Lead gen tools are not only beneficial but also a vital part of any lead gen campaign. And when it comes to lead generation, everyone wants to have the upper hand. Thanks to the internet and its ever-growing abundance of tools, we can easily prepare for more efficient marketing campaigns and lead generation initiatives.
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Are you looking for free tools to grow your business? This app will save you time, money and get you more leads. Lead Gen Tools features tools that I use to grow my business every single day at a fraction of the cost. Use these tools to generate leads, gain PR exposure, and find customers without spending thousands on pricey marketing. You’ll find apps that help you brand yourself, build your email list, social media automation apps, and much more. Some of these are affiliate links which means that if you choose to purchase products or become a customer, I may receive a commission for the sale or lead generated.
The internet has revolutionized the way we do business, and lead generation is no exception. The vast majority of businesses conducting B2B transactions (business-to-business) are using the internet to find and generate leads — this is called inbound marketing. While there are many paid tools on the market that can help with your lead generation efforts, it doesn’t hurt to start with some of the free tools available.
What is a lead generation system?
Lead generation software is a time-saving marketing and sales app that lets you automatically generate more leads and route them to the proper team. It helps you increase brand awareness, attract more qualified leads, and close more sales deals.
Lead generation focuses on the top of the sales funnel, typically pulling leads from online channels like email, social media, and landing pages. From these channels, it collects contact information from people who have expressed interest in your product or service.
So you can market to them with better insight. More targeted marketing tactics mean more qualified leads, which ultimately translates to more profitable deals.
Why do you need lead generation software?
Competing for consumer attention requires constant effort. But even the most dedicated teams can find it tough to identify and engage with the right customers. Every day, businesses change addresses and phone numbers, contacts leave organizations, and new companies are started.
Lead gen software helps minimize the time your company spends tracking down leads. All by automatically updating contact information. That means you won’t find yourself working with outdated data.
A lead generation system not only helps you find customers, it gives you the tools to find the right ones. The highest value customers are ones who:
- Are genuinely interested in your product or service
- Have the money to invest in your product or service
- Have a problem that you can solve
Lead generation software is highly advantageous because it attracts leads who generate the most profit while requiring you to expend minimal effort. It narrows your sales team’s focus to the customers who are most likely to buy your product or service. That minimizes time wasted on cold leads, and helps you develop a stronger customer base.
How does a lead generation platform work?
Lead generation isn’t a one-size-fits all approach. Depending on if you’re a B2B or B2C business, you’ll use lead generation programs differently. Some lead generation tools are meant to increase customer engagement, while others help you streamline the sales call process.
But no matter which approach is best for your business, the idea is the same. Get your name out to customer leads, and attract them to your door before they go to the competition.
Lead generation can include a lot of different tools, but here are some of the most popular ones:
- Content creation tools: Some lead generation platforms offer templates for creating content like blogs, white papers, infographics, and e-books. Sharing this kind of content on your website and across social media channels boosts engagement. And it establishes you as a knowledgeable source in your industry. You can also require viewers to submit contact information before accessing long form content like e-books or instructional videos.
- Lead nurturing tools: Once someone enters your pipeline, it’s vital to keep the engagement going to turn them into a marketing qualified lead. Lead generation lets you gather enough information to target your contacts with personalized messaging via email campaigns or phone calls.
- How to score leads: Lead generation systems can calculate and assign a numerical value to your contacts. The higher the score, the more likely that contact is to make a purchase. Leads are scored based on several variables, including industry, website activity, and company size. Trying to manually score your leads would be an exhaustive task, which makes it one of lead generation’s most powerful and time-saving tools.
- Lead distribution: Once your program has identified a high-value lead, their information is automatically passed along. Right to the appropriate sales representative to follow up and continue building the relationship.
- Sales analytics and reporting: The simple act of using lead generation isn’t automatically going to boost profits. You’ll need to look at your analytics and reporting to see what’s working and what isn’t. Putting the effort into checking your analytics and making adjustments to your process may take some time, but it’s a necessary step in ensuring your lead gen software is working for you.
