How Many Companies Use Social Media Monitoring

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As your business grows, so does the need for social media monitoring. But how do you go about doing this effectively? This guide will provide you with tips and advice from industry leaders on how to get the most out of your social media accounts. Whether you’re a small business looking to stay up-to-date on all the latest trends or a large organization interested in understanding where your customers are spending their time, this guide can help.

What is Social Media Monitoring.

There are a number of social media monitoring tools available online that can help businesses track and analyze their social media presence. These tools can provide valuable information about what users are saying, how they’re using the tools, and even how they might be affecting business performance.

Some popular social media monitoring tools include Hootsuite, Mixpanel, and Twitter Clicks. Each of these tools offers a different set of features and benefits, so it’s important to choose the tool that best suits your needs.

What are the benefits of using Social Media Monitoring tools

The main benefit of using social media monitoring tools is that they can help you understand how your users interact with your platform. By understanding which posts receive the most engagement, you can better target your content and reach more people. Additionally, by tracking user activity on specific platforms, you can identify any potential giveaways or deals that may be worth pursuing.

How to use Social Media Monitoring tools to your advantage

One of the biggest advantages to using social media monitoring tools is that they offer a variety of ways for businesses to access and analyze their data. For example, Hootsuite offers a free app for Android and iOS devices that allows businesses to track all their social media activity in real-time. Additionally, Mixpanel provides an easy-to-use dashboard for tracking all types of social media data, including Twitter updates, Facebook likes/comments, Instagram followers, and more. Finally, Twitter Clicks offers an easy way for businesses to get insights into their Twitter followers (and other verified users) through simple clicks instead of having to log in or visit a website.[1]

How Many Companies Use Social Media Monitoring?

Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business. Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. This process enables them to increase brand awareness and capture profitable trends. With more than 250 platforms claiming to help companies assess mentions and track their engagements and brand performance on various social media platforms, it can be challenging to choose the right one. If you want more results and profits, you need to choose an excellent vendor to offer maximum support to your business. This guide provides the top social media monitoring vendors that your business should consider to increase productivity and profitability.

1. AgoraPulse

AgoraPulse is an affordable and easy-to-use social media monitoring tool. The software pulls out social intelligence and allows you to listen to your customers and prospects on social media platforms and engage them in a customized manner. Using the software, you can measure the results of your social media marketing campaigns.

AgoraPulse provides a variety of tools that enable you to manage all your social media accounts from one dashboard. Additionally, the content automation, analytics, and Facebook applications provided by AgoraPulse enable you to measure and track the engagements and messages of your customers and prospects. Also, it allows you to identify bad influencers. This social media monitoring vendor provides four payment plans to meet the requirements of different subscribers. They include the following:

  • Enterprise – $299/month
  • Small – $49/month
  • Medium – $99/month
  • Large – $199/month

Some of the clients that use AgoraPulse include the following: RTE Travel Marketing, Soci-Link, Netino, AgoraPulse, LLC, and Portent. Emeric Ernoult and Benoit Hédiard are the founders of AgoraPulse.

2. Storyclash GmbH

Private Company

Founded 2014

Unknown

Storyclash Insights is a real-time social media monitoring and analytics software. Our software detects millions of articles, posts, videos and more, all of which have been posted or shared on social media platforms like Facebook, Twitter, Instagram…

3. Synthesio

Based in New York City, Synthesio is one of the leading social media monitoring vendors in the world that operates in different languages. With its excellent performance, many international companies trust the system because it provides accurate information about how fans and customers across the world say about them on social media platforms and other online sites. Synthesio is best suited for both local and international businesses in the world because it uses information available on different social media platforms to provide insights, which enrich the clients’ databases.

Additionally, Synthesio measures the impact of your activities on social media platforms using social KPIs, which enables you to trigger collective functions in your company to improve brand awareness. To improve the performance, morale, and efficiency of your staff members, you can integrate this software with your company’s productivity systems.

It focuses on individuals and crucial conversations that matter to your brand when calculating your social reputation score. The starting price of Synthesio is $1,200 per month. The cost varies depending on the customer’s number of dashboards. Some of the clients who trust and use Synthesio include the following: Allianz, Adidas, American Express, Gillette, Ford, Lexus, HTC, BlackBerry, and many others. The company was founded by Thibault Hanin and Loic Moisand in 2006.

