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Free Online Lead Generation Tools

Lead generation is a vital part of the sales and marketing process. But, with the fast-paced nature of work today, many lead generation platforms are tempted to buy cheap leads from websites like Craigslist or other questionable sources that often produce poor quality leads. In this article we’ll go over free online lead generation tools — specifically free lead generation tools for b2b marketers and business owners.

Free online lead generation tools. Or perhaps, Free lead generation tools for b2b? This article will have all your questions answered. We’ll dive deep into the best free online lead generation tools while comparing them to their paid alternatives. Why spend hundreds or even thousands on a tool when free alternatives exist?

Have you ever wondered about how to generate leads for your business? If so, you’re not alone. I was once in the same boat as you. I had been in the corporate world for a while where they seemed to hand out leads on a silver platter. They would even ask me to do lead gen on behalf of their clients. But when I left, I found that getting new online leads was much harder than it used to be but also more important. Here’s why…

Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers.

What Is a Lead Generation Software/Tool?

Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. These are called “leads” and usually come from your website or other online sources.

The key to lead generation software is that leads are collected without any ongoing manual work from you. Essentially, these tools automate the process so you can focus on other areas of your business. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address.

Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers.

If you are struggling to collect leads, it’s time to bring in a new lead generation software… or past time to upgrade what you currently have. We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns.

If visitors are already looking at your website, they are already interested in your services or products. So, strike while they are on your site and collect that lead!

The stats show that most people welcome emails (even cold emails if they’re done right and follow the rules) from the companies they want to connect with.

That makes the combination of on-page lead generation and email marketing software the best lead generation duo. Here are some tools we recommend.

1. OptinMonster

OptinMonster home page

OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers.

It doesn’t matter what kind of website you run and what kind of leads you’re looking for. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.

optinmonster campaign examples

OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Even better? You can do it with a beginner-friendly and easy-to-use builder.

Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time.

In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week.

Key Features:

  • Reduce cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
  • Increase conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
  • Show targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc.
  • Targeted offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
  • Grow your email listIntegrate with your favorite email marketing, content management, and CRM platforms to automate your business.

Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.Get Started With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

2. TrustPulse

trustpulse new homepage updated

TrustPulse is the market’s best social proof notification plugin.

Wait, social proof? Weren’t we talking about lead generation? Yes. But without trust, you will never collect leads. Social proof builds that trust.

In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more.

By displaying actual activity from real people, you will build trust with visitors.

Key Features:

  • Real-time event tracking
  • Smart targeting to boost conversions using advanced targeting rules and timing control
  • Flexible design options to match your site’s branding
  • Actionable analytics to get the stats you need to boost conversions
  • Easy setup on any website with no coding needed

Pricing: The pricing plans start at $5/month for up to 2,500 sessions!

3. SeedProd

SeedProd landing page builder home_

SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes.

With a beginner-friendly drag and drop builder, you can create various pages for your site. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. But, with 150+ landing page templates, you don’t even need to worry about designing responsive and mobile-ready pages. All the hard work is already done for you.

SeedProd strong arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries.

Key Features:

  • Edit content in real-time and preview your website exactly as your visitors would with its live preview
  • Put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready, all with one click
  • Compatible with any WordPress theme and helps you ensure your website matches your branding

Pricing: SeedProd’s yearly pricing starts at $39.50 for their Basic package, $89.55 for their Plus package, and $159.60 for their Pro package.

4. WPForms

wpforms homepage

WPForms is an easy-to-use form builder that adds simple lead generation forms to your website.

With 300+ pre-built templates, you can get the proper form on your site in just a few clicks.

While forms are limited in targeting rules as opposed to tools like OptinMonster’s popups, they are still an excellent and reliable way to generate leads.

Key Features:

  • Drag and drop builder to make customization easy
  • Mobile-friendly forms let you collect leads from any type of visitor
  • Instant notifications allow you quickly respond to leads
  • Smart conditional logic guides you through creating high-performing forms

Pricing: WPForm’s yearly pricing starts at $39.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.

