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Facebook Tracking Tools

As a marketer, there’s no denying the importance of tools in your marketing efforts. With over 1.3 billion monthly active users on Facebook, it’s no surprise that tracking tools are highly sought after when it comes to understanding what works best for your brand.

Facebook analytics tools are one of the best play in the field. You can use these tools to find out detailed information about your website’s performance, your competitors and everything related to your business. We have tried our best to list down all the available free facebook tracking analytics tool so you can use them effectively.

It’s important to track how well your Facebook ads are doing. But any social media expert will tell you there’s a lot more to Facebook than just the ad platform. There are so many useful free tools that are invaluable when it comes to optimizing your social marketing efforts. This article will show you what they are. And best of all, you don’t need digital marketing skills or experience to use them!

As businesses grow, it’s a natural occurrence to be curious about your success metrics. You want to know what works and what doesn’t. With Facebook, there are hundreds of third party applications that can give you all sorts of insights: everything from helping you measure your Facebook ads performance to seeing what consumers are saying about your business.

What can Facebook analytics tell you?

Facebook Analytics gives you a peek of your engagement and growth rate of your Facebook page. You can even find out which post performed well and what led your leads to your website.

Facebook Business Suite

As Facebook shuts down Facebook Analytics on June 30, 2021, they’re recommending users switch to Facebook Business Suite, if available.

Facebook Business Suite is a one-stop-shop to manage all your connected accounts across Facebook and Instagram. All your Facebook business tools live here; it’s where you manage all of your Facebook marketing and advertising activities.

And if you’re looking for insights into the results of your organic and paid social media on Facebook (and Instagram too!), you’ll find them here in Business Suite’s Insights section.

Here, you can see metrics, trends, and visual reports to help you gain insights about your overall account, or individual posts. These insights might include…

  • Engagement, including likes and comments
  • Demographic information about your followers
  • Reach of your Facebook Page

Note that Business Suite is rolling out to replace Business Manager and may not be available in your region quite yet. To access Business Suite, just log into the Facebook account associated with your business — if you’re eligible, you’ll be redirected to Business Suite when you go to business.facebook.com on desktop.

Creator Studio

Creator Studio is a section of Facebook specifically designed for content creators, compiling all posting, tracking, managing and monetizing tools into one place. Creator Studio is also the easiest way to learn what new features or monetization opportunities you may be eligible for.

Facebook Creator Studio overview

The Insights tab will feature a range of metrics to give you information about performance and reach of your content, Pages, and earnings.

With Creator Studio, you’ll be able to access insights like…

  • New followers (and unfollowers!)
  • Impressions, reach, and engagement
  • An in-depth breakdown of your viewers and followers
  • Loyalty and performance

Find more information about Insights in Creator Studio here.

Facebook Insights

Is it infuriating that Facebook calls everything on its website “Insights”? Yes, yes it is. But here we are: on the Facebook Insights page, buried within Facebook Business Manager.

Facebook Insights page

Here you can review content insights, overarching traffic trends and incredible detail about your audience. It’s a great way to get a clear picture of just who is following, watching and liking your content.

This tool can help you dive deep into your audience, so you can learn how to effectively target your Facebook ads and organic content.

Hootsuite

While things may be a little topsy-turvy at Facebook right now as it reshuffles its analytic tools, at Hootsuite, analytic tracking will stay the same.

Users will continue to be able to track their Facebook performance alongside all their other social networks from the Hootsuite dashboard.

Hootsuite Analytics offers a complete picture of all your social media efforts in one place. This simplifies your social media analytics work. It saves time and makes it easy to compare aggregate results across networks.

You’ll see key metrics for each of your social posts, including:

  • Clicks
  • Comments
  • Reach
  • Shares
  • Video views
  • Video reach

You’ll also see metrics for each of your profiles, including follower growth over time. You can select the metrics that matter most to you so you can see all the relevant results at a glance.

You can also see suggestions for the best times to post based on your account’s historical performance.

Keyhole

Keyhole - Facebook Analytics Tools

Use Keyhole to get data and optimization strategies for any public Facebook pagewhether it belongs to you or a competitor. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type and best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.

keyhole - optimal post time - audemars piguet
keyhole - optimal number of hashtags - audemars piguet

To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.

Give Facebook account tracking with Keyhole a shot here

Price: Starts at $49 USD per month

Brand24

brand24

Try Brand24 to track metrics surrounding conversations across Facebook.

It gives a stream of your company’s mentions, but the tool’s analytical value lies in the measurement of these mentions. For example, it quantifies sentiment and the influence of individual users. It also has a discussion volume chart, illustrating spikes and drops in mentions.

This helps you visualize the popularity of events and social campaigns.

Price: $49 – $399 USD per month

Brandwatch

Social Media Tools - Social Listening Tools - Brandwatch

Use Brandwatch to analyze a page’s fan base.

Able to track data pertaining to any public page, the tool offers audience analytics such as gender, location, profession and interests. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics.

You can use this information to inform your Facebook content strategy, possibly giving you more ideas to post about.

Price: Plans begin at $1,000 USD per month – according to PC Mag

SocialPilot

SocialPilot

SocialPilot, with its best analytics features, can be the ultimate solution for your Facebook Business page. Along with analyzing, it also helps you customize, schedule, and discover great content for your business page. It is a powerful Facebook insights tool, as it analyzes posts from the system and other vital sources, pages, and accounts.

