There are numerous social media management and listening tools out there and all of them monitor and manage different social networks. And this is where we get the open source social media marketing tools – to monitor and manage our social media. Then, we can use these posts to gain insights about our followers.
Social media marketing tools open source is all the rage nowadays. But before you dive in head first, it’s important to know what these types of tools are. There are several types of social media marketing tools out there, and knowing which one you need will make things easier for you.
First of all, we have Buffer which happens to be one of the top social media management apps out there. This platform is used by individuals, businesses, and brands and all of them have found great support from Buffer.
Buffer has various kinds of products under its name. These products belong to different categories like publishing, engagement, analytics, and team collaboration.
Buffer is also available for different platforms like Desktop, iOS, and Android. In addition to that, you can get started with the app free of cost.
However, the free version of the app comes with a bunch of restrictions. And to get rid of such restrictions you will need to pay a monthly subscription fee.
Hootsuite has become one of the prominent social media marketing software and management tools that align all your social media campaigns on a single platform. You can also select the appropriate social media channel or forum to schedule and publish your content with ease. The free social media marketing tool helps your business seamlessly connect with the right set of targeted audiences to amplify your brand reputation.
It becomes much easier to create flawless and engaging content such as social media posts on various platforms. You can also track your social media presence 24×7 and automatically schedule the posts according to the set calendar.
Hootsuite provides automated solutions that help to upscale the impact of paid and organic advertisements. It has a scalable advocacy solution enabling you to expand the social search. The analytical solution allows you to make data-driven decisions. You can even download the Hootsuite mobile application. You can check out the free version of the social media marketing tool and select the appropriate plan based on your specific business needs.
Image source: HootSuite
- You can get access to the real-time audience using HootSuite Insights, and the various online conversations.
- Hootsuite enables you to integrate your social listening software with advanced tools to get instant essential information from the dashboard.
- Hootsuite provides a comprehensive overview of the results of all social media platforms from one place. You can then set the performance standards and analyze areas that need improvement.
- With Hootsuite Impact, you can easily calculate the ROI on your social media marketing investments. You can also find out how the software helps drive more sales, leads, and conversions.
- You can monitor the duration of response time for solving customer queries. Track the overall performance of your team.
- HootSuite allows you to maximize the value of Facebook posts and manage social media advertising all in one place.
- Plan your cost, create rich content, and publish it on different platforms to engage more customers.
- Manage all your incoming messages efficiently and smoothly. Make sure you give timely responses to any questions or comments.
CampaignChain is yet another venerable option of the best free and open source social media marketing software. The social media marketers can use this software to create a powerful social media marketing campaign, execute it efficiently, and monitor the results to plan better strategies. The free and open source social media marketing software even allows social media strategists to optimize their tactics across multiple platforms and channels.
The leading open source social media marketing software enables the marketing teams to orchestrate corporate interactions anytime and get real-time data to streamline marketing campaigns. They also have the leverage of automated marketing workflows and customized ROI reports. The social media marketing tool also helps businesses to retain their potential clients with optimal services.
- CampaignChain allows marketers to integrate their marketing tools with the software for real-time holistic marketing experience.
- This free social media marketing tool helps social media strategists prepare and manage different marketing campaigns based on business requirements. They can even create marketing activities and milestones and copy a campaign template to convert it into repeated or scheduled drives.
- This social media marketing tool allows marketers to manage current and future marketing campaigns in a single timeline. They can edit the data and use drag-and-drop to prepone or postpone the campaigns.
- The marketing professionals can plan all activities and milestones according to the calendar schedule..
- The social media marketing experts can have real-time access to all the ongoing and upcoming marketing campaign executions.
- This social media marketing software helps in analyzing the engagement statistics for each of the activities. CampaignChain uses Google Analytics to monitor web traffic on different social media platforms and decide on a compelling call-to-action to increase visitors’ numbers.
Socioboard is one of the leading and reliable Free and Open Source Social Media Marketing Software that powers business enterprises with a substantial lead generation on various social media platforms, robust customer support, and automation abilities. It helps entrepreneurs harness social media marketing strategies by using a set of advanced tools.
Socioboard is also involved in developing innovative products for a wide range of social media networks. It also builds desktop applications that have been restrained by different APIs of social platforms. Even the mobile apps provide a unique and compelling user experience with the original network.
This best free and open source social media marketing software provides three distinctive versions, all having various sets of features. One can select the text based on specific business requirements.
- This free open source social media marketing tool is highly-scalable and customizable.
- It offers swift and simple management of multiple social media platforms.
- One also comes across interactive social discovery and instant feeds.
- The software is integrated with CRM and team collaboration tools.
- It provides modern tools for scheduling and publishing.
- The users even get real-time analytics with different parameters.
- The open source social media marketing software can streamline tasks with intuitive workflow management.
- Client management becomes much more comfortable and flexible.
- Socioboard helps to automate social media company profiles.
- It is extensible in the plugin format.
- This free social media marketing tool is available both on Android and iOS platforms.
If Pinterest and Instagram are your primary focus for social media marketing, Tailwind is software you must use. This platform will help you a lot around these two platforms and make sure that your accounts grow quickly.
Tailwind is the marketing partner for these two platforms, so they are safer to use. It is simple and easy to get started. You can login to the platform using your Instagram or Pinterest account and start using it.
When you use it for Instagram, Tailwind will quickly create hundreds of copies of your photo in a click with a perfectly optimized design using the Tailwind Create option and help you save a lot of your time. You can fully customize the design that you select to share and you can then find the relevant hashtags right from the Tailwind dashboard and schedule the post.
So, you can schedule the posts for an entire week or month in advance so that you have plenty of time to focus on other important tasks while your Instagram account is regularly active with fresh content.
You can add your brand details, logo to the platform and Tailwind Create will use those elements to create a highly personalized version of the photo you uploaded.
Tailwind for Pinterest
Tailwind is the most popular software when it comes to Pinterest marketing. It has a deep knowledge base when it comes to growing your Pinterest followers and traffic and the right kind of tools to optimize the overall process.
You can create your Pins on this platform and schedule all the posts for the most active timings so that you get the best out of each Pin that you share.
It also gives you comprehensive analytics around your Pinterest activities, share and traffic so that you can plan your Pinterest marketing accordingly.
Open source social media management tools are good news for small businesses because they can work tirelessly without taking their eye off of the business at hand. After all, businesses shouldn’t be bogged down with the challenges of social media management.