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Instagram Competitor Analysis Tool Free

Instagram Competitor Analysis Tool Free. Instantly find the top hashtags, people and places on Instagram. Discover what your competitors are doing on Instagram, which posts are performing best, and find out why. You can perform unlimited searches for free in demo mode

In business, it is important to understand your competitors — especially if you’re just getting started in a new market and want to gain traction. If you are wondering about instagram competitor analysis tool-free, then this is the article for you. Here we discuss some of the most popular free social media competitor analysis tools for those who are just starting out on Instagram.

Instagram Competitor Analysis Tool Free provides you a simple competitor analysis for Instagram and Instagram marketing. The tool will provide you a score of your competitors’ followers, Instagram posts and Instagram stories. So you can compare this with your own social media strategy and optimize it.

Over the last few years free social media marketing tools have been released to help promote your business. Facebook, Twitter, LinkedIn, Google+, and Instagram have all released their own free social media tools to help businesses grow their presence on the Internet. You can use these tools for many things, such as tracking your competitors’ growth and gauging your social media performance over time. Although each of these tools are useful in their own way, some are much better than others in terms of functionality and usefulness.

How do you analyze competitors on Instagram?

You can analyze competitors manually by tracking their latest posts and engagement rates. This, however, takes a lot of time and effort and is not always feasible.

A much better way to do this is to use Instagram competitor analysis tools. These tools allow you to conduct in-depth profile analytics, competitor benchmarking, social media monitoring, and more.

Here are the top five Instagram competitor analysis tools that you can choose from:

  • Social Status
  • Sprout Social
  • Brand24
  • Socialbakers

Social Status

Social Status

Social Status is one of the best Instagram competitor analysis tools on the market today.

It allows you to check all recent competitor posts in one beautiful dashboard and take inspiration from their social media strategy. You can also track their preferred content types, posting frequency, and other content strategies.

Want to know the best part?

This is one of the rare tools that not only provides in-depth competitor analytics but also allows competitor benchmarking. So, you can track your performance with those of your competitors side-by-side, in a visual and easy-to-understand manner.

Another great thing about this tool is that you can get historical data for your competitors. The duration differs from plan to plan, so you can choose according to your needs.

Overall, it is a complete Instagram competitor analysis tool that provides everything you need to stay ahead of the competition.

Key Features

  • In-depth competitor analytics
  • Side-by-side competitor benchmarking
  • Reaction sentiment tracking
  • Competitor social media content feed
  • Visual representation of data
  • Historical competitor data
  • Influencer analytics
  • Profile analytics
  • Ads analytics
  • Customized reports
  • Whitelabel reports


  • End-to-end Instagram analytics
  • Benchmarking of multiple competitors at once
  • Flexible monthly billing, no lock in contracts
  • Free plan with one-month historical data
  • 14-day free trial for Pro and Starter plans


  • Covers multiple social media platforms, no separate plans for just Instagram


Easy to use




A free plan is available with certain basic features. A 14-day free trial is available for Pro and Starter plans:

  • Free
  • Pro – $26 per month, billed annually
  • Starter – $179 per month, billed annually
  • Business – $359 per month, billed annually
  • Corporate – $539 per month, billed annually
  • Enterprise – $1,349 per month, billed annually

 Sprout Social

Sprout Social

Sprout Social is one of the popular social media analytics platforms and a noteworthy addition to this list of Instagram competitor analysis tools.

This is also one of the complete social media analytics platforms, not specific to Instagram. However, it does offer some Instagram competitor analysis features.

You can use its Instagram analytics tools to gather insights into the Instagram performance of any competitor. You can also compare multiple competitors at once and benchmark your performance against theirs.

It also offers a social media listening feature that allows you to track online mentions of your brand or your competitors. You can also conduct sentiment analysis and see what people think about your competitors.

Key Features

  • A complete social media analytics package
  • Competitor benchmarking
  • Social media listening
  • Social media management
  • Competitor reports for Instagram and other platforms


  • Provides social media listening as well as analytics functionalities
  • Good for end-to-end social media marketing and management
  • Offers a 30-day free trial for all plans


  • Generic tool, not specialized in advanced Instagram competitor analytics
  • No free plan


Easy to use




It offers a 30-day free trial with all plans. Here are the plans it offers:

  • Standard – $89 per month, billed annually
  • Professional – $149 per month, billed annually
  • Advanced – $249 per month, billed annually

This is basically a social media marketing and management tool that provides an in-depth competitor benchmarking feature. That is what makes it eligible for ranking in this list of top Instagram competitor analysis tools.

You can use this to compare your performance against your competitors on Instagram metrics like follower growth, the number of posts, engagement, etc. If you want a quick and easy way to compare your performance with competitors, then this is a good option for you.

What else? You can also analyze a particular competitor’s content strategy, including top posts and hashtag usage, to fuel your own strategy.

Key Features

  • Competitor top posts analysis
  • Competitor content strategy analysis
  • Share of voice
  • Competitor benchmarking
  • Hashtag analysis
  • Audience size metrics
  • Historical data
  • Unlimited reports


  • In-depth competitor analysis and benchmarking
  • A 14-day free trial for the Essentials plan


  • Only two plans, not many options to suit different needs
  • Can be slightly expensive for people who have only basic requirements and don’t need the entire suite of social media tools
  • The price is not disclosed for the full suite of tools and features


Moderately easy to use




It offers a free 14-day trial, but only with the Essentials plan. Here are some more details about its plans:

  • Essentials – $108 per seat, per month
  • Full Suite – Contact for details


This Instagram engagement calculator clues you in on how active any given account’s followers are. This is an awesome resource to analyze your competitor’s Instagram presence. Plus, it doubles as a way to figure out whether or not an influencer has a legitimate following.

