Social media listening tools offer a unique way to connect with your audience and address social needs. By using these tools, you can increase engagement, connect with potential customers, and grow your social media following. While there are many different types of social media listening tools on the market, we’ve put together a list that will help you get started.
Free Social Media Listening Tools 2022
Social listening is a somewhat new term adopted in digital marketing. It helps marketers and companies understand more about the online conversations around specific topics like their brand, competitors, and the market league they are playing in.
Social Media Listening Tools monitor social media business accounts across several platforms to deliver a higher standard of service. Which, in turn, improves customer service by providing tangible benefits. Social Media Listening Tools are also known as Brand Monitoring tools (although this depicts less robust functionality – for more learn about the difference between social listening and social monitoring). Social media listening tools are critical for audience engagement and understanding because they aggregate audience reviews about a product, service, or brand.
Free Social Media Listening Tools 2022
1. Brand24
Brand24 is a social monitoring tool that helps you in managing online reputation. It notifies you by detecting all the positive, negative or neutral mentions.
Regardless of the size of your business, this tool helps you to improve your business online and boost it by tracking your reach.
Features:
- Hashtag Tracking
- Automated Report Generation
- Instant Notifications via email/in-app to all social mentions
- Sentiment Analysis
- Discussion Volume Chart
Pricing:
A 14 days free trial option is available followed by 3 other plans;
- Personal – $49/Month
- Professional Premium (10 users) – $99/Month
- Professional Max (99 users) – $399/Month
2. BrandMentions
Brand Mentions is a dedicated platform for brand monitoring, social media and web listening, and reputation management.
This social media monitoring platform offers 3 free online tools to play with.
- The Social Media Tracker helps you find who’s talking about your brand or competitors in the news & social media. The tracker is not limited to social posts but it also provides information about blogs, video content, and microblogs where your brand’s name is mentioned.
The social media tracker can also be used as a social media monitoring tool. It offers information on social media metrics, sources, the context of mentions, country and language insights, media wall, and even sentiment analysis.
The paid version of the tool presents advanced search features while adding the element of historical mentions that can go back in time for up to 10 years. This feature is extremely useful for companies who want to perform brand audits, campaign management strategies, or historical brand analysis.
3. Mention
Mention is also one of the best social media listening tools for small and medium scale businesses, focusing on real-time searches. It creates an alert that will provide you with results for the previous 24 hours. You may also utilize a simple keyword search on Twitter and Instagram to find influencers, track them, and even import them into your CRM tool. You can develop custom reports regarding content performance using Mention’s insights center. Includes all major social media networks, as well as blogs and YouTube, are supported. It can assist you in limiting your search to certain geographical places and websites of interest, in addition to just tracking your relevant terms. It can also help in the tracking of misspelled words!
Mention offers various other features that include filtering options that make it simple to evaluate audience opinion and the Insights Center, which helps you stay focused on top-level goals. Rich data from your brand, a product, a rival, or a broader industry topic can be used to create reports. It also offers a pulse notification feature that notifies you when the usage of your relevant keywords suddenly increases or decreases. Although it isn’t as good as sentiment tracking, it can aid in damage management by alerting you to unexpected events. It also includes sentiment analysis and competitive analysis features.
Moreover, it offers a unique influential dashboard that allows you to track the people, or influencers, generating the most conversations around the terms important to you. This can assist you in forming relationships with the proper people who can help you boost your brand’s online reputation.
4. Agorapulse
Another unique social media management tool is Agorapulse. With a variety of publishing options, this tool helps you post the right content at the right time.
You can combine all the conversation at one place i.e. in one inbox. With an automated inbox assistant, the important messages or queries could be filtered and sent to the right delegates.
Features:
- Full coverage of all ad comments
- Automated Inbox Assistance
- Built-in CRM to track followers
- Flexible Scheduling of contents to be published
Pricing:
- It has an option of a free trial for 28 days followed with a price variation from $89/Month to $459/Month
5. Answer the Public
Answer the public is a free social listening tool that offers a great alternative to exploring questions and problems that prospects or customers have.
Instead of guessing what the audience might want to know, Answer the Public enables brands to construct a strong social media presence by offering valuable, optimized social media content.
The journey on this platform starts with typing in a relevant keyword to the company’s line of business, builds suspense by revealing all the relevant questions that the public asks on the internet (how, where, what, when), and ends with the close-act of a CSV report download.
For more attributes, the platform is available in a premium version where a variety of filters and features are available.
6. Awario
Awario is a relatively new social listening tool to the social media market; that’s why it provides you with unique advantages that you won’t find in any other affordable online brand monitoring tool. Due to the fierce competition, they offer ‘enterprise-level’ capabilities at a considerably lower price. Their most basic package includes sentiment analysis, data separation by geography, and several language options.
