Social media is an important part of any business. Whether you’re a small startup or a well-known company, social media can play an important role in your success. But with so many different platforms to choose from, it can be hard to know which ones are the best for your business. Luckily, there are some simple steps you can take to make sure your social media posts are operating safely and profitable. In this article, we’ll discuss how to keep your social media posts working smoothly and efficiently, and how to use analytics to measure progress and make changes as needed.
With so many social media platforms to monitor, it can be hard to decide which is the best option for you. Here are the of the most popular social media monitoring apps and how they help you keep an eye on your accounts!
Free Social Media Monitoring Apps
Cost: Free plan option; paid plans start at $65/month with 30-day free trial
Hootsuite is a social media scheduling, publishing, monitoring, and analytics tool, but we will focus on the monitoring aspect. While Hootsuite doesn’t report on brand mentions in the news or online forums, it does provide robust monitoring capabilities across all social networks — for mentions of your clients’ brands and their competitors.
Hootsuite also allows you to set up custom streams that listen for mentions of trending topics and product names. Unique to Hootsuite is its Hootsuite Insights feature. Powered by Brandwatch (a tool we discuss in the paid media monitoring list section below), Hootsuite Insights gives you a real-time view of conversations around each brand and allows you to respond and engage when necessary. This feature is also helpful when collecting consumer research and learning more about your clients’ target audiences.
The free plan that Hootsuite offers allows you to manage three social profiles and schedule up to 30 messages per month. To access the more robust monitoring tools (like Hootsuite Insights), you’ll have to upgrade to at least the Professional plan.
TweetReach gives you a free “snapshot” report on the potential reach of any tweet that includes a given hashtag, keyword, or username. With analytics provided by Union Metrics, the tool offers a free signup for which you’ll be able to see who’s talking about which topics, how many impressions you’d get on a post about that topic, and more. TweetReach’s snapshot reports are free for the first 100 tweets, and the company offers paid plans starting at $49/month thereafter.
3. Talkwalker Alerts (similar to Google Alerts)
Cost: Free to use Alerts; Talkwalker plans start at $9,600/year
Talkwalker Alerts is a free tool by Talkwalker, an enterprise-level media monitoring tool. Talkwalker Alerts claims to be the “best free and easy alternative to Google Alerts,” allowing users to create alerts around terms and keywords.
Unlike Google Alerts, however, this tool monitors social media and allows you to filter when you receive alerts as well as what sources you’d like to receive alerts from — blogs, forums, websites, publications, and social media.
Used by over 600,000 people, Talkwalker Alerts sends any relevant web or Twitter mentions of your clients’ brands (or whatever alerts you set up) directly to your email. There’s no limit to how many alerts you can set or mentions you can receive in your inbox.
TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want — whether that’s customers, competitors, or employees.
TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations — while also keeping an eye on you or your brand’s notifications and mentions.
Cost: Free plan option; paid plans start at $200/month with 7-day free trial
Anewstip is a unique media monitoring tool; it allows you to search for mentions of your clients’ brands in news articles and tweets to find relevant journalists that are already writing about each business or industry. The tool is also a database and houses contact information for over one million journalists, editors, bloggers, and news outlets — a highly valuable feature for writing media pitches.
As described by a reviewer on G2: “Imagine being able to type in any keyword and have Twitter profiles of journalists who have created new articles about your product and … send a pitch to help them come up with new content and have your link in their article.” Anewstip not only helps you monitor your media and build your media list, but it also helps you send personalized pitches and monitor how many are opened and clicked on — a powerful measure to see what type of outreach is working best for your clients.
The free plan for Anewstip allows one user, unlimited searches, and two media lists with 100 contacts apiece. However, in order to access contact information for journalists and send pitching, you’ll have to upgrade to at least the Pro plan.
6. Social Mention
Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your brand in one comprehensive view.
Cost: Free plan option; paid plans start at 3.49 €/month with 14-day free trial
SocialSearcher identifies as a “free social media search engine”. In my opinion, it’s one of the most powerful social media monitoring tools that you can access for free.
When you search for a brand or keyword, SocialSearcher browses Twitter, Google+, Facebook, Youtube, Instagram, Tumblr, Reddit, Flickr, Dailymotion and Vimeo for real-time mentions and conversations. It also provides analytics at-a-glance, including the number of mentions, when they were posted, popular hashtags, and the general sentiment around the keyword or brand. You don’t even have to login to run a search.
As a free user, you can conduct and save up to 100 searches per day and set up up to two email alerts for mentions directly to your inbox. SocialSearcher also offers premium automated social monitoring, advanced filtering technology, mentions history, trend tracking, and deep social analytics. To access these, however, you’ll have to upgrade to at least the Basic plan.
8. Lithium (formerly Klout)
Lithium — which recently acquired the social media monitoring tool, Klout — offers a “social response” tool that allows you to manage, understand, and respond to the direct outreach you get from other users on social media. The tool integrates with Twitter, Facebook, Instagram, and more to help you visualize where people are talking to (and about) you the most, so you can focus your customer engagement in all the right places.
How to Monitor Your Social Media Accounts.
There are a number of social media monitoring apps available on the market today. To choose the right one for you, it’s important to research which app will suit your needs and preferences. For example, some apps allow you to monitor multiple social media accounts at once, while others are specialized in one or two specific social media platforms.
To learn more about which social media monitoring app is right for you, read our reviews and compare features before purchasing. You can also visit retailers that offer social media monitoring products to get an idea of how they work and what they cost.
What Types of Social Media Accounts Can You Monitor
Social media accounts can be divided into two categories: public and private. public accounts include websites like Facebook, Twitter, Instagram, and LinkedIn; private accounts include companies like Google or Amazon Web Services (AWS) account holders only.
