Free social media management tools are necessary for marketers. Not just social media marketing companies. But also for small business owners. Small business owners have to manage the marketing and promotion of their products on multiple platforms. And they often don’t have enough time or resources to spend hours every day on managing those man…
Free Social Media Manager Tool seeks to help small businesses and social media marketers save money, time and resources. We will be listing the best free tools to manage your social media networks, profiles and accounts in this article.
Free Social Media Manager Tool that works on both desktop and mobile. Easy to use, this social media posting tool will save you hours per week and help you engage your fans and grow your business on the most popular social networks, including Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.
Social media optimization has changed the face of internet marketing. It’s no longer a time-consuming task that can be done only by big corporations or hardcore bloggers. Now anyone with a Facebook, Twitter, or Instagram account have got right to say what’s on their minds and interact with fans, followers and contacts in real time.
How to Choose a Free Social Media Management Tool
Undoubtedly, social media has become a big part of our lives. Companies now use social media marketing to reach investors, markets, and customers. Gone are the days when social media only works for individuals to stay connected to friends, family, and co-workers. Social media marketing is here to stay. It’s a new way to reach billions of people on a global scale while getting your brand in front of them.
Well, coming to the point, does your new business and product need a social media presence? Right? If so, you’re going to need a social media management tool. But with all of the different free scheduling tools offered today, how will you ever find the right one?
List out the four essential and significant questions you need to ask your clients before buying a free social media management tool.
- What ‘must have’ features do you need for your social media?
- How many people use this tool, and don’t forget to check reviews before entering your credit card details?
- Most importantly, does the tool get you customer support?
- Is the tool easy to use?
- Don’t forget to check the effectiveness of the tool.
When the tool you have chosen fulfills all your desired requirements, it’s time to add the free social media management tools to your bucket list.
Later
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
TweetDeck
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
Canva
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
ContentCal
ContentCal offers a 14-day free trial. Feature-wise, it is a CoSchedule-like tool. It offers a powerful collection of features to help you manage our entire content marketing plan. It’s segmented into 3 tools. Here’s a look at what they do:
- Publish: This is where you’ll go to collaborate with team members on content ideas, create workflows, and publish articles, emails, and press releases. ContentCal also comes with Web Clipper, a tool that captureS content you come across on the web and saves it to your content library for use later.
- Analyze: Dig into audience engagement with content and campaigns. Track hashtags, stories, top-performing content, and competitors to see what’s working and how to improve your content. Reporting is a major component of driving growth, and Analyze lets you visualize data for paid and organic analytics across platforms, and export your u findings in PDF or PPT format.
- Engage: Connect with customers through ContentCal’s team inbox. Depending on the size of your organization, you can assign queries to specific teams, handling messages from all platforms. Engage also offers a notes feature for messages from customers. These can be added by team members to formulate a complete and effective response to customers.
ContentCal’s also working on a fourth feature called IQ. It’s an AI-powered intelligence solution to offer deeper insights. It will help identify channel performance, assign a content quality score, benchmark competitors, attribute revenue to campaign performance, and deliver industry benchmarking.
Falcon
Although Falcon is not a free social media management tool, with the cheapest plan (Essentials) costing $129 per month for single users and small teams, it does offer a 14-day free trial. It doesn’t give a price for its more advanced Full Suite plan, targeting larger companies with multiple teams and markets, although it enables you to request a demo.
Falcon emphasizes that it offers 7-days a week support, with a real-time in-app chat, email, and telephone service. It also provides weekly training sessions, and you can find answers in its help center.
The Essentials plan focuses on publishing & scheduling and social media engagement. You can use an editorial calendar to plan, schedule, and edit across multiple social networks. It offers a content pool, meaning you can store assets for repurposing, plug into your DAM, and use Falcon’s cloud storage. It provides a customizable inbox, where you can arrange multiple feeds to build the inbox that suits you best. If you have a team, you can share notes and add messages to your team members. Existing contacts’ profile cards appear beside their messages. Falcon offers advanced metrics for Facebook, Instagram, and Twitter.
The Suite package offers everything available in the Essentials plan (allowing for larger teams and more significant usage) and adds a number of additional features. These include social listening, where you can monitor social media and the internet to discover much information about your business. You can track brands, topics, keywords, and phrases and even refine them with advanced parameters.