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4. Accern

Private Company

Founded 2013

USA

Accern accelerates AI workflows for enterprises with a no-code development platform. The best data teams from some of the world’s leading organizations, such as Allianz, IBM, and Jefferies, are using Accern to build and deploy AI solutions powered…

5. Crimson Hexagon

Crimson Hexagon is among the top performing social media monitoring tools. The vendor offers insights for brands and non-profit companies in the world. Based in Massachusetts, Crimson Hexagon helps business people in the world to use Facebook and other social media platforms to look into helpful data like product attributes, the performance of their marketing campaigns, purchase intent, and consumer trends.

Additionally, you can use Crimson Hexagon to create optimized content and share it to your social media accounts to engage your audiences better. This software does not impose any restrictions. Therefore, international performers and enterprises use it to analyze, schedule and track as many posts as possible. Microsoft, Hanes, CNN, Rubbermaid, HP, Thomson Reuters, and AdWeek are some of the leading brands that use Crimson Hexagon to monitor and analyze their performance on social media platforms. The introductory packages start at $2,000 per month. The other costs vary depending on the number of searches.

6. Owlin

Private Company

Founded 2012

Netherlands

Owlin’s proprietary search and analysis software helps you gain control over the wealth of information on the internet. Scanning more than 2.5 million news sources around the world, 24 hours a day, 7 days a week, and turning the news into actionable…

7. Meltwater Buzz

More than 20,000 companies in over 100 countries use Meltwater media intelligence platform. The vendor has been a global leader in social media and online intelligence for years. Meltwater Buz enables companies in the world to track and analyze social media sites. Also, it provides relevant news about your competitors. This will assist you to gauge the competition and use modern strategies to remain relevant in the market. It stores the data of its clients in one dashboard, which is easy to use.

With $13,000, you can get a subscription of one year. Unlike traditional systems, this monitoring tool measures brand reception levels and allows users to build their own dashboards. Owned by Meltwater Group, Meltwater Buz serves the following clients: University of Arizona, Bausch & Lomb, Vita-Mix, Pabst Blue Ribbon, Porsche Automotive North America, HZDG, and other government and private organizations.

8. Linkfluence

Private Company

Founded 2006

France

Social media is not only a social revolution, it is also a business revolution. Brands leverage only a tenth of the hidden value of online conversations, of this globalized and real time social data stream. In order to feed strategical and tactical…

9. Sysomos

It is one of the best social intelligence companies that work with some of the most valuable brands in the world. Sysomos can improve your business because it provides unlimited and immediate access to millions of online conversations of your customers and prospects who use social media and other online sites. Therefore, this offers real-time insights that enable you to understand the requirements of your customers.

The software also offers image monitoring solutions on Instagram. It is one of the most recommended systems that combine all the needs of an online business to promote products and brand awareness. It can engage, listen, and discover your customers and prospects.

Markwire is the owner of Sysomos. Aljazeera, Honda, Sony Ericsson, HSBC, Interbrand, Nokia, IBM, Hilton, Microsoft, and Toyota are some of the leading brands across the world that use this social media monitoring and intelligence company. The vendor charges an entry-level price of $500 per month.

10. ZeroFOX

Private Company

Founded 2013

USA

ZeroFOX protects organizations from the dynamic risks introduced by social media and digital platforms. Recognized as a leader in Digital Risk Monitoring by Forrester, ZeroFOX’s cloud-based, SaaS platform processes millions of posts and accounts…

How to Use Social Media Monitoring to Monitor Your Business.

There are a number of social media monitoring tools available that can be used to track various aspects of your business. The most popular options include:

– Google Analytics: This tool provides detailed data about your website traffic and user behavior. It’s easy to use and can be used to track any aspect of your website, from the initial design phase to understanding how users interact with your content.

– Facebook Ads: Facebook Ads is a great way to track clicks and conversions on your website. You can target ads based on events or topics, or you can even target specific pages or users. With Facebook Ads, you have the ability to measure the success of your marketing campaigns in real time.

-Twitter: Twitter is another great option for tracking website traffic and user behavior. You can tweet information about your website, products, services, or events. This tool is also useful for understanding why people are visiting your site and what types of interactions they have with it.

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3Monitor Your Social Media Accounts for Daily, Weekly, Monthly and Year-Round Results.

