Open Source Social Media Analytics Tools
There are a lot of open source social media analytics tools, which is a good thing as it gives you the opportunity to choose what works best for your business. Since there are quite a few options available, it may be hard to determine the best one for you since everyone has different requirements.
With that said, I’ve put together this list of the top seven open source social media analytics tools. In case you’re wondering what an open source software is, let me tell you that it’s a piece of computer software whose source code is freely available to anyone who wants to modify and enhance it.
Best platform for studying media ecosystems
Media Cloud is a media analysis platform that promises to bring you more leads with less effort. It offers three tools explorer, topic mapper, source manager for studying media ecosystems.
It is designed to aggregate, analyze, deliver and visualize information, answering complex quantitative and qualitative questions about the content of online media.
Media Cloud is used by Journalists to by tracking and examine the key topics published by specific sources, foundations, academics, and researchers by allows researchers to track how stories and ideas spread through media, content creators, and non-profit organizations.
- Open source
- The track news cycle in many countries
- Understanding trends in mainstream
- It used to strategically design their advocacy and communications efforts
- Investigate the impact of specific stories
- Access our raw data through the public API
Analisa is an influencer marketing platform that focuses on Instagram analytics. Not only does Analisa provide you with all the data related to your Instagram activity, but it analyses it to help you better understand what the numbers mean.
Analisa does offer a free service, that provides you with much of the raw data. However, you need to buy their Premium Plan if you want in-depth analysis.
You can run two kinds of reports with Analisa. An @Account Report can give you in-depth analysis on an influencer’s profile and activity, while #Hashtag reports can be used to monitor campaigns.
An @Account Report includes a wide range of stats, including:
- Engagement Rate, Like Rate, Comment Rate
- Average Engagement Rate
- Total Posts (which actually doesn’t do what it says, instead it shows average posts per day, per week, and per month, with an interactive graph to drill down to specific dates.
- Tags and Mentions
- Posting Map
- Posting Activity and Audience Engagement
- Average Likes and Comments Per Post and Average Engagement Rates
- Total Posts (Weekday Breakdown)
- Caption Words and Hashtags Most Used
#Hashtag Reports for your campaigns include:
- Audience and Engagement
- Total Posts
- Total Follower Reach
- Total Engagement
- Average Engagement Per Day
- Total Engagement Per Day and Total Follower Reach per day
- Posting Activity and Audience Engagement
- Caption Words and Hashtags Most Used
#Hashtag reports also go into depth about your influencers’ performance, so you can see which influencers did the best, and which ones you’ll probably want to pass on next time around.
Start with Iconosquare’s Instagram audit for business accounts. This Instagram analytics free tool provides data on your reach, engagement, likes, saves and more. It also provides information on how your Instagram metrics stack up against the average rates on the platform.
Iconosquare also offers a free trial of their pro dashboard. You’ll get all the standard metrics: engagement rates, follower stats, Stories data, et cetera.
Keyhole specializes in Instagram hashtag analytics and keyword tracking, along with all the usual Instagram metrics.
It can be used to measure how branded hashtags perform, and track promotions, user-generated content and Instagram contests in real-time. It’s also a useful tool to track Instagram analytics when you work with influencers.
Aggie is a web application that wants to help social media marketers with three key jobs: reducing incoming data to find interesting information, monitoring events in real-time like elections or natural disasters, and trend visualization and search features.
Aggie can take data from Twitter, Crowd tangle (Facebook, Instagram), RSS, answers to survey questions.
- Efficient Data Exploration
- Incident Tracking
- Team Coordination
- Pull reports from Twitter, Facebook, SMS, RSS, and More
- Trend Monitoring
- It has full-text search or filter by tag, author, source, status, or date/time
- Flag reports
- Lightning fast
- Streaming interface
All business profiles automatically gain access to Instagram Insights – Instagram’s free “in-house” analytics tool. It gives data on your follower demographics and actions, along with analytics about your content.
Once you convert a personal account to a business account, you will see Insights relating to content you post after you make the switch. You can access your Instagram Insights in multiple ways – from your profile, individual posts, and your stories.
You will find a summary of data for the content you’ve posted in the last seven days. It also shows you how many followers you have and how many you’ve gained in the past seven days. Likewise, it shows you the total posts you’ve made, and how many you’ve added in the last week.
Further down, you will find data such as total impressions, reach, and profile views for the past seven days. You can swipe to view website clicks and call-to-action button clicks – Call, Email, Directions.
Instagram Insights includes considerably more statistics, including:
- a summary of your follower demographics
- data for individual posts
- insights fro your Instagram Stories
- paid promotions data (if you have it)
Pandora FMS is an open-source social media management tool for small businesses and individual users, Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).