5. Constant Contact

constant contact email marketing service

If you have a more extensive contact list or simply prefer a MailChimp alternative, try Constant Contact. It’s a fantastic email marketing platform that will help you stay connected with your leads.

Constant Contact has an incredibly easy-to-use and lightweight interface. And, as one of the largest email marketing services globally, Constant Contact can offer great deliverability rates.

Their drag and drop editor and email newsletter templates give your emails a polished and professional look, impressing your leads.

Key Features:

  • Integrates with other lead generating tools, so you start emailing leads right away
  • Marketing automation sends pre-designed emails to increase engagement and drive sales
  • Easy-to-read reports track email success in real-time
  • Simple contact management tools give you the power to sort, add, and manage your email contacts

Pricing: Constant Contact’s email marketing pricing ranges from $20/month for Email to $45/month for Email Plus. They do offer a free trial.

6. Sendinblue

sendinblue home page

Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages. In addition, they offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.

Sendinblue can be your home for almost anything email marketing. From automation, segmentation, and email design tools, Sendinblue has it all.

It also offers builders for Facebook ads, landing pages, and signup forms.

Key Features:

  • Customizable dashboard based on your business
  • All-in-one marketing suite
  • Email heat maps so you can visualize how your contacts engage with your email
  • A/B testing so you can test different emails to see which resonates best with your contacts

Pricing: Sendinblue does offer a free plan for unlimited contacts and up to 300 emails a day. Their paid plans range from $25/month for their Lite package to $65/month for the Premium package.

Once you’ve chosen your email marketing tool, make sure to check out our email marketing guide to get started with email lead generation.

Email Address Finders

Sometimes you’re going to need to connect with people who aren’t on your email list. That means finding their email address and contact details. This next batch of tools will help with that.

7. Hunter

hunter - best growth hacks

If you want to do a quick email search, Hunter is a valuable tool. Just type in the domain, and it’ll find the email address pattern.

Hunter also includes a confidence rating, so you know if the email is likely to be correct.

That makes Hunter one of the best email finder tools on the market.

Key Features:

  • Email verifier checks the validity of any professional email address in bulk
  • Browser and Google Sheets extensions
  • Gmail integration to send cold email campaigns

Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 25 searches and 50 verifications per month. Paid plans start at $49/month and range to $399/month for the Enterprise plan.

8. AeroLeads

aeroleads home page

AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.

All you have to do is add a name and company to your AeroLeads account. The tool will then find their business email addresses and other contact details.

AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.

Key Features:

  • Chrome extension makes searching simple
  • Export data to a CSV file or transfer to email marketing tools
  • Verified business emails also come with job titles, company, website, location, and LinkedIn URL

Pricing: AeroLeads offers a limited free plan to help you get going. Their lowest tier is Take Off, which is $49/month for 1,200 records. After that, plans go up to Enterprise, priced by special quote.

9. Voila Norbert

find anyone's email address with voila norbert

Voila Norbert promises to help you find and verify email addresses to help you do everything from collecting leads to building business relationships.

You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software to make storing and sorting email lists effortless.

All things considered, it’s a solid lead generation tool.

Key Features:

  • Collect verified emails to lower the amount of bounced emails
  • Removes duplicate email addresses, invalid formats, and bad domains
  • Provides additional details about each contact like job roles and social media profiles

Pricing: Voila Norbert’s pricing ranges from their Valet package at $49/month for 1,000 leads up to their Counselor package at $499/month for 50,000 leads with a few options in between.

Prospecting and Outreach Tools

Want to turn more of those contacts into leads and sales? These (mostly) automated lead generation tools will help with that process.

10. D&B Hoovers

hoovers home page

D&B Hoovers claims to have the world’s most comprehensive business database. You can use it to build targeted lists of new prospects.

Hoovers’ database includes company information to help you have more relevant conversations with those prospects. That aids you in turning more prospects into leads and sales.

This information can help guide your marketing decisions to deliver more relevant communication with your leads.

Key Features:

  • Filter prospects to engage the most promising leads
  • Send leads directly to your CRM tools
  • Real-time trigger alerts
  • Dynamic lists constantly update your contacts, so you always have valid contact information

Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more pricing information.

