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Interactive Content Creation Tools

Interactive content creation tools for social media, advertising and publishing. Discover how to create interactive content for mobile devices, desktop web and print applications with this range of free online authoring and programming tools.

Overview Interactive content creation tools can help you develop interactive documents and presentations using familiar, easy-to-use software. Whether you’re creating a flexible content management system or a simple online form, there are free tools in web browsers and word processors that help save you time…

Content creation involves text, images, and more. Interactive content refers to textual as well as visual content and requires web designers to work with interactive media. Authoring tools are user-friendly and offer a number of features that make it easy for newbies or veteran professionals alike to create interactive content.

In this article you will find free tools to create interactive content, learn more about the latest content creation tools and how they can help you to boost your marketing and SEO efforts with content such as infographics, audio and video.

What’s the importance of interactive content to a Content Marketing strategy?

Interactive content is playing a special role in the Content Marketing of companies that have already realized that interactivity is a way to get the audience’s attention.

Besides that, interactive content has become a way to understand the audience, since data provided by them allows companies to perceive their behavior and way of thinking.

The company’s buyer persona can be better worked out and become more real. With this, communication gets more effective, reaching the public’s pains, desires, and generating more leads and sales.

Besides that, people’s perception of the company improves, increasing the authority and the brand’s value in the long term.

Interactive content has a huge potential for virality, generating more shares, comments, and social media actions. It also drives organic traffic, improving SEO.

All of that is the result of providing an innovative experience to your public, not showing the content in a static way, in which there is no interaction from people. In interactive content, they are part of building the response.

Ion Interactive

Ion is one of the best tools for creating interactive content. After all, it has an impressive template library that is fully customizable and easy to use.

There are also different formats for producing interactive content, such as infographicsebooks, calculators, landing pages, and quizzes, as well as white papers, assessments, and lookbooks.

Check below an example of an interactive calculator created by Lansinoh with the tool.

If you’re looking for something to do it all, ion interactive may be just what you need. With this tool, marketers can create an array of interactive content, including calculators, infographics, landing pages, and more, to build valuable online experiences.

Focused on engagement, conversion, and lead-profiling, ion promises to deliver data-driven results. Their Quick Start Cloud Library allows marketers and sales teams to quickly produce stunning professional content without developers, training, or designers. Brands like Dell, GE, and Cisco gave this tool top ratings.

Take a look at this interactive landing page created for DHL.

What’s great about ion interactive:

  • Code-free platform
  • Thousands of customizable templates
  • Seamless integration with all platforms including marketing technologies
  • Analytics reports and insights
  • Features for search engine optimization
  • Quick set-up and creation
  • Scalable pricing


Contentools is a well-known tool in the market, as it provides materials aimed at generating leads. With it, it is possible to create static and dynamic content.

In the interactive content section, it is possible to create several materials in different formats, such as maps, quizzes, calculators, infographics, and landing pages.

contentools interactive content tool


SurveyMonkey is an excellent tool for creating interactive surveys, tests, and quizzes, storing data that can be used to improve marketing communication.


Thinglink is one of the best-known tools on the market, for its versatility and ease in creating varied interactive content.

It is possible to use the tool to make 360 degrees videos and media, using additional information, audios, attachments, and internet links.

thinglink interactive content


MapMe is specifically aimed at building interactive maps. One advantage is that companies can create maps based on their marketing strategy and allow users to input important data.


Apester is a tool that seeks to maintain user engagement. 

After interacting with a piece of interactive content, the tool offers new articles, that might be the reader’s interest, and also allows quickly social media sharing.

This facilitates virality and organic traffic generation.

It is possible to create interactive materials, such as surveys, tests, polls, and questionnaires.

Using the tool, Lay’s french fries increased the reach of their social media publications by creating a contest where people voted for their favorite fries flavors and accessed content related to their responses.

apester interactive quiz

This easy to use platform helps marketers tell their stories and engage readers with interactive content. Marketers use Apester to produce and distribute various pieces like stories, surveys, interactive videos, and more to personalize the user experience and gain valuable insights into their target audience.

Apester has helped businesses significantly improve key performance indicators such as time spent on a page, revenue per page, and number of shares. Clients include Time, Ikea, Starbucks, and many more.

Here’s an example of a poll created using Apester.

What’s great about Apester:

  • Quick setup
  • Easy integration via embedded code or a WordPress plug-in
  • Customizable templates
  • Free ad-supported version with two additional pricing options
  • Advertising options
  • Analytics and insights
  • Royalty-free images and videos

If you’re looking for a next-generation user engagement platform, look no further than It offers a vast gallery of fully customizable interactive content templates that can be edited to match any brand, without touching a line of code. More design-savvy users can start from scratch and drag & drop their own forms, lead pages, surveys, quizzes, calculators, and even accept payments online with Stripe and Paypal.