Awario has emerged as the top social listening tool for social media for small and medium-scale enterprises due to the enormous benefits it provides in such an affordable range.
Firstly, it offers unlimited historical data on all its plans! Instant mentions from all around the globe and social media are found by Awario. In addition to APIs, it crawls approximately 13 billion online pages per day. Awario can help you identify any mentions of your company or organization on social media sites like Twitter, Facebook, Google+, YouTube, Instagram, blogs, forums, news sites, and any publicly accessible web page. With Awario’s analytics, you can measure the number of your mentions and their aggregate reach, sort mentions by positive, negative, and neutral sentiment, identify major influencers by the social network, compare several alerts, and analyze progress.
Furthermore, Awario offers a free social selling tool with all its plans. This tool helps you to look for people asking for product/services recommendations similar to yours or your competitors or complaining about your competitors. Identifying these leads quickly can make a lot of difference in the ROI you get from your social media strategy.
7. Famm.io
Famm.io is a social media monitoring service that lets you track & monitor your brand’s invaluable insights on every social media site and manage your company’s reputation.
Famm.io can track millions of pages from social media, blogs, and forums to news sites & online journals to provide you with authentic data. Plus, you can also research influencers for better marketing strategies.
Features:
- Track every mention in every post
- Reply to every question & query on any site from one place
- Reach out to social media influencers
- Performance measurement
Pricing:
- Essential Plan – $29/month
- Expert Plan – $99/month
- Enterprise Plan – $159/month
8. Sprout Social
Sprout Social is another social listening tool and media management software that provides a wide variety of social listening and analytics capabilities. This shows where you stand concerning your competitors and their performance from various perspectives and data points.
It’s best known as a Twitter hashtag tracker, which allows you to see what’s trending on themes relevant to your company. You may use its dashboard to establish a Twitter search and manage your Twitter and other social media profiles. However, you will have to pay extra to watch other social media platforms, which is inconvenient for many users. It also has a query builder that allows you to create sophisticated queries and employ Boolean expressions to get filtered results, saving you time and effort.
With extensive data points monitored from Facebook, Instagram and LinkedIn competitor analysis, this social media competitor analysis tool generates competitive reports that can be used to review and optimize your social approach. It also has social media management tools, allowing you to manage your social media accounts from one place. It might also assist you in locating a relevant image to accompany your postings.
In addition, sprout social allows you to keep track of your competitors’ recent updates and compare your progress. Overall, this improves your brand’s performance without the need for time-consuming manual research.
9. SocialPilot
Social Pilot is a tool with similar features to that of Agorapulse. This tool helps you analyze growth patterns to engage with a larger audience and also discover the best influencers who can attract the audience on your behalf.
Features:
- Powerful Social Media Analytics (For Pinterest, Facebook, Instagram, Twitter, Linkedin & Google My Business)
- RSS feeds automation
- Bulk Scheduling
- Post on Facebook directly from Social Pilot’s Dashboard
Pricing:
14 days free trial option followed by
- Professional – $25/Month
- Small Team – $41.66/Month
- Agency – $83.33/Month
10. Hootsuite
The free plan on Hootsuite allows users to add up to 3 social profiles.
Although the platform has multiple functions, you can use Hootsuite to search for specific keywords or hashtags and create a personalized stream with this search.
Therefore, the stream collects all the mentions of the specific keyword and gathers them for future use.
For a full social mention experience, Hootsuite Insights is a sub-section of Hootsuite that is available only on paid subscriptions.
Free Media Monitoring Tools
Let’s start with a handful of the best free media monitoring tools. Regardless of your budget, these are helpful tools to add to your PR arsenal. Note: Many of these tools are free offerings from paid tools. Some features may require an upgrade.
1. Social Mention
Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your brand in one comprehensive view.
2. Talkwalker Alerts (similar to Google Alerts)
Cost: Free to use Alerts; Talkwalker plans start at $9,600/year
Talkwalker Alerts is a free tool by Talkwalker, an enterprise-level media monitoring tool. Talkwalker Alerts claims to be the “best free and easy alternative to Google Alerts,” allowing users to create alerts around terms and keywords.
Unlike Google Alerts, however, this tool monitors social media and allows you to filter when you receive alerts as well as what sources you’d like to receive alerts from — blogs, forums, websites, publications, and social media.
Used by over 600,000 people, Talkwalker Alerts sends any relevant web or Twitter mentions of your clients’ brands (or whatever alerts you set up) directly to your email. There’s no limit to how many alerts you can set or mentions you can receive in your inbox.