11. Datanyze

datanyze home page

Datanyze focuses exclusively on B2B contacts. With their Google Chrome extension, you can get a plethora of contact information, including email, direct dial, and mobile numbers, all without leaving your browser.

Then, you can export those to your CRM software for management and follow-up.

You can use Datanyze stress-free as they promise refunds for any inaccuracies within their database.

Key Features:

  • CCPA and GDPR compliant
  • Target specific industries for B2B leads
  • Capture contact information while you browse business websites and LinkedIn
  • Icebreakers help you start meaningful conversations

Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.

12. Lead Forensics

lead generation marketing tools - lead forensics

Sometimes you can miss out on good sales leads because you don’t know everyone who visits your site.

Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.

You’ll also receive contact data of key contacts that match your target profile to help continue to grow your leads list.

Key Features:

  • Uncovers the identity of anonymous website visitors and turns them into leads
  • Provides full contact information, including business names, identities of key decision-makers, and more
  • Integrates with many of the top CRMs

Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team to get a package and pricing plan that’s right for your business.

13. Growbots

use growbots for automated lead generation

Know the market you want to target? Just tell Growbots, and it will choose your best prospects from a database of more than 200 million contacts separated by industry.

With Growbots, you can quickly contact the right decision-makers and follow up automatically.

Growbots also includes testing so you can check which approaches are most effective.

Key Features:

  • Access to over 100 million contacts
  • Only pay for the leads that fit your business
  • Self-updating database
  • Email marketing capabilities, including automation

Pricing: Growbots’ pricing starts at $49/month for their Outreach plan and goes up to $199/month for the All-in-One package.

CRM Tools

You can’t do a roundup of lead generation software without including tools for customer relationship management (CRM). These tools help you connect and keep track of prospects and sales leads throughout the sales pipeline. Here are our picks.

14. Overloop

overloop home page

Overloop is a CRM with a special focus on email address prospecting, conversations, pipelines, and workflows.

A drag and drop dashboard helps you see all of your pipelines at a glance, giving you an excellent business overview.

Overloop’s automation is also built on a visual dashboard, so you can put your sales prospecting on autopilot. Best of all, it integrates with a range of services to get contact information automatically.

Key Features:

  • Find email addresses either individually or in bulk
  • Turn these emails into cold emails, all in the same tool
  • Track email campaigns with in-depth data
  • Automated workflows reduce repetitive tasks

Pricing: Overloop is free to start as a CRM. Starting with email automation and tracking is $70/month. Email finder credits start at $39/month for 250 credits, ranging to $299/month for 10,000 credits.

15. HubSpot

hubspot email homepage

HubSpot is one of the world’s top CRMs available. While they offer a wide variety of tools, one of the top uses of HubSpot is its email marketing services.

With HubSpot, you can create stunning conversion-ready emails while also learning from valuable insights and reports into how your emails perform with your customers.

HubSpot can be one of your best assets when it comes to sales and marketing.

Key Features:

  • Easy-to-use platform
  • Separate hubs let your focus on the areas your business needs, all in one tool
  • Live chat functionality
  • Email template, scheduling, tracking, and engagement tools

Pricing: HubSpot offers a free CRM with valuable tools. Their paid plans are for their marketing, sales, customer service, CMS, and operations hubs, which start at $45/month.

16. Pardot

pardot lead generation software

Pardot is a well-known lead generation tool that helps you manage and qualify sales leads. By qualifying leads, you can rest assured that you’re always talking to the best leads.

Pardot includes fine-grained segmentation and marketing automation for better communication with your future customers.

There are also tools within Pardot to help you with landing page design, embedding forms, and email management.

Key Features:

  • Lead nurturing and qualification tools help you find the best potential customers
  • Detailed data that lets you customize the user experience
  • Separate tools based on industry

Pricing: Pardot’s pricing ranges from $1,250/month for their Growth plan, $2,500 for their Plus plan, and $4,000 for their Advanced package.

17. SharpSpring

SharpSpring home page

In addition to its own built-in CRM, SharpSpring integrates with all the top CRM lead management tools. That allows you to manage lead data across multiple platforms.