With Falcon’s Full Suite, you can benchmark your strategy across all major social networks. Falcon has a database of over 100,000 brands, letting you benchmark your performance on multiple levels. You can also schedule and post ads on Facebook and Instagram without having to leave Falcon.Compare Social Media Marketing PlatformsPopular FeaturesBest forPricingRating
Monday.com
Manage all your marketing assets and campaigns from planning to execution with monday.comSuggested content, Free media assets, Scheduler, Visual calendarMarketing agency, Marketers and Social media managers$8/seat – $24/month
Sendible
Go-to social media management tool for agenciesTailored Posts with Previews, Canva Integration, Content Libraries, White Label.Marketing agencies and bigger teams looking to simplify and scale their
Falcon identifies the visual elements of images from the most engaging branded content. You can even invite your team to collect and comment on highly engaging branded content from other brands.
Loomly
While Loomly doesn’t provide a free plan, it does offer a free 15-day trial, and its cheapest plan is $48 per month (or $36 per month if you pay for a year up-front). That Base plan permits two users and a maximum of ten social accounts.
You can connect all your Facebook, Instagram, LinkedIn, Twitter, and Pinterest accounts to Loomly. It is a simple process, although, like all social media management software, you have to live within limitations set by the social media networks, e.g., you can post to Facebook business accounts, but not personal profiles.
Loomly asks you to set a workflow that matches the way you run your accounts, whether you are part of a team, or operate your accounts solo.
You can select from three views in Loomly:
- Calendar view – shows all posts spread over a calendar month.
- List view – displays all posts as a list and includes essential information for each
- Post view – allows you to examine individual posts
You can do more than just schedule posts in Loomly, however. It offers an interactions feature where you can manage comments, messages, and track social handle @-mentions.
Analytics are available for each of your social accounts, as well as Loomly’s main dashboard containing an overview.
NapoleonCat
NapoleonCat is an advanced social media management tool. Its flagship product, the Social Inbox, helps brands manage social media engagement and provide excellent social customer service across all major social platforms: Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business.
The Auto-moderation feature helps social media managers in managing their profiles hands free. You can use it to filter out and automatically handle the most recurrent questions, and also to protect your social profiles from harmful content, such as comments including abusive language or spammy links.
With NapoleonCat, businesses and individuals can improve their response rates, streamline social communications, and analyze their performance – and it’s all available in one user-friendly dashboard. The tool’s other features include automated publishing, reporting, and competitive analysis.
SocialOomph
SocialOomph offers a wide range of features for multiple social media platforms, from typical features like scheduling and analytics to some interesting ones like automatically removing outdated Twitter DMs from users’ inbox. According to the statistics by Zendesk, SocialOomph ranks in the top 5% of social media management apps.
This tool has capabilities to manage your activities across many social media platforms, such as Facebook, Twitter, LinkedIn, and more. For Twitter, it can automate direct messages to new followers to welcome and start building a connection with them. You can also look for high-influencing Twitter individuals by setting up keyword searches.
CoSchedule
CoSchedule is our next pick for social media management tools. It makes it easy for anyone to plan and automate social media hassles. From posts to scheduling to analytics, CoSchedule is a one-stop shop for all your social media needs. It helps you manage, track, and publish your social media calendar and automate your content. It’s like a digital assistant for your workplace. Schedule your content and follow engaging people, so you can spend the most time where you want to be.
Is there a one size fits all Social Media Management, Social Media Analytics and Social Publishing Software
Unfortunately there are no one size fits all solution as each of the products has its own core strengths in functionality, social platform focus, integration capability and core features.
We recommend determining how the software fits to your business in terms of features, functionality, and business process with a free trial.
Conclusion
Many online marketing agencies offer free social media management tools 2021 to their customers. A free social media analytics tool 2022 is a valuable addition for small businesses, entrepreneurs, and individuals.
Managing social media accounts used to be a full-time job for just about any company. But now, companies find themselves with dozens of accounts that have to be managed and updated. All this time devoted to social media could be better spent elsewhere. Luckily, there are tools available to help automate some of the tasks involved in managing social media accounts. And you don’t even have to buy them!