Fundraising software is a powerful tool that can help a nonprofit organization in the accounting department do the job better and more efficiently. It will make creating reports, managing donor data, generating benefits, and tracking donors easier.
Online Fundraising Software for Nonprofits allows Nonprofit Organizations and Charitable Groups to increase their fundraising efforts. First, it is essential for your Nonprofit Organization to use online fundraising solutions for Nonprofits that are affordable, robust, and effective. Next, a great online fundraising software should offer multiple online donations methods such as PayPal, Credit Card and Flexible Customized Payment Gateways. Flexibility allows the Nonprofit Organization to accept donations from its donors.
Fundraising software programs help manage and track contributions for nonprofits and charities. Coupled with the right secure payment processing, fundraising software helps organizations maintain accurate records of their donors, funds received and the how that money is spent. Donations may be positive or negative in some nonprofit platforms. A donation is a gift a donor makes to a charity. Money donated by individuals, foundations, corporations and other institutions makes up a nonprofit organization’s budget income. A donation is presented as an asset on the organization’s financial statements.
What Features Should One Look For In Online Fundraising Software?
Every nonprofit will have their own specific needs when it comes to their online fundraising features. It’s important to know what your organization’s needs are so you can effectively evaluate which solution will work best for you. Here are some popular features to consider when evaluating solutions:
Donation Pages: A donation page is a landing page where your donors can submit their donations online.
Donation Buttons: A donation button is a call-to-action on your website that you can use to send donors to your donation page or dedicated donation landing page. You can typically create donation buttons with your online fundraising platform and integrate it with your website.
Some social media platforms like Facebook and Instagram also include the ability to add donation buttons to your social media pages.
Donation Form: A donation form can either be on your donation page or embedded on your website when users click your donation button. You donation form will include fields like donation amount, donor information, the payment details, the option to make the gift recurring, and the option for the donor to cover processing fees.
Event Ticketing & Registration: An event registration tool gives you the ability to create in-person or virtual events that your supporters can register and collect tickets for. This often includes an event landing page, ticket purchasing forms, and event reports.
Recurring Giving: Recurring giving allows your donors to set up regular donations to your organization. Often you can include this option on your donation form or plan to create a fundraising campaign around monthly giving.
Peer-To-Peer Fundraising: Peer-to-peer fundraising allows you to launch campaigns where your supporters fundraise on your organization’s behalf.
Crowdfunding: Popularized by the fundraising software GoFundMe, crowdfunding gives your supporters to ability to initiate their own fundraising campaigns for your organization. While GoFundMe was created for individual crowdfunding efforts, you can leverage crowdfunding for your nonprofit, as well.
Nonprofit crowdfunding often happens on social networking platforms like Facebook, but we recommend checking to see if your online fundraising platform includes a crowdfunding feature.
Wealth Screening: Wealth screening uses public data to give you insights into the giving capacity of your contacts and donors. This can help you identify donors that might be a good fit for a gift matching campaign or a major gift.
Pledges: Pledges allow you to track your donors’ commitments to give to your organization.
Text-To-Give: Text-to-give allows you to collect donations or pledges by text, and it’s an important feature for mobile fundraising.
Payment Processing: Payment processing gives you the ability to collect online donations by credit card or ACH payment.
Donor Accounts: Donor accounts allow donors to view their giving history, recurring donations, tax receipts, event registrations, and more.
Auctions: Auction tools allow you to organize an online or in-person auction.
Integrations: Integrations allow you connect your online fundraising tools to your other nonprofit software so you have a seamless online fundraising ecosystem.
Reporting & Analytics: Reports give you the ability to see actionable insights on all your online fundraising data. If you’re looking for online fundraising solutions, we recommend checking out the best online fundraising platforms with our favorite features, a pricing breakdown, and more.
Bloomerang
Bloomerang’s nonprofit CRM is designed to help nonprofits raise more funds by developing deep, meaningful relationships with their supporters. This software is equipped with features allowing fundraisers to:
- View the entire engagement history of supporters.
- Create smart segments for efficient donor outreach.
- Identify potential lapses before they occur.
This comprehensive CRM system provides both at-a-glance views of important metrics from their interactive donor database as well as customizable reports, helping nonprofits track and improve the fundraising metrics most important for growth.