What Types of Social Media Accounts Can You Monitor
In order to monitor your social media accounts, you first need to identify which ones are public and which ones are private. There are a few general categories that most social media monitoring apps fall into:
-Website Accounts: As mentioned earlier, Facebook, Twitter, Instagram, and LinkedIn are all public accounts that can be monitored by most apps.
-Company Accounts: Companies like Google or Amazon Web Services (AWS) account holders can only be monitored by their own company’s applications such as Google CloudWatch or AWS Security Camera Monitoring .
-Phone numbers: Many companies provide phone numbers for customers that can be used to communicate with them through their online platforms (like Twitter), but these numbers cannot be used for monitoring purposes outside of those platforms.
-Email addresses: A few examples of companies that provide email addresses for their customers are Amazon Web Services (AWS) Customer Support , Facebook Live customer service , Twitter customer support .
How to Get Started with Social Media Monitoring.
The first step in monitoring your social media accounts is using the social media monitoring app. This app can help you to see what posts and messages are being made on your social media platforms, as well aswho is talking about them. The best social media monitoring apps for you will depend on your needs and interests.
The first step in using social media monitoring apps is to set up your account. There are dozens of different social media monitoring apps available, so choose one that’s best suited for your needs and interests. For example, if you want to monitor your Facebook and Twitter accounts, then a Facebook Monitoring App may be the best option.
Which Social Media Monitoring Apps Are Best for You
There are a number of different social media monitoring apps available, but some of the best options include Hootsuite, which allows you to monitor both Twitter and Instagram; Foursquare, which offers a great way to keep track of where you’ve been and what you’ve done; and WhatsApp, which makes it easy to communicate with friends and family online.
Since there are wide varieties of social media monitoring apps available, so it’s important to find one that’s right for your needs and interests. To determine which app is right for you, consider the following:
-What type of data you need to track: social media posts, images, videos, or both?
-How frequently you need information: daily, weekly, or monthly?
-What kind of analysis you want to perform: trend analysis, screenshots of past posts, or all posts from an account at once?
-What features are important to you: live tracking (which shows how many people have interacted with a post), history tracking (which stores the last 10 posts from an account), or email notifications?
-Is this app free or subscription based?: subscription based is usually more affordable than free options.
How to Use the Social Media Monitoring App to Stay Up-to-Date on Your Social Media Accounts
If you want to stay up-to-date on all of your social media accounts at once, consider using an app like Hootsuite or Foursquare that allow for multiple simultaneous login sessions. Additionally, if you have an iPad or iPhone, there are many free social media monitoring apps available that let you track Facebook, Twitter, Instagram, LinkedIn, Apple Watch (or other wearable devices), and more. By following these tips, you should be able to keep an eye on your favorite social media platforms without having to leave your home!
Best Social Media Monitoring Tools
There are many social media monitoring apps available to help you keep an eye on your social media accounts. Here are some of the best free social media monitoring apps to help you stay up-to-date on all your favorite platforms.
If you want to stay up-to-date on your social media accounts, the best way to do it is with a social media monitoring app. This type of app keeps track of all the activity on your devices and shares it with you as soon as it occurs. The apps we’ve chosen are designed to help you monitor your Twitter, Facebook, and Instagram accounts, so you can see what’s going on and make changes accordingly.
There are a number of different social media monitoring apps available, so decide which one is best for you according to your needs and interests. We’ve selected five of our favorite options below:
1. Hootsuite: This app is great for tracking all of your social media activity, including posts, notifications, and more. You can even add photos and videos to make sure you have a clear view of what’s going on with your followers.
2. monitored: This app is designed to help you monitor your Twitter, Facebook, Instagram, and YouTube account. It provides a real-time view of allPosts, Updates, Comments, Likes, Dislikes, etc., so you can be sure that everything is under control.
3. TweetDeck: This app offers a great way to keep track of all the tweets from your favorite Twitter accounts in one place. You can also use it to schedule tweets and receive notifications when new tweets are posted from those accounts.
4. Lightbox – This social media monitoring application comes with a lot of features (including live tracking) that make it an excellent choice for those who are interested in monitoring their social media accounts closely.
5. SputnikNOW – If you want to keep tabs on both Twitter and Instagram at the same time, this app will do the trick! It offers dozens of features such as real-time tracking, live results from events, scheduler tools for events, automatic reporting based on multiple metrics, and more.
6. Google Analytics Plus – If you need an app that can track any website or app activity related to online marketing (like clicks through rates or search engine optimization), Google Analytics Plus is a great choice. It offers several features such as detailed analytics data analysis and reporting, along with easy integrations with other websites and apps.)
7. Appify – This powerful social media monitoring tool comes preloaded on many smartphones and tablets so there’s no need to download any additional software or create an account first! It includes advanced features like live tracking and historical data analysis that make it ideal for managing multiple social media accounts at once.)
Tips for Successfully Investing in Social Media Monitoring.
1. Use a Social Media Monitoring App to Keep an Eye on Your Social Media Accounts.
There are many social media monitoring apps available, so find one that is the best fit for your needs and interests. Some of the most popular options include Hootsuite, Buffer, and Twitter Bot.
2. Monitor Your Posts and Topics Wisely.
When monitoring your social media accounts, it’s important to keep in mind how you want to be seen by your followers and friends. For example, if you want to promote a product or offer special deals, it may be better to post about those topics rather than just general content. Additionally, make sure to monitor your posts carefully so that you don’t accidentally share inappropriate or harmful material.
There are a number of free social media monitoring apps available that can help you stay up-to-date on your social media accounts. By using the right app and following some simple steps, you can make sure that your business is successful in monitoring and managing its social media presence.