SharpSpring includes custom deal stages, a helpful pipeline overview, and other marketing strategy tools.

Key Features:

  • Marketing and email automation all in one tool
  • Integration with many of the top marketing apps and tools
  • Detailed analytics on every interaction with your leads

Pricing: For small businesses, SharpSpring’s pricing ranges from $399/month for 1,000 contacts, $899/month for 10,000 contacts, and $1,299/month for 20,000 contacts.

18. Keap

keap home page

Keap helps you keep your customers’ information and conversations neatly organized all in one place.

From lead capture to emails to invoicing, Keap makes many of your essential business tasks easier to handle.

Like other CRMs, Keap also has automation tools to help you streamline marketing and lead generation efforts.

Key Features:

  • Desktop and mobile apps so you can stay connected on the go
  • Marketing automation to nurture your leads
  • Migration tools to make importing your data from email providers fast and straightforward
  • Includes a business phone line that works on your existing iPhone and Android phones (US and Canada only)

Pricing: Keap’s pricing starts at $79/month for the Lite plan, $169/month for the Pro plan, and $199/month for the Max plan.

19. Adobe Marketo Engage

adobe marketo engage home page

Adobe Marketo Engage uses behavior tracking to help you identify prime customers for engagement.

With a cross-channel engagement feature, you can coordinate 1 to 1 communication with your leads across online and offline platforms.

Plus, Adobe Marketo Engage personalizes the user experience on your site, even for anonymous users. This helps you attract more leads and improve the quality of sales leads.

Key Features:

  • Marketing Automation rules to engage and attract more leads
  • Revenue tracking to track different marketing channels impact your bottom line
  • Works across different teams so other departments can help foster and grow your leads and sales

Pricing: Marketo has different pricing and packaging plans. You’ll need to contact their sales department for more details on monthly costs, as pricing varies based on your database size.

20. Nimble

nimble lead gen tool

Nimble focuses on the relationship side of your business. Plus, it works in your Outlook and Gmail inboxes and across many other sites across the web.

This tool pulls in information from many online sources, so you always have the latest data on potential leads.

Nimble makes it easy to identify and nurture key contacts without doing any data entry.

Key Features:

  • Take bulk actions across multiple leads to save you time
  • Bring all of your contacts and leads from across your company into one easy-to-use platform
  • List segmentation to organize contacts

Pricing: Nimble is $19/month per user with some ala carte upgrades available.

21. OnePageCRM

OnePageCRM home page

Looking for another simple piece of lead generation software? OnePageCRM grabs leads from Gmail, social media sites, and business networking sites to integrate them into your CRM.

This software focuses on “next action sales,” so making sales is as simple as checking off your to-do list.

OnePageCRM is a super simple and efficient CRM, so you only focus on the actions that drive leads and sales.

Key Features:

  • Email management features, so you keep everything in one place
  • Lead Clipper feature grabs leads from any website with one click
  • Drag and drop sales pipeline management
  • Integrates with a variety of programs like Google, Chrome, Zapier, Dropbox, and more

Pricing: OnePageCRM is $9.95/month for a Professional account and $19.95/month for a Business account.

Sales Lead Generation Tools

For businesses, the goal of using lead generation tools is turning those leads into sales. And since the best source of repeat business is existing customers, it makes sense to use tools that both make sales and nurture your customers. So here are some tools to help with sales lead generation.

22. Salesforce

salesforce home page

Salesforce is among the world’s top sales and lead management software that focuses on the work smarter, not harder mantra.

With tools to help you manage sales leads, customers, sales teams, and more, Salesforce is a perfect sales lead generation tool.

Plus, it integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.

Key Features:

  • Separate tools specific to your industry to give you an edge over your competition
  • Support functions like a customized help center, chatbots, and field service tracking
  • Guided setup to get you on the platform in minutes
  • Multi-device support so you can work your business on the go

Pricing: Salesforce’s pricing for Small Business Solutions ranges from $25/month per user to $1,250/month for up to 10,000 contacts, with a few options in between depending on your company’s needs.

23. HubSpot Sales

hubspot sales page

While we already talked about HubSpot earlier on in this post, we need to highlight their Sales Hub in particular.

