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Insurance Email Marketing Templates

Insurance is a huge industry where there are hundreds of companies competing for the attention of potential customers. Email marketing templates represent an opportunity for service providers in the insurance industry to capture leads and build their business. This post features 15 multipurpose email marketing templates for insurance businesses.

Insurance is an industry that relies heavily on email marketing. It’s one of the most tried and true, yet still effective marketing tactics available. Insurance companies use it in almost every segment – lead generation, cross-sell, referral, customer retention and more. At Loan Market we know that effective email marketing (through use of templates) is the key to building your business . Take a look at our collection below to see what you can gain!

Important Aspects Of Insurance Emails

For insurance agents, sales email should not be about direct selling.

It’s all about making a connection with potential leads and clients.

Building a stronger relationship is the key to win in insurance email campaigns.

The insurance industry doesn’t have a good reputation thanks to the sneaky practices done by some agents.

As a legitimate company, you must reach out and gain public trust.

An insurance sales email template can make your job easier, but only if you customize it in the right way.

1) Communication

Between your company and policyholders, it is important to remove the communication barrier. Make sure to send out timely information to announce all the forthcoming events.

2) Personalization

For connecting better with policyholders, use list segmentation.

It can break down each individual into smaller groups by age, location, gender, and many more. Add the policy holder’s name at the beginning of an email.

3) Measure results

Monitoring the performance of emails is best. When you compare them with a benchmark determines how your emails are performing.

This method is proven to generate a higher return on investment.

The current industry benchmark for insurance companies looks like this:

  • Unique Opens Rates: 31.4%
  • Click-Through Rates: 4.6%
  • Click-to-Open Rates: 13.2%
  • Hard Bounce Rates: 0.97%
  • Unsubscribe Rates: 0.13%

Types of Emails to Send

1) Welcome Email

A welcome email is your first connection with a new subscriber. But before sending the email, make sure to research what kind of email they are expecting from you. Also, encourage them to visit your site. Don’t forget to thank them for joining your list.

2) Emails that Provide Value

Once you have subscribers, it’s time to start communicating. Send them an email, whether it is about a general topic or sales-related. But before sending a sales email, I would recommend you to send content from topics like – 

  • Tips for Being Healthy
  • Your Company Values

3) Post Purchase Email

After the customer has purchased a policy from you, do not think that emails are irrelevant now. You need to encourage them to refer your brand to their family and friends. You can also ask them to renew the policy next year. Express your gratitude and give detailed instructions on what to do next.

4) Feedback Email

Feedback email is another important information collected by agents.

It is done after the purchase and customer service interaction.

It is useful to manage the testimonials and identify what customers need.

A feedback email should be sent at certain intervals.

Feedback email makes them feel like customers are valued partners rather than targets.

For instance, after every interaction with customers and once in six months. It will help you identify what your customers need to stay happy with your services/products.

5) New Product Launch/ Updates Email 

An effective product update message can be used to announce a new product or updated feature.

This is especially important if you want your customers to know that they can upgrade to a better plan.

Customers will be happy as it’s not backward-compatible with their current plan.

Simple Subject Lines That Works

  • Insurance is cheaper than you think
  • Don’t let your current insurance rip you off
  • Best insurance package deals
  • Are you as healthy as you think?
  • Protect your family with the best insurance policy
  • Do you know how accident-prone you are?
  • Have you considered the risk of not buying insurance
  • It’s a pretty good day for insurance
  • 🚨 Oh NO! it’s time to buy insurance
  • Let’s get you insured
  • Just so you know, I think you’re worth it!

9 Best Insurance Sales Email Templates

For all frustrated insurance agents, we recommend using these email templates. You can improve your success rates in no time:

1) Follow Up After A Cold Call

Do you want to provide an insurance plan with multiple carriers and convince the prospect they need it? Then, this is the right template for you!

Dear John,

Thank you for taking some time from your busy schedule to chat with me today. I know insurance shopping can be challenging.