Why This Fundraising Software Stands Out
Bloomerang was designed by fundraising experts who understand the importance of donor retention for sustainable organizational growth. The solution comes equipped with engagement tracking tools like an engagement timeline for each donor profile and their giving history, providing an in-depth view of the history for fundraisers to analyze.
Built-in features of Bloomerang’s software include helpful tools like payment processing, robust profiles, custom reports, social media listening tools, and segmentation tools. In addition to being the top donation management system in the space, Bloomerang also integrates with other top solutions, including Qgiv, DonorSearch, and QuickBooks. Plus, with Zapier, they’ve expanded their integration network even further.
DonorPerfect
DonorPerfect is a fundraising software solution that helps nonprofits engage donors and cultivate relationships for maximum success. With DonorPerfect, your fundraising team can:
- Create branded online forms
- Manage engaging fundraising events
- Compile comprehensive reports
- Secure finances with an integrated payment processing
- Engage donors in meaningful ways
Your donors are the most important people to your organization and DonorPerfect knows that.
Why This Fundraising Software Stands Out
DonorPerfect is known for its donor engagement and management capabilities. If you invest in DonorPerfect, better reach your donors through:
- Personalized communications
- Task assignments and alerts
- Donor targeting and filtering
Keep all your donor data in one place and engage your supporters!
DonorSearch
Prospect research can help nonprofits find major and planned giving prospects. It allows nonprofits to analyze their existing database to see who could be a good candidate for the aforementioned giving programs.
Prospect research examines a donor’s willingness and capacity to give a sizable donation, and DonorSearch gives your nonprofit easy access to the most important wealth indicators. Without it, nonprofits have to play a guessing game to determine which donors might be ready to give at a greater level.
- There are in-depth prospect research tools that cost money and there are free options that are a bit more limiting. If your nonprofit wants to perform a simple search, use the latter approach. If you are looking for a more comprehensive view of your donor database, use the former approach.
- You might think that wealth screening might be the way to go for your organization. But it has its limits. Prospect research takes both wealth and willingness to give into account.
NeonCRM
NeonCRM is designed for growing nonprofits to help raise more money. As a cloud-based nonprofit solution, NeonCRM assists you in all your donor engagement efforts by tracking all necessary donor data from one place.
Consider these ways NeonCRM can help you:
- Communications tools
- Event planning management and registration
- Reporting tools
- Customized and flexible donor profiles
Target the right donors and fundraise effectively with NeonCRM.
Why This Software Stands Out
Not only can NeonCRM track and manage donor data, but it can also tell your organization’s story with its nonprofit web design tools. Because most of Neon’s staff come from nonprofit backgrounds, they understand exactly what your nonprofit needs. Create a website that will grow your supporter base, solidify branding, and inspire your website visitors.
Allegiance Fundraising
Fundraising management software can help nonprofits maximize their efforts and reach their goals. Allegiance Fundraising combines three fundraising teams to help your nonprofit do just that.
Because Allegiance Fundraising combines three teams into one, you can rely on one source for fundraising strategy and implementation, donor management software, and membership loyalty programs. These solutions can stand alone or work together.
A one-size-fits-all approach doesn’t always make the impact you need, and it’s also important to have cost-effective solutions that help nonprofits work toward their goals. Allegiance Fundraising can help you find that.
- Use cloud-based software for donor data management.
- Ensure your donation page is straightforward and mobile-friendly.
- Be sure to listen to your donors and explain where their gifts are going.
- Leverage the right matching gifts software, which should automate your process and remove the risk of human error.
Soapbox Engage
Soapbox Engage is a powerful set of online apps for nonprofit changemakers. With the Soapbox Engage Donations app, you can easily create an unlimited number of engaging, mobile-friendly donation forms.
Your transactions are processed on your website and saved directly to your CRM, radically reducing overhead so you can spend more time on your mission.
- Have an easy-to-find donation button on your website.
- Make sure your donation page is mobile friendly.
- Include a compelling “why” on your donation page.
- Offer suggested donation amounts.
- Offer recurring donations as an option, not a default.
- Don’t forget a compelling thank-you page!
CONCLUSION: Online fundraising software is used by many nonprofits for accepting donations online. These software help fundraisier and nonprofit organizations in reaching out to more and more donors and help in better management of donor database and rich reporting features which helps in analyzing donor data.