Whether you’re working with social media for the first time or running a team that manages multiple accounts, managing a presence across all your networks can quickly become very time-consuming. With List Tools for Social Media, you’ll get a complete list of all the best social media management tools available today. This will help you save time and ensure that every social media post is seen by your audience.
List Tools for Social Media is a constantly updated directory of web tools for social media. Find tools for Twitter, Facebook, Pinterest, Google+ and more with just one search. These tools can be free, paid or both.
Hootsuite
Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.
Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.
It will be easier to delegate among replies to fans and followers, eliminating the stress of coordinating answers and potentially neglecting valued fans.
In the past, one of the biggest frustrations with Hootsuite was how it handled social media images. The good news is this issue is now fixed on Twitter so that scheduled posts will show up to four images directly in the feed.
Pricing:
- Free: up to 3 social profiles, 30 scheduled messages, and 1 user;
- Professional: $19/month. 10 social profiles, unlimited scheduling, and 1 user;
- Team: $99/month. 20 social profiles, unlimited scheduling and 3 users;
- Enterprise (custom pricing): unlimited.
MeetEdgar
Posting most updates or sharing a piece of content once just doesn’t cut it these days, which is why MeetEdgar recycles social content for you.
Meet Edgar will schedule and automate re-posts of your content for you, helping get your posts in front of a larger percentage of people. The tool works by enabling you to build a library of social media updates organized into a publishing queue.
Posts can be tagged and separated into different categories to ensure that different content types are evenly spread out in your queue.
Pricing:
- Edgar Lite: $19/mo: connect 3 social accounts, unlimited manually scheduled posts, 10 automatically recurring weekly time slots and 4 content categories (first month for free);
- Edgar: $49/mo: connect 25 social accounts, unlimited manually scheduled posts, 1000 automatically recurring weekly time slots, and unlimited content categories (first month for free).
Sprout Social
Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts.
However, there are a couple of unique features that set Sprout Social apart.
In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics.
For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.
You can even turn your messages into action items to create workflows or reminders around your social activity. This way, you can connect the points of conversations that happen online to real business.
Another perk is discovering new people to connect with and systematically remove bad connections, using the discovery tools.
Pricing:
- Standard: $99 per user/mo: manage up to 5 profiles, all-in-one social boxes, social content calendar, review management, asking and social CRM tools, plus other features;
- Professional: $149 per user/mo: 10 social profiles, everything in plus scheduling for optimal send times, custom workflows for multiple approvers and steps, response rate and time analysis reports, plus other features;
- Advanced: $249 per user/mo: everything in professional plus Message Spike Alerts for increased message activity, digital asset, and content library, chatbots with automation tools, plus other features.
Buffer
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Agora Pulse
Social media management simplified
Prices: Free, $79 per month, $159 per month, plus enterprise options
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
Sendible
The #1 social media management tool for agencies
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
ContentCal
ContentCal is a simple-to-use visual tool with custom approvals for content creation and publishing. It includes a Content Hub for all the social content you intend to share. Your marketing team can use the Content Hub to plan, develop, and deliver your social media strategy. It is the perfect place for sharing thoughts and inspiration with your team.
Your social media strategy starts at the Library. Here, you can carefully craft your content, share inspiration with your team, and store ideas to develop at a later stage. With the Web Clipper extension, you can directly send other relevant online resources into the Content Hub Library with just a couple of clicks.
The Content Hub has a Previous Posts section where all published content sits. Here, you can amend your posts with fresh captions and then share them again with your social networks. Make small adjustments to the content and then judge how this performs to inform your marketing strategy.
Sendible
Sendible is a leading social media management platform specifically catered to brands and agencies and who are able to manage clients at scale and profiles across multiple platforms in one easy location. Customers are able to customise, schedule, and directly publish posts, keep track of and collaborate on content calendars, and interact with comments on their social media channels.
Sendible is a time saver that allows people to engage with new and existing audiences to build stronger brands on social media.
Iconosquare
This is a useful social media analytics tool for Instagram and Facebook. You can get detailed reports on your Instagram and Facebook accounts’ performance. It also allows you to analyse which content performed well and which didn’t.
And, you can link multiple profiles to the same dashboard, so you if you have more than one brand profiles, you can manage them all from a single platform.
The best part is that you can measure your performance and benchmark it against other industry players. So, you will know exactly where you stand in your niche.
Audiense
Audiense provides insights into your analytics, suggestions for targeting and engagement, and helps keep tabs on your key influencers and competitors.
Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. It’s social marketing tools provide the ability to segment audiences for campaigns.
Pricing:
- Free: limited version of Twitter Marketing and Audience Insights;
- Twitter Marketing: $79/mo: boost your performance on Twitter;
- Audience Insights: $696/mo: audience segmentation and profiling reports with social data.
Tailwind
Tailwind tracks activity across Pinterest about your company, products, and competitors.
Pinterest is often overlooked when discussing social media management tools, but depending on your business, it might be the driving force in traffic, branding, and revenue.
In addition to the general reporting of growth and engagement, you can connect Google Analytics to track conversions and see which activity is most profitable.
Pricing:
- Pinterest Plus: $9,99 per account/mo: 1 Pinterest profile, unlimited scheduling, 250 free SmartLoop Posts, 5 free Tailwind Tribes, plus other features;
- Instagram Plus: $9,99 per account/mo: 1 Instagram profile, unlimited scheduling, 1-click hashtag suggestions, smart.bio custom link.
Oktopost
Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy.
Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.
Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales.
One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. As a whole package, Oktopost qualifies and quantifies better leads for you and your business.
Pricing: custom pricing based on needs/function.
Conclusion
What are the best social media tools for marketers? This list of the top social media management tools will help you find which ones are right for you.