Sales is part of HubSpot’s suite of tools for small businesses. It helps you save time on generating new sales leads with a sales CRM, engagement tools, quote functionality, and more.

HubSpot Sales includes tools and templates for email outreach and follow-up, so you can interact more efficiently with prospective customers.

Key Features:

  • Integration with over 940 tools in the HubSpot App Marketplace
  • Meeting scheduler keeps your calendar organized
  • Live chat to easily connect with your leads
  • Free plan to get you started

Pricing: HubSpot Sales has a free plan with some limited functions. Paid plans start at $45/month for their Starter plan, $450/month for their Professional program, and $1,200/month for their Enterprise plan.

24. LinkedIn Sales Navigator

LinkedIn Sales Navigator home page

To the surprise of no one, professional networking site LinkedIn has vast amounts of company information in its databases. You can gain access to that info via LinkedIn Sales Navigator.

This lead generation and sales tool gives you the necessary knowledge to reach and engage the right people.

LinkedIn Sales Navigator also provides advanced lead searches, recommendations, CRM integrations, and sales updates.

Key Features:

  • LinkedIn InMail Messages access
  • Access to LinkedIn subscription features like Job Seeker and LinkedIn Learning access
  • Customized lead suggestions
  • Integrate with other sales tools

Pricing: LinkedIn Sales Navigator’s pricing ranges from $79.99/month to $108.99/month. Enterprises with more extensive needs can contact their sales team for custom quotes.

25. Pipedrive

pipedrive lead generation software

Pipedrive prides itself on simplicity, and it really is easy to use.

This piece of automatic lead generation software tracks all interactions with leads easily. Then you can see all the data in one unified dashboard whenever you check in.

It also makes it easy to know what action to take next.

Key Features:

  • Design sales pipelines from scratch or by using one of Pipedrive’s templates
  • Coaching to help you meet your sales targets and goals
  • Security dashboard so you can monitor how, when, where, and by whom your company data is being accessed
  • Integrates with over 250 other tools

Pricing: Pipedrive’s Essential plan is $12.50/month, with the Advanced package being $24.90/month. Their Professional level is $49.90/month.

Communication Tools

It’s a bit of a cliche, but it really rings true, especially in business: Communication is key. Simply talking to people who land on your site can help you win them as customers.

Of course, that applies to sales leads, too. This next batch of lead generation software tools will help with communication.

First, let’s look at a few live chat tools.

26. Drift

Drift home page

Drift helps you deliver helpful and personal service to customers by conversing with them.

This tool runs off the cornerstones of “Conversational Marketing” and “Conversational Sales.”

Drift allows you to talk with your website visitors instead of just asking them to fill out forms and wait for follow-ups.

Key Features:

  • Integration with other sales and marketing platforms that personalize each person’s experience based on their history with your business
  • Chatbot to qualify and guide your leads
  • Eliminate back and forth communication with leads and connect with them in real-time on your website

Pricing: Drift has a free version to get started. To get pricing, you will need to speak with a sales agent.

27. Intercom

intercom gives you a totally customizable messaging suite

Need a modern messaging service to fully engage site visitors? Intercom could be the answer.

A messenger app connects you with your customers to give them higher satisfaction and loyalty to your business.

Bots, live chat, and other communication-based apps within Intercom are available to help your leads and customers whenever they need.

Key Features:

  • Self-service chat and help features to free up your time without sacrificing customer service
  • Connects with 300+ other tools so you can talk with confidence
  • Collects information from customers so you can follow up later

Pricing: Intercom starts at $67/month for their Starter plan for small businesses. Otherwise, pricing is based on the number of employees on your plan and the number of site visitors.

28. CallPage

CallPage home page

CallPage generates more phone call-based leads for your business.

Using a button on your website, potential leads will enter their phone number. Then, within 28 seconds, they will receive an automatic callback, no matter where they’re located. Of course, you can set business hours, so you’ll only receive calls then.

With lead qualification and sales, speed is key with communication. CallPage helps you bridge that gap.

