail is impressive. Even if you choose to employ another Facebook analysis tool you will probably use that in conjunction with Insights.
LikeAlyzer
A simple, free-to-use tool that allows you enter any Facebook page without authorization to measure and analyse its performance.
It gives the page a grade out of 100, and compares this with other pages in the industry. This means you can have a sneaky peek at your competitors’ pages too.
The report includes various sections which each come with a metric and suggestions for improvement.
Metrics like engagement rate, timing, and length of post all have recommendations to improve your output and help you drive more engagement.
Cost: LikeAlyzer is a free tool provided by Meltwater, who also offer more detailed analytics.
Agorapulse
Agorapulse offers two free Facebook tools. One allows you to benchmark your page, telling you if your content is performing above average and which metrics require attention. The second allows you to run competitions, quizzes and sweepstakes on your timeline.
The main suite is a management and engagement tool for several social media accounts, including Facebook.
As you engage through Agorapulse it tracks your response rate and time to reply. The tool includes the most influential users and user who talks about you the most.
Detailed reports including page level and timeline level analytics.
You can see a breakdown of paid, organic and viral reach. You can understand which type of content works best, and it has a calculator to work out the ROI of your Facebook marketing. Reports are customizable and can be downloaded as a 20 slide powerpoint presentation.
Cost: Two free Facebook tools available. Main suite $39/month with a no-questions-asked refund policy.
Buffer
Buffer is a social media analytics tool that helps you measure your Facebook performance, create reports for your clients, and grow your reach, engagement, and sales.
You can see all the data in one intuitive analytics dashboard. It is simple to use and a great tool to improve your social media strategy.
The product is divided into 2 tools: publishing and analyzing social media performance.
If you’re looking for a Facebook analytics tool to do the trick of offering you Facebook analytics data, Buffer will provide you in-depth insights to grow your brand on Facebook.
Pricing options: between $35 and $50 per month for analytics, and they also offer free trial.
I have been using Buffer for the last year or so to schedule posts on our social media accounts. It’s simple to use and helps us understand how our content is doing through their great analytics tool. – Ameer, G2 Crowd
Sprout Social
Using Sprout Social, you can analyze and track trends on social media to make sure your content is resonating with your audience
The platform includes analysis, competitors’ comparison, and social media reporting for Facebook.
This is one of those Facebook analytics tools through which you can discover what types of campaigns are working in real-time, and then making sure you adjust them appropriately.
With this Facebook analytics tool, you can manage multiple Facebook pages at once. You can plan your content, engage your audience, and measure your efforts from a single platform
This Facebook analytics tool will help you understand industry averages and benchmark your Facebook performance against your competitors.
Pricing options: ranges between $99 and $249 per month, plus free trial.
The platform is easy to learn and easy to use. It fulfills what we were looking for the most in easy content scheduling and management, visual and accurate analytics and a team equipped to advise and operate on an agency level.” – Agency in Marketing and Advertising, G2 Crowd
SocialPilot
SocialPilot is a social media scheduling and analytics tool aimed at increasing brand awareness and traffic.
With its Facebook ad analytics feature, you can achieve your Facebook marketing goals, generate more leads, boost engagement, and increase conversions.
You can also measure your Facebook performance with insightful analytics and get an accurate picture of where you stand on social media.
Along with analyzing, SocialPilot helps you customize, schedule, and discover new content for your Facebook page.
This Facebook insights tool not only analyzes posts from the system but also from other sources, pages, and accounts.
Pricing options: between $30 and $150 monthly, with free trials available for each package.
We joined Social Pilot about a year ago. Over time there have been a few problems, usually Facebook’s doing, but every one has been resolved. The best thing about it is the speed of response plus the fact they keep going until things are sorted out even when we don’t fully grasp it all. – Andrew, G2 Crowd
Why Using Facebook Analytics Tools is Important
As the number of daily active users on Facebook is increasing, so is the data. It is a challenging task to look after and gauge insights from such a huge database. This is where Facebook analytics tools come into the picture.
By using such tools a business can assess the data, set KPIs, and create specific goals all under one roof. It serves as a tool to get a perspective of the current situation and gives a roadmap to reach the set goals.
However, before we jump to the list let’s keep in mind a checklist to select the right Facebook analytics tool.
- See whether the tool matches your requirements
- Check the credibility of the tool
- See if the pricing suits your budget
- Should give you data on competitors
- The tool should provide you with timely reports
Conclusion
Facebook is the world’s largest social network and over 1 billion people use it to connect with friends and family, upload photos, share links after making purchases as well as to promote their online business. Since social media marketing has been more than a buzz lately, it’s only natural that we have many other tools to analyze our facebook marketing efforts aside from Google Analytics.
Many marketers are curious about the top facebook analytics tools name. In fact, there already is a lot of information over the internet detailing all of these tools. Through research, it’s quite clear that Facebook Insights is one of the better facebook analytics tool out there. You can use it to track many different keyword metrics.