Phlanx’s engagement ratio is calculated based on the number of followers an account has versus the rate that followers interact with content (likes, comments, etc).

For example, Trader Joes has an engagement rate of 2.56%. This is a fair score for a larger brand that posts on a consistent basis.

Phlanx engagement analysis for TraderJoes' Instagram

But compare that to the likes of Denny’s, well known for their cult-like social following and rabid fans:

Phlanx engagement analysis for Denny's Instagram

This score isn’t the be-all, end-all of a brand’s Instagram presence, but it does offer some much-needed perspective.

Take Adidas, one of the most followed accounts out there, for example. They do get an insane amount of engagement on their posts, but it’s low relative to their massive follower count.

Phlanx engagement analysis for Adidas' Instagram

This speaks to a bigger point about competitive analysis on social media. Context matters. It’s easy to get caught up in follower counts, but engagement is arguably a much more important metric.

Social Blade

A fun tool for checking out bigger brands is Social Blade. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. Although often used to assess the popularity of celebrities and YouTubers, there are some interesting insights here for marketers.

For example, their Twitter competitor analysis applies a “grade” based on their average number of retweets and likes.

SocialBlade assigns a grade to every social profile you search

Perhaps most notably, Social Blade provides a day-by-day follower update as well as a live follower count.

SocialBlade tracks Twitter follower growth

Another cool feature is the ability to stack brands’ social presences against each other.

SocialBlade compares the activity of multiple Twitter accounts at the same time


SEMRush is one of the most widely-used SEO tools on the market, but its competitor analysis features set them apart from the pack. For starters, you can use SEMRush to pull your competitor’s backlinks and monitor changes in their ranking.

Here’s a sample dashboard after running a domain analysis for FreeCodeCamp:

SEMRush examines your competitors' backlink profile and traffic sources

And here’s the piece of the analysis which provides a by-the-numbers view of who’s competing for their keywords:

SEMRush can tell you who else is competing for your traffic

This is an invaluable tool for understanding who your competition is from a strictly SEO perspective. Likewise, highlighting what keywords are targeted by competitors directly influences your own content strategy.



Iconsquare allows you to schedule new posts, monitor what people say about your industry or brand), and track your Instagram analytics. It provides analytics that show trends related to engagement, impressions, posts’ reach, and how your Instagram Stories perform.

It includes hashtag and competitor tracking.

Iconsquare offers a two-week free trial, and a selection of free tools, such as a full Instagram Audit.


HypeAuditor is a vast database powered by artificial intelligence that’s indexed nearly 3 million Instagram profiles. It contains a wealth of information, and can clearly distinguish real influencers from those who pretend to have the status, but really only have fake followers.

HypeAuditor doesn’t have a free plan, but being pay-as-you-go, it doesn’t cost much if you have minimal usage needs. 

HypeAuditor was purpose-built for fraud detection. It analyzes influencer profiles, digs deep into each audience, and is generally on the lookout for the kinds of data that can expose fraud. It includes 28 different metrics and scores, giving users a thorough understanding of who they’re dealing with. 

It all starts with the Audience Quality Score (AQS) that judges an influencer’s actual value from 1 to 100. You can feel comfortable with influencers who score >70. It gives you a good indication of how many of an influencer’s followers are quality, too. 

HypeAuditor doesn’t just provide the stats; it indicates the quality of many metrics, e.g., engagement rate, authentic engagement, followers reachability, and much more.



Analisa is an influencer marketing platform that focuses on Instagram analytics. Not only does Analisa provide you with all the data related to your Instagram activity, but it analyses it to help you better understand what the numbers mean.

Analisa does offer a free service, that provides you with much of the raw data. However, you need to buy their Premium Plan if you want in-depth analysis. 

You can run two kinds of reports with Analisa. An @Account Report can give you in-depth analysis on an influencer’s profile and activity, while #Hashtag reports can be used to monitor campaigns.

An @Account Report includes a wide range of stats, including:

  • Engagement Rate, Like Rate, Comment Rate
  • Average Engagement Rate
  • Total Posts (which actually doesn’t do what it says, instead it shows average posts per day, per week, and per month, with an interactive graph to drill down to specific dates.
  • Tags and Mentions
  • Posting Map
  • Posting Activity and Audience Engagement
  • Average Likes and Comments Per Post and Average Engagement Rates
  • Total Posts (Weekday Breakdown)
  • Caption Words and Hashtags Most Used

#Hashtag Reports for your campaigns include:

  • Audience and Engagement
  • Total Posts
  • Total Follower Reach
  • Total Engagement
  • Geolocation
  • Average Engagement Per Day
  • Total Engagement Per Day and Total Follower Reach per day
  • Posting Activity and Audience Engagement
  • Caption Words and Hashtags Most Used
  • Participation

#Hashtag reports also go into depth about your influencers’ performance, so you can see which influencers did the best, and which ones you’ll probably want to pass on next time around.

How do you analyze your social media competitors?

You can analyze your social media competitors using competitor analytics tools like Social Status. It can help you track, measure, and benchmark the performance of several competitors, across different social media platforms.

The best part is that you can do all this from a single dashboard and create customized social media analytics reports using metrics that are important for your business.


Social media analysis is an essential part of any social media strategy. In order to succeed and enjoy the benefits of social media, you need to track your key competitors and learn from their strategies and marketing activities.

There are many tools you can use for social media competitor analysis. These tools can help you analyze your competitors’ followers and likes, their posts, the content they share and much more. The best part about these tools is that many of them are absolutely free. The other best part is that these tools contain all the information you need to boost your brand by using social media.

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