Key Features:

  • Targeting rules, so the callback button only appears when leads are the hottest
  • Fully customizable popups
  • Call analytics dashboard to give you insight into your calls

Pricing: CallPage’s Basic plan is free, covering 15 leads a month. From there, it’s $159/month for their Professional plan and $379/month for their Premium package.

Advertising Tools

If you want leads from promoting your business, you need the right lead generation software to advertise your products and services. That is unless you drive organic traffic with SEO, of course. In addition to using social ads on social media, here are some more lead generation services to try.

29. Google Ads

adwords content marketing

Google Ads puts ads in front of people when they search for related terms.

That way, your ads are relevant and will increase people’s chances to visit your website or call your business.

One great feature is that setting up campaigns is free. You only pay for advertising when people click your ad.

Key Features:

  • Customizable copy based on your advertising and marketing goals
  • Reach a broad audience of relevant potential leads
  • Select where your ad appears, so you only reach your target audience

Pricing: Google Ads lets you set up your own budget and remains a flexible option in terms of pricing.

30. AdRoll

ad roll home page

AdRoll puts your business in front of the eyes of potential leads as they browse the web, use social media, and look at their inboxes.

This lead generation tool combines the power of display ads, social ads, and email to effectively promote your business. It includes automation and rich insights so you can tweak campaigns for more growth.

Key Features:

  • Audience targeting rules make sure your ads are being placed in front of the best quality leads for your business
  • Compliant with worldwide privacy requirements
  • Insights on your campaigns so you can tweak them if needed

Pricing: AdRoll’s Starter plan is free. To remove AdRoll branding and unlock all features, you’ll need to upgrade to the Growth plan, which starts a $19/month.

31. SharpSpring

SharpSpring homepage

Pricing: Paid plans start at $400/month

Rating: 4/5 stars on GetApp (Based on 398 reviews)

SharpSpring is a bit of a lesser-known all-in-one solution, but it still has many of the same features as the top players. The platform features lead management, lead scoring, email marketing, landing pages, chatbots, pipeline management, and email automation. Pricing starts at $399/month for 1,500 contacts.

32. Constant Contact 

Constant contact homepage

Pricing: Tiered pricing starting at $20 per month for email marketing (other tools priced separately) 

Rating: 4.3 out of 5 stars based on 1799 reviews on Capterra  

Constant Contact is an email marketing and automation tool that makes it easier to create and send branded emails, manage your website, and even use social media to attract leads to your site. Features include website builders, email segmenting, SEO tools, and deep analytics tools, so you have more of that sweet, sweet data. 

Constant Contact is best for small businesses, so make sure it fits your needs before diving in. 

Lead generation tools: Sales process automation

These tools help you save time by automatically completing routine actions. They can be used to find leads or for sales prospecting by notifying you of new postings on a specific directory, or they can simply help you save time by automating mundane tasks.

For example, here is a shortlist of ways to use IFTTT for lead generation and other sales automation.


IFTTT homepage screenshot

Pricing: Free to create up to 3 applets or turn on unlimited applets, paid plans at $3.40 

Rating: 4.5/5 stars on GetApp (Based on 27 reviews)

IFTTT stands for “If This Then That.” The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a particular Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.

34. Zapier

Zapier home page

Pricing: Free, paid plans start at $20/month

Rating: 4.5/5 stars on GetApp (Based on 158 reviews)

Zapier works much like IFTTT does; if a specific action occurs, then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.

35. Salesforce Automation (Pardot)

Pardot lead generation screenshot

Pricing: $1,250 per month, billed annually for up to 10,000 contacts 

Rating:  4.5/5 stars on GetApp (Based on 254 reviews)

Salesforce is a robust sales and marketing tool — in fact, you might already use it as a CRM or for analytics. But, they also have a powerful automation tool called Pardot. Features of their automation platform include lead generation, custom landing pages, smart lead capture forms, dynamic content, targeted messaging, lead grading and scoring, and marketing ROI calculations. 

One drawback is the price — Salesforce is powerful, but the price could be too high for small- to medium-sized companies. 