Outgrow helps you create beautiful, interactive content that will delight your customers and generate leads. Their simple drag and drop builder allows zero technical skills to quickly create highly engaging and value-driven content your site visitors will love. Outgrow tops the list because it’s easy, affordable, and beautifully designed.


Another great tool is Zembula. With the goal to make interactive content available to all marketers, no matter company size or skill, they built a tool that allows anyone to create sophisticated interactive content without the need for a developer or any complicated coding skills.


Looking for a more enterprise solution? Qzzr has helped top brands like ESPN, LinkedIn, HBO, Red Bull, and Marriott create intelligent interactive content. Their software is designed to help you increased exposure, engagement, conversions, and insights. Last year, over 358 million people interacted with content created with Qzzr.

This web-based tool promises to improve exposure, engagement, and revenue by asking the right questions.

Qzzr captures information with quizzes and trivia that adapt to user personalities and preferences. Marketers use this personalized information to drive more leads and improve product recommendations. Top brands like eHarmony, Marriott, and Shopify have used Qzzr in their interactive marketing campaigns.

What’s great about Qzzr:

  • Simple interface
  • Analytics and insights
  • Website integration with embedded line code or WordPress plug-in
  • Gated quizzes that only allow users to obtain results after they share on social media or complete a lead-generation form
  • Customized calls to action (CTA)
  • Customizable layouts
  • Rich media and images
  • Affordable monthly pricing for the basic plan


Ceros is a cloud-based interactive content creation platform. We empower marketers and designers to create rich, engaging interactive content without any coding. If you’re looking for high-end design Ceros should be at the top of your list.

It’s all about the customer experience. And Ceros strongly believes customers love and want personalized experiences.

Ceros is an end-to-end solution that offers flexibility within an easy to use design platform. This cloud-based tool helps marketers create the kind of impactful content their audiences crave.

Marketers can develop rich, interactive content such as infographics, eBooks, microsites, lookbooks, and more. Brands that use Ceros include Virgin Atlantic, LinkedIn, and Peugeot.

Take a look at this fun, interactive GIF animation created with Ceros.

What’s great about Ceros:

  • Freeform canvas enables users to drag and drop assets
  • Cloud-based platform requires no coding
  • Multiple users can collaborate in real-time
  • Analytics and customer insights
  • Access to images and assets from Getty images
  • Works both online and offline
  • Live previewing

 Survey Anyplace

Survey Anyplace is the one tool you’ll ever need to build engaging, interactive questionnaires of all shapes and sizes. In just minutes you can build playful personality quizzes that ask follow-up questions based on your previously chosen answers, assessments that generate tailor-made PDF reports based on your score, calculators that help respondents navigate to the most relevant content and much more.


Playbuzz is also a free platform, with several options for interactive content creation. Besides that, it provides the user’s data and metrics.

Another advantage is the community where people show their ideas and produced materials, generating a virtuous circle of creativity.


Calculoid is another popular tool on the market, as it is specifically aimed at interactive calculator creation. 

Thus, it allows this type of content can be used in several niches, as it is very simple to use.

calculoid interactive calculator


Ready to take your videos to the next level? Vizia lets you do just that as it collects invaluable feedback and promises to increase engagement and growth.

Businesses that use Vizia can integrate other interactive content like quizzes, polls, short answer questions, and CTAs right into their videos.

Take a look at this example of how Vizia adds an interactive element to a YouTube video.

What’s great about Vizia?

  • Easy integration—content can be embedded and shared across all platforms, including e-commerce stores.
  • Gated quizzes that encourage users to engage in social sharing or complete contact forms
  • Free

How do you create interactive content? 

For the longest time creating interactive content required a substantial amount of time, money, and expertise to develop. It was something that only large companies with big budgets could do.

But that’s changed.

Now there are tools inbound marketers on any budget can use to create the type of remarkable content Google will reward with a top spot. Coding and cost are no longer constraints, only your creativity.


We created a line of interactive content creation tools to help you broadcast your message across social media platforms. Our tools are free for personal and commercial use, and available under the MIT license. Whether you’re building a website for a new business, dabbling in game development, or excited about the latest social media trends — there’s never been an easier way to create interactive content. No design experience required. Start creating with ContentFX for free today.

Interactive content creation tools can help you reach your target audience and improve user engagement. They are designed to make it easier for businesses and entrepreneurs to reach their goals by making the creative process more efficient. Create more engaging, interactive content with these free content creation tools.

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