3. TweetDeck
TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want — whether that’s customers, competitors, or employees.
TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations — while also keeping an eye on you or your brand’s notifications and mentions.
4. Hootsuite
Cost: Free plan option; paid plans start at $65/month with 30-day free trial
Hootsuite is a social media scheduling, publishing, monitoring, and analytics tool, but we will focus on the monitoring aspect. While Hootsuite doesn’t report on brand mentions in the news or online forums, it does provide robust monitoring capabilities across all social networks — for mentions of your clients’ brands and their competitors.
Hootsuite also allows you to set up custom streams that listen for mentions of trending topics and product names. Unique to Hootsuite is its Hootsuite Insights feature. Powered by Brandwatch (a tool we discuss in the paid media monitoring list section below), Hootsuite Insights gives you a real-time view of conversations around each brand and allows you to respond and engage when necessary. This feature is also helpful when collecting consumer research and learning more about your clients’ target audiences.
The free plan that Hootsuite offers allows you to manage three social profiles and schedule up to 30 messages per month. To access the more robust monitoring tools (like Hootsuite Insights), you’ll have to upgrade to at least the Professional plan.
5. TweetReach
TweetReach gives you a free “snapshot” report on the potential reach of any tweet that includes a given hashtag, keyword, or username. With analytics provided by Union Metrics, the tool offers a free signup for which you’ll be able to see who’s talking about which topics, how many impressions you’d get on a post about that topic, and more. TweetReach’s snapshot reports are free for the first 100 tweets, and the company offers paid plans starting at $49/month thereafter.
How Social Media Can Help You Connect With Friends and Family.
A social media site is a website or app that allows users to connect with friends and family online. Social media sites include Facebook, Twitter, Instagram, and Snapchat.
How Can Social Media Help You Connect With Friends and Family
Social media can help you connect with friends and family in many different ways. For example, you can share photos and updates from your travels, compare notes on favorite songs or books, or talk about your day-to-day life.
How Can Social Media Help You Address Your Social Needs
If you’re looking to address specific social needs such as anxiety or depression, using social media can be an effective way to do so. For example, if you’re struggling with an eating disorder, using social media can be a tool to connect with others who understand what you’re going through. Additionally, using social media to connect with loved ones can be incredibly healing for those who need it most.
How to Use Social Media to Address Your Social Needs.
One of the most important ways to connect with friends and family is on social media. You can use social media to address your social needs by communicating with them directly, sharing photos, videos, or thoughts, and following them around. In order to effectively address your social needs, be sure to follow up regularly and make sure you have a clear understanding of what needs to be addressed. Additionally, consider using social media as a way to build relationships and form closer ties with others who may help meet your desired objectives.
How to Use Social Media to Address Your Social Needs
In order to effectively deal with difficult emotions or situations®, it can be helpful to use social media as a way to address them head-on. By using social media platforms like Facebook, Twitter, Instagram, or YouTube, you can share video updates about how you’re feeling and offer support in any way possible. Additionally, using hashtags (##thingyouneedtoknow #), writing blog posts about sensitive topics (like parenting or relationship struggles), or sending polite cards can all help promote positive change in difficult situations.
How to Use Social Media to Address Your Social Needs
When it comes time for an important meeting or decision®, it can be helpful to use social media as a communications tool. By posting live updates on Twitter or Instagram during the meeting or discussion process, you can provide valuable information that would not otherwise be available in real time. Additionally, using digital tools like hashtag tiles (which allow users easy access to shared tweets from specific locations) can help keep everyone organized and on track during tense moments.
Tips for Using Social Media to Address Your Social Needs.
To connect with friends and family, use social media to address your social needs. For example, you can share pictures of your trip, ask them questions about what they’re doing on their trip, or write a letter thanking them for their support.
How to Use Social Media to Address Your Social Needs
Asking people for help can be an excellent way to address your social needs. You can post a request for help on Facebook, Twitter, or LinkedIn so that others can see the need and offer some advice or assistance. Additionally, consider using online questionnaires or surveys to gauge how people are feeling about specific social issues.
How to Use Social Media to Address Your Social Needs
Another great way to address your social needs is through online posts. You can use social media as a platform to share news and updates about your day-to-day life, set goals for the future, or simply share thoughts about the week ahead. By using online tools like Instagram and Snapchat, you can keep yourself connected with friends and family while also addressing important social issues in a more personal way.
Conclusion
Social Media can be a great way to connect with friends and family, address social needs, and communicate with customers. However, it’s important to take some time to learn how to use Social Media effectively in order to improve your business. By following these tips, you can increase your chances of success.