36. OnePageCRM

OnePageCRM homepage

Pricing: Plans start at £12 per month for small businesses 

Rating:  4.8 out of 5 stars based on 54 reviews on Capterra 

OnePage CRM is a powerful CRM that keeps things simple by reducing admin work so you can focus on closing deals. It helps manage contact contacts, email, your sales pipeline, and offers automation and reporting tools. 

Plus, it integrates with tons of other tools, like MailChimp, Unbounce, Skype, and Google Contacts. 

37. Nimble 

Nimble homepage

Pricing: $19 per month per user, per month 

Rating: 4.4 out of 5 stars based on 1610 reviews on Capterra 

Nimble is (as the name implies) a simple, smart CRM that works with Office and GSuite to automatically combine contacts, communication histories, appointments, and email boxes into one place. It works with every social network, including LinkedIn, to unify contacts, track sales activities, and streamline the sales process. 

38.  HubSpot Sales 

HubSpot Sales screenshot

Pricing: Starts at $45 per month for two users 

Rating:  4.3 out of 5 stars based on 6,900 reviews on G2 

HubSpot may be best known as a marketing tool, but it has tons of features to help make lead generation more manageable and productive. Features for sales teams include sales automation, pipeline management, meeting scheduling, tracking, goal setting, and live chat. 

Higher tiers offer even more tools, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring. 

39. Pipedrive

pipedrive website screenshot

Pricing: Plans start at $12.50 per month 

Rating:  4.3 out of 5 stars based on 1377 reviews on G2

Who wants to make the sales process more efficient? ✋ Teams looking to work smarter should have Pipedrive on their radar. It is a customer relationship management tool designed specifically to help sales teams get more done. 

Features of note include custom sales pipeline building, activity tracking, BCC email inbox, email opens and clicks tracking, task automation, revenue forecasting, and (in the higher plans) permission tracking and extra customizations. 

Fun fact, Leadfeeder integrates with Pipedrive, so you spend less time flipping between tools and more time, you know, actually selling. 

40. LinkedIn Sales Navigator 

LinkedIn Sales Navigator website

Pricing: Starts at $79.99 per month per user 

Rating:  4.2 out of 5 stars based on 1300 G2 reviews 

There’s a good chance you already use LinkedIn for researching and prospecting. Sales Navigator makes the social network even more powerful with features like a full premium profile (social selling 🙌), more InMail messages, saving leads, advanced searches, usage reporting, a learning center, and a relationship manager. 

Lead generation tools: Live chat software

Live chat tools let your team grab the attention of site visitors using a chat bubble visible on any pages that you set. This allows potential customers to quickly get in touch and answer any questions about your product.

Below are a couple of free lead generation tools and several paid options as well.

41. Intercom

Intercom homepage

Pricing: No plans listed on the site, but reported to start at $49/month

Rating: 4/5 stars on GetApp (Based on 103 reviews)

Intercom is also another tool that can be used for live chat on your site. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are no free plans, but you can request a demo. 

42. product screenshot

Pricing: Free, $19/month to remove branding

Rating: 4.6 out of 5 stars on Capterra is a live chat tool similar to Drift and Intercom. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $19/month to remove the company branding. Setup takes less than a minute, and you can monitor and track progress over time. 

43. Acquire homepage screenshot

Pricing: No pricing listed on the site; paid plans estimated to start at $90 per month per user 

Rating: 4.3 out of 5 stars via G2 is a live chat tool that allows you to answer customer’s questions instantly in real-time. With a lead bot, you can automate the portion of the chat process and qualify and convert leads faster. Paid plans start at $90 per month, per user. 

44. CallPage

callpage website screenshot

Pricing: Free for up to 15 leads per month, $29 per month for up to 30, $119 for up to 150 

Rating: 4.3 stars out of 5 based on 30 reviews on Capterra 

Looking to increase the number of sales calls from your website, decrease lead response time, and provide better customer service? CallPage can get you there with their callback automation tool that connects you with prospective leads in seconds. 

Simply install a widget on your site, and site visitors can click to call and be automatically connected with your team. 

Social media & forum software tools

These tools can help to save time finding leads on social networks such as LinkedIn and Twitter.