3Monitoring tools can help you monitor your social media accounts for daily, weekly, monthly and year-round results. By using these tools, you can determine whether your social media campaigns are meeting or exceeding your expectations. Additionally, by understanding what is working well on your Twitter, Facebook, and LinkedIn accounts and applying that to other platforms, you can continue to grow your business while staying organized and efficient.

Subsection 3.2 Use Social Media Monitoring Tools to Detect Cyber Attacks.

If you believe that there may be a cyber attack taking place on one of your social media accounts, use the 3Monitoring tool to detect this activity. This tool will provide you with information about the attack so that you can take appropriate action. Additionally, by monitoring your social media accounts regularly and detecting any potential cyber threats early on, you can protect yourself from costly damage and downtime.

Tips for using Social Media Monitoring tools to your advantage.

One of the most important things you can do when using social media monitoring tools to track your website traffic is to make sure you are tracking all of your website’s visits. This will help you understand how well your site is performing and identify any potential problems that may be affecting your traffic.

To do this, use a tool like Google Analytics or Similar Site Suggestions to track the pages on your website that are visiting the most often. You can then look at these pages and see which ones are driving your traffic and which ones could use some improvement.

Similarly, you should also track all of your affiliate programs and performance against industry standards in order to determine whether or not they are worth promoting through social media.

Use Social Media Monitoring tools to Track Your Social Media Accounts

Another important thing you should do when using social media monitoring tools to track your social media accounts is to keep an eye on how frequently each account is used. This will help you determine who is engaging with your content and who might be interested in buying something from you soon.

If you want to monitor more than one account at a time, consider using an online tool like Mixpanel or SkuStats to do so. These tools allow you to view data for multiple websites simultaneously, making it easy to see what content is resonating with people and what isn’t being seen as very popular yet.

Use Social Media Monitoring tools to Monitor Your Business for Other Businesses

Last but not least, it’s important that you monitor the social media accounts of other businesses in order to ensure that they are following industry-standard practices when it comes to content, advertising, and other operations. This will help you figure out which businesses are not following the same standards and might be in danger of losing customers or revenue.

Social Media Monitoring For Parents

1. Bark.us

Bark.us is the second recommended social media monitoring app for parents. It proactively monitors text messages, Youtube, emails, and 30+ social media accounts — keeping your kids safe online.

What’s more interesting is, Bark.us claims to have prevented over 31 thousand self-harm threats and 16 school shootings with the help of their AI Technology. 

Features

  • Monitors texts, emails, YouTube, and more than 30 apps.
  • Get alerts for issues such as cyberbullying, online predators, and suicidal ideation.
  • Manages screen time.
  • Filters sites your kids can access.
  • Keeps track of kids with location check-ins.

Pros

  • Every plan includes parental controls and screen time
  • Monitors over 30 apps
  • Text and email alerts
  • Compatible with most devices, including Android and iPhone
  • Tips for starting honest conversations with children

Cons

  • Numerous alerts
  • IOS installation is tricky

Pricing

The Bark Premium plan is $14 a month or $99 a year. However, the Bark Jr. plan costs $5.00 monthly or $49 annually.

2. Norton family

Norton family is another best choice for parents. It lets you configure rules and observe your child’s movement from a web console. The application is available on Android as well as iOS.

It’s developer NortonLifeLock is a profoundly known and trusted company that started with antivirus software development. You can try the Norton family for free for 30 days and finally subscribe to it if you like the application.

Features

  • Can track browsing history and blocking unwanted sites.
  • Can Monitor your child’s search.
  • Can set screen time limits.
  • It has an instant lock feature.

Instructions On How To Use Norton Family

  • Visit Norton Family’s official webpage.
  • Click on Get 30 -days free trial now and create an account using your credentials.
  • And then install the Norton family app on your child’s device.
  • After successful implementation, Visit the dashboard and start monitoring.
  • For complete installation information, visit the website link.

Pros

Norton’s family is cheaper when compared to its opponents. It has a simple User Interface(UI) and contains all the essential online supervision features.

Cons

Norton’s family lacks some of the advanced features. It comes with only one variant, which is not suitable for businesses and schools. And the application has a 30-day trial version but is not entirely free. There is no free version for Norton family premier.

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Pricing

It is only available in one version. And it will cost you $49.99/year.