I reviewed the cost of your current insurance policy and noticed a $150 premium increase in 12 months.

I can provide quotes from multiple carriers based on your specific needs.

If you’re ready, I will call you on Wednesday to follow up. In the meantime, you can reach me at 000 000 000 if you have any questions.


2) Reaching Out For A Referral

The best way to get a referral is by reaching out. Use this template!

Dear Client,

Through our mutual acquaintance [name], I noticed that you are opening a new business.

If you are looking for business insurance, ABC Insurance is the right fit. It has shown remarkable results in similar companies to yours.

I would be happy to meet with you and walk you through all the details of business insurance. Don’t worry about any obligations on your part, I’ll buy the coffee


3) Offering A Competitive Quote

Convince your prospects that you offer the best rates, and your customer service is second to none with this template.

Hi Jane,

It was a delight to meet you the other day and talk about (what you discussed), and I understand your coverage needs.

After looking into the options for coverage, I found that we can offer you a competitive quote at an affordable cost.

Please let me know if it’s okay to use your contact details below:

Name _______________
Company name _________ 
Address ________________

Thank you for considering our insurance agency as your trusted partner. 

Best Regards

New Product Launch Referral Email

Email can effectively connect to your users and convince them that you’ve come up with something they need in the form of a new product.

This email should touch on:

  • The key highlight of your new product –  what’s new or unique about it
  • Can someone give it a try – a clear CTA, distinct and ideally above the fold
  • What benefits come with the product
  • Any early-bird discount for existing customers
Subject: Introducing [your new product]Dear [first name],This is an opportunity for you to experience the convenience of having your property and car insurance premiums on a single card. The new ABC Insurance Visa card makes it more convenient for you to pay your premium.Benefits of ABC Insurance Co-branded Visa CardYou save money on payments and transaction feesYou get 3%  discounts for paying your premium You can set up auto-pay for your premium and never have to worry about missing a payment[insert your referral program here]If you ever have any questions, you can always reach out to me at [your email] or [your phone number].Sincerely,[your name]

7. Successful Claim Stories Email Template

People love stories, especially the ones that customers get their fair share from their insurance coverage.

Subject: How Homeowner Insurance Save Your Wallet If Your Visitors Was Injured in Your HouseDear [first name],Liability coverage is an essential part of a homeowner’s insurance policy that pays if a guest is injured while visiting your property. That’s exactly what happened to a homeowner who invited a friend over for a dinner.The guest slipped and fell down the steps leading to the washroom. The homeowner offered to take her guest to the hospital, but the friend refused because he didn’t have healthcare insurance and was too nervous about the bills they might rack up.Later, however, the guest changed course and hired a lawyer to sue the homeowner. Rest assured, [the insurer] ended up paying $202,000 to cover their medical bills.[insert your referral program here]If you ever have any questions, you can always reach out to me at [your email] or [your phone number].Sincerely,[your name]


8. Emergency / Safety Alerts Email Template

When you need to deliver critical messages before and even during an event, pre-written messages can come in handy. These are the perfect occasions to get a referral from your customer by showing that you care.

The email content should be exact, concise, and effectively keep your customers and those their care for safe, sound, and informed of urgent matters immediately. 

These are the common emergency alerts:

  • Earthquakes
  • Floods
  • Wildfires.
  • Heat Waves
  • Hurricanes
  • Landslides
  • Power outages
  • Thunderstorms
Subject: Insuring yourself against wildfiresDear [first name],​​If the area in which you live is at risk for wildfires, make sure to take appropriate measures to protect your family, pets, home or vehicles against these catastrophic events.As always, make sure you have enough coverages (including homeowner insurance, life insurance, etc.) to financially protect yourself and your family in the event of a wildfire or any other disaster.[insert your referral program here]If you ever have any questions, you can always reach out to me at [your email] or [your phone number].Sincerely,[your name]


Insurance email marketing templates are essential for attracting new clients, informing subscribers about your services and educating your customers about insurance. Here are some of the best insurance email marketing templates you should consider using in your next promotions.

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