45. Twitter Search

Twitter Search screenshot

Pricing: Free

Rating: N/A

Using Twitter Search, you can search tweets to find people who could use your service or product. For example, if you’re a web designer, you may search the term “web designer” to find companies who have tweeted in search of a web designer. Then, you can retweet them or try to find a direct employee’s contact information using one of the email tools we mentioned in this list.

There’s also an advanced Twitter search that supports boolean operators like AND. 

46. Quora

Quora lead generation tool screenshot

Pricing: Free

Rating: N/A

Quora is a massive forum for people to ask questions. It’s similar to Yahoo Answers, but the responses on Quora are generally higher-quality and provide more insight. Using Quora, you can search for questions from your target audience and provide helpful answers. This will create awareness for your company, product, or service. This works not only for the person who originally asked the question but also for future visitors who find the page via search.

Lead generation tools: Social media contest software

Running a contest can be a great lead generator. Usually, the goal is to create brand awareness and get people to sign up for your email list. From there, you can continue to market to them through email drip campaigns.

Below are a few free lead generation tools that will make it easy to create and promote a viral contest.

47. Vyper

Vyper homepage screenshot

Pricing: Paid plans start at $149/month for up to 30K leads 

Rating: 4.5 out of 5 stars via Capterra 

Vyper is a tool for creating viral contests. While getting a contest to go viral is easier said than done, Vyper enables your contest participants to earn additional entries by completing further actions such as completing a form on your website, following your social profiles, or referring a friend. You can set the number of extra entries a participant will earn and increase the likelihood your contest will be shared.

48. Gleam

Gleam lead generation screenshot

Pricing: Free, paid plans start at $10/month 

Rating: N/A

Gleam functions similar to Vyper, allowing you to create a viral contest. While not as polished as Vyper, Gleam enables you to create contests for a host of different purposes, such as contests to increase engagement on Facebook, Twitter, Pinterest, Eventbrite, etc. It also integrates with a range of platforms, including CRMs, social media, and email marketing tools. 

49. Rafflecopter

Rafflecopter screenshot

Pricing: Free, paid plans start at $13/month

Rating: 4.4 out of 5 stars via Rafflecopter 

Rafflecopter is one of the easiest platforms for creating a well-designed contest quickly. Features include unlimited giveaways, unlimited entries, embedded forms, data export, and more. You can try the tool for free, but you will need to purchase a paid plan starting at $13/month before launching your contest. Rafflecopter offers options for contest entry via email, Facebook, Twitter, and Pinterest.

50. RafflePress

Rafflepress home page

Pricing: Plans start at $39 annually; they also offer a $359 one-time payment option 

Rating:  n/a 

RafflePress is a WordPress plugin designed to make giveaway and contest management a breeze. Features include a drag-and-drop builder, templates, landing page builder, fraud protection, and integrations with CRM, email, and other marketing tools. 

How to Identify Quality Leads

The definition of a quality lead will vary according to a company’s product or service. The best place to start when identifying quality leads is by tracking all inbound leads. An example of tracking lead information is through website forms and marketing campaign software like Mailshake.

When a prospective lead fills out a form on a website to gain access to free downloadable content like a PDF or e-book, they will have to provide their information. Just by providing their name, email, and contact number, you will be able to sort the data into leads, existing customers, and spam.

If your company sells multiple products like software, apps, and technical hardware, then you could add more fields to your forms to gather more info on leads. This can further categorize your leads by department, product, interests, etc.

If you plan on acquiring leads through social media or email, then you could simply keep track of your lead interactions on a spreadsheet. Make sure to include all interactions with potential customers and leads. The more information you have, the better you will be able to assess the quality of your leads.

Manually inputting your findings into a sheet can become time-consuming and difficult to manage at times, which is why it is recommended to use lead management software.


The online space is a highly competitive one with companies consistently looking to grow and scale at a rapid pace. This has led to businesses looking towards multifaceted online strategies in order to stand out from their competitors by getting more bang for their buck; free online lead generation tools have become heavily sought after to help them do just that.

Lead generation is a tough job, especially if you don’t want to put a great deal of effort nor spend your money on doing it. Fortunately, there are a lot of free lead generation tools out there that will take care of the hard work for you.

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