This Facebook insights tool lets you quickly view key metrics like the number of followers, fans, posts, and the total number of engagement of posts. SocialPilot also allows you to track your progress by comparing data for deeper Facebook analytics.

Know more about your growth in the Facebook audience on a daily, weekly, or monthly basis through the graph of likes and dislikes. Choose the best time and day to postOptimize your campaigns and learn which types bring the most audience.

Analyze which specific activities or campaigns triggered a decrease in engagement. This Facebook analyzer can also help you discover top influencers that can generate more engagement for you.

The best part about using SocialPilot is its cost-effectiveness. It is one of the most budget-friendly Facebook analytics tools in the market, loved by agencies and small businesses.

Pricing: SocialPilot’s monthly subscription starts at a mere $30 per month, fit for the pocket of almost every small business.

Pros of Using SocialPilot as Your Facebook Insights Tool

  • SocialPilot makes your brand promotion easy and efficient on social media profiles, pages, and groups. Along with Facebook, it also supports Instagram, LinkedIn, Twitter, Pinterest, VK.com, Google My Business, Xing, and TikTok.
  • It helps you customize Facebook posting to add native videos, carousel images, album posts, and design compelling visuals with Canva integration.
  • Download White-labeled PDF reports to get a Facebook analytics summary with graphs. Email these to your clients right from the SocialPilot account itself.
  • Know when your Facebook fans are online the most to plan your schedule for better engagement.
  • Re-share most popular posts, driving more traffic to your targeted content.
  • Reply to Facebook mentions, comments, and visitor’s posts from the Social Inbox.
  • Schedule boost posts and manage Facebook lead ads seamlessly.

 Agorapulse

AgoraPulse

Agorapulse is a multipurpose social media tool. Its key features are social media analytics, post schedules, and report generation.

This Facebook analytics and reporting tool helps in numerous tasks such as identifying content performance, benchmarking your page, recognizing the best performing content. It tells you about metrics that seek improvements. It also allows you to run competitions, sweepstakes, and quizzes on your page to increase audience engagement.

Agorapulse breakdowns the posts into organic, viral, and paid reach. This Facebook analyzer tool highlights influential users and the ones talking about your brand the most. AgoraPulse also offers a unified social inbox with which users can assign messages to their clients with a customized note or a comment.

Pricing: The basic plan starts at $99/month, where you can manage up to 10 social profiles with 2 users.

Pros

  • Along with being a Facebook page analytics tool, Agorapulse offers content
  • scheduling.
  • With this tool, you can also customize your content on several channels at the same time.
  • This tool stores private conversations and messages, which you can tag or comment on and save under a particular username.

Cons

  • Agorapulse’s interface can sometimes slow down unexpectedly.
  • The reports offered by this Facebook reporting tool are pretty basic and not helpful in building a strategy.
  • Agorapulse seems to be quite pricey for the features it has to offer.

Sprout Social

Using Sprout Social, you can analyze and track trends on social media to make sure your content is resonating with your audience.

The platform includes analysis, competitors’ comparison, and social media reporting for Facebook.

This is one of those Facebook analytics tools through which you can discover what types of campaigns are working in real-time, and then making sure you adjust them appropriately.

With this Facebook analytics tool, you can manage multiple Facebook pages at once. You can plan your content, engage your audience, and measure your efforts from a single platform.

This is SproutSocial's Facebook analytics home page.

This Facebook analytics tool will help you understand industry averages and benchmark your Facebook performance against your competitors.

Pricing options: ranges between $99 and $249 per month, plus free trial.

Socialinsider

Socialinsider’s Facebook analytics feature gives you a full overview of your page performance, what’s working and what’s not.

With Socialinsider, you can understand Facebook insights and track all the meaningful metrics, like engagement rate, reach, impressions, followers’ growth, posts evolution, demographics, and much more.

Moreover, you cn improve your Facebook strategies by comparing and benchmarking against top competitors, influencers, and top players from your industry.

This is Socialinsider's Facebook dashboard.

Using Socialinsider, you can:

  • get all the Facebook metrics in one single dashboard.
  • perform straight to the posts analysis on Facebook.
  • understand your Facebook’s reach and engagement.
  • create Facebook benchmarks and compare with top competitors.
  • understand your videos’ performance.
  • download presentations – ready templates as Excel, CSV, Powerpoint or PDF.
  • import Facebook data to Google Data Studio.

And much more.

Socialinsider offers premium social media analytics for multiple platforms: Instagram, Twitter, LinkedIn, YouTube, and TikTok.

Pricing options: $99 per month for social media managers, $169 per month for agencies, or custom packages to adjust your needs.

There’s also a 14-days free trial so you can test it out!

How do I use Facebook Analytics to grow my business?

You can use Facebook analytics to generate better leads and to improve your overall visibility. Facebook analytics will help you determine if your current strategy is working or needs to be tweaked. If yes, then take the help of Facebook analyzers to find out what needs to be done next.

Conclusion

Facebook Analytics Tools and Facebook Advertising Tracking Tools are two separate categories, which complement each other. When you launch your Facebook campaigns, you would require the help of one or both of them.

There are numerous tools that can track various aspects of your marketing efforts on Facebook. You can always use a third-party analytic tool to keep tabs on your campaign, but there are also some tools built into Facebook itself, that allow you to gather information about how well your ad is doing, the number of people visiting your webpage, and more.

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