What are the features of lead generation software?
When it comes to shopping for a lead generation system, here are the five key features you should look out for.
Intuitive interface
Even the most powerful software will be ineffective in your hands if you can’t use it. Marketing teams are experts in marketing, not web development. Look for lead generation programs with an intuitive interface and multiple options for training. Then anyone on your team can use it without suffering technical headaches.
Integrations
You’re probably already using business apps, so any lead generation software you decide on should include integrations. This will allow you to share data between your lead generation system and your CRM, email apps, and other business-related platforms you’re currently using.
Integrating your lead generation software with your other platforms eliminates the need to constantly switch browsers. Or double-check your data between platforms to make sure it’s accurate.
Analytics
Having accurate and up-to-date data is vital to strategizing better business practices. Any lead generation software you invest in should have a comprehensive analytics and reporting feature. That way you can always have an eye on the numbers. This lets you make data-driven decisions for improvement, and identify where you’re falling short of your goals.
Automation
Automation saves huge amounts of time by responding to leads, analyzing data, and prioritizing leads. You don’t have to automate every task on your to-do list. But having the option means more control over how your teams are spending their time.
Customer relationship management
In your search for lead gen software, you’ll probably come across something called CRM software — customer relationship management. Lead generation is often included as a feature of CRM. Because it all falls under the umbrella of nurturing customers in your sales pipeline and building a loyal customer base.
If you’re worried that CRM sounds too big for you at the moment, don’t be. CRM for small businesses is specifically designed to scale with you. While still providing all the benefits of lead generation, contact management, and sales tracking.
Most CRM platforms will let you add on features as you grow. Meaning you can pick and choose which features you can afford to invest in at any given time.
What are the benefits of using lead generation tools?
Improved customer insight
Your customers aren’t just going to tell you what they’re thinking. You need to ask the right questions and gather the right data to better understand their pain points. And why they are (or aren’t) buying from you.
Lead generation programs allow you to quickly capture more useful data from your potential customers. With better insight into why people show interest in your product or service in the first place, you can lean into the features that people like the most. The better you understand your customers, the better you can tailor your sales pitch and pipeline to their specific needs.
Better qualified leads
Having more leads isn’t always a good thing. More leads means more work, and if most of your leads are cold or lukewarm, you’ll end up working harder for smaller returns.
Lead generation software uses lead scoring to analyze customer data and identify the ones who are most likely to buy from you. It tracks their engagement, personal information, and interactions with your company to determine who’s really worth your time and effort.
Calculating lead value lets you reach out to the best qualified leads faster. While you’re still fresh in their minds. And that sets aside the people who were just browsing.
Refined marketing tactics
With powerful analytics reporting, your team will be able to see exactly which marketing campaigns brought in the highest value leads. With this information, you can continue to build campaigns that resonate with the most qualified leads. Then you’ll attract even more high value customers, and minimize time waste with cold leads.
Save time across the board
All of this adds up to time saved. Lead generation provides your sales reps with the most relevant customer information so they don’t have to spend hours researching leads. Furthermore, your sales reps will spend less time chasing after cold leads. That means more time following-up on the ones who have already ticked off multiple boxes.
Fishing in murky waters isn’t a good use of your time. Guesswork drains your resources, wasting valuable hours and manpower. Imagine your business is a fishing operation. Using a lead generation system would be like seeing exactly where the biggest fish swim, what they like to eat, and when they’re most ready to feast. And that would most certainly put you ahead of the competition.
Sendinblue
Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages. In addition, they offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
Sendinblue can be your home for almost anything email marketing. From automation, segmentation, and email design tools, Sendinblue has it all.
It also offers builders for Facebook ads, landing pages, and signup forms.