3. Kaspersky Safe Kids

Another parental control app is Kaspersky Safe Kids, which is available for Android, iOS, Macs, and PCs. You can install Kaspersky Safe Kids on an unlimited number of devices.  Additionally, it supports all the features you might expect from a parental control application, such as app blocking, location monitoring, time management, and web filtering.

An excellent feature that Kaspersky Safe Kids offers is Texting Management. Text management is available only to Android users, but you can log all calls and SMS messages, or just one if you prefer. You can flag a contact you are worried about for monitoring, and you’ll receive notifications whenever that contact receives or sends texts.

Features

  • Internet content filtering.
  • Youtube’s safe search feature.
  • Limits the use of the application.
  • Manages screen time.
  • Tracks location and monitors battery.
  • Real-time alerting.

Pros

Kaspersky Safe Kids is very affordable, and it contains many features even in its free version. Moreover, it tracks the search history of YouTube videos without any device limitations.

Cons

Its paid edition is not competitive which is Kaspersky’s Safe Kids main drawback. Monitoring is only available on Android devices, while there is no application control on iOS devices.

Pricing

Kaspersky safe kids free is available at no cost while Kaspersky safe kids premium costs about $14.99.

4. Qustodio

Qustodio can be a great selection if you are looking for a complete free parental control application. This application can help parents, schools, and businesses as well. Qustodio supports a broad range of OS such as  Android, iOS,  Kindle,  Chromebook, Windows, and Mac OS X. Because of its high compatibility; most users choose this monitoring app.

Features

  • Can monitor and control web filtering and search activities.
  • You can set the time limit also.
  • It Keeps tracks of social media like Facebook, Instagram, Twitter, etc.
  • It tracks the location of your child.

Instructions On How To Use Qustodio

  • Visit the Qustodio official website and click on Get Started Free.
  • Next, Signup using your credentials and sign in.
  • Thenceforth, create your profile by adding your kids and their devices.
  • For a more detailed installation guide, visit the official website.
  • In the end, visit the dashboard and start monitoring.

Pros

The free version of Qustodio gives you various beneficial features that its opponents lack. The application has an easy-to-use and attention-grabbing User Interface. It is probably the best free app out of other control apps available online.

Cons

It does not provide a simple call and SMS tracking feature like its rival fenced.ai. And by using a VPN extension, children/ users can effortlessly bypass web monitoring.

Pricing

Qustodio free will not cost you a cent, whereas Its premium versions come in three separate variants. The cost of the three variants is listed below.

  • Small plan: $54.95/ year.
  • Medium plan: $96.95/ year.
  • Large plan: $137.95/year.

5. Fenced.ai

Fenced.ai is by far the most effective parental control software for keeping kids safe online. It monitors your kids’ online activities, restricts inappropriate content, limits the use of apps, and much more. This parental control is not only for parents but also for schools and businesses. 

Additionally, parents can track calls, messages, contacts, location, media, and so on. With so many monitoring packages, parents no longer have to fear their children’s online activities. 

Features 

  • Track call history, SMS, e-mail, and browsing history.
  • Monitor social media apps like WhatsApp, Viber, Facebook, Instagram, and Skype.
  • Track contacts, devices, and SIMs.
  • Browse photos, videos, and apps.
  • Log keystrokes.
  • A variety of alerts on location, keywords, and Wi-Fi/uninstall changes.
  • Monitor your children’s wifi usage with a free Wi-Fi logger.

Pros

The User Interface (UI) of Fenced.ai is attractive and is loaded with all the features necessary, and good customer support service accompanies this software. Fenced.ai also has better and more flexible pricing than most of its competitors. As a whole, it is a good solution for parents, schools, and businesses.


Cons

This app supports only SMS tracking and calls tracking in its free version. Depending on which version you purchase, you can either use the basic features or access the premium features. You may also need root access for some features.

Pricing

Fenced.ai offers three different packages: free, basic, and premium. There is no charge for the free plan. However, the basic and premium versions are priced at $5.83 and $8.33, respectively, with no hidden fees.

Conclusion

Social Media Monitoring can be a great way to track your business’s progress and make necessary changes. By using the right Social Media Monitoring tools, you can increase your business results. Here are some tips to help you get started:

– Use Social Media Monitoring tools to track website traffic and affiliate programs.

– Use Social Media Monitoring tools to monitor social media accounts for daily, weekly, monthly, and year-round results.

– Use Social Media Monitoring tools to track your business for other businesses to see how it is performing.

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