The purpose of it is monitoring software for servers, applications, and networks.
It has two addition Community and Enterprise and is definitely different; the open-source version is much more flexible from the enterprise one.
The source code is available under the GPL2 license, which allows you to extend and modify its functionality without restrictions.
- Highly scalable monitoring system
- Very high capacity (Thousands of devices)
- Agent monitoring (for all OS)
- GIS tracking and viewing
- Multiuser, several levels of ACL management.
- It uses agents (Linux, Windows, AIX, HP-UX, Solaris, and BSD systems)
- It can do both local and remote network monitoring
- Pandora FMS can quantify the state (right or wrong)
- It measures performances, compares values among different systems
- it can generate reports, statistics
Klear is an influencer marketing platform concentrating on influencer discovery and third party analytics. Its pricing is unclear, although it does offer a discounter startup plan for companies with fewer than 20 employees that aren’t agencies. If you’re looking for a free Instagram analytics tool, you will have to look at one of the ones further down this list (or your Instagram Insights, of course).
Using sophisticated algorithms and AI, Klear divides its extensive database of influencers into over 60,000 topic categories and offers deep analytics about their audiences’ demo- and psychographics. It has recently added analysis of Instagram Stories to its capabilities.
Klear includes a hybrid social listening/analytics tool. You can use it to research your competitors. Add their social accounts to unlock quite a bit of useful information like mentions, engagement, and follower growth. You can set monitors that teach algorithms behind the scenes what kind of accounts and content are relevant to your brand.
The platform’s bread and butter is its analytics, with an incredible number of influencer profiles indexed, with billions of data points associated with all them. It presents you with an overview of influencers’ standard social metrics that go deeper than the norm in places. One useful metric is the “True Reach”—a number the algorithm determines to be realistic based on years of historical data.
Handle conversations from multiple sources in one place
Messaging platform for sales and marketing teams for WhatsApp, Facebook Messenger, Slack, Twitter, Help scout, Pipedrive.
Chaskiq helps to scale the customer service abilities, receive data from trusted sites,
Automated bots, onboarding tours when they land on specific pages, Data enrichment and integrations, and more.
- Web Chat
- video calls
- Onboarding tours
- one-off messages
- newsletter campaigns
- Schedule repetitive tasks with bot actions
- Social network channels integration
- Use a modern chat text editor
- Easily find leads and customers
- Multiple attributes for targeting
- Bring your own filters
Reputation management and ranking management solution
Apphera has been adding new features over the years. It is an open-source Internet, social media monitoring, and social engagement platform. Besides covering the full range of activities, it also allows you to manage your Facebook, Twitter.
It is distributed under a dual license: an open-source license, and a commercial license, the source code under the AGPLv3 license.
- Tracking of online reviews
- Local and global competitor analysis
- Twitter data mining and engagement
- Keyword tracking for SEO purposes
- Server monitoring for uptime and site delivery speed
- Influencer identification
- Mapping of the competitive landscape
- Tracking of Foursquare activity
- protections and flexibility available
Phlanx offers a free, easy-to-use Instagram engagement calculator. The handy thing is you can use it to check your own account, or someone else’s. That means you can use it to pre-screen potential influencers and brand ambassadors.
All you have to do is type in any Instagram handle to see total followers, engagement rate, and average likes and comments per post.
Sylo is an influencer platform that offers third party analytics for YouTube, Facebook, and Twitter, as well as Instagram. It doesn’t make its pricing public, and the clients it shares are all large, so like a number of these platforms, it is better to look at some of the products below (or your Instagram Insights) if you’re after free Instagram analytics tools.
The foundation of SYLO is its data. It does require your influencers to sign on to the SYLO platform and give it access to their social accounts. Because the influencers are authorizing the access, SYLO can go much deeper into their profiles, and their audiences, than other platforms who pull data through more restrictive public APIs.
Once influencers sign in and connect their social accounts, SYLO crunches all the data and scores all their past posts. The score applies to each piece of content an influencer creates, and its performance is judged relative to other material by the same influencer. You can dissect a content score in a lot of different ways by filtering down through different criteria: audience demographics, industry verticals, and more.
Brands can see what demographics show the most engagement, which can provide a more accurate view of post-performance. SYLO can help shine a light on whether you’re reaching the wrong audience.
Reporting on a campaign goes beyond simple SYLO scores, though. It will show you many of the standard performance metrics – it just places them into context.
Social media’s prominence in the online arena has grown exponentially over the past decade. It has not only filled the social void that keeps our lives connected but has also become an extremely useful tool for publishing brands and companies to communicate with their users/customers. Social media analytics is an integral part of your business’ digital strategy.