Key Features:
- Customizable dashboard based on your business
- All-in-one marketing suite
- Email heat maps so you can visualize how your contacts engage with your email
- A/B testing so you can test different emails to see which resonates best with your contacts
Pricing: Sendinblue does offer a free plan for unlimited contacts and up to 300 emails a day. Their paid plans range from $25/month for their Lite package to $65/month for the Premium package.
Once you’ve chosen your email marketing tool, make sure to check out our email marketing guide to get started with email lead generation.
Hunter
If you want to do a quick email search, Hunter is a valuable tool. Just type in the domain, and it’ll find the email address pattern.
Hunter also includes a confidence rating, so you know if the email is likely to be correct.
That makes Hunter one of the best email finder tools on the market.
Key Features:
- Email verifier checks the validity of any professional email address in bulk
- Browser and Google Sheets extensions
- Gmail integration to send cold email campaigns
Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 25 searches and 50 verifications per month. Paid plans start at $49/month and range to $399/month for the Enterprise plan.
Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
HotJar
Best For: Surveys, feedback, and behavioral Insights.
Integrations: Yes
Hotjar is a visitor behavior analysis tool, and it is also great to get new leads through surveys, feedback, and on-site polls. This single lead generation tool provides an entire arsenal of features to map customers’ journeys, collect feedback, generate leads, understand customers’ behavior.
Why Choose Hotjar for Lead Generation?
- It supports heatmaps and session recordings to study visitor behavior.
- See what your visitors are clicking on and map their website journey.
- Strategically place the surveys and feedback widgets on the website to collect customer feedback and visitor information.
- Multi-device support. It works on desktop, mobile, and tablet versions of your website.
- Allows integration with your CRM tools to build the prospect list for the sales team.
Pros:
- Among the best behavioral & lead generation tools in the market.
- Affordable pricing structure.
- Supports tools like heatmaps and screen recording to find the best lead generation opportunities.
Cons:
- Works only for websites and not mobile apps.
- Sometimes, it can slightly impact your web page speed.
Pricing: Starts at $99/month
Sumo
Best For: Smart Bars, list builder popups, and welcome mats.
Integrations: Yes
Sumo is a simple yet effective lead generation tool for your website. The makers of Sumo vouch that the tool can be set up in less than a minute and offer different apps, such as List Builder, Welcome Mat, Share, and Smart Bar for lead generation.
Here’s Why Sumo Is an Easy-to-Use Tool to Generate Lead:
- Add list-builder popups, Smart Bars, share button panels, and welcome mats to your website.
- Prompt visitors to take action, such as fill forms or subscribe to newsletters to generate new leads.
- Improve customer engagement and experience.
- Easily integrate with platforms like Zapier and Mailchimp to manage the leads.
Pros
- Offers multiple targeting & lead generation tools in one place.
- The user interface is quite intuitive and easy to use.
- Great dashboard to get a bird’s eye view of all the tools in action.
Cons
- Only works with Shopify and WordPress.
- It would be good if more pricing tiers were available.
Price: Free basic plan. Paid plan starts at $50/month
Is lead generation a marketing tool or a sales tool?
In some ways, it’s both. It’s the marketing department’s job to create materials that target your ideal customer and attract leads. From there, sales takes over to nurture the lead until the deal is closed. Lead generation programs refine the lead-finding process with both sales and marketing in mind. Often, a lead generation system is a feature of a larger platform, like a CRM. That gives both teams even more useful tools for streamlining productivity and boosting profits.
Conclusion
Being a business, you must be actively involved in lead generation for further growth and development. You can learn more about building your email list or increase your reach. The key to success is using effective tools which will help your businesses to generate leads: Lead generation software on social platforms Grow email subscribers with drip campaign Use sales lead software to collect data efficiently
If you’re looking for a free platform to manage your leads, this tool is for you. It helps automate the nurturing process through contact lists and the ability to track follow-ups. With lead distribution, email integration, and quality scoring, this package is a must-have for any lead generation campaign.